mariah hay- confusing ux with ui can cost you
TRANSCRIPT
Subtitle Style 6Confusing UX and UI Can Cost You
Presented by Mariah Hay
Users!
Users!
Recruitment
Engagement
Retention
Money
Reputation
Workarounds
Clients
Time
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
What does UX mean to you?
UX is not UI!
What does user experience touch?
Service Product Interface
What does user experience touch?
UI = User Interface
Service Product Interface
Research, Strategy + Design
Looking Understanding Creating
Research, Strategy + Design
Goals Tasks Needs Desires Pain-points Workarounds
Research
EMPATHY
Identify Needs
Re-Imagine Current
CapabilitiesDirect Future
Offerings
Research, Strategy + Design
Interview Breakdowns
Interview Breakdown
Personas
Spread too thin between daily tasks and workload of all
studies
Accustom to ciaos
Passionate about medicine
Tug and Pulled through out trial by many different parties
Driven to succeed by finding cures or improvements to
patients health
Overwhelmed
There has to be a better way to leverage
technology to run a clinical trial
Love what they do
Liaison between patient and other departments
Main point of contact and communication between
many departments
Keeps track of all the schedules and task within a
study
Imagines everyday all the possible solutions that involve technology to all the problems
they have.
Frustrated by non compliant patients
Passionate about helping others
apart of making a change in medicine
Perform the same task insufficiently over and over
Somethings are a waste of time
Too many passwords
Always have to learn a different technology for each
study
The research assistant job will fade away as technology
betters manual process
Searches through a lot of data to recruit patients
The recruiting process is the most frustrating and time
consuming
Many programs such as Epic are so unfriendly and hard to
use
Educators of requimrnents to
patients
Everyday is different (+)
Comforters to patients when they are nervous
Rewarding working to find new methods to help patients
with their disease
Reward is when you are able to recruit and meet goals
Coordinating with other departments
Supervising patient schedules
Collection patient data information
Follow Up with patients regularly
Monitor patient data and schedules
Reports information to other deparments
Kathleen Lane CLINICAL STUDY COORDINATOR
Back ground & Experience
Responsibilities & Concentration
Primary Tools & Systems
" If medicine could only find a way to duplicate me so I can get everything done faster and help more sick people. "
Data Management :
Communication Management:
Project Management :
Patient Management:
Medical industry is reluctant to adopt digital advances but
they are not sure why
Human interaction of what they do helps keep patients in
the program
Intimidated by new technology
Exhausting getting trained on new technology every study
Tired of all the paper work
Multitasking between many functions
Learn something new everyday
Gender : Female
Age : 43
Admin side has gone electronic by trial side is still
very much PAPER.
Very old school
High levels such as Sponsor and IRB don't care about
improvements on clinical trials.
Work in progress
Excited about unpredictability
Self Motivated to create standards and keep trial
organized
Trapped by decisions that they have no influence on
Believe that the higher levels such as Sponsors and IRB do not know what happens at the
trial level and especially do not now the issues.
Organizer large amounts of data/ information
Has to be very detailed orientated
Independently function within the trial and team they work in
Most staff members do have their own routines and
processes
Challenged by something new everyday
The biggest challenges are recuitment/ enrollment/
retention
The public needs to be educated about the benefits
of trails
Would love to go digital
Carrying around iPads instead of stacks of papers would make
their job so much easier
Stress with juggling alot of information and schedules
Happier/ easier patients are moving towards email
There are regulations holding back digital advancement
Adding digital tools would help cut down on errors and
missed steps
Likes to quickly jot down information fast
high low
Education :
Work Experience:
Lives: Baltimore, Maryland
Status : Married with children
Under Grad - North Western University / Nursing
Enrolled in Masters - Washington University / DNP (Advance Population Health)
Patient Management Tools
Paper ChartsExcel SheetsPhone/ Email
Project Management Tools
Excel SheetsEmail Calendar
Data Management Tools
Paper/ChartsEMRCRFExcel Email
Research Nurse at North Western
Clinical Coordinator at Washington University
Clinical Nurse at Evanston Hospital, IL
Communication Management Tools
PhoneEmail Fax
Technology would help however they have not had the opportunity to use it. Some say they are Intimidated but are open and optimistic of finding better ways. SAY THINK
See and hear the benefits of new technologies not only in the medical field but in other industries. Unsure why their industry has not advanced. They tend to accept that it hasn't changed and assume no one cares or there is too many regulations.
DOStudy Coordinators wear many hats and juggle many tasks. They deal with the management of time and data . Most of these processes are manual that exhaust not only the Study Coordinator but also time, money, reoucrces.
FEELStudy Coordinators love their job and love the challenges their line of work brings. The job can be stressful and overwhelming at times but it is worth it by helping find solutions and ways to manage diseases better which in return make a patients life more enjoyable.
No one uses the same systems or tools
User Needs Mapping
Journey Mapping
Journey
Pain Points
Additional Info Needs
Areas of opportunity
EMPATHY
Useful Usable Desirable
Research, Strategy + Design
Useful Usable Desirable
Useful Usable Desirable
Research, Strategy + Design
Useful Usable Desirable
Useful Usable Desirable
Research, Strategy + Design
Useful Usable Desirable
Useful Usable Desirable
Research, Strategy + Design
EMPATHY
UX is not UI!
UX is not UI!Why are people so confused?
UX Designer Wanted My client located in Gloucestershire seeks a confident Visual Designer •3D modeling, After Effects, rendering and animation •Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus"
Industrial Designer “I care about physical usability”
Industrial Designer “I care about physical usability”
Graphic Designers “I care about information usability”
Industrial Designer “I care about physical usability”
Graphic Designers “I care about information usability”
Animators “I care about usability through storytelling”
Industrial Designer “I care about physical usability”
Graphic Designers “I care about information usability”
Animators “I care about usability through storytelling”
Developers “I care about usability as function execution”
Computers in the home
Industrial Designer Screen Based Products
Graphic Designers User Interfaces
Animators Digital Animation
Developers User Facing Platforms
User Experience Designer
?
UX Designer Wanted My client located in Gloucestershire seeks a confident Visual Designer •3D modeling, After Effects, rendering and animation •Strong working knowledge of HTML, CSS, Rails, JavaScript/JQuery, ObjectiveC (iOS), C++ (Android) a plus"
User Experience Designer
User Experience Designer
+
Technology
Business Design
Functionality, Engineering, Foundation, Objective, Backend, Performance, Feasibility, Realistic,
Complex
Vision, Goals, Pragmatic, Analysis, Demographic, Stakeholders, Budget
Aesthetics, Creativity, Abstraction, Subjective, Experimental, Front End, Visual, Explains, Clarifies
Effectiveness, Interaction, Usability, Elegance, Simplicity,
Product Driven
Efficiency, Logic, Relevance, Concrete,
Goal Driven
User Advocacy, Testing, Research, Stories, Validity, Reliability Brand Equity, Company
Image, Style, Marketing, Advertising,
Consistency, Trust, Communication,
Message
UX
UX is not UI!
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you mostWhere is UX in your organization?
Everywhere!
$13B: Airbnb
$100M: IBM Design
Capital One: Adaptive Path
Scope Strategy Research Design Staffing
Scope Strategy Research Design Staffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple Digital Touchpoints
Gather Requirements
Iterate Testing / Ethno Research
Process: Sketch to High Fidelity
Full Teams: Research, IXD + Visual Design Prototypes
Scope Strategy Research Design Staffing
Outdated
Ad Hoc / Digital Only
Absent
Usability Testing
Wireframes
Generalist Contributors
Progressing
Multiple Digital Touchpoints
Gather Requirements
Iterate Testing / Ethno Research
Process: Sketch to High Fidelity
Full Teams: Research, IXD + Visual Design Prototypes
Modern
End to End Digital and Non-digital
Set Vision and Shape Roadmap aligned to firm strategies
Quant and Qual Drive Hypothesis
Sets and governs experience standards
Executive Leadership plus centralized strategy/governance
Scope Strategy Research Design Staffing
Scope Get UX involved early
Go beyond digital to
end-to-end UX
Connect UX to firm
strategies
Scope
Process
Get UX involved early
Go beyond digital to
end-to-end UX
Connect UX to firm
strategies
Research. Period.
Embrace UX Strategy
Less Talk, More Make
Scope
Process
Staffing
Get UX involved early
Go beyond digital to
end-to-end UX
Connect UX to firm
strategies
Research. Period.
Embrace UX Strategy
Less Talk, More Make
Examine Ratios
Staff research as it’s own
roleHire UX VPS
Scope
Process
Staffing
Get UX involved early
Go beyond digital to
end-to-end UX
Connect UX to firm
strategies
Research. Period.
Embrace UX Strategy
Less Talk, More Make
Examine Ratios
Staff research as it’s own
roleHire UX VPS
Facilitate work sessions
Parallel work streams
Find the CX council
Scope
Process
Staffing
Get UX involved early
Go beyond digital to
end-to-end UX
Connect UX to firm
strategies
Research. Period.
Embrace UX Strategy
Less Talk, More Make
Examine Ratios
Staff research as it’s own
roleHire UX VPS
Facilitate work sessions
Parallel work streams
Find the CX council
Track your user exposure
hoursGet your
story straightFast testing platforms
Facilitate work sessions
Parallel work streams
Find the CX council
Track your user exposure
hoursGet your
story straightFast testing platforms
1:4 ratio Iterative research Collect VP success stories
Scope
Process
Staffing
Everywhere!
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
Where do you see opportunity to add UX?
End to End
What types of products does your UX team work on?
Web Mobile Desktop Employee Tools
High Impact UX
Low Impact UX
What types of products does your UX team work on?
Web Mobile Desktop Employee Tools
Services Support
In Store/ Retail
Customer Support
Print/ Packaging
High Impact UX
Low Impact UX
What types of products does your UX team work on?
Web Mobile Desktop Employee Tools
Services Support
In Store/ Retail
Customer Support
Print/ Packaging
High Impact UX
Low Impact UX
Digital Divide
High Impact UX Low Impact UX
Digital Divide
End to End Journey Design
Channel Specialized Design
High Impact UX
Learning
Buying
Using
Servicing
Replacing
End to End
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
UX is not UI
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
Everywhere!
The maturity of UX in your organization
The difference between UX and UILESSON 1:
LESSON 2:
LESSON 3:
Where UX can benefit you most
End to End
EMPATHY