Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic, Leads And Profits

Download Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic, Leads And Profits

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    FACEBOOK MARKETING SUCCESS

    Proven Ways To Generate More Traffic, Leads and Profits

    Mari SmithCEO, Mari Smith International, Inc.

    @marismith

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    1. Three Critical Facebook Trends2. Top Facebook Marketing Mistakes Businesses Are Making3. Clear Objectives: What Are You Selling?4. Content Strategy: Facebook Power Tips5. Maris Four-Phase Social Media Profit System6. Amplification Lead Generation Strategy

    AGENDA

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    Seeing your content

    Not seeing your content6%

    The problem with Facebook organic reach explained in a single graphic

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    6%

    More content, more friends, more pages

    1,500-15,000 potential stories 100,000+ algorithm weights 300 stories selected Content is affected by user

    interaction (or lack thereof!)

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    1 THREE CRITICAL FACEBOOK TRENDS

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    TREND #1

    Facebook is disrupting television and video

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    (general blank slide)

    Can Facebook overtake YouTube? Yes!

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    Mobile video Mobile video traffic to

    grow 55% each year until 2020

    600M LTE subscriptions; 3.7Bn by 2020

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    Media channel

    Facebook is 10 times larger than the biggest TV channel on the planet

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    TREND #2

    Huge emphasis on Messenger for Business

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    Response time Respond to 90% of

    messages Maintain median

    response time of 5 minutes

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    TREND #3

    Brand story telling

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    The Herbivorous Butcher

    Kale & Aubrey brother and sister

    Quirky, fun, personal

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    People-centric

    To make the world more open and connected.

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    2 TOP FACEBOOK MARKETING MISTAKES BUSINESSES ARE MAKING

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    People complain tried and failed

    So many businesses trained to just try it

    BUT User error! Unclear message? Confusing landing page? Wrong target, or too wide?

    KEY = education!

    Facebook ads dont work?

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    1. Not RESPONDING to fan posts and comments.

    2. Your posts are overly PROMOTIONAL.

    3. Using only the BOOST button.

    4. Promoting posts without a measurable ROI.

    5. Targeting the wrong AUDIENCE.

    6. Not having a BUDGET for ads.

    7. Placing ads without one of the six TRACKING pixels.

    Facebook Mistakes

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    3 CLEAR OBJECTIVES:WHAT ARE YOU SELLING?

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    PRODUCT

    LEADERSHIP

    MARGIN

    SALES and MARKETING?

    Which is most important?

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    NOTHING happens until somebody sells something. ~Darren Hardy

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    Drive traffic to your website

    Increase online sales

    Launch a new product

    Build your email list

    Build brand awareness

    Improve customer service

    Drive in-store sales

    Get more check-ins

    Example objectives

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    4 CONTENT STRATEGY:FACEBOOK POWER TIPS

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    Create content that STANDS OUTbut is still CONTEXTUAL

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    Inform Entertain CTA

    3 content buckets

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    1. SHAREABILITY: Craft content with your audiences audience in mind.

    2. PROMPT response wins. Every time.

    3. Personalize your posts. Write as I/We when appropriate.

    4. Address commenters by first name.

    5. Moderators should sign off with his/her first name.

    6. Be friendly and upbeat, but dont try too hard.

    7. Humor often works with all audiences, if done tastefully.

    8. Monitor other Facebook Pages to see what catches your eye.

    Content & engagement tips

  • Grow Your Business with Special Promo Pages!

    22Mari.com

    Facebook Approved Technology

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    5 MARIS FOUR-PHASESOCIAL MEDIA PROFIT SYSTEM

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    4-Phase Profit SystemPLAN 1 year in advance quarters

    Add value + build community + test, track & measure

    CORE Phase

    Fundamentals Everyday posts Quality content Engagement Community Listen Identify

    superfans

    BUILD-UP Phase

    Anticipation Empower

    affiliates Count-down Contest Big reveal!

    PROMOTION Phase

    Free (webinar) Replay Encore

    Paid promotion Cart opens Early bird Sale cut offs

    FOLLOW-UP Phase

    Still time to join! Last minute

    specials Testimonials Case studies

    Busi

    ness

    Pag

    e +

    Pers

    onal

    Pro

    file

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    6 AMPLIFICATION LEADGENERATION STRATEGY

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    Value + engage

    Pay to amplify the reach of your BLOG POST content containing helpful tutorials, resources, tools, etc.

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    Retarget! Create dark posts with

    offers Target your Website

    Custom Audience Target Lookalike

    Audiences

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    1. Post more native VIDEO (use Facebook Live!)2. Experiment with posting outside business HOURS3. Mix up frequencytry posting LESS often!4. Mix up post TYPES5. Test post LENGTH6. Include @ TAGS of other Pages7. REPOST popular posts8. Pre-select target AUDIENCE (post-gate)9. Drive traffic from other sources10. EMBED posts and videos on your blog

    Organic reach tips

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    Facebook Live Game changer Verified Pages Public Figures Mentions app Instant native video Highest organic reach

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    Example

    Focused Breaking news Relevant Highly shareable

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    Secret to Facebook success?Be a MEMBER first, marketer second

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    How to create CONTENT? How to keep up? Where to FOCUS? How to do it all? How to COMPETE? Organic vs. PAID? How to measure ROI?

    Biggest business challenges:

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    marismith.com/inbound

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    Cheers!

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