Get a better grip on your online business 3 casestudies

Marenna van Reijsen mareredactie.nl

’Not where and when, but what is your budget?’

GeniusTravel

’Book your hotel now & receive a refund when the price drops’

TripRebel

Tracking your places & sharing them

TripGems

www.deonlinescorecard.nl

translating the mission in an online strategy

to achieve the objectives

de online scorecard

online scorecard

de online scorecard

Online scorecardStrategisch+fundament

37

Financieel

Klant

Online

Organisatie

Succesfactoren

Succesfactoren

Succesfactoren

Succesfactoren

Online Missie

Online Strategische Doelstellingen

Interne analyse

Externe analyse

ONLINE STRATEGY MAP

Bedrijfsdoelstellingen

GeniusTravel

The Story of GeniusTravel

Sometimes you just want a few days away with friends or family. Whether it’s Berlin, Barcelona or Copenhagen does not really matter.

As long as the ticket is not too expensive. Where can I go or fly to for a hundred euros? It seems like such a simple question, but to find the answer was not so simple.

Nearly all online ticket search engines search by destination; Search by price was not possible.

commission

yolo visitorsreach

financial

customer

online

organisation

SEO/SEA social media

marketeerscooperation with

skyscanner & booking.com

marketingbudget affiliate costs

conversion

GeniusTravel the budget of the traveller is leading

Genius app

bookings

TripRebel about price transparency on the Internet

Mission: “Why on earth is booking a much-awaited holiday such a hassle? You start out motivated and excited just to be lost in a realm of possibilities,…… and worst, you are not so sure if you got a good deal. !Our cause and what drives us every day is the wish to change exactly that, to make your travel booking experience exciting, enjoyable - true and dignifying to your trip.”

TripRebelrefundsfinancial

customer

online

organisation

SEO/SEA social media

cooperation with hotel chains

content/faq’s

brand awareness

track customer behavior

TripRebel ’stop overpaying your hotel’

extra’s

retentionhappy visitors

TripGems

”Our mission is simple: make the hidden travel gems in the world more accessible, with a little help of our friends. And friends are quickly made on the road.”

commission

visitorsreach

financial

customer

online

organisation

location based user experienceresponsive

engagementconversion

editors

TripGems being the authority in ’things to do space’

deals

web care

succesfactor indicator target action who

nr

q1: 2000 q2: 2500 q3: 3000 q4: 4000

- facebook posts - rewarding

programcmo

availability on mobile devices end q2 2015 -

- recruit developers HR

engagement

responsive

conclusion 1

”it all starts with succes factors on the customer perspective"

conclusion 2

”social (travel) does matter"

conclusion 3

”off course metrics are not objectives”

Metrics give the answers, it’s your responsibility to ask !!!

Marenna van Reijsen @marennas

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