marcom group gsa schedule...every ripple makes an impact gsa schedule contract period. july 2012-...

EVERY RIPPLE MAKES AN IMPACT

GSA SCHEDULECONTRACT PERIOD JULY 2012- JUNE 2017

SCHEDULE 541

CONTRACT NUMBER GS-23F-0238M AND GS-23F-0239M (Small Business Set-Aside)

ADVERTISING AND INTEGRATED MARKETING SERVICES (AIMS)

ADVERTISING. BRANDING. MARKETING COMMUNICATIONS.

www.MarComGroup.com

Contract # GS-23F-0238M / GS-23F-0239M (Small Business Set-Aside)


MarCom Group is a Woman-Owned Small Business (WOSB) founded in 1996. Incorporated in Virginia with headquarters in Fairfax, the company began as an event planning firm, but soon expanded its capabilities to become a full-service marketing and advertising agency. Solving communications challenges with ideas that make an impact is our call to action. We thrive on it. We’ve built our reputation on it. And our work gets results for our clients. Maybe that’s why we’ve grown consistently and are now ranked among the top agencies in the Metro DC area: number five in Washington Business Journal’s Top 50 Advertising Agencies in the DC Market – up from 49th just a few years ago.

Our strategic consulting services provide the Government with the knowledge, skills, and expertise to ensure consistent representation of Government customers through all avenues of public communications and marketing, including: Advertising Services; Public Relations Services; Web-Based Marketing; Market Research and Analysis; Video / Film Production; Exhibit Design and Implementation Services; Conference, Events, and Tradeshow Planning; Commercial Art and Graphic Design Services; Media Planning and Buying; and Integrated Marketing Services.

MarCom Group is uniquely qualified to assist you because:

• We know the Government • We know marketing• We deliver results

In our 17-year history, we have already provided over 1,000 successful solutions to more than 60 Federal agencies and consortia. We have created numerous marketing campaigns to support the communication goals of many Government agencies. During development of these campaigns, MarCom Group has gained insight into the way that Government agencies are structured and run, and has established partnerships and working relationships with all manner of clients in the Federal Government.

MarCom Group is committed to producing measurable results for our clients. We prove ourselves with each project, task-by-task. Our past performance and proven results have led to the successful and continued growth of our business, and we hope to do business with you.

I invite you to contact any of our client partners and discuss their experiences and the MarCom Group difference. In addition, please visit us online at www.MarComGroup.com to find out more about us, see examples of our work, and begin the contracting process through GSA Advantage! If you would like to learn more about how MarCom Group can help you, please call 703.218.1600 or e-mail [email protected].

We look forward to helping you and your agency find all your marketing solutions under OUR agency. Every Ripple Makes an Impact.

Robert Rainford CEO / Chief Creative Officer



CONTRACT NUMBER GS-23F-0238M AND GS-23F-0239M (Small Business Set-Aside)

Advertising and Integrated Marketing Solutions (AIMS)

Price List Table of Contents

SECTION TITLE PAGE

I Contract Information 3

II Description of Services 9

Advertising 9

Video / Film Production 10

Branding and Identity 10

Client-Exclusive Live Hiring Events 11

Direct Mail / Direct Response Marketing 11

Exhibit and Booth Design 11

Graphic Design 12

Market Research 12

Media Planning and Buying 12

Meetings and Event Management 13

Promotion and Public Relations 13

Recruiter Training 13

Virtual Event Hiring 14

Web Development 14

Workforce Development and Training 14

Case Studies 15 – 18

III Discriminating Factors 19



SECTION I

CONTRACT INFORMATION

Contract Information for GS-23F-0238M and GS-23F-0239M (Small Business Set-Aside)

Contractor MarCom Group, Inc.

Address 3975 Fair Ridge Drive Suite 175 North Fairfax, VA 22033

Telephone (Main Number) 703.218.1600

Fax 703.218.1673

Website www.MarComGroup.com

Contract Administration Source F. Robert Boffi, Chief Operating Officer 703.926.4598

Business Size Small



SECTION I

01.A. TABLE OF AWARDED SPECIAL ITEM NUMBERS: CONTRACT NUMBER GS-23F-0238M

SIN Title

541-1 ADVERTISING SERVICES 541-1000 OTHER DIRECT COSTS541-2 PUBLIC RELATIONS SERVICES 541-4A MARKET RESEARCH AND ANALYSIS 541-4B VIDEO / FILM PRODUCTION 541-5 INTEGRATED MARKETING SERVICES

TABLE OF AWARDED SPECIAL ITEM NUMBERS (SMALL BUSINESS SET ASIDE): CONTRACT NUMBER GS-23F-0239M

SIN Title

541-1000 OTHER DIRECT COSTS541-3 WEB-BASED MARKETING SERVICES541-4D CONFERENCE, EVENTS, AND TRADESHOW PLANNING SERVICES 541-4F COMMERCIAL ART AND GRAPHIC DESIGN SERVICES

01.B. IDENTIFICATION OF THE LOWEST PRICED MODEL NUMBER AND LOWEST UNIT PRICE FOR THAT MODEL FOR EACH SPECIAL ITEM NUMBER AWARDED IN THE CONTRACT. THIS PRICE IS THE GOVERNMENT PRICE BASED ON A UNIT OF ONE, EXCLUSIVE OF ANY QUANTITY/DOLLAR VOLUME, PROMPT PAYMENT, OR ANY OTHER CONCESSION AFFECTING PRICE.

Highest Ceiling Price with IFF (.75%)Name of ODC Element Unit

Events Meeting Space / Event Fees

Exhibit Booth Design / Fabrication / Maintenance

Media / Electronic Distribution A/V Production / Photo Shoot

Broadcast Ad – Radio / TV

Internet Banner ad / email blast

Print ad – newspaper / magazine

Print Items Printed Booklet

Printed Poster

Exhibit Booth Display (8’0”)

Exhibit Booth Display Shipping Case

Specialty Items Bag / Tote / Pack

Promotional / Giveaway Items

$250,000.00

$525,000.00

$109,594.84

$14,000.00

$68,727.62

$31,339.63

$38.86

$3.37

$23,792.11

$ 2,799.19

$3.76

$21.74

1 day event

1 unit

1 session

per ad

per ad

½ page

each

each

per set

each

each

each



01.C. MARCOM GROUP, INC. OFFERS THE FOLLOWING LABOR HOUR CATEGORIES:

Labor/Task Category

President

Executive Vice President

Executive Producer

Senior Corporate Consultant

Operations Director

Project Director

Creative Director

Art Director

Program Manager

Project Manager

Production Manager

Events Planning Manager

Traffic Manager

Account Executive

Principal Analyst

Senior Marketing Analyst

Marketing Analyst

Associate Analyst

Senior Graphic Designer

Graphic Designer

Graphic Artist

Senior Programmer

Programmer

Multimedia Programmer

Associate Programmer

Web Designer

Web Master

Senior Writer

Writer

Senior Editor

Editor

QA/QC Specialist

Production Specialist

Traffic Coordinator

Media Buyer

Director

Producer

Production Support

Make-up / Stylist

Teleprompter Operator

$146.35

$135.38

$135.38

$196.03

$129.05

$121.95

$121.95

$97.56

$114.87

$107.32

$97.56

$107.59

$73.17

$85.76

$160.15

$89.33

$59.45

$46.58

$97.56

$82.92

$73.17

$121.95

$97.56

$87.81

$68.29

$97.56

$121.95

$97.56

$82.92

$97.56

$82.92

$63.41

$63.41

$63.41

$67.17

$146.35

$121.95

$103.66

$103.66

$122.26

2012 – 2017 GSA Contract Hourly Rate



02. MAXIMUM ORDER $1,000,000.00

03. MINIMUM ORDER $100.00

04. GEOGRAPHIC COVERAGE (DELIVERY AREA) Contractor will provide worldwide delivery.

05. POINTS OF PRODUCTION (CITY, COUNTY, AND STATE OR FOREIGN COUNTRY) Fairfax (entire county), Virginia

06. DISCOUNT FROM LIST PRICES OR STATEMENT OF NET PRICE Prices shown herein are net prices. See labor categories.

07. QUANTITY DISCOUNTS None

08. PROMPT PAYMENT TERMS Net 30

09.A. NOTIFICATION THAT GOVERNMENT PURCHASE CARDS ARE ACCEPTED AT OR BELOW THE MICRO-PURCHASE THRESHOLD Yes, Government purchase cards are accepted for orders at or below the micro-purchase threshold.

09.B. NOTIFICATION THAT GOVERNMENT PURCHASE CARDS ARE ACCEPTED OR NOT ACCEPTED ABOVE THE MICRO-PURCHASE THRESHOLD Yes, Government purchase cards are accepted for orders above the micro-purchase threshold. Contact the contract administrator to verify whether or not Government purchase cards are accepted above the micro-purchase threshold on a case by case basis.

10. FOREIGN ITEMS (LIST ITEMS BY COUNTRY OF ORIGIN) None

11.A. TIME OF DELIVERY As specified on each individual task order



11.B. EXPEDITED DELIVERY Contact Contractor to verify if services are available for expedited delivery.

11.C. OVERNIGHT AND 2-DAY DELIVERY Contact Contractor to verify whether or not services are available for expedited delivery.

11.D. URGENT REQUIREMENTS Contact the Contractor’s representative to effect a faster delivery.

12. FOB POINT Destination

13.A. ORDERING ADDRESS Same as Contractor

13.B. ORDERING PROCEDURES For supplies and services, the ordering procedures, information on Blanket Purchase Agreements (BPAs) are found in Federal Acquisition Regulation (FAR) 8.405-3.

14. PAYMENT ADDRESS Same as Contractor

15. WARRANTY PROVISION The Contractor warrants and implies that the items delivered hereunder are merchantable and fit for use for the particular purpose described in this contract.

16. EXPORT PACKING CHARGES Not applicable.

17. TERMS AND CONDITION OF GOVERNMENT PURCHASE CARD ACCEPTANCE (ANY THRESHOLDS ABOVE THE MICRO-PURCHASE LEVEL) Yes, the Government purchase card is accepted. Contact the contract administrator to verify whether or not there are any terms and conditions of Government purchase cards above the micro-purchase threshold.

18. TERMS AND CONDITIONS OF RENTAL, MAINTENANCE, AND REPAIR (IF APPLICABLE) N/A



19. TERMS AND CONDITIONS OF REPAIR PARTS INDICATING DATE OF PARTS PRICE LISTS AND ANY DISCOUNTS FROM LIST PRICES (IF APPLICABLE) N/A

20. TERMS AND CONDITIONS FOR ANY OTHER SERVICES (IF APPLICABLE) N/A

21. LIST OF SERVICE AND DISTRIBUTION POINTS (IF APPLICABLE) Same as Contractor

22. LIST OF PARTICIPATING DEALERS (IF APPLICABLE) Not applicable.

23. PREVENTIVE MAINTENANCE (IF APPLICABLE) Not applicable.

24.A. SPECIAL ATTRIBUTES SUCH AS ENVIRONMENTAL ATTRIBUTES (E.G., RECYCLED CONTENT, ENERGY EFFICIENCY, AND/OR REDUCED POLLUTANTS) Contact Contractor.

24.B. IF APPLICABLE, INDICATE THAT SECTION 508 COMPLIANCE INFORMATION IS AVAILABLE ON ELECTRONIC AND INFORMATION TECHNOLOGY (EIT) SUPPLIES AND SERVICES AND SHOW WHERE FULL DETAILS CAN BE FOUND (E.G., CONTRACTOR’S WEBSITE OR OTHER LOCATION). THE EIT STANDARDS CAN BE FOUND AT: WWW.SECTION508.GOV Contact Contractor.

25. DATA UNIVERSAL NUMBER SYSTEM (DUNS) NUMBER 966813545

26. NOTIFICATION REGARDING REGISTRATION IN CENTRAL CONTRACTOR REGISTRATION (CCR) DATABASE MarCom Group’s registration is active in the Central Contractor Registration website.



SECTION II

DESCRIPTION OF SERVICES

MarCom Group is a Woman-Owned Small Business (WOSB) founded in 1996. The company began as an event planning firm, but soon expanded its capabilities to become a full-service marketing and advertising agency. Adding talent from the nation’s top advertising and PR agencies, MarCom Group now provides the full spectrum of marketing and advertising services including research; messaging and brand development; media planning and buying; design and production of marketing and advertising materials; website development and enhancement; and event logistics and support. In addition, our Workforce Development Team provides innovative, cost-effective human capital and training solutions. Please visit our website at www.MarComGroup.com.

ADVERTISING Good advertising, like good art, has an emotional impact. Great advertising, on the other hand, has a practical impact as well. It isn’t enough to entertain or be noticed. The goal of advertising is to elicit a specific desired response, be it making a purchase, taking an action, or changing an opinion.

At MarCom Group, we believe that advertising is measured by results, not awards. Of course, we covet recognition from our peers as much as anyone, but we are in the business of creating results for our clients. Our expertise and past performance covers all media, from traditional print, broadcast, and out-of-home, to “new” media including Web advertising, podcasts, blogs, and social networking.

Nuclear Regulatory Commissions - Print Ads

Air Force Civilian Service - Print Ad Campaign

Transportation Security Administration - Advertising Campaign



VIDEO / FILM PRODUCTION

Add the dimension of audio and video to your presentation, website, or exhibit, and watch the way your audience responds. MarCom Group will handle your video needs from storyboards and scripts, through casting, filming, and editing, and on to reproduction and distribution. We have produced film and video features from short online vignettes to long-format, interactive DVDs and CDs, as well as the old faithful radio and TV commercials. Whether your budget allows for elaborate, on-location shooting or demands a creative use of existing or stock footage, MarCom Group will bring your message to life in stylish fashion, always consistent with your brand.

Air Force Civilian Service Video Production Air Force Civilian Service Film Production

BRANDING AND IDENTITY

Nothing is more important to any enterprise than a well-defined brand. A brand is much more than a logo, so we recommend a thorough evaluation of your organization and what it represents, or wishes to represent, before developing a comprehensive brand identity. The brand should influence every aspect of your operation, from your mission and vision to the way your employees conduct business on a day-to-day basis. If you already have an established brand, we will integrate it into all new communications materials, ensuring a consistent communication of who you are, what you do, and what you stand for to all your audiences.



CLIENT-EXCLUSIVE LIVE HIRING EVENTS

While there are plenty of job fairs in the market, many times an employer’s need is large enough or specific enough to merit an event of its own. When that need arises, MarCom Group provides an integrated package of services that will plan, promote, and execute your event. We will coordinate all pre-event planning including formulation of an event strategy, as well orchestrating all the logistics of the physical event. We will also manage the promotion of your event, ensuring a solid turnout of highly qualified candidates, and help to manage the event as it proceeds to ensure smooth sailing. Finally, we will help with event follow-up, whether sending emails to attendees or providing reports and analysis of the event’s success.

DIRECT MAIL / DIRECT RESPONSE MARKETING

MarCom Group understands the importance of targeted, strategic design and messaging in maximizing response rates to direct mail and Web-based solicitations. Our writers and designers have worked in a wide variety of direct mail formats, from simple postcards and other self-mailers to unique, custom packages as well as creating compelling, motivating online advertising.

EXHIBIT AND BOOTH DESIGN

Your exhibit booth has the potential to make or break your trade show or job fair presence. Whether you’re competing with two or 2,000 other exhibitors, and if your available space is 1,000 square feet, or just the top of a table, MarCom Group’s event management and exhibit design specialists have unique insight into making your organization stand out in a lineup while still integrating seamlessly with the rest of your communications campaign. We can also train your show staff to get the most out of this valuable presence.

National Association for Uniformed Services

Air Force Civilian Service Exhibit U.S. Army Corps of Engineers Exhibit Displays



GRAPHIC DESIGN

Whether you need a whole new graphic identity, or the application of your existing look to a new communications piece, the design pros at MarCom Group are up to the challenge. Our team works with the latest design tools to create award-winning brochures, folders, business cards and any other kind of print or collateral material as well as cutting-edge digital design.

Civilian Expeditionary Workforce Brochure U.S. General Services Administration Branding

MARKET RESEARCH

Market research can answer many questions, but often the hardest part is figuring out which questions to ask. MarCom Group’s team of experienced researchers and strategists will help you create a research plan, develop the research tools, execute the plan, and evaluate the results. Primary or secondary. Quantitative or qualitative. Focus groups, mall intercepts, one-on-ones. Online and phone surveys. We’ve done it all and we can recommend and execute the right methodology for your unique needs.

Focus Group in action

MEDIA PLANNING AND BUYING

A wise man once said that the greatest sin an advertisement can commit is to go unnoticed. While this is usually a statement associated with the creativity of an ad, it really doesn’t matter how eye-catching and provocative an ad is if it appears in a media vehicle that doesn’t reach the desired target audience. Understanding the media consumption patterns of your target allows our team of planners and buyers to execute media campaigns that are timely and cost-effective, but also reach the audience at times and in environments which make them most receptive to your message.



MEETINGS AND EVENT MANAGEMENT

MarCom Group first came into existence in 1996 as an event management company, and we continue to offer state-of-the-art services for planning and executing your meeting or event. From conferences to trade shows, we know what it takes to manage all the details for a successful gathering. We handle it all: conference marketing or invitations, exhibit sales, vendor relations, accommodations, catering, entertainment, sponsorships. If you need to bring a group of people together for a common purpose, we’ll make it a memorable event.

National Black Engineer of the Year

PROMOTION AND PUBLIC RELATIONS

Some messages are best communicated via unpaid media, and some budgets don’t allow for paid media. The use of unpaid or “earned” media is an important component of marketing. Our ability to get your message out there through the press, grass-roots activities, and public relations will extend your message beyond the limits of your budget.

Department of Energy - Publication PR

RECRUITER TRAINING

Attracting prospects to your hiring event, website, or other application methodology is of little use without solid follow-up. Our training programs will prepare your recruitment staff for the challenges of identifying, interviewing, and selecting strong candidates. Any environment is a potential recruitment opportunity, so your team must always be ready. Especially important is the ability to successfully manage a recruitment event. Large or small, on a college campus or at a major convention center, your recruiters will be ready to engage prospects and sell them on the benefits of a career with your organization.

Pre-event training: exhibit “Do’s and Don’ts”



VIRTUAL HIRING EVENTS

MarCom Group provides full-service management of virtual hiring events for any government, commercial, or private organization. First, we will work with your staff to obtain event requirements and needed information. Then, we will perform any needed branding and graphic design, event advertisement, event set-up, training of your hiring managers for the event, live event management, close-down, candidate follow-up opportunities, and reporting.

Air Force Civilian Service Virtual Job Conference

WEB DEVELOPMENT

Whether you need the sizzle of Flash, the convenience of e-commerce, or an updated website that integrates into the rest of your marketing campaign, MarCom Group can help you make your presence known electronically. We have designed and executed the Internet presence of numerous Federal agencies and commercial clients, from simple sites with less than a dozen pages, to far more complex digital environments with unique navigation methods, multiple interactive features, and extensive use of video. And of course, we always build in evaluation methods to ensure that your site is delivering against your objectives. And finally, the adage “build it and they will come” isn’t true anymore. We design effective outreach and awareness campaigns to attract your audience and provide search engine optimization. Our periodic metrics reporting and analysis, plus recommendations for fine tuning your site, maximizes agency ROI on outreach efforts.

Air Force Civilian Service - Website Air Force STEM - Website

WORKFORCE DEVELOPMENT AND TRAINING

The MarCom Group Workforce Development Division is a resource to business and government, providing a dedicated team of experienced business and technical professionals, software applications and tools, and training services to meet your specific needs.

At MarCom Group, our staff provides real business solutions that will enhance your performance through the use of technology and the intellectual power of the people in your organization. Our approach, solutions, and methodologies are based on proven industry “best practices.” Our experienced and multidisciplinary team will build upon your current infrastructure to provide an effective and sustainable solution tailored to your organization.



CASE STUDIES

MarCom Group has provided over 1,000 successful solutions to more than 60 Federal agencies and consortia. Our efforts have covered every aspect of the Special Item Number categories covered in this Schedule. Following are samples of some of the types of solutions we have provided.

Defense Contract Management Agency

Situation:The Defense Contract Management Agency (DCMA) was faced with a dramatic recruiting challenge: because of admirable loyalty and long-term commitment to the Agency by its current workforce, a large percentage of that workforce was nearing retirement. New blood was needed fast.

Further complicating the challenge was a perception that the Agency’s work was uninspiring at best and downright boring at worst.

MarCom Group Solution:In order to attract a target recruiting pool of 22- to 30-year-olds and to dispel the misconception about boring Agency work, MarCom Group proposed a strategy based in high tech/high touch points of contact between recruits and DCMA.

An advanced Web design and unconventional functionality were used to develop and build a .com career portal. Unconstrained by many of the rules and regulations of traditional .gov and .mil, the site is animated by multi-layered features, design elements, unexpected demonstrations, interactive games, video, and useful information that invites visitors to linger longer and learn why DCMA offers great careers to smart and motivated young adults.

The same multi-layer high touch strategy was used to develop additional recruiting support materials, especially an intricate die-cut brochure and customized tin box presentation container for brochure and CD.

Results:Career portal and support material are working in tandem to keep the DCMA recruiting pipeline filled with outstanding applicants.



Department of Energy

Situation:The U.S. Department of Energy (DOE) wanted to produce a coffee-table style book to highlight the significant discoveries of their 17 national research laboratories. DOE wanted to illustrate how these scientific achievements have had real consequences on American life and offer insight into exciting new developments. After publication, they wanted to promote the book to the business and research community as well as to DOE counterparts in other countries through a book launch and PR media tour.

While DOE had a list of discoveries to guide the development of the book, they had no existing written content. Their deadline for delivery from contract award to concepts to story and layout drafts to finished printed book—was six weeks away.

MarCom Group Solution:In order to meet the “impossible” delivery deadline, MarCom Group assembled an experienced team of editors, writers, designers, photographers, illustrators, graphic artists, and support staff to design and produce a glossy, artistic, oversize book: A Decade of Discovery.

An editorial staff of 12 researched and wrote 37 stories about the DOE national research laboratories’ discoveries. In addition, 14 design and production staff, working with illustrators and photographers, created unique layouts for each of the 37 stories and prepared the 150+ page book for the printer.

Working with public relations partner Creative Response Concepts (CRC), MarCom Group designed and produced promotional materials and media kits to introduce the book at planned media events, press conferences, and satellite video feeds on morning talk-show around the country and in the United Kingdom.

Results:A Decade of Discovery was delivered on time and well below budget saving tax payers dollars. It generated an enthusiastic response from all constituents: Secretary Bodman and staff of DOE, laboratory scientists and support personnel, business and industry leaders, educators, the general public, and participating media. It was so successful that a second printing tripled the number of planned books to 15,000.



U.S. Census 2010

Situation:Every 10 years, the Federal Government conducts a census, as required by our Constitution. For Census 2010, the work took place in two waves: Address Canvassing in the spring of 2009, which involved checking and updating address lists, and Non-Response Follow-Up in spring of 2010 when census takers visited homes that did not submit a census form by mail. In total, the U.S. Census Bureau had the need to hire over 1.8 million people to do this work. Recruitment in support of Address Canvassing was underway since fall 2008, and recruitment for Non-Response Follow-Up began in fall of 2009.

MarCom Group Solution:To develop the branding and advertising campaign for Address Canvassing recruitment, MarCom Group’s first step was to learn what aspects of the job would motivate the most people to apply. Research among current and past Census Bureau employees revealed that everyone had their own reason. The great pay, flexible work hours, working near home, and serving one’s community rose to the top as the main motivators, but no single reason stood out. Knowing that paid media exposure would be limited, MarCom Group’s team came up with a creative approach that let the viewer see multiple reasons to apply and positively react to the one that motivated them personally. A variety of advertising vehicles were utilized in the effort to drive potential applicants to the new Census recruitment website (www.2010censusjobs.gov), also created by MarCom Group as part of this campaign.

Results:MarCom Group’s efforts resulted in the successful recruitment of over 3 million applicants, more than enough to meet both the initial projected hiring need and the subsequent expansion of that need.



Air Force Civilian Service

Situation:In order to help meet the Air Force’s critical mission requirements, the U.S. Air Force Personnel Center (AFPC) must continually attract, retain, and manage a top-quality civilian workforce. Maintaining this 180,000-strong worldwide civilian component requires ongoing aggressive marketing to hire the best of the best, particularly in the high demand, mission-critical fields of science, technology, engineering, and mathematics, while overcoming the misperception of a required military service commitment and competing with top private sector employers.

MarCom Group Solution:To meet the ongoing civilian recruitment and retention needs of the Air Force, MarCom Group embarked on a comprehensive campaign to develop, introduce, and promote a new brand–Air Force Civilian Service (AFCS)–through all communication and marketing channels. MarCom Group also provided all required support to meet AFPC’s varied and diverse civilian hiring needs, including: a research-driven Employment Value Proposition to attract top-of-class job candidates; a state-of-the-art website with interactive features plus integrated capability to register and track job seekers; targeted print and online banner campaigns for recruiting and awareness building; social media presence and data mining on targeted job boards; an innovative, modular exhibit booth with touch-screen kiosks for career fairs and hiring events; and workforce development programs for all levels of staff.

Results:This program has met and exceeded expectations for our Air Force clients by achieving a number of successes, including: an elevated quality of applicants, particularly for hard-to-fill, mission-critical positions; an increase in the number of positions successfully filled with a single announcement; a reduction in the number of days to hire; dramatic increases in the effectiveness of participation in Career Fairs/Events; an average of over 40,000 visits per month to the new AFCS Web site; and extreme reductions in cost per hire.



SOME OF OUR MANY FEDERAL CLIENTS



SECTION III

DISCRIMINATING FACTORS

More than 60 Federal Government agencies and consortia are enjoying outstanding results from MarCom Group’s Advertising and Integrated Marketing Services. In all engagements, we deliver a coherent strategy and integrated communications tools that maximize the desired impact with a minimum expense and maximum return. We achieve these results through market research, client communications, strategy, design, implementation, and quality control.

We understand the special needs and constraints of the Federal environment, and we know how to translate current tactics and techniques from the private sector to produce positive results for agency missions. Our strategic consulting services provide the Government with the knowledge, skills, and expertise to ensure consistent and effective representation of Government through avenues of public communications and marketing, including:

• Market research

• Marketing strategies and tactics

• Human Resources and recruitment strategies and tactics

• Communications planning

• Branding strategies

• Logo and graphic identities

• Marketing messages

• Print and multimedia products

• Advertising and public relations

• Trade shows

• Professional conferences

• Marketing evaluations



MarCom Group makes it easy for Federal agencies to do business with us through these easy contracting arrangements and, as a Woman-Owned Small Business (WOSB), MarCom Group can compete on many designated set-aside contract requests:

• GSA AIMS Schedule 541 — MarCom Group has two contracting vehicles with the U.S. General Services Administration for Advertising and Integrated Marketing Services (AIMS). One of which makes the company eligible for small business set-aside contracts for Web Based Marketing; Exhibit Design and Implementation Services; Conference, Events, and Tradeshow Planning; and Commercial Art and Graphic Design Services.

• GSA MOBIS/GSA Human Resource Management Schedules — Through our strategic relationships with commercial partners, MarCom Group has access to the GSA MOBIS and the GSA Human Resource Management schedules. These vehicles enable MarCom Group to provide custom training solutions, meeting and event support, and design and print programs to fit almost any requirement.

• Government Credit Card — MarCom Group accepts payment via Government credit card.

MarCom Group is uniquely qualified to assist you because:

• We know the Government • We know marketing • We deliver results

We welcome the opportunity to work with you to achieve your communications objectives and encourage you to:

Visit www.MarComGroup.com/GSACall 703.218.1600Email [email protected]

CONTACT MARCOM GROUPADDRESS 3975 FAIR RIDGE DRIVE

SUITE 175 NORTH FAIRFAX, VA 22033

TEL 703.218.1600

FAX 703.218.1673

WEB www.MarComGroup.com

CONTRACTS GS-23F-0238M and GS-23F-0239M (Small Business Set-Aside)


marcom group gsa schedule...every ripple makes an impact gsa schedule contract period. july 2012-...

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