March 19–21, 2017 | San Antonio, Texas

2016 edition

ANNUAL MEETING CONFERENCE DAILY

115th AFPM

8 Sunday–Monday, March 13–14, 2016 American Fuel & Petrochemical Manufacturers | 114th Annual Meeting

Commercial catalyst success

at a US refineryGARY CHENG, KEVIN BURTON, KENT TURNER, CHIP SCHAEFFER and ROSANN SCHILLER, Grace Catalysts Technologies

A US refi ner processing crude

from the Permian Basin, including

both sweet (WTI) and sour (WTS)

crude oil, underwent a major fl uid

catalytic cracking unit (FCCU) turn-

around. Following this major revamp

and re-baseline of the unit, the refi n-

ery sought to increase profi tability via

a catalyst change. The FCC objec-

tives were to:• Increase liquefi ed petroleum gas

(LPG) olefi n yield, preferably

C4 olefi ns• Reduce dry gas make

• Improve slurry upgrading

• Increase light cycle oil (LCO)

yield• Advance coke selectivity

• Improve conversion, all at

constant fresh catalyst

addition rates.

An additional operating objec-

tive was to keep the downstream

alkylation unit full year-round us-

ing a combination of FCC operating

parameters, an optimized catalyst

formulation and traditional ZSM-5

additive, as needed. The FCC feed is

comprised primarily of a vacuum gas

oil (VGO) feedstock, plus a combina-

tion of various side streams.

Combating octane debts. Refi ners are

continually challenged to respond to

changing market dynamics. For ex-

ample, a common challenge for refi n-

ers operating on unconventional feeds,

such as shale or tight oil, is a loss of

gasoline pool octane caused by re-

duced volume of alkylation feedstock.

Grace launched the fi rst product in its

ACHIEVE series, ACHIEVE 400,

to address these octane debits. This

technology has delivered economic

benefi ts of $3 MM/yr–$7 MM/yr in

multiple commercial applications due

to the boost in slurry conversion, FCC

naphtha octane and butylene yield.

During the ACHIEVE research and

development (R&D) program, fi ve

key catalytic functionalities were de-

veloped to provide the yield fl exibility

desired by refi ners:

• Increase distillate yields with

high-diffusivity matrices

• Reduce dry gas with advanced

metals traps

• Drive conversion with ultra-high

activity zeolites

• Maximize resid processing with

leading coke selectivity

• Boost refi nery octane with

dual-zeolite technology.

Formulated for wide range of activi-

ties. ACHIEVE catalyst is formulated

to include each of these fi ve critical

functionalities. High-diffusivity ma-

trices maximize distillate yield from

the bottom of the barrel and provide

resistance to poisoning from uncon-

ventional metals. The catalyst can be

formulated over a range of activity,

rare-earth exchange and isomeriza-

tion activities. Grace’s capability to

modulate hydrogen (H2) transfer ac-

tivity in its self-manufactured zeolites

affords each refi ner the optimal LPG-

to-gasoline ratio for their operation.

ACHIEVE 400 also features multiple

zeolites—specifi cally, traditional Y-

zeolite and pentasil-type zeolite—to

selectively enhance LPG olefi nicity

by preferentially cracking gasoline

olefi ns at C7 and above into butylenes.

Incorporation of isomerization ac-

tivity into the catalyst particle itself re-

sults in a more desirable yield pattern

than would be realized by the use of

a traditional octane boosting FCC ad-

ditive. The company’s catalyst yields

higher octane with an improved bu-

tylenes-to-propylene ratio when com-

pared to ZSM-5 additives. The zeolite

isomerization activity increases the

yield of FCC butylene and iso-butane,

keeping the alkylation unit full and

maintaining refi nery pool octane.

With traditional ZSM-5 technology,

cracking of gasoline-range olefi ns con-

tinues on into the C6 range, generating

a disproportionate amount of propyl-

ene relative to butylenes, as shown in

FIG. 1. ACHIEVE 400 catalyst, howev-

er, works to selectively crack gasoline

olefi ns at C7 and above into preferen-

tially more butylene, thus generating

a higher ratio of C4 to C3 olefi ns than

separate light olefi ns additives.

US refi ner trial. The refi ner began a trial

of ACHIEVE 400 over a competitor’s

traditionally formulated high-activity

base catalyst. The refi nery previously

utilized an approximately 1.5 wt%–

3.5 wt% ZSM-5 additive to attain the

desired olefi nicity and octane shift.

Throughout the catalyst trial, fresh

catalyst addition rates were held con-

stant, and Ecat activity remained at

74 wt%, on average. Total LPG olefi n

yield increased by ~3 vol% (FIG. 2).

The alkylation unit remained at full

capacity despite a gradual reduction in

additions of a separate particle ZSM-5

additive. The site eventually stopped

adding ZSM-5 additive and was still

able to keep the alkylation unit full.

FIG. 1. Selectivity comparison between ACHIEVE 400 catalyst and traditional ZSM-5

additive.

ReactantSelectivity

Relativereactivity C4=/C3= ACHIEVE 400

C8=2C4=C3=+ C5=

44%56%

100 1.57ZSM-5 additive

C7=C3=+ C4=C2= + C5=

95%2%

12 1.0

C6=2 C3=C2= + C4=

83%16%

1.5 0.1

FIG. 2. Total LPG, C4 olefins and propylene yield at constant conversion.

14

12

10

8

8684828078

36

34

32

30

28

8684828078

14

12

10

8

Total C4=, vol%

Corrected conv, vol%

Total LPG, vol%

Total C3=, vol%

Competitive base

ACHIEVEACHIEVE catalyst performance

- Total C3= and C4= ~3.2 vol% higher

- Improved C4= Olefinicity of alky feed

FIG. 3. The LPG yield breakdown suggests minimal increase in saturate production.

36

33

30

2.6

2.4

2.2

13.0

10.5

8.0

8

7

6

16012080400

13.0

10.5

8.0

16012080400

1.7

1.5

1.3

Total LPG, vol%

Stream days

Total C3, vol%

Total C3=, vol%

Total iC4, vol%

Total C4=, vol%

Total nC4, vol%

Competitive base

ACHIEVE

ACHIEVE catalyst performance

FIG. 4. Liquid yield shifts were consistent with refinery trial objectives.

65%

63%

60%

58%

55%

20%

15%

10%

5%

8684828078

8684828078

9%

8%

7%

6%

5%

Corrected gasoline, vol%

Corrected conv, vol%

Corrected LCO, vol%

Corrected slurry, Vol%

Competitive base

ACHIEVE

ACHIEVE catalyst performance

- Gasoline ~3.3 vol% lower

- LCO ~0.5 vol% higher

- Slurry ~0.5 vol% lower

� See GRACE, page 12

114th American Fuel &Petrochemical ManufacturersANNUAL MEETING

Conference Daily Published by HYDROCARBON PROCESSING®

DAY ONE Sunday–Monday | March 13–14, 2016 | #AM16

Leader in Hydroprocessing

Visit the ART and GraceAFPM Hospitality Suite at theHilton San Francisco Union SquareSunday, March 13 – 8 PM to MidnightMonday, March 14 – 8 PM to Midnight

Visit the ART and GraceAFPM Hospitality Suite at theHilton San Francisco Union SquareSunday, March 13 – 8 PM to MidnightMonday, March 14 – 8 PM to Midnight

afpm-hospitality-button.indd 1 3/2/2016 9:56:28 AM

Thank you for joining us at the 114th Annual Meeting of the American Fuel & Petrochemi-cal Manufacturers (AFPM). We are happy to welcome you to San Francisco, home to the Golden Gate Bridge, the famous Fisherman’s Wharf, Alcatraz Island and, most importantly, fi ve refi neries—all important facilities and structures benefi t-ing this wonderful city.I am honored that you have entrusted me to lead this great organization, and even more proud to represent the fuels and petrochemical industries. Few industries, if any, have done more than ours to improve the quality of life here and abroad. Indeed, our products heat homes, power cars, trucks, tractors and planes, and they serve as the core building blocks for countless goods that make modern life possible. Our facilities employ millions of workers and contribute billions in federal and state taxes that are used to build roads, schools and hospitals. The bottom line is that AFPM’s members make the world a better place.We are very excited about this year’s program and hope you will fi nd it informative and entertaining. We have brought together a number of industry and subject matter experts to address the key political, technical, economic and environmental issues that confront our industries.With this being an election year, we could think of no better way to kick off the program than with an up-close

look at the political world. The General Session prom-ises interesting commentary from Mark Halperin and John Heilemann, co-authors of Game Change: Obama and the Clintons, McCain and Palin, and the Race of a Lifetime, and Double Down: Game Change 2012, co-managing editors of Bloomberg Politics and co-hosts of Bloomberg TV’s With All Due Respect. They will pro-vide their professional views on this year’s rather un-usual presidential campaign.You also will hear from Alex Epstein, author of the New York Times best-selling book The Moral Case for Fossil Fuels, and an expert on energy and industrial policy. Mr. Epstein will provide his insights on the role that fos-sil fuels have played globally.Tuesday begins with the Industry Leadership Break-fast and a keynote address from Joe Gorder, Chairman, President and Chief Executive Offi cer of Valero Energy Corp., a Fortune 20 company. Mr. Gorder will share his perspective on the opportunities and challenges facing US refi neries.Finally, the Annual Luncheon has proven to be a must-attend event, and this year will be no exception. We are honored to have as our guest speaker retired General Co-lin Powell, the former US Secretary of State and former Chairman of the Joint Chiefs of Staff. Few have the ex-perience and are as widely respected and trusted as Gen-eral Powell. He will provide his assessment of the many challenges confronting the United States and the world.

There are few cities in the US that have a unique and eclectic character that can match San Francisco. Our city sits on the tip of a peninsula surrounded by the Pacifi c Ocean and San Francisco Bay. It is known for its hilly landscape, cold fog and wind, glorious sunshine and sparkling water, the iconic Golden Gate Bridge (FIG. 1), cable cars, shopping and some of the fi nest restaurants anywhere.The city and surrounding areas of-fer something for everyone. Pristine Lake Tahoe, nestled in the heart of the Sierra Mountains, is only 205 miles to the northeast. Some of the fi nest wine in the world is produced in Napa and Sonoma counties, just an hour north of the city. Drive 75 miles south on the famous Pacifi c Coast Highway and you hit the laid-back vibe of San-ta Cruz; drive another hour and you can see Monterey and Carmel-by-the-Sea, home of the Pebble Beach golf course. Venture 30 minutes to the south and you are in the heart of the Silicon Valley, the technology inno-vation capital of the country.

A brief history. San Francisco became part of the US when California was claimed on July 7, 1846 during the Mexican-American War. The city’s history and development as a center of maritime trade were shaped by its strategic location at the entrance to one of the world’s best natural har-bors. Beginning almost overnight as the base for the gold rush of 1849, the city immediately became the

largest and most important immigra-tion, commercial, naval and fi nancial center in the West. Between January 1848 and December 1849, the popu-lation of San Francisco increased from 1,000 to 25,000.

The quake of 1906. The San Francisco earthquake struck with an estimated “moment magnitude” of 7.8. There was signifi cant damage, but it was the ensu-

ing fi res, which lasted several days and were fueled by broken underground natural gas supply pipes sparked by downed electrical poles, that destroyed 80% of the city. An estimated 3,000 people were killed in one of the worst natural disasters in US history.The city’s iconic activities. Ask any-one about the “must-see-and-do” ac-tivities, and riding a cable car up the city’s steep hills is near the top of the list (FIG. 2). The cars are moved by an underground cable and are the only public transport system to be de-clared a historic monument. The city boasts the largest Chinatown outside of Asia and the oldest of its kind in North America. This city within a city is best explored on foot. Its temples, theaters, workshops, small businesses, stores, antique and souvenir shops, teahouses, restaurants and pharmacies give visitors the chance to buy ancient potions from herb shops, relax and en-joy a “dim sum” lunch or witness the making of fortune cookies.� See SAN FRANCISCO, page 3

� See WELCOME, page 13

Creating a realistic and effective regulatory environmentCHET THOMPSON, President, American Fuel & Petrochemical Manufacturers

INSIDE THIS ISSUE3 Schedule

4 Global trends in energy savingKBC Advanced Technologies highlights industry trends, EMS processes and technologies for energy management.

6 A new furnace management playbookFurnace owner-operators make real-time decisions with correct data and Haldor Topsoe’s image-based system.

10 Optimizing catalyst selectionAlbemarle discusses the different approaches refiners take when selecting catalysts for their FCCUs.

16 Paving the way to safer, more productive plants with the IIoTThe promise of greater output and data integration across multiple plants is detailed by Honeywell Process Solutions

17 Managing gasoline sulfur Tier 3 standardsJohnson Matthey FCC additives take a superhero approach to improving octane and responding to changing feeds.Leave your heart in San Francisco

FIG. 1. The gateway to the San Francisco Bay. When it was built, the Golden Gate Bridge was the longest suspension bridge in the world.

Mike Rhodes Managing Editor+1 (713) 520-4431Mike.Rhodes@GulfPub.com

Catherine Watkins Publisher+1 (713) 520-4421Catherine.Watkins@GulfPub.com

HydrocarbonProcessing.com

Hydrocarbon Processing will once again be publishing the conference daily newspaper for the American Fuel & Petrochemical Manufacturers (AFPM) Annual Meeting taking place March 19–21, 2017 in San Antonio, Texas at the Marriott River Center.

The onsite coverage and in-room delivery of the newspaper will help increase your company’s recognition at this leading global event for the refining and petrochemical industries. Attendees include key executives and technical experts from operating companies, and representatives from associated industries, as well as chief executive officers, vice presidents of refining and petrochemicals, technology development executives and engineering managers.

The first day’s paper will be included in each delegate’s bag at registration and will contain session previews, programming tips, an index of hospitality suites and technical articles on relevant topics. The newspaper’s second and third days of coverage will feature articles and photographs from the previous day’s activities, sessions, hospitality events and speeches.

The second day's edition will be delivered to each delegate’s hotel room at the Marriott River Center, and copies will be available on the media wall in the registration area. The third day's paper will be an online edition emailed to all registered attendees.

Each day’s issue will appear on the HP Conference News, with a special edition of the HPInformer e-newsletter sent out alerting more than 48,0001 Hydrocarbon Processing e-newsletter subscribers to its availability. Hydrocarbon Processing is pleased to offer you this opportunity to deliver your corporate message at the 2017 AFPM Annual Meeting.

Editorial opportunities are also available; contact the editor listed on this flyer for further information.

Feature your Company at the 2017 AFPM Annual Meeting• Highlight your hospitality suite

• Reach highly influential attendees from operating companies with buying authority

• Increase awareness of your company, products and services

Advertising Rates and DeadlinesDeadline for space reservations for all three days: February 5Material deadline for all three days: February 10

Advertisers can choose from the various ad formats below. Ads are available for one day or all three days. Please specify on the insertion order.

AFPM Newspaper Specs

Advertising Rates Three Days One Day

Front cover $11,195 $5,345

Front page hospitality suite button $4,220 $1,970 2” x 1.4” (51 mm x 36 mm)

Inside front cover $10,090 N/A

Full page $9,475 $4,745 Standard: 9.75” x 15.5” (248 mm x 394 mm) Bleed: 11” x 16.75” (279 mm x 425 mm)

1/2-page (Vertical or Horizontal) $5,435 $3,145 Horizontal: 9.75” x 7.5” (248 mm x 191 mm) Vertical: 4.8” x 15.5” (122 mm x 394 mm)

1/2-page island $7,335 $4,445 7.25” x 10” (184 mm x 254 mm)

1/4-page $3,920 $2,365 4.8” x 7.5” (122 mm x 191 mm)

Final Trim: 10.75” x 16.5” (273 mm x 419 mm); Bleed: allow .125” outside the final trim

March 19–21, 2017 | San Antonio, Texas

ANNUAL MEETING CONFERENCE DAILY

115th AFPM

Return this space reservation form, along with a copy of your purchase order instructions, and forward your advertising production materials to:

ANNUAL MEETING CONFERENCE DAILY Attn: Cheryl Willis Advertising Production Dept. 2 Greenway Plaza, Ste. 1020 Houston, Texas 77046Cheryl.Willis@GulfPub.com

HydrocarbonProcessing.com

Advertising Reservation FormDeadline for space reservations for all three days: February 5

Material deadline for all three days: February 10

Advertiser/Company Name ________________________________________

Ad Size: ________________________________________________________

o All Three Days o Day One (if available) o Day Two (if available)

o Day Three (online edition)

Price: __________________________________________________________

I understand that Gulf Publishing Company will bill

(o my company) (o my agency) upon publication.

Signature: ______________________________________________________

Company InformationName: _________________________________________________________

Title: ___________________________________________________________

Company: _______________________________________________________

Address: ________________________________________________________

________________________________________________________________

Phone: __________________________________________________________

Email: __________________________________________________________

Agency InformationName: _________________________________________________________

Title: ___________________________________________________________

Company: _______________________________________________________

Address: ________________________________________________________

________________________________________________________________

Phone: __________________________________________________________

Email: __________________________________________________________

2016 edition

18 Tuesday, March 15, 2016

American Fuel & Petrochemical Manufacturers | 114th Annual Meeting

SCENES FROM THE 2016 AFPM ANNUAL MEETING

1 The entire team from Chevron Lummus Global welcomed Annual

Meeting delegates to its penthouse suite.

2 The cool sounds of the Ned Boynton Jazz Trio set a great environment

at the KBC Advanced Technologies event.

3 A contortionist entertained the Haldor Topsoe hospitality suite,

Cirque du Topsoe.

4 Rick Ostopowicz and Rosann K. Schiller from Grace Catalysts

Technologies took time during Sunday night’s opening session

to connect with colleagues.

5 Emerson Process Management’s Marcelo Carugo and Doug White

treated guests to some of the finest wines that Napa and Sonoma

Counties offer.

6, 7 The suite by Dorf Ketal Chemicals and Solenis, which offered

one of the only balcony settings for guests to enjoy the scenic view

of San Francisco, featured solutions that fit within the growing trend

of crude flexibility.

8 BASF satisfied the sweet tooth of each visitor with San Francisco’s

unique Ghirardelli chocolates.

9 A local chef dished up some San Francisco cuisine: fresh beef,

chicken and salmon skewers.

45

12

3

6

7

8

9

114th American Fuel &Petrochemical ManufacturersANNUAL MEETING

Conference Daily Published by HYDROCARBON PROCESSING®

DAY TWO Tuesday | March 15, 2016 | #AM16

Leader in Hydroprocessing

Thank you for spending timewith ART and Grace at ourAFPM Hospitality Suite!Be sure to visit us online

at grace.com!

Thank you for spending timewith ART and Grace at ourAFPM Hospitality Suite!Be sure to visit us online

at grace.com!

afpm-hospitality-button-day2-3.indd 1 3/2/2016 10:13:12 AM

The US oil and gas industry is fac-ing what many believe is the most im-portant energy election in a generation, but the framework of the industry’s message may need to change to gain more traction with the voting public.Alex Epstein, author of the New York Times best-selling book, “The Moral Case for Fossil Fuels,” and an expert on energy and industrial policy, delivered his philosophy-based mes-sage as Monday’s keynote speaker at the 2016 Annual Meeting.“The fundamental mistake the in-dustry makes is thinking they’re in a debate over confl icting facts, when it’s really a debate over confl icting philosophical frameworks,” he said.Epstein said the two words he would use to describe how the fossil fuels industry responds to its attackers are “reactive” and “overwhelmed.”

“We have one side that is reactive and overwhelmed, while the other side is proactive and overwhelming,” Epstein said, citing recent Democratic Party presidential debates as exam-ples of prominent candidates holding anti-fracking positions.Epstein believes those opposed to continuing fossil fuel development—fracking being one example—do so based on one fundamental argument.“That argument is that we’re mor-ally obligated to replace our addic-tion to fossil fuels and replace it with ‘green’ energy,” Epstein said. “No matter what the issue is, that’s always coming up. Even if you refute some of the facts, they always have that.“If one side controls the moral ar-gument, then they get to constantly say that every policy they advocate is heading in the right direction,” he

Epstein challenges US fossil fuels industry to adopt ‘human’ approachBEN DUBOSE, Hydrocarbon Processing

Monday’s keynote speaker, Alex Epstein, painted Democratic presidential frontrunner Hillary Clinton as an example of someone who he believes could work against the development of fossil fuels.But the pair of US political analysts that followed Ep-stein’s address seemed to believe that Clinton is the fa-vorite to win the November election.“The electoral college strength of the Democrats is pronounced,” said Mark Halperin, who spoke along-side colleague John Heilemann at Monday’s general session. Halperin and Heilemann are the managing edi-tors of Bloomberg Politics and co-hosts of With All Due Respect, a daily news and analysis program on Bloom-berg TV and MSNBC.“Democrats are now the presidential party,” Halperin added. “Republicans need to not just tread water with how

they’ve done the last two cycles, but do substantially bet-ter. They’ve done nothing but go backward with the groups they need, such as younger people and single women.“I think that whomever the two parties nominate, Hill-ary Clinton, if she’s the [Democratic] nominee, will have the advantage.”Halperin said he believes Donald Trump is “overwhelm-ingly likely” to be the nominee from the Republican side, whether or not he has the binding majority of delegates before the party’s convention. He pointed out the party’s relative distaste for Ted Cruz, who is currently running second behind Trump, as a reason not to expect Trump’s delegate lead to be overridden at the summer convention.“Cruz doesn’t have the support of the establishment,” Halperin said.

However, given the heated rhetoric and divisive nature of many of Trump’s campaign rallies of late, Heilemann believes that Trump could have a major challenge in a general election setting.“Can he really pull back from all this and become a unifying fi gure to bring both the party and the country together?” Heilemann asked. “I’d never say never, but it is going to be a huge challenge just to knit his own party back together.”Nonetheless, Clinton is not without potential vulner-abilities. Halperin noted that she does not have the cam-paigning skills of the last three US presidents—Barack Obama, George W. Bush and Bill Clinton—and the mod-est challenge within her own party’s primary from Senator

Analysts see Clinton as presidential favorite, but do not count out TrumpBEN DUBOSE, Hydrocarbon Processing

� See KEYNOTE, page 13

INSIDE THIS ISSUE3 Schedule of sessions

and special events6 Exceptional next

generation catalyst stabilityThe challenges of catalyst performance with increased operating severity and heavier feed are highlighted by Criterion Catalysts and Technologies.10 Dynamic studies pay

dividends for refinersKBR explores the advantages of dynamic flare study over steady-state analysis for the lifetime of the plant.

12 A holistic scrubbing solution for the refining industry

DuPont Clean Technologies discusses how refineries must operate efficiently without generating emissions that violate increasingly stringent regulations.

16 The new liquid goldThe critical issue of water management in the production of oil, gas and petrochemicals is explored by Burns & McDonnell.

17 Non-phosphorous corrosion inhibition protects cooling towers

The LIFESHIELD program, developed by Baker Hughes, helps fuel and petrochemical manufacturers meet stringent environmental regulations while managing highly corrosive water systems issues.

18 Scenes from the 2016 AFPM Annual Meeting

ALEX EPSTEIN’S humanist view encourages a proactive approach to changing the perception of the energy industry and its benefits.

JOHN HEILEMANN (left) and colleague MARK HALPERIN agree that this year’s presidential race is the most unpredictable in recent memory.

� See ANALYSTS, page 4