march 10 , 2009 - joint district identity and streetscape improvement committee

8/6/2019 March 10 , 2009 - Joint District Identity and Streetscape Improvement Committee

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388 19th Street Oakland, California 94612

DOA Phone 510.238.1122 LMUDA Phone 510.452.4530 Fax [email protected] [email protected] www.lakemerritt-uptown.org

Downtown Oakland Association/Lake Merritt-Uptown District AssociationJoint District Identity and Streetscape Improvement Committee

March 10th, 2009 – 10:00 - DOA-LMUDA Office, 388 19th Street

Present: Andrea Kirpatrick, Carmen Santisteban,

Staff: Marco Li Mandri, Helen Wyman, Maria Pecot, Steve Snider

Minutes

Purpose of Committee:Improving identity of districts;Review of DISI budgets,Monitoring budgetsPublic relations;Marketing and advertisingSpecial events;BrandingWeb site

Andrea Kirk Patrick and Carmen DISI Joint Committee

Chairs.

$140,000/year to improves safety, but also create

vibrant business environment

70,000 per district

Committee decisions processed through the board and

then implemented

Youth Radio-tour of the facility, resource for media

production, on the border of both districts,

Expansion of Committee Chris Curtis, CJ Hurstfiled (Childrens Fairy Land), Laurie

Cooperman Rosen, Alfonzo Dominguez

PROW and branding District Identity Plates as a form of branding, can place

them on planters, seats, garbage cans.

Concrete Planters on the corner near burger king to

take up space and move people away from the

corner.

Identity logo Stickers for windows

Newsletter distribution and databasea. property ownersb. businessesc. property management

firmsd. residentse. Outside community

Newslettter PDF s most accessible type of file. Propertymanagement companies can forward PDF’s to their

tenants. Newsletter to be distributed next week.

Staff working on database with City Staff.

Helen requesting that the districts pay for Constant

Contact, for email blasts, newsletters, sign-up button on

websites.



PR Task Force meeting onWednesday, purpose and update ontourminutes of last meeting and PR Tasksto staff included in packet

March 31st press tour…meet at city center at 11AM and

travel around

Video Interviews, Budget

Cathedral building, Old Oakland, Fox theatre, Youth

Radio, Eat Lunch at Flora…two hour tour

Video Interviews; Should probably cover core areas(iemaintenance, security, block by block, culture/art new

business)

Press Kit, Summary Maps, Contact Info, Timeline of

Developments and Future Opening Dates(Economic

Development Data, Highlight key businesses)

Master Calendar to be presented toCommittee

(Should be updatable), conventions, concerts(fox

theatre, paramount etc), childrens fairyland, farmers

markets, grand openings, TNL, could use it as a

promotional piece, given to hotels

(20th

and telegraph, to highway is Koreatown/Northgate)

Franklin Square, Pick two spaces to develop

Web site strategy Will make recommendation to board at the nextmeeting to authorize $3000 for each district to buildwebsites.

Next meeting: 10 am on March 24th at the District Office, 388 19th Street



I. Background

Oakland has suffers from negative press, the recent demonstrations only reinforced this negative image of

Oakland. The property owners located in Downtown Oakland and Lake Merritt/Uptown districts of

Oakland voted to pay assessments that will generate 2.2 million per year. These funds will be used torevitalize the area by providing security, maintenance, marketing and special events

II. Purpose for Meeting – Marco LiMandri, Executive Director LMUDA/DOA. The Downtown

Oakland and Lake Merritt Uptown CBD’s will hold a press conference to announce the organizations tothe media. The launch of the CBDs offer an opportunity for positive PR for Oakland. The goal of this PR Task Force is to align efforts of the CBD’s with those already taking place and coordinate with PR firms

hired by property owners.

III. Discussion of Recent Events

Two messages: Introducing the CBDs and their services to outside community as well as ensuring thatemployees in the two district feel safe in and around work.

IV. City Efforts to Support Business Community – Aliza Gallo, City of Oakland.

Feb 18 – Businesses that donated to a fund created to reimburse merchants for property damage causedduring the demonstrations will distribute checks at a press conference at City Hall.March 5 – Mayor’s Office presents “Meet Your Downtown Safety Team”

May 1 – Oakland Partnership Economic Summit

V. Launch Party/Press Conference

New Date at the end of March, Tuesday morning was recommended as a good news dayPress Release1-2 paragraphs about the eventKey Messages

Key FiguresWalkabout, bus tour for press to point out key buildings, businesses, tell the story

New Tag LineWebsite with visual depiction of the changes taking place downtown, ambassadors, art scene Great Wall“Champions”, mini-stories that reinforce the change

Public TestimonialsRestaurants – quality food brings peopleBusiness owners as pioneers – show the connection developers, businesses and CBDVideo clipsEstablish Facebook, Yelp, media blogs

march 10 , 2009 - joint district identity and streetscape improvement committee

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