Management of Community Nutrition Services

Chapter 19

Management

Process of achieving organizational goals Four main functions (p. 576)

Planning Organizing Leading Controlling

Function 1 - Planning

Planning process that helps find solutions key to management success

Strategic Planning long-term planning addresses organization’s overall goals

Strategic Planning

Process focuses on: formulating objectives assessing past, current & future

conditions/events evaluating org’s strengths & weaknesses making decisions about the appropriate

course of action

Strategic Planning - DCNFSN

Purpose: Enhance the capacity of DC and its members in the area of food security.

Goals: Advocate for issues related to food security

internally & externally to DC Share information relating to food security Provide a forum for networking for individuals

interested in nutrition & food security Enhance dietitians’ awareness regarding the roles

of dietitians in food security efforts.

Strategic Planning - DCNFSN

GOAL ACTION

Advocate for food security issues internal & external to DC

-Revision of NNFB-Participate in civil society initiatives-Review & support relevant position papers

Strategic Planning - DCNFSN

GOAL ACTION

Share information relating to food security

-Provide suggestions & feedback re: DC conference-Quarterly newsletter-Website-Communicate relevant info to members-Participate in food security related publications

Strategic Planning - DCNFSN

GOAL ACTION

Networking forum for individuals interested in nutrition and food security

-Ongoing existence of network-Opportunities for members to meet (DC conference & FSA)

Strategic Planning - DCNFSN

GOAL ACTION

Enhance dietitians’ awareness of their role in food security

-Feature dietitians taking active role in food security in network & members in action newsletters-Food security as nutrition month theme?

Operational Planning

Short-term Focuses on activities/actions needed to

meet org goals Development guided by strategic plan Deals with specific actions, expenditures,

controls & timing of events

Project Management

Short-term Focuses on activities/actions needed to

meet project goals Coordinate set of activities typically

limited to one program or intervention Identifying critical path

Time Line for Critical PathFigure 19-6, p. 589

Function 2 - Organizing

Organizational structure formal pattern of interactions designed by management links tasks of individuals & groups to meet goals

How to: assign tasks & responsibilities define jobs group employees for certain tasks design reporting mechanisms

Organization Chart

Line diagram depicts outline of org structure

Provides info on: major functions of depts relationships amongst depts lines of authority channels of supervision position titles within work units

Organizational Chart

Organizational Structure

Line position has authority & responsibility for achieving

major goals & objectives

Staff position main purpose to assist line positions

Human Resources

Staffing -- set of HR activities to help recruit people

Also responsible for: orientation retention staff training & development performance appraisals

Recruitment Process Develop job advertisement Develop interview guide Screen applications Short-list candidates for interviews Rank candidates Check references Send letter of offer Send rejection letters

Job Description

Developed based job analysis Systematic collection & recording of information

about a job’s purpose, major duiteis, conditions under which it is performed, & knowledge, skills & abilities (KSAs) needed to perform job effectively

Job Description consists of: Job title Immediate supervisor Job summary Job duties Job specifications

Nutritionist,Community Health Services Dept Plan, develop, evaluate, & research nt

pgms & services Establish & maintain liaison w/ hlth prof’ls,

community gps & agencies Which address food & nt programs

Conduct community assessments of need for food & nt programs

Coordinate nt activities Within larger dept programs

Performance Appraisal

Manager’s formal review of employee job performance

Tips for providing constructive criticism in Table 19-3, p. 584

Function 3 - Leadership

Process of influencing others toward achievement of org goals & objectives

Leading vs. managing both roles critical but profoundly different

Motivating Employees

Set high standards and stick to them Put the right person in the right job Keep employees informed about

performance Allow employees to be a part of process Effective communication important

Seven Habits and Effective Leadership Stephen J. Covey Be proactive Begin with the end in mind Put first things first Think win-win Seek first to understand, then to be

understood Synergize Sharpen the saw

Function 4 - Controlling

Concerned with regulating org activities Assists performance to meet accepted org

standards & goals

Financial/Budgetary Control

Accounting is financial control activity Budgeting is financial planning

part of program planning process

Information Control

Data management system

Information systems management

Community Nutrition as Business Need management & leadership skills

gives competitive edge in current work environment

Continually assess competitive environment

Continually assess your strengths Build organizational skills Build managerial skills

MGT Job Satisfaction & Retention

Survey of nutrition program staff in EFNEP in New York state

Overall job satisfaction high Related to

perception of program value Work relationships Having a voice in relevant decisions

greater job retention & improved job performance

Dickin, Dollahite, & Habicht (2010).