management development program by iim ranchi 2021-22

Management Development

Program by IIM Ranchi

2021-22

Contents:

S. No. Particulars Page No

1Message from the Director

01

2 About IIM Ranchi 02

3 About the MDPs 02

4 Previous MDPs/Workshops 03

5 Proposed MDPs During 2021-22 04-07

6 Details of Each Program 08-49

7Contact Details for Inquiry/Nominations

50

I am happy to present the Calendar of Management Development Programmes (MDP) of our

Institute.

We, at the Indian Institute of Management (IIM) Ranchi are actively involved in conducting MDPs

for Indian corporate and public sector organizations. Our MDPs address development needs of

budding as well as seasoned leaders by providing opportunities to interact with seasoned faculties

and experienced peers from various industries. Since the current business environment is

characterized by vulnerability, uncertainty, complexity and ambiguity, leaders from corporate world

need to develop knowledge, skills and attitudes to deal with such environment. In this context our

MDPs may prove handy in building the capacities of leaders and managers to meet the challenges

of business in the 21st Century.

We have currently three kinds of offerings. First is short term MDPs of 3 to 5 days duration called

Open programme. These are meant for executives interested to learn and keep themselves

updated of latest development in various fields’ management. Second is again, short term

customised programmes specifically designed for a company in consultation with the client called

In- company programme. Third is long term MDPs of a year duration or longer where we award a

certificate after examining the participants called Certificate programme in management (CPGM).

Faculty members of IIM Ranchi are passionate about their subject and bring corporate experience

and rigorous scholarship in their discussions, analyses, and experience sharing. We follow

experiential and participant cantered pedagogies including case studies, simulations, role plays,

management games etc. where learning happens through peer interactions, reflections and

feedback.

Current pandemic has created challenge and we have effectively managed to switch to digital

platform for conducting our MDPs.

We look forward to welcome you to our MDPs

Best wishes,

Shailendra Singh

Message from the Director:

1

Indian Institute of Management Ranchi

IIM Ranchi has been providing working executives, both at senior as well as junior levels,

opportunity to update their knowledge and competencies with the latest business practices and

tools. The programs are designed on wide ranging of topics so as to create value for the

participants from diverse backgrounds.

Our MDPs are intended to enhance the skills of entrepreneurs and are also focused on MSME

units whether those in trading or manufacturing sector. The themes cover areas related to

Marketing, Finance, International Business, HR, Strategy, Operations, Quality and Ethics.

These are conducted by experienced resource persons drawn from the both academia and

industry. The pedagogy followed is mostly interactive in the form of role plays, group activities,

case discussions, presentations and video clips

Certificate of Participation shall be provided to all the participants

Programs customized for the Company:

Open MDPs: IIM Ranchi annually develops a MDP calendar based on industry needs and

various functional areas of management.

About the MDPs

The ninth Indian Institute of Management was established at Ranchi in 2009. This was made

possible with the extensive support of the Indian Institute of Management Calcutta and the

Government of Jharkhand, working under the guidance of Ministry of HRD, Government of

India.

IIM Ranchi currently offers a two year MBA in General management, which is our flagship

program and a two year MBA program in Human Resources Management (MBA-HRM). We

also offer PhD in Management and executive PhD in Management for working professionals.

Thus IIM Ranchi prides itself in its carefully designed curriculum, a value-oriented approach

and a holistically nurturing environment. Our programs are aimed at grooming students to

enable them to face challenges of the real world; to make them efficient leaders who are

grounded and humble; to instil in them the quest for excellence and not just for achievement.

Having said that, with a pool of immensely talented students, guided by the most competent

and capable faculty, we are truly an institute with a difference.

2

Previous Management Development Programs:

In-order to keep the executives abreast of latest developments in management for their overall improvement, it

is imperative to have Management Development Programs (MDPs) for the working executives which give scope

and opportunity for interactions between Industry and Academia. Accordingly, IIM Ranchi has conducted

Management Development Programs for Organizations like Power grid Corporation of India Ltd, Export Credit

Guarantee Corporation of India Ltd (ECGC), Damodar Valley Corporation of India Ltd (DVC), Indian Oil

Corporation of India Ltd (IOCL), Life Insurance Corporation Ltd, Mahindra Finance, Jharkhand Bijli Vitran

Nigam Ltd (JBVNL), Department of Public Enterprise- Government of India, Department of Forest- Government

of Jharkhand, Department of Industries- Government of Jharkhand, Shri Krishna Institute of Public

Administration- Government of Jharkhand in different area like OB & HR, Finance & Accounting, Marketing

Management, Operation Management, Strategic Management, Information system etc.

SL.NO Title of MDP Area Open/Company

1 General Management

Program

HR Jharkhand Bijli Vitran Nigam Ltd,

Government of Jharkhand


Program

General

Management

Power Grid Corporation ltd.


Program

General

Management

Rashtriya Ispat Nigam limited (Vizag Steel)

4 Leadership for School

Principals

HR Open

5 Leadership, Creativity and

Problem Solving Skills

HR Damodar Valley Corporation

6 Project Analysis, Appraisal &

Financing

Finance Industry Department, Government of

Jharkhand

7 Financial Statement Analysis

for General Manager

Finance Steel Authority of India Limited

8 Finance for Decision Making Finance Open

9 Computer based MIS &

Project Cycle Management

MIS Forest Department, Government of Jharkhand

10 Leadership and Team

Management

HR Forest Department, Government of Jharkhand

11 Programs for Top

Management Executives

HR Export Credit Guarantee Corporation Ltd:

12 Programs on Managerial

Effectiveness

HR NTPC Coal mining

13 Programs on Project

Management

Operations

Management

NTPC Coal mining

14 Programs on Strategy and

Leadership in VUCA world

HR NTPC Coal mining

15 Risk Management Program Operations

Management

Department of Public Enterprises,

Government of India

16 E-Governance Program for

the Sri Krishna Institute of

Public Administration

General

Management

Government of Jharkhand

17 Project Management Operations

Management

UNDP

18 Communication Strategy for

Leaders

General

Management

Forest Department, Government of Jharkhand

3

Proposed MDPs During 2021-22

4

Sl.NOProgram

TitleArea

Program

DirectorDays

Proposed

DatesFees (Per Candidate)

1

Finance For

Decision

Making

Finance

Prof. Anand,

Prof. Prasenjit

Chakrabarti

4January 05 to

08,2022

Rs 37000+GST (Non Residential-In

Campus)

Rs 27000+GST (Online)

2

Finance For

Non Finance

Executives of

PSEs

Finance

Prof. Subir

Chattopathayay,

Prof. Anand,

Prof. Prasenjit

Chakrabarti

5January 18 to

22,2022


Campus)

Rs 33000+GST(Online)

3

Investment

and Personal

Finance

Finance Prof. Anand 5February 01

to 05,2022


Campus)


4

Project

Analysis,

Appraisal

And

Financing

Finance

Prof. Subir

Chattopathayay,

Prof. Anand

4January 27 to

30,2022


Campus)


5

Strategic

Cost

Management

FinanceProf. Subir

Chattopathayay4

January 12 to

15,2022


Campus)


6

Venture

Funding And

Capital

Financing.

Finance

Prof. Subir

Chattopathayay,

Prof. Anand

7March 01 to

07,2022


Campus)


7

Certificate

Program In

Finance

Finance

Prof. Anand &

Prof. Prasenjit

Chakraborty

8From 9th

January 2022


Campus)


8

Financial

Reporting

and

Business

Analysis

FinanceProf. Subir

Chattopathayay4

February 16

to 19,2022


Campus)


9

Certificate

Program In

Financial

Analytics

Finance

Prof.Anand,

Prof. Prasenjit

Chakraborty &

Prof Amit

Sachan

8

5th December

2021

onwards.


Campus)


10

Contract

Management

And

Negotiation

Skills And

Strategies

General

Management

Prof. Vijaya

Dixit & Prof.

Manish Kumar

3February 1 to

3,2022


Campus)


5

11 E GovernanceGeneral

Management

Prof. Ambuj

Anand, Prof.

Amit Sachan,

Prof. Rohit

Kumar

5March 1 to

5,2022


Campus)


12

Communication

Strategies for

Leaders

General

Management

Prof.Shilpee A

Dasgupta, Prof

Rajiv

Aricat,Prof

Angshuman

Hazarika

2December 5 to

6,2021


Campus)


13

Strategy And

Leadership In

Vuca World

Strategic

Management

Prof. Rohit

Kumar, Prof

Swarup Dutta

3September 24

to 26 2021


Campus)


14

Corporate

Governance in

Changing Times

Strategic

Management

Prof. Rohit

Kumar3

November 23

to 25 2021


Campus)


15

Managing

Corporate

Social

Responsibility

Strategic

Management

Prof. Rohit

Kumar, Prof.

Swarup Kumar

Dutta

3November 27

to 29 2021


Campus)


16

Enhancing

Managerial

Effectiveness

Through

Leadership

,Performance

Excellence and

Innovation

Strategic

Management

Prof. Rohit

Kumar, Prof.

Swarup Kumar

Dutta

2October 09 to

10 2021


Campus )


17Supply Chain

Management

Operations

Management

Prof. Arnab

Adhikari, Prof

Amit Sachan &

Prof Pritee Ray

5January 1 to 5,

2022


Campus)


18

Project And

Procurement

Management

Operations

Management

Prof. Vijaya

Dixit4

January 19 to

22, 2022


Campus)


19Data Analytics

with Python

Operations

ManagementProf Nitin Singh 2

November 28

to 29,2021


Campus )


20

Predictive

Modeling in

Analytics using

R

Operations

Management

Prof. Sasadhar

Bera, and Prof.

Amit Sachan

4January 24 to

27, 2022


Campus)


6

21

Applied Data

Mining with

Business

Applications

Operations

Management

Prof. Sasadhar

Bera3

November 14-

15,16, 2021


Campus)


22

Process

Improvement

and Quality in

the Digital Age

Operations

Management

Prof. Sasadhar

Bera4

February 20-

21,27-28, 2022


Campus)


23Project

Management

Operations

Management

Prof. Vijaya

Dixit &

Prof.Pritee

Ray

3October 3-

4,10,2021


Campus)


24

Revenue

Management

and Dynamic

Pricing

Operations

Management

Prof Amit

Sachan3

February 22 to

27, 2022 (2

Sessions per

Day for 6

Days)


Campus)


25

Advance

Manufacturing

Process

Analysis

Operations

Management

Prof. Arnab

Adhikari &

Prof. Amit

Sachan

2

November 24

to 27,2021(2

Sessions per

Day for 4

Days)


Campus )


26Risk

Management

Operations

Management

Prof. Vijaya

Dixit

Prof.Pritee

Ray & Prof.

Sasadhar Bera

3

November 28-

29 &

December

12,2021


Campus)


27

Leading

Change for

Managerial

Effectiveness

OB/HR

Prof.Rekha

Singhal & Prof.

Gaurav

Marathe

3February 17 to

19 ,2022


Campus)


28Leadership

SkillsOB/HR

Prof.Debjani

Ghosh3

April15 to

17,2021


Campus)


29HR For Non

HR ManagersOB/HR

Prof. Debjani

Ghosh3

April 24 to

26,2021


Campus)


30

Managing

Organizational

Change

OB/HRProf. Viraj

Varma3

January 20 to

22,2022


Campus)


7

31

Developing

Management

Skills For First

Time Managers

OB/HR Prof. Viraj Varma 2December 17 to

18,2021


Campus )


32Developing

HRBPsOB/HR Prof. Viraj Varma 3

December 16 to

18,2021


Campus )


33

Inflation:

Importance to

Organization

Economics Prof.Saakshi 1October- 1,

2021


Campus)

Rs 9000+GST(Online)

34

Digital and

Marketing

Communication

s in Business

Markets

Marketing

Prof.Ankur Jha &

Prof.Soumya

Sarkar

2 February-2022Rs 20000+GST (Non Residential-In

Campus )


35

Advanced

Marketing

Research for

Segmentation

and Positioning

MarketingProf. Mayank

Jyotsna Soni2 December-2021


Campus )


36

Marketing for

Non-Marketing

Professionals


Jyotsna Soni2 November-2021


campus )


37

Analysis for

Strategic

Marketing

Decisions


Jyotsna Soni4 December-2021


campus)


38Neuromarketing

For PractionersMarketing

Prof.Tanusree

Dutta &

Prof.Soumya

Sarkar

2March 10-

11,2022


Campus )


39

Introduction to

Digital

Marketing

MarketingProf.Subhro

Sarkar2

June-August

2021


Campus )


40

Natural

Language

Processing

(NLP) in

Business

Analytics

Information

System

and

Business

Analytics

Prof.P.K.Bala 2November 21 to

22, 2021


Campus )


41

Deep Learning

in Business

Analytics

Information

System

and

Business

Analytics

Prof.P.K.Bala 2February 27 to

28, 2022


Campus )


42

Machine

Learning and

Business

Analytics

Information

System

and

Business

Analytics

Prof.P. K. Bala

and Prof. Nitin

Singh

4February 06 to

09 , 2022


Campus)


FINANCE FOR DECISION MAKING:

Introduction

This program is specially designed to provide inputs in the area of accounting, costing and financial

management coupled with the underlying concepts and methodology ensuring a reasonable understanding of

the crucial parameters in the financial and investment decision making process. These inputs will provide a

basis for the working executives to channelize their thinking in appropriate directions, besides, enhancing

knowledge. The skills so acquired may be effectively utilized in their day to day work and thereby promoting the

quality of business decisions.

Objectives of the Program

1. To enable the participants to understand the finance domain of management.

2. To facilitate the participants in grasping the finance jargons and understand the meaning and relevance and

its application in their day to day working.

3. To inspire the participants to imbibe a thorough understanding of how their decisions impact the top and

bottom line of their organization and thereby their departments.

4. To enable the participants to have a thorough understanding and analysis of the important financial

statements of a company such as profit and loss account, balance sheet and cash flow analysis.

5. To help participants in identifying value implications of decision alternatives and help them in making

decisions

Pedagogy of the Program

The participants will learn the basic concepts and implications of finance through class room lectures, interactive

discussions and case studies. Both conceptual and practical sides will be stressed.

Indicative Content of the Program

1. Introduction to Financial Statements

2. Financial Statement Analysis

3. Behavior of Costs

4. Overhead Allocation Framework

5. Activity Based Costing

6. Full Costing

7. Short Run Alternative Choice Decision Making

8. Time Value of Money

9. Risk and Return

10. Cost of Capital

11. Cash Flow Analysis in capital Investment Decision

12. Capital Expenditure Decision Criteria

13. Risk Analysis is Capital Investment Decision

14. Introduction to Investment Management

Program Director: Prof. Anand, Prof. Prasenjit Chakrabarti

Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus),Rs 27000+GST (Online)

Proposed Dates: January 05 to 08,2022

8

FINANCE FOR NON FINANCE EXECUTIVES OF PSEs

Introduction

This program is specially designed to provide inputs in the area of accounting, costing and financial

management coupled with the underlying concepts and methodology ensuring a reasonable understanding of

the crucial parameters in the financial and investment decision making process. These inputs will provide a

basis for the working executives to channelize their thinking in appropriate directions, besides, enhancing

knowledge. The skills so acquired may be effectively utilized in their day to day work and thereby promoting the

quality of business decisions.


1. To enable the participants to understand the finance domain of management.

2. To facilitate the participants in grasping the finance jargons and understand the meaning and relevance

and its application in their day to day working.


bottom line of their organization and thereby their departments.

4. To enable the participants to have a thorough understanding and analysis of the important financial

statements of a company such as profit and loss account, balance sheet and cash flow analysis.

5. To help participants in identifying value implications of decision alternatives and help them in making

decisions


The participants will learn the basic concepts and implications of finance through class room lectures,

interactive discussions and case studies. Both conceptual and practical sides will be stressed.


1. Introduction to Financial Statements

2. Financial Statement Analysis

3. Behavior of Costs

4. Overhead Allocation Framework


6. Full Costing

7. Short Run Alternative Choice Decision Making

8. Budgeting

9. Time Value of Money

10. Risk and Return

11. Cost of Capital

12. Cash Flow Analysis in capital Investment Decision

13. Capital Expenditure Decision Criteria

14. Risk Analysis is Capital Investment Decision

15. Introduction to Investment Management

Program Director: Prof. Subir Chattopathayay, Prof. Anand & Prof. Prasenjit Chakrabarti

Fees (Per Candidate):Rs 45500+GST (Non Residential-In Campus),Rs 33000+GST(Online)

Proposed Dates:January 18 to 22,2022

9

INVESTMENTS AND PERSONAL FINANACE

Introduction

This program is specially designed to provide inputs in the area of Investments and Risk Management, coupled

with the underlying concepts and methodology ensuring a reasonable understanding of the crucial parameters

in the financial and investment decision making process. The skills so acquired may be effectively utilized in

their day to day work and thereby promoting the quality of business decisions. These inputs will also be

important for personal finance, private equity decision making and financial consultants can make use of the

MDP to be more effective in their service offerings.


1. To enable the participants to understand the basics of fundamentals and valuation through financial

statement analysis.

2. To facilitate the participants in grasping the finance jargons and understand the working of broader financial

markets, institutions and instruments.


bottom line of their organization and their clients.

4. To enable the participants to have a thorough understanding and analysis of the Securities and their

portfolios. This will help them in creating their own investment portfolio and track its performance.

5. To help participants in identifying the risks associated with financial instruments and the tools to mitigate or

minimize the risks. This will also enable them in making decisions under risk.


The participants will learn the basic concepts and implications of finance through class room lectures,

interactive discussions and case studies. Both conceptual and practical sides will be stressed. The course is

planned to be covered in nine sessions over two days.


1. Financial System and Introduction to Investments

2. Introduction to Financial Markets. Why the exist? Financial Institutions. Direct and indirect mode of

investments.

3. Interest Rate and Time Value of Money – I

4. Interest rate, compounding, present & future value, Annuity, growing annuity and Mortgage EMI

calculations.

5. Financial Statement Analysis – I

6. Introduction to Journal Ledger Balance Sheet and cash flow statements

7. Financial Statement Analysis – II

8. Analysis of financial statements and ratios

9. Valuation based Investment Strategies-I

10. Investment Policy Statements-I, II

11. Index based strategies –I, II

12. Active Strategies and Portfolio Analysis –I, II, III, IV

13. Risk in Investment

14. Risk Management

15. Mechanics of the Financial Investments

16. Financial Planning

Program Director: Prof. Anand


Proposed Dates:February 01 to 05,2022

10

PROJECT ANALYSIS, APPRAISAL AND FINANCING

Introduction

To maintain a sustainable GDP growth, huge investments in Projects and Infrastructure are required in our

country in near future. Projects have their own complexities and risk elements. Any Capital Expenditure and

Financing of Projects require careful analysis by theoretical model supplemented by learning from real case

studies. This program is specially designed to provide inputs to the participants in the area of Analysis,

Appraisal and Financing of Projects, Capital Budgeting and Capital Expenditure, to channelize their thinking in

appropriate directions, besides, enhancing knowledge. The skills so acquired can be effectively utilized by the

working executives to take optimum decision.


1. To enable the participants understand from the basics to complexities of Projects.

2. To provide necessary inputs to participants in the form of concepts, theories, and tools and techniques

related to Capital Expenditure and Project Financing decisions.

3. To enable the participants in developing a comprehensive and integrated approach to Capital Expenditure

and Project Financing decision making process for real life situation.

4. To help the participants learn with various case studies, how Project Appraisal and Financing succeed or

fail in reality.


The participants will learn the concepts and contents of the topic through class room lectures, interactive

discussions and case studies. Both theoretical and practical aspects will be stressed.


1. An overview of the Topic.

2. Project Identification and Feasibility Study.

3. Demand Analysis: Desk Study, End User Survey, Delphi Technique.

4. Technical Analysis: Site Selection, Product-Mix Selection, Technology Selection, Environmental Issues,

General Layout and Transport, Plant & Machinery, Civil, Structural and Infrastructural work.

5. Financial Analysis: Estimation of Capital Cost, operating cost, Interest During Construction, Working

Capital, Margin Money, Net Sales Realization, Projection of Profit & Loss, Cash Flow, Balance Sheet.

6. Project Appraisal: Break-Even Analysis, Pay Back Period, Cost of Capital, Time Value of Money,

Discounted Cash Flow Technique - NPV, IRR, Debt Service Coverage Ratio.

7. Financing of Projects: Equity, Debenture, Term Loan, Role of Banks & Financial Institutions.

8. Financing of Infrastructure & Large Projects: Concept of Project Finance, Project Finance Vis-à-vis

Corporate Finance, Recourse, Semi Recourse and Non-Recourse Financing, Special Purpose Vehicles

(SPV), Public Private Partnership (PPP), BOO, BOT, BOOT etc.

9. Risk Analysis in Project Finance: Sensitivity Analysis, Statistical Techniques.

10. Social Cost Benefit Analysis of Projects.

Program Director: Prof. Subir Chattopathayay & Prof. Anand



11

STRATEGIC COST MANAGEMENT

Introduction

This program is specially designed to provide inputs in the area of Strategic Cost Management coupled with the

underlying concepts and methodology ensuring a reasonable understanding of the crucial costing parameters in

the decision making process. These inputs will provide a basis for the working executives to channelize their

thinking in appropriate directions, besides, enhancing knowledge. The skills so acquired may be effectively

utilized in their day to day work and thereby enhancing the outcomes of business decisions


1. To enable the participants to identify the relevant costs in the decision making contexts

2. To facilitate the participants in grasping the meaning and relevance of Activity Based Costing [ABC] and its

application in their day to day working.

3. To inspire the participants to imbibe the relevance of costing for pricing decisions.

4. To motivate the participants to learn how to do customer profitability analysis & product profitability analysis

for the organization

5. To enable the participants to have a thorough understanding of Profit Centers/SBUs and Issues related to

transfer pricing and profitability

6. To facilitate the participants in preparing Budgets and understanding the uses of Budgeting

7. To help the participants in understanding the nuances of Variance Analysis & Performance Evaluation and

appreciating the role of costing in managing performances

8. To enable the participants to actively take part in Strategic Decision making process


The participants will learn the basic concepts and implications of SCM through class room lectures, interactive

discussions and case studies. Both conceptual and practical sides will be stressed.


1. Development in Cost Management

2. Relevant Cost for Decision Making


4. Customer Profitability Analysis & Product Profitability Analysis

5. Relevance of Costing for Pricing Decisions

6. Profit Centers/SBUs and Issues Related to Transfer Pricing and Profitability

7. Budgeting

8. Variance Analysis and Performance Evaluation

9. Role of Costing in managing Performance

10. Cost of Quality and Total Quality Management

Program Director: Prof. Subir Chattopathayay



12

VENTURE FUNDING AND CAPITAL FINANCING

Introduction

2017 saw $26 billion of PE/VC investments in India—the highest ever and a 60% increase from 2016. Bulk of the

investments comprised of large deals; the top 10 had almost grossed the two-thirds of this year’s deals value. This

growth arguably has provided a better access to capital financing, especially for new ventures, and has opened up

newer possibilities for acceleration in and augmentation of the start-up ecosystem. From the funds perspective, it is

posing newer challenges in terms of identifying the winner opportunities for funding from a pool of ever more

diverse ventures. This present a significant and timely opportunity for organizations in the Venture Financing space

for enhancing their capabilities to identify and develop venture financing opportunities which can prove to be

winners. A solution to this winner identification problem can also be seen as a prescription to ventures who are

seeking capital financing in an increasingly competitive venture funding market.


This program aims at providing a comprehensive coverage of venture funding options available for capital financing

in India. At the core, the program focuses on questions surrounding the funding of entrepreneurial ventures and the

process and the techniques to resolve them. It then deals with operational and board level engagements which

may ensure that the interests of the fund are protected and best practices in corporate governance prevail.

Afterwards, we turn our focus on exit strategies for the funds and the process to take the firm public. Overall, this

program should enable participants to identify opportunities for structuring deals which can create mutual value in

the venture financing and capital funding space.


Case Studies; Role-play; Project work; Presentations & Class Discussions, Lectures


• Financing Pathways

• Private Equity Spectrum

1. Pre-Fund raising process – preparations for raising funds, mandating the investment bank

2. Valuation approaches for early and later stage venture funding

3. Fund raising Process – information memorandum, due diligence, term sheet negotiations, deal

structuring, definitive agreements, closing.

4. Corporate Governance and role of PE in venture: Business level and Board level engagements

5. Exit strategies

• Startup in India

1. Capital Financing options for startups in India: Bootstrapping, Crowd funding, Innovation labs,

Incubators and accelerators, Venture Plan Contests, Angel Investment, VC, PE, Banks and NBFCs,

Corporate funding, Government grants/ schemes/ subsidy/ funds (Startup India Fund, MUDRA

scheme), Multilateral and International sources, Venture debt.

2. Present state and future outlook: with special reference to Information Technology, Health, Tourism,

Agriculture, Education, Biotechnology, Alternative Energy, Ecommerce, Supply chain, Fintech.

• Case research proposal by the participants (Group work): Identify a venture financing opportunity, examine its

potential, advise on future pathways

• Legal aspects of shareholders’ agreement and share subscription agreement

• Going Public – the listing decision: Strategic and financial considerations, planning and preparation for the IPO,

Due diligence review, IPO Process, Regulatory framework, Important compliances and certifications

• Rights Issue, FPO’s, QIP’s, PIPE’s, and preferential private placements: Strategic considerations, SEBI

Regulations, Company Law Requirements, Pricing requirements and process overview

• Case study discussion, Emerging trends in venture funding and capital financing

• Presentation and discussion on the case research reports (Group work), Open session

Program Director: Prof. Subir Chattopathayay & Prof. Anand


Proposed Dates:March 01 to 07,2022

13

CERTIFICATE PROGRAM IN FINANCE

Introduction

This comprehensive program in finance is specially designed to develop a thorough understanding of

concepts and methods in the field. The program instigates managerial thinking by developing a wide range of

tools and techniques for financial modelling and problem-solving in various types of decision situations which

the field encounters.

The program begins with discussions to help make sense of financial records and data and then moves on to

develop perspective, tools and techniques required for problem solving and decision-making in different

areas of finance. Specifically, it progresses through decision techniques on capital investments, financing,

pay-outs, working capital management, valuation, portfolio investments, financial risk management and

investment appraisal & project funding.

This program is for managers, business professionals, entrepreneurs, officers, bankers, working executives

as well as those who want to make a career in the field of finance and management.


The program aims at developing the participants towards the following ends;

1. Conceptual understanding of theory, tools and techniques in the field of finance

2. Aptitude to understand the value implications of decision alternatives to be taken in any business

function/role

3. Capability to build models and analyze data for problem solving in different decision situations


Live lectures, Case discussions and development of problems, Hands-on model building and data analysis


Day 1. Financial statement analysis – Introduction to Financial Statements and records, Ratio analysis, Trend

Analysis, Common size analysis, Projected Financial Statements

Day 2. Quantitative analysis techniques – Measures of central tendency, distributions, variance, standard

deviation, covariance, correlation, scenario analysis, simulation

Day 3. Corporate finance - Time Value of Money, Risk & Return, Asset pricing models, Leverage, Cost of

Capital, Forecasted income statement

Day 4. Corporate finance - Cash flow analysis & Capital Budgeting, Pay-out decision, Working capital

Management

Day 5 Business valuations: Security valuation, Business valuation, Relative valuation, comparable valuation,

Day 6. Investment management: Modern portfolio theory, Arbitrage Pricing Theory and its extensions,

Selection and Timing skills, Investment Policy Statement, Active and Passive Investment strategies,

Introduction to quantitative investment technique

Day 7. Financial Risk Management: Market Risk, Credit Risk, Operational risk

Day 8. Investment Appraisal and Project Funding: Financial modelling, Business financing market and

options, Pitch

Program Director: Prof. Anand & Prof. Prasenjit Chakraborty


Proposed Dates:From 9th January 2022

14

FINANCIAL REPORTING AND BUSINESS ANALYSIS

Introduction

Business concerns have a compulsion to grow in terms of their Top Line, Bottom Line and Net worth. Growth is

possible for an entity only when it knows to measure its performance which requires the managers to know the

art of writing, reading and inferring the contents of the financial statements. This program is specially designed to

provide inputs in the area of accounting and finance coupled with the underlying concepts and methodology

ensuring a reasonable understanding of how to prepare financial statements like Balance Sheet, Profit and Loss

Account and Cash Flow statement of a firm, how to analyze the financial statements, what is the linkage among

the financial statements, what are the key ratios that need to be computed for an equity investor, what are the

useful ratios for a lender, how to measure the profitability of an entity, how to assess the investment utilization of

a firm, how to measure the working capital efficiency of an entity, how to assess the liquidity and solvency

position of an organization, how to compute the overall financial performance of a firm and how to compare the

financial performance of a firm. These inputs will provide a basis for the working executives to channelize their

thinking in appropriate directions, besides, enhancing knowledge. The skills so acquired may be effectively

utilized in their day to day work and thereby promoting the quality of business analysis and decisions.


1. To enable the participants to become familiar with the Concepts, Principles and Jargons of Financial

Accounting and Reporting

2. To help the participants in understanding the accounting choices with regard to reporting of various line

items in the financial statements of an entity

3. To facilitate the participants to prepare the Financial Statements besides providing them with the ability to

read, analyze and interpret the contents of the Financial Statements

4. To assist the participants in understanding the relevance and usage of various accounting standards with

regard to the important line items of the financial statements

5. To assist the participants to analyze a business with the financial statements

6. To inspire the participants to become value maximizing managers


The participants will learn the basic concepts and implications of financial reporting and business analysis

through class room lectures, interactive discussions and case studies. Both conceptual and practical sides will

be stressed.

15

SL NO Topics to be covered in the course

1 Business Organization; Accounting; Accounting Principles; Ind AS, IFRS and US GAAP; Accounting

Policies;, Fraud and Ethical Issues in Accounting

2 The Accounting Equation; Effects of Transaction; Basics of Financial Statement Analysis; Form and

Content of Company Financial Statements

3 The Accounting System; Commonly used Accounts; The Double-entry System; Recording

Transactions; Journals; Ledgers; Trial Balance; Errors in Accounting Records; Technology in

Accounting; Internal Control Systems

4 Basics, Principles and Mechanics of Income Measurement; Accrual and Cash System; Adjusting

Entries; Revenue from Sales; Cost of Goods Sold; Operating Expenses; Profitability of Operations;

Accounting Cycle; Closing and Reversing Entries; Special cases of Revenue Recognition

5 Current Assets; Inventory Valuation and Income Measurement; Inventory Costs and Valuation;

Conservatism, Neutrality and Prudence; Comparability; Perpetual Inventory System; Manufacturing

Costs; Financial Analysis of Inventories; Managing the Operating Cycle

6 Cost of acquisition of Long-lived Assets ; Depreciation Methods; Capital and Revenue Expenditure;

Depreciation for Income Tax Purposes; Revaluation of Property, Plant and Equipment; Intangible

Assets; Natural Resources; Impairment of Long-lived Assets; Financial Analysis of Property, Plant

and Equipment of Business; Investment Property

7 Financial Instruments; Financial Assets; Fair Value; Cash; Trade Receivables; Credit Losses;

Financial and Operating Investments; Impairment of Financial Assets of Business

8 Operating and Financial Liabilities; Current Liabilities; Definite and Estimated Liabilities; Income

Taxes; Current Tax; Deferred Tax; Disclosure of Contingent Liabilities by companies

9 Measurement of Financial Liabilities of Business; Debentures; Redeemable Preference Shares;

Mortgages; Leases

10 Equity Share Capital; Preference Share Capital; Reserves and Surplus; Buyback; Bonus Shares;

Dividends; Statement of Changes in Equity; Earnings Per Share

11 Purpose and Structure of the Statement of Cash Flows; Computing Net Cash Flow from Operating,

Investing and Financing Activities; Direct and Indirect Method Interpreting the Statement of Cash

Flows for Business Analysis; Cash Flow Ratios

12 Objectives; Standards of Comparison; Techniques of Financial Statement Analysis; Horizontal

Analysis; Common Size Statement; Profitability Analysis; Liquidity Analysis; Solvency Analysis;

Capital Market Standing; Business Analysis through Ratios


16

Program Director:Prof. Subir Chattopathayay

Fees (Per Candidate):Rs 37000+GST (Non Residential-In Campus) ,Rs 27000+GST (Online)


CERTIFICATE PROGRAM IN FINANCIAL ANALYTICS

Introduction

Data Driven Decisions are becoming necessity for more and more business as operating environments are faced

with more complexity, increased quality and quantity of data around an ever-increasing numbers of decision

variables. These changes have put new demands to further develop the analysis techniques in order to benefit

from the available dataset. Finance has traditionally been a leader in the area of data driven decision making. An

increased quantity and quality of data around decision variables have presented new avenues of application of

statistical and analytic techniques in the field. These techniques are used for re-examining existing theories as

well as for developing much comprehensive and informed decision-making processes. Use of analytic methods in

finance promises to provide a much detailed and robust understanding of the central question i.e., the “why” and

the “how” of value implications of decision alternatives.

This program is for managers, business professionals, entrepreneurs, officers, working executives as well as

those who want to make a career in the field of finance and management.


The program aims at developing,

1. Aptitude to solve problems in the area of business finance with the help of data and analytics

2. Skills to apply analytic techniques for optimization and financial planning

3. Analytic perspective on capital budgeting, investment, risk management, and pricing decisions

4. Capabilities to contribute in data driven decision making environment


Live lectures, Case discussions and development of problems, Hands-on model building and data analytic


• Day One

1. Quantitative analysis techniques - (Descriptive, Distributions, Regression)

2. Optimization techniques - (LPP/Solver/Simulation)

• Day Two

1. Corporate finance: Time Value of Money, Risk & Return, Asset pricing models, Leverage, Cost of Capital

2. Forecasted income statement, Cash flow analysis & Capital Budgeting

• Day Three

1. Identification of potential sources of risk: Macro analysis, Sensitivity analysis,

2. Risk modelling: Scenario Analysis, Monte-Carlo Simulation

• Day Four

1. Investment management: Modern Portfolio Theory, Arbitrage Pricing Theory and its extensions,

2. Investment strategies: Selection and Timing skills, Investment Policy Statement, Active and Passive

Investment strategies

• Day Five

1. Investment process: Macro analysis, Portfolio construction and benchmarking

2. Investment Analytic: Optimization, Back-testing, Performance analytic

• Day Six

1. Econometrics for Credit Risk Analytic techniques: EV Distributions, Discriminant, Logistic Regression

2. Different measures of credit risk, traditional credit models

• Day Seven

1. Probability density function of credit losses, PD, LGD

2. Structural models and reduced form models.

• Day Eight

1. Nonlinear Optimization and Evolutionary Solver

2. Pricing Analytic

Program Director: Prof. Anand, Prof. Prasenjit Chakraborty & Prof Amit Sachan


Proposed Dates: From 5th December 2021 onwards.

17

CONTRACT MANAGEMENT AND NEGOTIATION SKILLS AND

STRATEGIES

Introduction

Effective contracts management is vital for organizations those interact with external entities such as suppliers,

contractors, customers, statutory and regulatory bodies for their business processes. With the globalization of

businesses, the scope of contracts has broadened from covering the aspects of purchasing to managing supplier

relationships, negotiations, legal clauses and risks from external environment. Contract management requires

knowledge of technical as well as legal aspects of different types of contracting mechanisms.

For public enterprises, contracts management is a strategic role which entails sophisticated negotiations skills.

Negotiation in contracts management is a much nuanced mechanism that finally leads to the best alternative to a

negotiated agreement. This eventually determines the profit potential, risk exposure, roles and responsibilities of

the contracting parties.


1. Appraise the key aspects of contracts.

2. Understand different types of contracting mechanisms.

3. Apprise risk exposure of contracts.

4. Formulate key contract clauses.

5. Discuss negotiation approaches adopted in contracts context.

6. Identify legal clauses of procurement contracts.


The program includes several learning methodologies, including interactive lectures, case studies, analysis of

real contract documents, and role plays. Participants will be motivated to describe their experiences and class

room discussions will be initiated to link the negotiation practices with theory. Case and examples from the public

sector projects will be included for the class room exercises and as examples


1. Contracts and contract management definition

2. Types of contracts as per scope

3. Types of contracts as per pricing regime

4. Types of contracts as per type of items procured

5. Client-contractor relationship

6. Risks in contracts

7. Methodology for evaluating bids

8. Important clauses in contracts

9. Legal aspects of contract management

10. E-procurement, e-auctions and reverse auctions

11. Contracts in public enterprises

12. Competitive versus collaborative contract negotiations

13. Managing Dynamics of Power and Politicking during Contract Negotiations

14. Negotiating the Manipulative Tactics of Opponents

Program Director: Prof. Vijaya Dixit & Prof. Manish Kumar



18

E GOVERNANCE

Introduction

A multi-faceted rapid change is the new reality of India. A large part of this change is facilitated by digitization of

existing transactions. Government departments are no longer insulated from such change. Transformation

through digitization is one of the central theme of Digital India mission. In government departments

transformation would involve increasing efficiency and citizen centricity of services. Digitization is an essential

enabler for good governance. Governance using this modern day tool – Information Technology (IT) - is often

termed as e-Governance. This program is specially designed to provide inputs on best management practices in

the field of e-Governance. This program will also equip the participants with techniques and frameworks used to

conceptualize, design, implement and manage e-Governance projects. This will help the government

departments in achieving short term success and long term sustainability of respective e-Government projects.

The program will draw concepts from cross functional management areas including Strategy, Operations and

Information Systems. These inputs will provide a basis for adopting better project management practices. It

would also facilitate improvement in effectiveness and efficiency of existing and planned e-Governance projects.

The skills so acquired may be effectively utilized in individual digitization initiatives but collectively will help in

attainment of our shared vision of Digital India.


1. To enable the participants to understand the concept of digitization of government services.

2. To motivate the participants in understanding the potential of digitization in government sector.

3. To facilitate the participants in learning the best management practices in the field of e-Governance.

4. To develop skills amongst the participants to conceptualize, design, implement and manage e-Governance

projects.


The participants will learn the concepts and implications of e-Governance through class room lectures,

interactive discussions and case studies. Both conceptual and practical sides will be addressed.


The following are the broad contents of the program:

1. Success/sustainability of e-Governance projects

2. E-Governance Vision & Strategy

3. E-Governance in Global Context

4. Services management concepts for Government services

5. Process re-engineering in Government services

6. Improving processes – Efficiency vs. Effectiveness

7. Social, political and technological aspects influencing e Government Measuring e Government success

8. Diffusion of Innovation theory and its implication on management of e-Governance projects

9. Making e-government work: Adopting the network approach

10. Building Competencies for e-Governance

11. Stakeholder management

12. Tools for Executing e-Governance Strategies

13. Leadership & Change Management

Program Director: Prof. Ambuj Anand, Prof. Amit Sachan, Prof. Rohit Kumar



19

COMMUNICATION STRATEGIES FOR LEADERS

Introduction

The ability to communicate and present effectively is imperative for leadership effectiveness and success.

Conveying information to a project team or delivering a difficult message is one of the most powerful skills for

achieving the desired objectives. Apart from the basic principles of Communication that drive practice,

organizations are striving to expand the reach of their digital services. There is a need to understand how

newer platforms like social media can be utilized to communicate with the stakeholders. Leaders need to

communicate their views effectively and adapt to different audiences in varying situations and circumstances.

MDP on Communication Strategies for Leaders is an attempt to take a comprehensive look at the newer

innovations in communication, and aims to equip the managers with the communication skills that are

necessary to meet the new challenges in organizations.


1. To sensitize participants to leadership communication strategies

2. To help participants review their communication styles and strategies

3. To equip the participants to meet a range of communication challenges as a leader

4. To expose them to certain often neglected fundamentals of writing that win readers over

5. To help them review their business/technical writing styles with a view to spotting their strengths and

weaknesses.

6. To equip participants to understand the effective ways of social media communication

7. To equip participants to understand the legal aspects of social media communication

8. To help them understand the common pitfalls and legal issues in public communication


The participant cantered workshop methodology will be followed. Pedagogy involves interactive mix of case

studies, experience sharing through discussion, relevant videos, and reflections.


1. Understanding communication process and communication barriers

2. Public speaking

3. Email and social media for business communication

4. Business letters and memos

5. Communication styles and assertiveness

6. Persuasive strategies in communication

7. Identification of legal issues in business communication and potential pathways to

resolution

8. Legal aspects of communication within an organization

Program Director: Prof.Shilpee A Dasgupta, Prof Rajiv Aricat & Prof Angshuman Hazarika


Proposed Dates:December 05 to 06,2021

20

STRATEGY AND LEADERSHIP IN VUCA WORLD

Introduction

In today’s volatile, uncertain, complex and ambiguous (VUCA) world, it is important that employees at

managerial and key leadership positions understand the strategic thinking in firms - right from scanning the

competitive environment, to aligning the mission of the firm to meet stakeholder expectations. Today, firms

need to lead, formulate and execute strategies effectively to deliver business excellence and customer

delight.

During the session, participants would be immersed in both the theory and practice of strategy development,

leadership, design thinking, innovation and business excellence. The participants will be exposed to some of

the world class tools and case studies that are being used to enhance strategic thinking and ethical

leadership. The business excellence framework will provide a holistic and comprehensive view of an

organization and its business environment. The program is designed to inculcate an innovative mindset for

solving strategic problems and to identify ‘opportunities for growth’ for both self and the organization.


1. To understand the importance of strategic thinking and business model innovation in a VUCA world.

2. To find out one’s dominant leadership style and know how to lead into action for getting desired results.

3. To know about business excellence framework and how it can lead to world class performance.

4. Understanding what is blue ocean strategy and know about different tools used for design thinking and

innovation


The program includes several learning methodologies, including interactive lectures, case studies, exercises,

and experience sharing leading to learning, practice, reflection and retention. The participants will learn the

aspects of different tools and techniques for enhancing strategic and leadership effectiveness through an

engaging and interactive experiential learning pedagogy (adopted from Harvard Business School).


1. Strategy and Business Model Innovation (VUCA world)

2. Strategic Leadership and Change Management

3. Strategic Leadership and Change Management

4. Business Excellence Framework

5. Blue Ocean Strategy & Ten Tools for Design Thinking

Program Director: Prof. Rohit Kumar & Prof SwarupDutta


Proposed Dates:September 24 to 26,2021

21

CORPORATE GOVERNANCE IN CHANGING TIMES

Introduction

During the session, participants would be immersed in both the theory and practice of Corporate Governance.

Corporate governance plays a crucial role to shape up a firm and to make it competitive with global firms.

Corporate governance legislation and guidelines issued by government agencies would attract foreign

investments. These corporate governance codes would ensure investors safety protecting them from

corporate scandals. Regulating governmental bodies tries to come up with governance codes based on

international best practices that suit their business environment. The course on Corporate Governance and

Corporate Social Responsibility will facilitate to understand governance rules and regulations and governance

practices of companies. Corporate Governance. A major part of the program focuses on the ‘why’, ‘what’ and

‘how’ of Corporate Governance.


1. To provide a perspective on corporate governance, corporate social responsibility and the larger realities

of business society interface in the emerging economies, in particular in the context of increased

globalization.

2. To understand the effectiveness of Corporate Governance on firms

3. To provide real life experiences of corporate governance of companies through case discussion

4. To equip students to take right strategic decision and to imbibe leadership quality

5. To understand and appreciate the need for ethical governance and decision making in their roles as

managers and leaders in organizations

6. To sensitize the students to the manner in which organizations engage with their stakeholders in

managing sustainable growth

7. To inform and stimulate critical thinking among young managers about their roles as professionals in

business organizations.


The program includes several learning methodologies, including interactive lectures, case studies, exercises,

and experience sharing leading to learning, practice, reflection and retention. Participants will be expected to

complete a brief survey during the program.


1. Corporate Governance – An Introduction

2. Corporate Governance Models in USA, Europe and Japan

3. Corporate Governance Codes

4. Corporate Governance reforms in China and India

5. Governance of Family Business

6. Board of Directors: A powerful tool in Corporate Governance

7. Value based and Ethical Issues in Corporate Governance

8. 10 Trends for the Board of 2020

9. Significance and Challenges of Corporate Governance

10. Five elements of Corporate Governance to manage Strategic Risk

11. Board characteristics, Firm performance and Corporate Governance

12. Corporate Governance: The other side of the coin

Program Director: Prof. Rohit Kumar


Proposed Dates:November 23 to 25,2021

22

MANAGING CORPORATE SOCIAL RESPONSIBILITY

Introduction

During the three-day session, participants would be immersed in both the theory and practice of Corporate

Social Responsibility (CSR) has experienced a journey that is almost unique in the pantheon of ideas in the

management literature. The basic question at the heart of CSR are as old as business itself, such as what is

a business for and what contribution does it make to society? In today’s context, CSR has gained

prominence due to growing attention in the arenas of business, civil society, and government across the

globe. According to Indian Institute of Corporate Affairs, a minimum of 6,000 Indian companies will be

required to undertake CSR projects in order to comply with the provisions of the Companies Act, 2013 with

many companies undertaking these initiatives for the first time. Further, some estimates indicate that CSR

commitments from companies can amount to as much as 20,000 crore INR.

Corporate Social Responsibility. A major part of the program focuses on the ‘what’ and ‘how’ of strategizing,

planning, executing and monitoring the CSR activities of companies.


1. Understanding the concept of Corporate Social Responsibility (CSR)

2. How to develop a business case for CSR

3. Understanding the link between Competitive Advantage and CSR

4. How to develop a CSR Competency Framework

5. Understanding the relevant CSR provisions under the Company Act 2013

6. Understanding the importance of stakeholder engagement and sustainability

7. How to manage and implement corporate responsibility

8. How to communicate with Stakeholders: Integrated Reporting

9. How CSR can be used as Strategy in organizations


The program include several learning methodologies, including interactive lectures, case studies, exercises,

and experience sharing leading to learning, practice, reflection and retention. Participants will be expected to

complete a brief survey and a pre-program assignment.


1. What is CSR?

2. The Business Case for CSR

3. Actors and Drivers for CSR

4. CSR in Global Context

5. The Companies Act 2013 (section 135)

6. Companies (CSR Policy) Rules 2014

7. Stakeholder Engagement – Concept and Practice

8. CSR Strategies and Policies

9. CSR as Strategy

10. Managing and Implementing Corporate Responsibility

11. The CSR Competency Framework

12. Sustainability & Triple Bottom Line

13. The Future of Corporate Responsibility

Program Director: Prof. Rohit Kumar & Prof. Swarup KumarDutta



23

ENHANCING MANAGERIAL EFFECTIVENESS THROUGH LEADERSHIP,

PERFORMANCE EXCELLENCE AND INNOVATION

Introduction

In today’s dynamic and competitive environment, it is important that employees at managerial and key leadership

positions are equipped with the latest management tools and techniques that will help them become more effective

in their day to day decision making. They should be able to move beyond motivating the team they lead to

enhance organizational effectiveness. During the two days sessions, participants would be immersed in both the

theory and practice of leadership, innovation and performance improvement. The participants will be exposed to

some of the world class tools that are being used to enhance performance excellence by providing a holistic and

comprehensive view of an organization and its business environment. The program is designed to inculcate an

innovative mindset for solving managerial problems and to enhance managerial effectiveness. The program would

give emphasis on how to become more effective as a manager by following contingent leadership approach;

thinking about organization as a ‘whole’; by linking the leadership and result triad to identify ‘blind spots’, and to

identify ‘opportunities for improvement’ for both self and the organization.


The program would enable the participants to answer the following questions

1. How to improve your ability as a leader to get things done?

2. How to be effective in your role and unlock leadership potential?

3. How to use the ‘Performance Excellence Framework’?

4. How to improve your business ‘processes’ and ‘results’?

5. How organizations can use innovation to excel in today’s competitive environment?

6. How to enhance managerial effectiveness?


The program include several learning methodologies, including interactive lectures, case studies, exercises, and

experience sharing leading to learning, practice, reflection and retention. The participants will learn the aspects of

different tools and techniques for enhancing managerial effectiveness through very engaging and interactive

experiential learning pedagogy.


1. Managing in uncertain times -Creating a Customer Centric Business

2. The Tasks of Leadership- Moving beyond motivation

3. Situational Leadership

4. Organization Profile and measurement of performance

5. Operational Excellence and organizational learning

6. Aligning for Growth – creating growth strategies

7. Strategic Innovation and Emerging Business Models

8. Blue Ocean Strategies

9. Working around Innovation- Getting it started

10. Enhancing Managerial Effectiveness

Program Director: Prof. Rohit Kumar & Prof. Swarup KumarDutta

Fees (Per Candidate):Rs 20000+GST (Non Residential-In Campus ),Rs 15000+GST (Online)

Proposed Dates: October 09 to 10,2021

24

SUPPLY CHAIN MANAGEMENT

Introduction

Supply Chain Management (SCM) is a discipline effectively as old as trade itself. Nevertheless, effective SCM

practices are widely regarded as the single greatest driver of success for businesses and organizations that

persist in today’s globalized industry. A firm’s supply chain consists of all operational processes that create

value for the firm. Supply Chain Management (SCM) is an approach to managing the entire supply chain – the

seamless flow of goods, services, and information from suppliers to customers. Therefore, it involves the

coordination of multiple value-creating processes that typically fragmented and dispersed across organizational

and national boundaries. This fragmentation creates opportunities as well as challenges from the perspective of

a firm’s decision making. This Program focuses on the different dimensions of supply chain management such

as distribution network design, inventory planning, transportation network design, etc. This course aims at the

development of the participants’ understanding of different supply chain concepts along with the strategic

thinking and analytical skill required to solve the real-life problems.


The objectives of the program are:

1. The issues, drivers, and metrics related to Supply Chain Management(SCM).

2. The network planning characteristics and network optimization models.

3. Inventory optimization mechanisms.

4. The mechanisms of supply contracts for supply chain coordination

5. This program is intended for senior management professionals engaged with any kind of supply chain

management problems looking to incorporate technical skill, quantitative, and spreadsheet modelling skills

and to develop proper management strategies.


The participants will acquire knowledge of supply chain management; develop skills to apply the concepts,

methods and techniques to resolve real life issues. The participants will be groomed via interactive lecture

sessions, illustrative examples/cases and spreadsheet-based calculation. Statistical software will be used to

create graphical and numerical output for the analysis


1. Introduction to Supply Chain Management

2. Distribution Network Planning and Design

3. Inventory Planning

4. Transportation Network Design and IT in SCM

5. Supply Contract Design and Implementation

Program Director: Prof. Arnab Adhikari, Prof Amit Sachan & Prof Pritee Ray



25

PROJECT AND PROCUREMENT MANAGEMENT

Introduction

With the growing impetus on manufacturing in our country under radical initiatives like Make in India, the

investments in large complex projects have increased both in government and private sector. Project

management expertise is a pre-requisite for successful completion of such projects. Project Management is the

art of directing and coordinating all kinds of resources throughout the life of a project by using modern

management techniques to achieve predetermined objectives of scope, cost, time, and quality and customer

satisfaction.

Procurement is an overlapping function between engineering and construction phases of engineering

procurement and construction (EPC) projects. Due to these overlaps, procurement function has a cascading

effect on project cost and schedule performance. A project requires multiple items from multiple suppliers under

multiple contracts, terms and conditions and risks exposure and their costs comprise major percentage of

project cost. The procurement of these items is highly dependent on external suppliers and requires a great

degree managerial and negotiation skills. Thus, management of procurement function is an integral part of

project management.

The project and procurement management program aims to provide insights on ten knowledge areas of project

management and key concepts of strategic procurement


1. Discuss ten knowledge areas of project management

2. Apply project scheduling techniques in deterministic and probabilistic contexts

3. Apply resource allocation and levelling techniques

4. Understand earned value analysis as a project monitoring and control tool

5. Identify project risks and different risk response actions

6. Understand Procurement and Contracts Management in Project Environment

7. Evaluate make and buy decision based on Strategic sourcing model

8. Understand different contracting mechanisms

9. Asses Project procurement risks based on contract clauses

10. Appreciate importance of project and contract closure

11. Legal aspects of procurement clauses


The program includes several learning methodologies, including interactive lectures, case studies, excel and

experience sharing.


1. Overview of ten knowledge areas of Project Management

2. Introduction to project management, project life cycle and types of projects

3. Project Planning and Scheduling techniques CPM and PERT

4. Crashing in project and Project Resource allocation and levelling

5. Earned value analysis

6. Project risk management

7. Procurement and Contracts Management in Project Environment

8. Different contracting mechanisms based on participating entities, scope, pricing regime

9. Project oriented materials management and Procurement Scheduling

10. Procurement Categories based on Kraljic Matrix, pricing regime, buyer-supplier relationships

11. Procurement risks based on contract clauses

12. Legal aspects of contract clauses

13. Project and contract closure

Program Director: Prof Vijaya Dixit



26

DATA ANALYTICS WITH PYTHON

Introduction

Data analytics is receiving increasing interest in the businesses. At the same time, Python is an established

programming language that is increasingly applied in data sciences projects in several enterprises. It is a high

level language which is easy to learn and implement. Managers find it fairly simple to understand and are

increasingly adopting it.

With the rapid growth of digital technology, data gets collected in larger volume within and outside enterprises.

The enterprises can monetize this data and that is why they find an opportunity of leveraging data analytics in

their business.


The objective of program is to understand & learn the application of specific techniques in data analytics with

Python. This program is intended for managers/executives/officers engaged in an area where they need to

analyze data.


The participants will get understanding of methods and techniques (as outlined in the indicative content below) to

resolve practical issues in data analytics. The delivery will be on Python platform with illustrative

examples/cases. No prior experience or understanding of Python is required. Participants are expected to work

on Python during session


1. Fundamentals & basic elements in data analytics

2. Introduction to Python

3. Python Installation Package

4. Python distribution environment

5. Working with Anaconda, Jupyter

6. Introduction to key Python libraries in data sciences projects

7. Pandas

8. NumPy

9. SciPy

10. Machine learning methods (illustrative example of logit)

11. Scikit Learn

12. StatsModels

13. Optimization problems in analytics (illustrative example of Linear Programming)

14. PuLP library

Program Director: Prof Nitin Singh



27

PREDICTIVE MODELING IN ANALYTICS USING R

Introduction

This program provides a fundamental concept to the participants on how to develop relationships between

predictor variables and outcome (or response) variable. Regression models are used to predict the output,

whereas classification models used to determine an outcome class of each individual observation. The

predictive analytics is useful in a wide range of application areas such as operations, economics, marketing,

science, and business analytics. The discussion and hands-on-session of each modeling technique provide

insights into model building and managerial decision making to a practical application.


1. Statistical and data mining techniques those are useful to develop regression and classification models for

a wide range of data set.

2. How to select an appropriate predictive model for a data set and evaluate its adequacy with the existing

information.

3. Open-source R software will be used to facilitate the participants in learning.


The participants will get concepts and hands-on-experience on how to fit prediction models for real-life data

through online lectures, interactive discussion, illustrations, and spreadsheet-based calculation. Open-source

statistical software R will be used to create graphical and numerical output for the analysis. Illustrative

examples/cases, in-depth interpretation of the output, and alternative modeling approaches will be presented.


1. Multiple linear regression

2. Regression diagnostics

3. Regression with qualitative predictors

4. R code illustration with examples for multiple regression

5. Measuring the performance of a regression model

6. Regression models for collinear data

7. Ridge and Lasso regression model

8. R code illustration with examples for ridge and Lasso regression

9. Binary logistic regression

10. Confusion matrix and goodness of fit measures

11. Measuring the performance of a classification model

12. R code illustration with examples for binary logistic regression

13. Structure of a decision tree

14. Regression trees and Classification tree

15. Generation of rules from a decision tree

16. R code illustration with examples for building a decision tree

Program Director: Prof. Sasadhar Bera and Prof. Amit Sachan



28

APPLIED DATA MINING WITH BUSINESS APPLICATIONS

Introduction

In the modern age, virtually all automated systems capture a huge amount of data either for analysis or

diagnostic purposes. Traditional statistics applications focus on relatively small data sets, whereas data mining

explores and analyzes very large and sometimes enormous quantities of data to discover meaningful patterns.

Data mining is a set of mathematical and statistical methodologies that systematically exploits the available

data and find out the pattern, information, and knowledge in supporting decision-making process. Data mining

has wide applicability in operations, economics, marketing, genetics, the social and natural sciences, and

business. The discussion and hands-on-session of each data mining method provide insights to model building

and managerial decision making to a practical application.

.


1. Being able to think in the space of concepts, and theories for framing analytical model and generating

solution for business problem

2. Participants feel comfortable applying data mining methods in business applications for a wide range of

data set.

3. Computing results from multiple decision models and applies model comparison methods for determining

the best model that supports organizational goals.

4. Open-source R software will be used to facilitate the participants in learning.


The participants will get concepts and hands-on-experience on how to fit prediction models for real life data

through online lecture, interactive discussion, illustrations, and spreadsheet-based calculation. Open-source

statistical software R will be used to create graphical and numerical output for the analysis.


1. Exploratory data analysis: Measuring the relationship between variables, Multivariate distance and outliers

detection, Product affinity and market basket analysis, Cross-sell and Up-sell models and their applications,

R code Illustration with real-life data set

2. Recommender systems: Primary structure of recommender system, Collaborative filtering approaches,

Computing similarity and predicting preference rating, Content-based and hybrid recommender systems, R

code illustration for collaborative filtering with large rating data

3. Non-linear classification methods and their applications: Naïve Bayes method and classification, K nearest

neighbor classification method, Real-life applications of Naïve Bayes and KNN method with R code

4. Data mining applications in Insurance domain: Role of data mining in the insurance domain, Customer

attrition analysis in life insurance, Detecting fraud in health insurance

Program Director: Prof. Sasadhar Bera


Proposed Dates:November 14 to15,16, 2021

29

PROCESS IMPROVEMENT AND QUALITY IN THE DIGITAL AGE

Introduction

A business that can delight customers and dominate competitors is by improving and controlling the quality of its

manufactured products and/or service processes. Quality is a competitive advantage and has become an

important business strategy. This training program is divided into two parts: quality management & product

development and process design & improvement. Skills developed include identification of the statistical

methods and problem-solving techniques to improve quality. Analysis of data using software provides an extra

advantage to solve a complex problem.


1. Understanding the quality of a product or service and management aspects of quality improvement

2. Measuring process performance in terms of capability index, defect per million opportunities

3. Provide an overview of six-sigma methodology and DMAIC problem-solving approach

4. Understanding the design-of-experiment and its application in product design and process improvement

5. Robust parameter design using Taguchi approach

6. Determining optimum operating conditions of a process


The participants will acquire knowledge and develop the ability to apply the concepts, techniques, and tools to

resolve real-life quality management issues. The participants will be groomed via interactive lecture sessions,

illustrative examples/cases, and spreadsheet-based calculations. Statistical software will be used to create

graphical and numerical output for the analysis.


1. Fundamentals of Quality Management: Introduction to quality management, Understanding value chain,

process thinking and process analysis, Process control and capability analysis

2. Six-sigma Methodology: Six-sigma philosophy and fundamental concepts, DMAIC problem-solving

approach, Sigma level performance measurement, and yield calculation, Hands-on-session – process sigma

rating computation, Case discussion

3. Design of experiment and robust parameter design: Design of experiments and its applications to process

quality, ANOVA, Blocking, and factorial experiments, Steps in conducting design of experiment, Case study

on a factorial experiment, Taguchi’s method for robust product and process design, Case study on robust

design

4. Manufacturing process optimization: Response surface methodology, Multiple responses optimization, Case

study on multiple responses optimization

Program Director: Prof. Sasadhar Bera


Proposed Dates:February 20-21,27-28, 2022

30

PROJECT MANAGEMENT

Introduction

Project Management is the art of directing and coordinating all kinds of resources throughout the life of a

project by using modern management techniques to achieve predetermined objectives of scope, cost, time,

and quality and customer satisfaction. It ensures effective planning, execution, procurement, cost control,

human resource management, occupational health and safety management for project success.

This program aims to provide inputs on overall project management concepts and scheduling tools and

techniques. By the end of this program participants will be able to understand the ten knowledge areas of

project management and apply the concepts for project planning, execution and control, risk management and

procurement management to various projects.



1. To provide an understanding of the concepts of project management.

2. To understand project lifecycle phases such as defining, planning, executing and closing.

3. To discuss ten knowledge areas of project management.

4. Apply project scheduling techniques in deterministic and probabilistic contexts.

5. Apply resource allocation and levelling techniques.

6. Understand earned value analysis as a project monitoring and control tool.

7. Plan a project and perform earned value analysis using MS Project.

8. Understand different types of project procurement approaches and contracts.

9. Identify project risks and different risk response actions.

10. To learn tools and techniques useful for project risk management.

11. This program is intended for project professionals like project managers, project team members, project

planners and project procurement managers who are involved in planning, coordination, and execution of

projects.


The program includes several learning methodologies, including interactive lectures, case studies, excel and

MS Project exercises. Participants will be motivated to describe their experience in managing projects and

class room discussions will be initiated to link the management practices with project management theory.

Case and examples from the industry will be included for the class room exercises and as examples.


1. Introduction to Project Management

2. Project life cycle phases, overview of ten knowledge areas of Project Management

3. Project scope management, work break down structure

4. Project planning and scheduling techniques like CPM and PERT

5. Crashing in project network

6. Project resource allocation and leveling

7. MS Project/Excel exercise

8. Project monitoring and control

9. Project risk management

10. Simulation for risk analysis

11. Project procurement approaches and contract management

Program Director: Prof. Vijaya Dixit & Prof. Pritee Ray


Proposed Dates:October 03 to 04,10,2021

31

32

REVENUE MANAGEMENT AND DYNAMIC PRICING

Introduction

Revenue Management and Dynamic Pricing is the scientific method of managing prices, inventories, and

capacities of perishable products and services to maximize revenue. The primary aim of Revenue

Management is selling the right product to the right customer at the right time for the right price. Dynamic

pricing also referred as surge pricing, demand pricing or time-based pricing allows prices to respond to current

market conditions. Dynamic Pricing which is an extension of Revenue management system, that dynamically

calculates the optimal price, taking into account the company’s strategy, customer-specific information and

real-time alternative offerings. Emerging from the airline and hotel industries, Revenue Management and

Dynamic Pricing has been applied in retail, transport, restaurant, sports etc. The aim of Revenue Management

and Dynamic Pricing is to increase revenue and profit


The Objective of the Program will be:

1. Participant will understand the concepts of revenue management and Dynamic Pricing in various settings

like airlines, sports, restaurants, hotels, sports etc.

2. Participant will understand how revenue management systems improve revenue

3. Participants will be aware of various tools and techniques used in revenue management

This program is intended for professionals engaged with any kind of revenue management and Dynamic

Pricing problems looking forward to develop theoretical and technical skills required to understand and solve

them.


The participants will acquire knowledge of revenue management and Dynamic Pricing; develop skills to apply

the concepts, methods and techniques to resolve real life issues. The participants will be groomed via

interactive lecture sessions, illustrative examples/cases and spreadsheet-based calculation.


1.Introduction to Revenue Management and Dynamic Pricing

2.Little’s Law and Nesting Concept

3.Price optimization and Price differentiation

4.Demand Modelling for RM

5.Network Revenue Management

6.Multi-version Pricing

7.consumer Preferences and van westen drop analysis

8.Measuring Revenue Management Effectiveness and Displaced Revenue

9.Value based pricing

10.Markdown Management

Program Director: Prof Amit Sachan


Proposed Dates: February 22 to 27,2022 (2 Sessions per Day for 6 Days)

ADVANCE MANUFACTURING PROCESS ANALYSIS

Introduction

Firms exists to create and deliver value to customers, shareholders, employees and Society. Operations

Management focuses on the means the underlying processes by which firms create and deliver value. A firm’s

processes transform inputs such as labor, capital, market, material and information into output of greater value

in form of products and services. To manage or improve process it is important for us to understand process.

Process analysis thus involves understanding the processes, the relationships between them and the overall

operation, and how various tools can be used to analyze the process. The analysis of the various processes

making up an operation is hence an important step in improving the competitiveness of a firm. The program

focuses on developing the ability to identify operational methodologies to assess and improve an organizations

performance Participants will develop an integrated framework for strategic thinking and decision making to

analyze the enterprise as a whole with a specific focus operational processes.


1. Recognize the value of mapping out how a process works before performing an analysis.

2. Analyze operational capacities for a number of different process configurations in manufacturing and

services setting.

3. Familiarize with the concepts of throughput time, cycle time, WIP inventory, utilization, capacity, capacity

utilization, bottlenecks, process and wait times in context of both manufacturing and services

4. Review the concept of set up time and how it can affect the cycle time of system

5. Appreciate the concept of standardization and its benefits in terms of cost, quality, and value and delivery

time.


The participants will acquire knowledge of process analysis; develop skills to apply the concepts, methods and

techniques to resolve real life issues. The participants will be groomed via interactive lecture sessions,

illustrative examples and cases studies.


1. Introduction to Process Analysis

2. Introducing the concept of process mapping, bottle necks, capacity analysis, load balancing, Littles law

3. Linking Process analysis concepts to higher level managerial decision making

4. Process Analysis in Continuous Manufacturing

5. Process Analysis in Service Setting and Assembly line balancing.

Program Director: Prof. Arnab Adhikari & Prof. Amit Sachan


Proposed Dates: November 24 to 27,2021 (2 Sessions per Day for 4 Days)

33

34

RISK MANAGEMENT

Introduction

In today’s business world, organizations often encounter many kinds of risks; specifically, operational and

disruption risks. Operational risks include market/demand risk, new product or service risk, manufacturing risks, IT

failure risks, project risks, financial risks, legal risks etc.; whereas disruption risks are due to natural and manmade

disasters such as floods, earthquakes, terrorist attacks and economic crises like strikes, currency devaluation etc.

Epidemic outbreak is a special case of disruption risk which have substantial negative impact on the survival,

profitability as well as performances of a company. The consequences can be detrimental for the existence of an

organization. To evade the negative impacts of risk, it remains a challenging task for many companies to devise

proper strategies. For this reason, it is important to identity, assess, and analyze risks before developing

appropriate contingent measures. Therefore, the mangers must understand various dimensions of risk,

assessment of risk, and strategies to manage risk using conceptual and analytical methods to cope with modern

volatile business environment



1. To provide an in-depth understanding of the concepts of risks

2. To understand risk management processes such as identifying, assessing, and managing risks

3. To access and analyze risks using analytical methods, tools and techniques and to devise strategies to

manage risk

4. To learn tools and techniques useful for managing risk in projects


The participants will acquire knowledge of risk management; develop skills to apply the concepts, methods and

techniques to resolve real life issues. The participants will be groomed via interactive lecture sessions, illustrative

examples/cases and spreadsheet-based and MS Project exercises. Statistical software will be used to create

graphical and numerical output for the analysis.


Topic 1: Fundamentals of Risk Management

1. Introduction to risk management: Drivers, Importance and Applications

2. Decision making under uncertainty (Illustrative example and Case Discussion)

Topic 2: Supply Chain Risk Management and Project Risk Management

1. Introduction to supply chain risk management (SCRM), Identifying, analyzing and responding to supply chain

risk, strategies for managing and mitigating supply chain risk.

Topic 3: Project Risk Management

1. Introduction to project risk management (PRM), PRM processes such as risk management planning,

identification, assessment, risk response development and risk monitoring and control.

2. Tools and techniques for managing project risk: Quantitative and qualitative risk analysis

Topic 4: Simulation Modelling

1. Understanding simulation via conceptual diagram, Types of simulation, Incorporating randomness in

simulation model, Simulation methodology, Simulation in a spreadsheet environment.

2. Application of Simulation models: New product development, Inventory policy, Warranty cost estimation,

Investment planning, Customer life time value estimation, Healthcare delivery system

Program Director: Prof. Vijaya Dixit, Prof. Pritee Ray & Prof. SasadharBera


Proposed Dates:November 28-29 & December 12,2021

LEADING CHANGE FOR MANAGERIAL EFFECTIVENESS

Introduction

The pace of change in organizations and society has increased manifold in recent times. Conscious efforts are

made in processes, structures, systems to achieve enhanced efficiency and effectiveness. However, it is

recognized that most change initiatives fail to achieve their desired objectives. One of the reasons for the failure

is the lack of skills among managers leading the change. While training their managers, organizations usually

consider leadership development and developing skills for managing change as separate challenges.

Given above, the course on leading change focuses on how leadership skills can be used to create an

organization that balances innovation with performance—and experimentation. The course will prepare to inspire

the essential changes that drive organizational success in a rapidly changing business and social environment.

The course aims at making you distinctly different and able managers to lead change.

Objectives of The Program

The program is designed:

1. To create awareness and skill of crafting the right leadership style for shaping innovation, learning, and

change.

2. To understand the roadblocks to change to create readiness for change at the individual, team,

organizational levels for leading change.

3. To diagnose organizational problems that hinder innovation and eliminate

4. Roadblocks to change

5. Recognize early signs of resistance to change and propose actions to mitigate it

6. Exposure to various, practices, tools, techniques, and skill-building for leading change in the corporate and

social sectors.

7. Gain insights on how to prepare for change, including factors that will increase the probability of a successful

outcome.

8. To become an effective change leader who can drive the changes your organization needs to thrive


The pedagogy of the program would include assessment instruments, interactive lectures, case studies, group

discussions, group and individual activities to address the challenges of leading change at different levels from

the diverse perspectives


1. Organizational analysis lenses: leadership and leading

2. Crafting your leadership signatures

3. Leadership skills – decision making, influencing, team building

4. Leading people through the change process

5. Individual Change - facts, concepts, terms, principles, model types

6. Leading team change

7. Leading organizational Change- crating climate of change, change readiness and resistance

8. Leading Change – tools, techniques, and models

9. Change readiness and resistance

10. Organizational change management or leadership?

Program Director: Prof.Rekha Singhal & Prof. Gaurav Marathe


Proposed Dates: February 17 to 19,2022

35

LEADERSHIP SKILLS

Introduction

This program will benefit current managers and executives to understand the nature and dynamics of

interpersonal and team behavior related to organizational performance and effectiveness. It is ideal for anyone

with current or anticipated management responsibilities, ranging from mid- and senior-level management to

people expecting to take on a leadership role. The program will help managers to develop a framework for

analysis and action around your management challenges. The program focuses on the ability to identify

behaviors and situational factors to improve your future outcomes.


1. Management skills and effectiveness

2. Individual performance

3. Anticipated management responsibilities

4. Leadership role


The program includes several learning methodologies, including interactive lectures, case studies, and

experience sharing.


1. Introduction to Essentials of Executive Leadership

2. (MIS)Forming Impressions about Others

3. Persuasion and Influence

4. Systematic and Critical Thinking: Decision-Making

Program Director: Prof.Debjani Ghosh


Proposed Dates:April15 to 17,2021

36

HR FOR NON HR MANAGERS

Introduction

This program will benefit manager who has responsibility for recruiting and managing staff requires an

understanding of the basics of HR best practice in order get the best out of their team avoid employment

legislation pitfalls. This course provides practical knowledge and tools to enable managers to tackle basic HR

issues themselves.


On completion of the program, participants will

1. Understand the fundamentals of change management and its effectiveness

2. Be able to communicate the benefits of a well-managed change

3. Learn how to write a business case for change

4. Identify and understand how to address change stakeholders’ concerns

5. Be able to develop a change management plan


The program includes up-to-date training techniques and a variety of training methods to give all participants the

best opportunities for learning, including Class Session, Discussions, Simulations exercises, Case studies and

Problem Solving Exercises, Individual assignments, Templates and tools.


1. Importance of Human Resource Management

2. The key functions associated with Human Resource Management

3. Human Resource Planning Process

4. The importance of Recruitment and Selection

5. Main types of Compensation and Benefits Systems

6. Performance Appraisal Process

7. The function of Training and Development

Program Director: Prof.Debjani Ghosh


Proposed Dates:April 24 to 26,2021

37

MANAGING ORGANIZATIONAL CHANGE

Introduction

Organizations are changing at an incredible pace. Every day, new projects and initiatives are introduced to

amplify performance, reduce costs, increase efficiency, boost profits, and improve product quality and customer

satisfaction. However, changes do not always deliver the promised results, particularly when not managed well.

Consequently, change management has become a critical skill for organizational leaders at all levels within the

organization. This program will give you the knowledge and tools that you can then confidently apply in your

organization and improve the chances of implementation success.

This program is designed for those responsible for leading change in organizations. Participants are commonly

organizational change leaders, project managers, HR professionals, IT specialists, and Change/OD

practitioners. While the primary references are made to business organizations, professionals from public

organizations and non-profits, and entrepreneurs will also benefit from the program.


On completion of the program, participants will

1. Understand the fundamentals of change management and its effectiveness

2. Be able to communicate the benefits of a well-managed change

3. Learn how to write a business case for change

4. Identify and understand how to address change stakeholders’ concerns

5. Be able to develop a change management plan


This program is designed as an active and intensive learning experience. During the three-day program,

participants will gain evidence-based knowledge, skills, and tools that will prepare them for managing change in

their organizations. Experiential learning assignments, team exercises, facilitated group discussions, case

analyses, and a simulation will be used as pedagogical tools. Participants will be required to read and analyze

the study materials in advance for effective discussion and learning during the MDP. Participants are

encouraged to bring a live change project where they can apply the program material. It is recommended that

the participants bring a laptop with them.


Day 1

1. Why change Management ?

2. Change management theories and models

3. Evidence –based tools for managing change

4. Case discussion

Day 2

1. Preparing for change : Change readiness

2. Communication plan for change

3. Sponsor and change recipients'’ buy-in

4. Case discussion

Day 3

1. Managing change resistance

2. Training for change

3. Coaching for change

4. Participant change project presentations.

Program Director: Prof. Viraj Varma



38

DEVELOPING MANAGING SKILLS FOR FIRST TIME MANAGERS

Introduction

The transition from employee to a leader is one of the most challenging times in one’s career. In addition to

technical or functional expertise, managing people becomes an absolutely critical element of a new manager’s

job description. While some master this new responsibility intuitively, for many it does not come as naturally.

This program is designed to help new managers understand the fundamentals of people management, and

know the tools and skills they need to effectively manage and develop their people. This program is designed

for first line and junior level managers. While the primary references are made to business organizations,

professionals from public organizations and non-profits will also benefit from the program.


On completion of the program, participants will be able to

1. Understand the fundamentals of people management

2. Motivate their subordinate and peers

3. Assess people management issues such as employee engagement and turnover

4. Acknowledge the role of power and influence within organizations

5. Approach organizational conflicts more meaningfully

6. Play an active role in change management


This program is designed as an active and intensive learning experience. During the two-day program,

participants will gain evidence-based knowledge, skills, and tools that will prepare them for managing people in

their organizations. Experiential learning assignments, team exercises, facilitated group discussions, case

analyses, and role-plays will be used as pedagogical tools. Participants will be required to read and analyze the

study materials in advance for effective discussion and learning during the MDP.


Day 1

1. Fundamentals of Management

2. Employee Motivation

3. Emotional Intelligence

4. Group Dynamics

5. Understanding Performance

6. Managing Employee Turnover

7. Managing Stress

8. Case discussions

Day 2

1. Power and Influence

2. Managing Conflict

3. Persuasive Communication Techniques

4. Developing Self for Leadership

5. Deciphering Organizational Culture

6. Managing Change

7. Case discussions



Proposed Dates:December 16 to 17,2021

39

40

DEVELOPING HRBPs

Introduction

For competitive success, it is critical that the functional strategies of an organization are aligned with its

business strategy. A Human Resource Business Partner (HRBP) focuses on aligning the “people strategy” with

the business strategy. Additionally, they ensure that the different sub-functions are also aligned and working in

unison. They focus on tasks of strategic importance for the company and emphasis upon strategically

influencing and growing an organization from within.

The program is suitable if you are aspiring to, or are new to the HR Business Partner role, or an HR

professional working for an organization which wishes to progress their HR function to operate as a Business

Partner in practice. Ideally you are in Junior or Mid-level positions with 8 or more years of work experience.

Program objectives

On completion of the program, participants will be able to:

1. Develop HR leadership skills to become a strategic contributor.

2. Understand the performance expectations for HRBPs and demonstrate standards of professional

excellence

3. Develop internal consulting skills in one’s role as a partner/account manager for business leaders.

4. Sharpen their business acumen and use system thinking to implement and align business decisions with

HR function.

5. Be data-driven and effectively use HR analytics for an improved employee experience.

6. Identify the multiple stakeholders, communicate effectively with them, manage crucial conversations

7. Develop a growth mindset and creatively convince how HR can make a positive difference.


This program is designed as an active and intensive learning experience. During the three-day program,

participants will gain evidence-based knowledge, skills, and tools that will prepare them for moving into HRBP

roles in their organizations, or perform better if they are already in a similar role. Experiential learning

assignments, team exercises, facilitated group discussions, case analyses, and role-plays will be used as

pedagogical tools. Participants will be required to read and analyze the study materials in advance for effective

discussion and learning during the MDP.


Day 1

Introduction to HRBP Role

Developing Strategic Mindset

Enhance consulting skills

Speaking the language of Business

Day 2

Developing Business and Financial Acumen

Evaluate talent management outcomes with business metrics

Mastering HR Analytics

Quantifying benefits of HR initiatives

Day 3

Managing Organizational Change

Developing personal credibility and executive presence valediction


Fees (Per Candidate): Rs 28500+GST (Non Residential-In Campus), Rs 21000+GST (Online)

Proposed Dates: December 16 to 18,2021

INFLATION: IMPORTANCE TO ORGANISATION

Introduction

Inflation has corrosive effect on business performance. It undermines profits, encourages underinvestment,

distorts resource allocation and depresses market values. Under inflationary pressure, the stock markets also

underperform. Overall inflation creates an illusion in which managers tend to make wrong decisions which

underpin the growth of the organization. However, if the organizations are ready to protect themselves from the

negative impact of inflation, they can take advantage of the weaker competitors and become more competitive

in the market. With inflation being so much of concern, it is necessary for the organizations to be “inflation

ready”.



1. To understand the need for inflation preparation

2. To assess the organization’s vulnerability towards inflation

3. To determine the effect of inflation on its profits and capital expenditure

4. To help organizations be “inflation ready”

5. This program is intended for managers and professionals of the companies. This is also very useful for the

start-ups.


The program includes several theoretical tools and methodologies, including interactive lectures, case studies

and data driven analysis which will help an organization to be inflation ready. Participants will also be expected

to share their personal experiences if any.


1: Why organizations should prepare for inflation?

a) A brief introduction about inflation

b) Role of inflation and its effect

c) A case of deflation

2: Determining the impact of inflation on profits and capital expenditures

a) Company’s contract and its impact

b) Inflation exposure of own and linked industries

c) Winners and losers of inflation

3: Different measures of inflation and its impact on different segments of a company

a) Method and measurement of inflation index – CPI and WPI

b) Real and nominal prices

c) Effect of monetary policy instruments – repo rate, CRR etc.

4: Assessing whether companies/ organization are inflation ready

a) Inflation Protection Plan – Pricing, Procurement and Finance

b) Inflation expectations – Business leaders, Professionals and Households

Program Director: Prof.Saakshi


Proposed Dates:December- 15, 2021

41

DIGITAL & MARKETING COMMUNICATIONS IN BUSINESS MARKETS

Introduction

In the world of marketing, communication with the customer is absolutely imperative. In the world of business

marketing, or B2B marketing, communication is even more important. And that too bi-directional, without

exception. Over the years, the ambit of business markets has expanded from transaction of commodities like

steel and cement to more knowledge and service-based offerings like management consulting, banking, etc.

As a result, the presence of technically qualified people is growing among the buying decision makers. In such

a scenario, the content and techniques for communication become very critical for ensuring customer value.

On top of that, the omnipresence of digital media in everyday life, has made B2B marketers reflect into how

this new media can be utilized to its fullest.


This program, designed for executives working in business to business firms, aims to strengthen their

capabilities for improved communication processes. The use of digital and social media marketing shall also

be given due emphasis in this program.


The program would be conducted via lectures, case discussion, and exercises.


The main modules of the program shall be:

1. Communications in and among businesses

2. Mass communications for B2B marketing – advertising, PR

3. Personal communications in B2B markets – personal selling, direct marketing

4. Relationship building

5. Non-verbal elements in communications

6. Application of digital and social media in B2B markets

Program Director: Prof.Ankur Jha & Prof.Soumya Sarkar


Proposed Dates:February-2022

42

ADVANCED MARKETING RESEARCH FOR SEGMENTATION AND

POSITIONING

Introduction

Marketing Research is the process of identifying solutions for problems related to marketing with the help of

research. It involves identifying the problem, formulating research design to systematically collect, record,

analyze, and interpret the data that can help solve the marketing problem for decision makers. All the

companies in the world are involved in continuous research to fine tune their focus in various aspects including

brand positioning, market segmentation, and new product/concept testing. Conducting market research is not

the same as before, and it goes way beyond the correlations and percentages. This program offers learning

advanced methodologies used in marketing research with a focus on hands-on experiential learning.


This program would be useful for -

1. Marketing executives up to middle management level who seek to enhance their understanding of

linkages of different aspects of marketing research.

2. Marketing executives up to middle management level who want to conduct or supervise the Marketing

Research process efficiently.




The main modules of the program would be as follows-

1. Stating a problem and designing the research.

2. Measurement methods and questionnaire/survey design.

3. Methodologies including- Cluster, factor, Multi-dimensional scaling (MDS), and conjoint analyses.

4. Interpretation and recommendation from the data analysis.

Program Director: Prof. Mayank Jyotsna Soni


Proposed Dates: December-2021

43

ADVANCED MARKETING RESEARCH FOR SEGMENTATION AND

POSITIONING

Introduction

Marketing Research is the process of identifying solutions for problems related to marketing with the help of

research. It involves identifying the problem, formulating research design to systematically collect, record,

analyze, and interpret the data that can help solve the marketing problem for decision makers. All the

companies in the world are involved in continuous research to fine tune their focus in various aspects including

brand positioning, market segmentation, and new product/concept testing. Conducting market research is not

the same as before, and it goes way beyond the correlations and percentages. This program offers learning

advanced methodologies used in marketing research with a focus on hands-on experiential learning.


This program would be useful for -

1. Marketing executives up to middle management level who seek to enhance their understanding of

linkages of different aspects of marketing research.

2. Marketing executives up to middle management level who want to conduct or supervise the Marketing

Research process efficiently.




The main modules of the program would be as follows-

1. Stating a problem and designing the research.

2. Measurement methods and questionnaire/survey design.

3. Methodologies including- Cluster, factor, Multi-dimensional scaling (MDS), and conjoint analyses.

4. Interpretation and recommendation from the data analysis.



Proposed Dates: December-2021

MARKETING FOR NON MARKETING PROFESSIONALS

Introduction

In this inter-connected business world, the interaction of inter-departments within and across organizations is

imperative. Understanding of each other’s domain have become more relevant than ever. Therefore, the

purpose of this course is to provide an understanding of marketing concepts to non-marketing professionals

with an intent that this would facilitate a better understanding of marketing and helps the participants to view

the business matter from the broader perspectives that includes marketing.


1. The program would be useful for non-marketing professionals whose role involves interface with

marketing department

2. Professional from any discipline without significant formal education in the marketing management




1. Following modules would be covered in the program

2. Analyzing all the aspects of the market

3. Understand buyer behavior

4. Managing Customer Value, Products and Services

5. Segmenting markets, targeting and positioning

6. Brand management

7. Product life cycle

8. Building a pricing strategy

9. Channel design, planning, management, and assessment

10. Return on marketing investment


Fees (Per Candidate):Rs 20000+GST (Non Residential-In campus ),Rs 15000+GST (Online)

Proposed Dates:November-2021

44

ANALYSIS FOR STRATEGIC MARKETING DECISIONS

Introduction

Planning and implementing marketing strategy requires considerations of many inter-related decisions. A

thorough analysis of environment, consumer, industry, competition is required to develop the marketing

strategy. Strategic Marketing course enables the participants to get first-hand experience in formulating and

executing segment-based positioning strategy. It is intended to make participants to apply the concepts of

strategic marketing in a simulated dynamic situation and learn from the experience and reflection. The course

provides opportunity to do the analysis of all the relevant aspects and formulating the strategy. The basic aim

of the course is to facilitate to enhance the skill of strategy formulation, the related aspects of implementation,

and the art of converting the formulated strategy into actionable programs and activities.


The program will facilitate the participants in-

1. Understanding to interpret marketing-performance data

2. Learning to seek relevant information about consumer behavior and relate it to past and future marketing

decision

3. Understanding how to interpret market-research data

4. Setting marketing goals for future


The program would be conducted through strategic marketing simulation, lectures, and case study

discussions.


1. Scanning the environment and the industry

2. Analyzing strengths and Weaknesses of the Business

3. Analyzing opportunities and threats of the market/product

4. Competitive Analysis

5. Market Analysis and Market Size Estimation


Fees (Per Candidate):Rs 37000+GST (Non Residential-In campus),Rs 27000+GST (Online)

Proposed Dates:December-2021

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NEUROMARKETING FOR PRACTITIONERS

Introduction

Neuromarketing is an emerging field. It is primarily a crossover of the domains of marketing and

neurosciences. The study of neuromarketing will help participants develop a critical understanding of what it

has to offer to the industry. Understanding of the brain function helps us in the comprehension of human

behaviour in a more structured and scientific manner. Practitioners know that the success of any marketing

strategy depends upon an objective understanding of the consumer. Over a period of time, the limitations of

the traditional methods such as survey questionnaires, etc. have been well-exposed as those have not been

able to predict consumer behaviour to the optimum. The use of neuroscience techniques has proved to be

successful as brain waves and patterns will never give out an incorrect picture. Getting a sense of these

waves and patterns is imperative for today’s marketing and sales practitioners for succeeding in the

marketing processes.


To make the participants aware of the field of neuromarketing.

To familiarize them with how various techniques are designed, implemented, and interpreted in the field of

consumer behaviour with the help of neuroscientific methods.

To familiarize them with the initiatives taken by different industries with the help of neuroscientific tools to

function better.

To get insights into how the brain functions help create successful advertisements, influence consumer

behavior, know better how individuals react to different stimuli and make a person more informed about

different aspects of human behavior.


The programme will take employ basic tools like class discussions and in-class activities. But other than

those, there will several cases and real-life examples of successful uses of neuromarketing.

Indicative content of the program

An overview of Neuromarketing

Understanding the brain-behaviour relationship

Emotions and feelings

Messaging (Effective messaging and subliminal messaging)

Pattern thinking

Sensory marketing

Nudges

Pricing

Advertising

Branding

Applications:

Store layout and design

Website design

Program Directors: Prof. Tanusree Dutta & Prof. Soumya Sarkar

Fees (per candidate): INR 20000 + GST (Non-residential In-campus), Rs 15000+GST (Online)

Proposed dates: 10-11 March 2022

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INTRODUCTION TO DIGITAL MARKETING

Introduction

With the growing popularity of internet and internet enabled devices, consumers spend more time on digital

platforms to access information about products, services, prices etc. Consequently, companies are

centering more of their efforts on digital marketing and to understand buyers’ behavior in an online

environment. Firms operating traditionally are gradually moving towards having a digital presence to

engage with the online consumers. Hence, it is important to examine the relevance of traditional marketing

concepts in addressing the challenges that face today’s digital marketers. The digital marketers must keep

track of the effective digital marketing strategies and understand where and when to use these strategies.

This MDP will help those individuals who want to start their career in digital marketing by helping them

develop a systematic understanding of the key concepts, frameworks and tools used in digital marketing.


This course is aimed at marketing/non-marketing professionals having a desire to develop and

strengthen their digital marketing skills.

These fundamentals will help answer two most frequently asked questions in digital marketing: How

do I increase traffic on my website? How do I increase my website conversions?


The program would be conducted via lectures, discussions and demonstration of the tools used in digital

marketing.

Indicative content of the program

1. Overview of Digital Marketing landscape

2. Display Advertising

3. Search Advertising

4. Search engine optimization

5. Social Media Marketing

6. Email Marketing

7. Web analytics

Program Director: Prof. Subhro Sarkar

Fee per Candidate: Rs 20000+GST (Non Residential-In campus), Rs 15000+GST (Online)

Proposed Dates – June-August 2021

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NATURAL LANGUAGE PROCESSING (NLP) IN BUSINESS ANALYTICS

Introduction:

NLP is one of the most amazing aspects of artificial intelligence. It is a field of science and engineering that

enables interaction between computing service by using human language and various other human interfaces.

It uses mathematical and computational methods to examine the human understandable language to make the

process of computer interaction smooth and efficient. NLP uses machine learning to make the human-

computer interactions easy.

The earliest attempts to study the human language was carried on about 50 years ago and this was done

through computational methods. Since then, various factors have led to the growth and popularity of this

technology. the development and increase in the computational power of computers allow us to handle the

massive amount of data which helps in the development of extremely complex mathematical models which

includes deep learning of neural networks.

Our generation is observing an exceptional growth of multi-channel data like mobile or social network data, and

this has put up a need for technologies to evaluate and access the sentiments of the customer.

The conventional techniques used to analyse customer actions appears to be outdated in this highly

competitive world of business. There is a need to understand the preferences and moods of the customer. As

technology will continue to grow, the application of NLP will become more user-oriented and it will work as a

roadmap to the future of business. Business today should be as flexible and adaptive as possible with an ability

to quickly change as a response to change in the market environment.

There is a parallel connection between NLP and business intelligence and analytics. With the use of NLP, the

BI based data can be made more accessible. Natural language interface can change our interactions with

complex systems with the database and large datasets. For the big businesses, it seems to them as a way to

connect non-technical with data they need to support crucial choices. The application of NLP in business

intelligence tools can make it easy for non-techie people to start analysing data by themselves instead of

waiting for IT specialists to run complex reports. We can say that it is the democratization of information

access, as it allows every person involved in the business to access the information in order to make informed

decisions.

The current strategy of an NLP is more about translating natural speech into the machine or computer

understandable language. However, there are high chances of this focus to shift on making the computer

understand the query and convey significant responses than just raw search results. Soon, time will come that

we will be getting the response in natural languages.

NLP can improve business intelligence and analytics in plenty of ways, especially when it comes to text

analysis. It is no surprise that a great deal of business-related information origins is in unstructured form. NLP

helps in revealing patterns in scattered data which makes it more suitable for further analysis.

The NLP can be used in BI by helping in the analysis of customer sentiments, using natural language

processing techniques to abstract particular info from a piece of text, this is also known as opinion mining. This

technique is already in use by the big brands to reflect the sentiments of their customer, and determine if the

social media buzz around them is positive or not.

NLP also helps in summarizing, a summarizer will help by making shorter versions of the source text without

changing the purpose and content of the original. This is used by media organizations to categorize, tag and

summarize content and increase the ability to understand at the same time.

Business intelligence will go a long way with NLP. The increasing data access and improved quality of data will

allow business to save the budget and time to make the ground ready for decision making.

Helical insights help business users who have no technical knowledge to get immediate business answers just

by typing in their questions. Imagine, you are able to get answers to important questions anywhere, anytime by

simply asking a question. If we turn BI into a conversation with a Chatbot, people can easily access information

just by asking – “what is the change in revenue in last quarters?”. Earlier it was necessary to have years of

experience and familiarity with the software to understand and ask the questions and get the needed data, but

this has changed now with the integration of NLP

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1. Participants will learn the techniques used in NLP

2. Participants will get familiarized with the terminology and the topics of NLP

3. Participants will learn the techniques of feature extraction from social media text data and other text data

4. Participants will learn to develop predictive models in social media text data and other text data


The courses would be taught on participation mode using the following methods

Lectures, Hands-on-experience in R, Python, IBM Cognos, Case Analysis


1. Introduction to Natural Language Processing, Unstructured data, Business examples of unstructured

data, Giving structure to unstructured data, Rule discovery from text data

2. Text Analysis Applications in Artificial Intelligence (AI), Summarizing Documents like business

complaints, grievances, feedback etc.

3. Basic approaches to represent text documents: Bag of words, stop words, stemming, Word Clouds,

Extraction of data using R/Python

4. Using Term Frequency (TF), Inverse Document Frequency IDF) in text data for clustering and

classification of documents of complaints, grievances, review feedback etc.

5. Insight from tweet data: Text mining from tweet data using Naïve Bayesian Classifier, R/Python code for

predictive modelling

6. Applications of Naïve Bayesian Classifier: Gender prediction from the tweets/ microblogs, R/Python code

for predictive modelling

7. Identification of sarcasm, Identification of spam, R/Python code for predictive modelling

8. Artificial Intelligence using Watson, Using Watson in various business domains

Program Director: Prof.P.K.Bala


Proposed Dates:November 21 to 22, 2021

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Please address your queries and nominations to:

Mr. Manas Banerjee

MDP-Coordinator

IIM Ranchi

Suchana Bhawan ,Audrey House Campus

Meur’s Road, Ranchi 834 008, Jharkhand, India

Tel: +91 0651 2280113

Fax: +91 0651 2280940

E-mail: [email protected]

Mr. Vikash Kumar

Administrative Officer-MDP

IIM Ranchi

Suchana Bhawan ,Audrey House Campus

Meur’s Road, Ranchi 834 008, Jharkhand, India

Tel: +91 0651 2280113

Fax: +91 0651 2280940

E-mail: [email protected]

Contact Details For Inquires and Nomination

mailto:[email protected]

mailto:[email protected]