making'em click - tips to make your site convert
TRANSCRIPT
MAKING’EM
TAL FLORENTIN
Dig-it Marketing 2015
CLICK
@UXHeroComics
IT’S A
MAGICKIND OF
LOOK AT THIS WEB PAGE
THIS IS HOW YOU SCANNED
NOW LOOK AT THIS WEB PAGE
THIS IS HOW YOU SCANNED
NOW LOOK AT THIS WEB PAGE
YOU DIDN’T KNOW HOW TO SCAN
?
EFFECTIVE DESIGN CONTROLS
PEOPLE
USING PLASMAS
1
THE PLASMA ELEMENT
PLASMASDON’T WORK.
THE PLASMA ELEMENT
DON’T AUTO SWITCHLET THE USER LEAD THE WAY
A
THE PLASMA ELEMENT
USE CONSISTENT CONTENTREPEAT SAME TEXT SIZE AND ARRANGEMENT
FOR ALL ITEMS
B
THE PLASMA ELEMENT
USE A SINGLE CALL-TO-ACTION
C
DECIDE WHERE YOU WANT THE USER TO GOAND MAKE ALL ELEMENTS LEAD THERE
CONTENT IS KING
2
THE CONTENT ELEMENTS
USE CONTENT TO GET TRAFFIC.
BUT DON’T USE YOUR TRAFFIC
TO PROMOTE
CONTENT.
PHOTOS & TRUST
3
STOP USINGBUSINESS
PORN
PEOPLE AT CALL CENTERS
DON’T WEAR SUITS
PEOPLE DON’T COUNT THEIR MONEY
AT WORK
PEOPLE DON’T HAVE THESE
TRANSPARENT DISPLAYS
SHOW FACES.
SMART USE OF FACES
SMART USE OF FACES
SMART USE OF FACES
STOP USING MENUS
4
THE CONTENT ELEMENTS
WITH PASSIVE
LONG-PAGESCROLLING
REPLACEMENU-BASED NAVIGATION
THE CONTENT ELEMENTS
MOBILE INTERFACES
5
STOPLOOKING FOR
WEB-MOBILE CONSISTENCY.
REDESIGNTHE MOBILE EXPERIENCEFOR TOUCH AND CONTEXT
ENJOY THE POWERS OF
MAGIC.