MAKING WAVES ON

SOCIAL MEDIAThe Professional Development Consortium

Member Community Event

Monday 1ST July 2019

A BIG WELCOME TO YOU ALL!

THANK YOU FOR YOUR TIME TODAY ☺

THIS AFTERNOON…

We will be covering –

• Using LinkedIn Effectively

• Understanding & Utilising Digital Body Language

• Strategies for Social Media

TO GIVE YOU SOME BACKGROUND…

The Professional Development Consortium focuses on raising the standards of

CPD and making CPD & training experiences positive and successful.

We offer two distinct, evidence based accreditation services:

Provider of Training Excellence An external accreditation which

recognises great training practice

and excellence in delivery.

This accreditation formally recognises the

organisation as a provider of learning and

training excellence.

Independent CPD AccreditationThrough the CPD Standards Office, PDC offers

a set of 5 different accreditations which

formally recognise a learning activity as

appropriate for inclusion in a professional

CPD portfolio.

WHAT IS CPD?

Continuing Professional Development (CPD) is commonly defined as:

“Intentionally developing the knowledge, skills and personal knowledge

needed to perform professional responsibilities”.

CPD activities can range from formal educational activities such as instructor-led

training courses, through to work based learning such as mentoring, or self-directed

learning such as e-learning courses or structured reading.

Across the UK workforce, CPD is expected of most individual professionals, and is

generally governed by professional bodies or regulators within each sector. It is also

an increasing expectation from employers.

PDC COLLABORATIVE GLOBAL

COMMUNITY

GENERAL

UPDATES

CPDSO Social Media Marketing“The CPDSO Guide on Marketing your Accreditation Effectively"

How to Market:

Your CPDSO Accreditation

The biggest question we get from our members is how to market their

accreditation effectively online

We have put together some advice to help you market your accreditation and

ensure you get the best value out of your accreditation

Remember! Measurement is key:

We recommend that you measure the effectiveness of your marketing and PR activities,

particularly those that focus on the CPD accreditation

Tracked Links, monitoring lead channels, consumer feedback and traffic are examples

which allow you to track what marketing is working best

Step 1:

U.F.I.D

▪Accredited Provider Logo

▪CPD Certificate of Attendance

▪CPDSO Website Listing & Community

Understand

your CPDSO Accreditation

▪Learn their CPD commitments and obligations

▪Mandatory CPD vs Voluntary CPD

▪Teach your internal staff about CPD

Familiarise

yourself with your target market and delegate base

▪Alter course branding to reflect newly accredited status

▪Number of Points course is worth

▪E-mail Signature

Integrate

your CPDSO accredited status

▪Use the logo everywhere you can!

▪Website, Marketing, News & Blogs

▪Outline number of points or hours your training could be worth

Display

yourself as a CPDSO provider!

CPDSO LOGOS & DIGITAL POSTCARDS

Understand:

Your CPDSO Accreditation

Your accredited mark:

Time Frame

Accredited

Activity

UNIQUE

Provider ID

Your CPDSO Website Listing:https://www.cpdstandards.com/accredited-providers/

Your Certificate Template:

Your Branding

Familiarise:

Your Target Market & Delegate Base

Mandatory CPD Sectors

Accountancy

Beauty & Therapies

Building, Constructio

non

& Property

Business

Professionals

Financial & Insurance Services

LegalMedical & Healthcare

Research & Science

Social Work & Social

Care

Teaching

Telecoms & IT

Building, Construction

& Property

Business

Professionals

Accountancy

Medical & Healthcare

Telecoms & IT

▪ What are delegates mandated to do?▪ CPD does not have to be specific to a sector!

▪ Bodies which mandate CPD, are an untapped market▪ Inhouse Video Training: Video Production Masterclass

▪ Association of Chartered Certified Accountants: 40 hours with 21 verifiable units

▪ Association of Tax Technicians (ATT): 45 hours minimum per calendar year

▪ Chartered Institute of Management Accountants: “as much as necessary to

maintain professional competence…”

▪ 8 other bodies with different requirements!

Accountancy

https://www.cpdstandards.com/sector-requirements/

Why Voluntary CPD?

Employability:

https://www.cpdstandards.com/what-is-

cpd/cpd-and-employability/

Research directly linking CPD &

Employability, 10% increase in securing

dream job

“A degree is no longer enough”

What employability skills does your activity offer?

Important to include these in your marketing!

▪ Self-Management

▪ Communication and Literacy

▪ Team-working

▪ Application of numeracy

▪ Design and Innovation

▪ Business and Customer awareness

▪ Problem solving

▪ Application of Information Technology

CPD Employability Skills

Familiarise:

Your Target Market Base

Does your internal staff know about CPD?

Circulate a factsheet on CPD – let them know what it means

3 minutes guide to CPD

Drum up excitement about your accreditation

Internal announcements!

How does CPD apply to your average delegate?

Ask about CPD in feedback, how are they using it?

Has it contributed to any employability skills they were looking to improve?

Learn how delegates record CPD

Points or Reflective Learning – perfect testimonials!

Familiarise:

Your Target Market & Delegate Base

Integrate:

Your CPDSO Accredited Status

Dedicate a section of your website for the CPDSO accreditation:

Introduce your CPDSO Provider status

Explain the number of points/hours and skills

available to delegates from undertaking your

training or coaching activities

Benefits of CPD → Increased employability

Remember! SEO is KEY

Linking your web page back to your CPD

provider page further improves search

engine visibility

Display:

yourself as a CPDSO Provider

Business

Cards

Social

Media

OutletsWebsite

E-mail

Signatures

Company

Brochures

Marketing,

Blogs &

News

Course

Material,

Content &

Handouts

External

Advertising

Display your

CPDSO

Accreditation

Step 2:

Promote your CPDSO Status

Announce when you become accredited

Marketing Communications to client base

How CPD relates to their training – especially for regulated sectors

Refer delegates to pertinent articles on your website or on ours!

Have some big related to CPD? Get in touch, we regularly do member

spotlights

Step 2:

Promote your CPDSO Status

Share your CPD story

Circulate CPD factsheets to your organisation

Need more content or factsheets? – ASK

CPDSO = as we regularly produce sector

specific factsheets

As a minimum ensure everyone with a customer

facing role is aware the training solutions are CPD

accredited

Drives better sales

Step 3:

Optimise Digital Channels

Search Engine Optimisation (SEO)

Process of optimizing online content to show as a top result for keyword

searches

80% of a website’s traffic beings with a search query [ref. Hubspot]

Measure, Track, Analyse before you implement!

Google Analytics 365

Quick Sprout

Look to increase your ‘organic’ clicks

Tag websites with ‘CPD Accredited Training Provider’ or variations of this

CPD Beauty, CPD Liposuction etc.

Optimise Search Engine Results Pages (SERP)

Step 3:

Optimise Digital Channels

Social Media Channels

Follow CPDSO on Twitter @CPDSO & LinkedIn

Tweet or write about your accreditation – link CPD to increase

audience size

#CPDSO Twitter & LinkedIn

Let us know if you want us to send out a tweet for you!

We share success stories and best practice recommendations

Let your audience know about the Member Events you attend

Shows that you are constantly looking to improve!

Step 3:

Optimise Digital Channels

Different forms of social media

Consumption of information has changed dramatically!

Short Video’s i.e. vines, shorts, YouTube etc.

Webinars

Google Hangouts

All of these are available on free or readily accessible platforms!

We’ve even got on board ourselves:

Video Testimonial Marketing WebinarEmbedded Video on

Site

Generating

Social Media

Content…

JO COOKUnderstanding & Utilising Digital Body Language

MILES DUNCANUsing LinkedIn Effectively

MARY THOMASStrategies for Social Media

WE WOULD LIKE YOUR OPINION…

In your opinion, what is CPDSO really good at?

What do you wish we could teach or write a simple guide /

checklist for?

GRADBASE

ANY OTHER BUSINESS

THANK YOU FOR YOUR TIME TODAY!

Please take a moment to fill out the feedback forms on the

tables.

We look forward to seeing you again soon ☺