Making things easier to find
1 October 2013 Brighton & Hove Our city ,000 residents Our council - a unitary authority Our team - Web Communications team alongside web developers, over 800 services, customer access, agency Clearleft The big picture What were facing Digital by default Open government Budget cuts Constantly expanding content with reduced resources Where were heading Making things easier to find
Improving navigation on theBrighton & Hove City Council websiteby reducing content The why, the how and the when Meet Kevin Our customers are the key! Kevin comments on finding council tax information on our old council website. Our design principles User needs first Reduce, reduce, reduce again
Do the hard work to make it simple Council communication comes last Be consistent Surprise people by anticipating needs Dont repeat effort Connect people to experts Minimise contact How have we implemented these?
Putting the user back at the heart of our service Changed information architecture and navigation Mobile first (responsive) design Reduced content New governance Reducing content why? Every superfluous page we create is one more dead end for an angry, frustrated, confused user. Richard Pope, GOV.UK Website governance Web authors Web publishers Communications team What are the gains? Increased channel shift 30% reduction in content Increased accessibility Closer working with services Targetted resources Its not the end! To be continued Many thanks for listening
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