making the grade: getting insights from the new icontact report card

© 2016 iContact LLC. All Rights Reserved. 2

BEFORE WE BEGIN…Audio Issues?• Let us know by typing a message into the question box.

Questions?• Any questions will be addressed during the Q&A in the order received.

Want a Recording?• We’ll send a link to your email address within 2-3 business days.


SPEAKER

JUSTIN FRECHETTE - [email protected]

Justin Frechette is the primary deliverability analyst and ISP relationship manager at iContact. Since 2010, his role has been to maintain a positive sending environment for all of our customers, maintain close relations with the ISPs (such as AOL, Yahoo, and Gmail), and define policies related to deliverability. Staying active in the Messaging, Malware and Mobile Anti-Abuse Working Group, known as M3AAWG, has helped Justin stay two steps ahead.


AGENDADuring this webinar, you will learn:

– The value of the Report Card– The four main metrics of the Report Card

including SUTOR™ Score– How to read the Report Card to improve your

overall sending– Benefits of having a Strategic Advisor to

use the Report Card to optimize your campaigns

– Q & A


HOW WE GOT HERE– History of the Report Card

– A Top-Down Approach

– Reputation

• IP Reputation

• Sender Reputation

– Inbox Deliverability


TAKING A CLOSER LOOKHeader

– Unique to your business

– Date range of interest

– Best practice to examine frequently and compare


TAKING A CLOSER LOOKOverall Grade

– Complied from the main metrics– A = The best sending practices– F = The most room for improvement


TAKING A CLOSER LOOKIndividual MetricsOur special algorithm looks at the weighted score of these four metrics.

– Open Rate– Hard Bounce Rate– SUTOR™ Score– Complaint Rate


TAKING A CLOSER LOOKDaily Message Send Stats

– See the breakdown of how your messages performed on a daily basis


HOW YOU CAN USE THE REPORT CARD– Feature for our Premier clients only– Track progress over time– Your Strategic Advisor will discuss howthe metrics are indicators of strength or opportunity for growth

“iContact’s Report Card has been very insightful and is exactly what we needed to hone in on the specific issues of our newsletter. While we learned our overall reputation was quite good, the report card called attention to the fact that

open rates were weighing down our overall grade. After a bit of digging, we discovered that old unengaged contacts were to blame. This prompted us to implement best practices and

clean up disinterested contacts from our subscriber list to improve in this area.”

— Alexandra del Valle, Marketing Manager,Femwell Group Health, Inc.


Q U E S T I O N S ?A N S W E R S .


T H A N K Y O U !