ecommerce summit atlanta icontact presentation
Post on 19-Oct-2014
1.686 views
DESCRIPTION
From the eCommerce Summit in Atlanta June 3-4, 2009. Chuck Hester with iContact presented a valuable session on the importance of using social marketing to promote your business and engage your customers. To find out more about eCommerce Merchants please visit http://www.ecmta.orgTRANSCRIPT
Online Marketing & Social Media:
Chuck Hester, APRCommunications Director
iContact Corporation
Chuck Hester, APR
• LinkedIn Power User with Over 9000 First Level Connections»
• 30 Years Experience in Marketing and Public Relations»
• Author of “Linking in to Pay It Forward” –
• Host of LinkedIn Live Raleigh
Communications DirectoriContact Corporation
•Facebook – 200 million usersFacebook – 200 million users
•LinkedIn – 40 million usersLinkedIn – 40 million users
•Twitter– 8 million usersTwitter– 8 million users
•YouTube – January, 2009 most popular video had 112,000,000 YouTube – January, 2009 most popular video had 112,000,000 views!views!
•Blogs – 133,000,000 indexed by TechnoratiBlogs – 133,000,000 indexed by Technorati
•900,000 blog posts every 24 hours900,000 blog posts every 24 hours
Social Media: An Overview
““Twit: British slang for an Twit: British slang for an insignificant, foolish or annoying insignificant, foolish or annoying person…”person…”
Sydney Morning Herald – March 9, 2009Sydney Morning Herald – March 9, 2009
Digital “Word of Mouth”If You Received Bad Service…
In a single day, how many people could you tell about your experience?
How many people could you share this experience with online?
Social Media Ground Rules:
Be Transparent!
Social Media Ground Rules: Be Part of the Conversation
Social Media Ground RulesDON’T SEND OUT ONE WAY
MESSAGES
Social Media Ground Rules: Be Part of the Conversation
"We are allowing open conversation in branded areas, and we are encouraging dialogue good, bad or ugly," says Bonin Bough, director of global social media for PepsiCo. "Marketers are moving from impressions to building connections and from campaigns to conversations."
Social Media Ground Rules:
Be Part of the Community
Social Media Ground Rules:
Be Part of the Community
Social Media Ground Rules: Connect to the Connectors
Social Media Ground Rules:
Adapt
Social Media Ground Rules: Real People, Not Symbols!
THIS:
Social Media Ground Rules: Real People, Not Symbols!
NOT THIS:
Case in Point: Pepsico and Tropicana
http://video.blogher.com/video/Trop50s2e2FINAL-mov
• Email Marketing Software for Small/Medium Sized businesses, associations and non-profits
• Founded in 2003
• 175 employees
•50,000 customers
• Effectively uses Social Media and Online Marketing to drive site traffic and gain – and retain - customers
• iContact Culture promoted through iNews Video – internal monthly newsletter that is put on Google Video
•UStream Channel used for Karaoke Fridays
•Videos of company events/activities used in recruitement of future team members
•Company user groups on LinkedIn, Facebook
•Twitter accounts used for customer service
Case in Point:
Customer Service
iContact Users GroupOn LinkedIn.com
“Customer Service isthe New Marketing…”
RED HERRING – March, 2008Amazon Adds Facebook to Wish List
Online retailer Amazon.com on Thursday debuted two Facebook applications, Amazon Giver and Amazon Grapevine, that facilitate gift-giving by circulating Facebook users' wish lists and other information on Amazon activity among friends.
The applications also make purchasing Amazon's products from Facebook easier, further blurring the line between social networking based on recreation and communities centered on commercial pursuits such as shopping.
Using an opt-in mechanism in Amazon Giver, Facebook users can make their Amazon shopping wish lists available to their friends on Facebook. Friends can combine the wish list data with information gleaned from the likes and interests their friends list on their Facebook profiles.
Amazon Grapevine allows users who opt-in to the program to broadcast their Amazon activity such as when they add to their wish lists, write reviews, or tag products, via news feed updates.
Starbuck Followers on Twitter = 196,000
Each Follower has 500 Followers = 98,000,000
10% of that Number Retweet Information = 9,800,000
The Power of a Crowd:
Doing the Math
Takeaways#1: Social Media is not rocket scienceSocial Media is not rocket science
Takeaways#2: The most seasoned “social media The most seasoned “social media expert” has been at it for less than SIX expert” has been at it for less than SIX
YEARS!YEARS!
Takeaways#3: Listen, Don’t Broadcast
Takeaways#4: Live by the Tools, Die by the Tools
Takeaways#5: Wade into the Shallow End, Don’t
Dive into the Deep End
Takeaways#6: Even Old Guys Can Figure out
Social Media Marketing!
Contact Information
www.icontact.com/media
www.chuckhester.com
www.linkedin.com/in/chuckhester
Twitter: @chuckhesterTwitter: @chuckhester
Email: Email: [email protected] or or