making the connected school a reality

#inEDU16

Making the Connected School a RealityHowLinkedInisAdaptingitsPlatformforHigherEducation

Lindsey EdwardsHead of Product

LinkedIn Enterprise Solutions@linzedw

Five Major Trends Shaping the Future of Education

The less educated are being left behind

of job growth in the recovery went to workers with more than a high school education

99% 0Growth of jobs

for those with a high school diploma or less since the economic recovery

%

1 – America’s Divided Recovery: College Haves and Have-Nots, Georgetown University, Center on the Education and the Workforce

Two recoveries, one not so good10

8

6

4

2

0

-2

-4

-6

-8Dec07

May08

Oct08

Mar09

Aug09

Jan10

Jun10

Nov10

Apr11

Sep11

Feb12

Jul12

Dec12

May13

Oct13

Mar14

Aug14

Jan15

Jun15

Nov15

Apr16

Recession Recovery

Gained8.4millionjobsDuringtherecovery

Gained3.1millionjobsDuringtherecovery

HighSchoolOrless

Associate’sdegreeOrsomecollege

Bachelor’sdegreeorhigher

Gained80,000jobsDuringtherecovery

Lost5.6millionjobs

Lost1.8millionjobs

Gained187,000jobs

Affordability is in the spotlight

Measuring outcomes increasingly important

Working learners are the new normal

percent of college students are both active in the labor market and

formally enrolled in some form of postsecondary education or training

75%

1 – Learning While Earning: The New Normal, Georgetown University, Center on the Education and the Workforce

In 2014

07142128

Online enrollments growing, while overall enrollments drop

Online Report Card: Tracking Online Education in the United States, Babson Research Group

5.8+Million students

are taking at least 1 distance education course

28.4%of all

Enrolled students

That’s

27.1%In 2013

25.9%In 2012

up from up from

which is

Declining interest in MBA

Shrinking future audience

Competition has increased

Cost per inquiries rising

It’s a challenging world for education marketers

“In the middle of difficulty, lies opportunity”

of admissions directorsdid not meet their 2015

enrollment goals

58% 63

of all American jobs will require some sort of education beyond

high school by 2018

%

– Albert Einstein

1 – 2015 Survey of College and University Admissions Directors, Inside Higher Ed2 – Job Growth and Educational Requirements through 2020, Georgetown University, 2014

How LinkedIn can help

d

Connect the world’s professionals to make them

more productive and successful

LinkedIn’s Mission

The largest global community of professionals

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016

32M

450M+professionals

50M+students and recent

college grads

Market to who matters on LinkedIn Only LinkedIn provides this unique combination of benefits

First-Party DataUse our accurate data to target

your audience

Mindset Align your message with a

professional mindset

Quality Reach a higher quality

prospect

Target throughout the entire student journey

RESEARCHSCHOOL APPLY TO

SCHOOL

DEVELOPPROFILE

BUILD NETWORK

CONNECT WITH ALUMNI

INTERNSHIP JOB

UPGRADESKILLS

DEVELOPCAREER

SUPPORTCAUSES

Prospects / Applicants Students Alumni

LinkedIn solutions support all major educational departments

v

Admission

Education

Career Services

Marketing

Educational Institution

Development

IP/ThoughtLeadership

How LinkedIn Helps Higher Ed Today

Engage your prospects with relevant content in the world’s only professional feed — and beyond

Sponsored Content

Build customer relationships at every stage of the buyer’s journey by targeting content to your most valuable audiences wherever they spend their time.

Sponsored by Loyola University Chicago

Send timely, convenient, and relevant private messages to the people that matter most to your business

LinkedIn Sponsored InMail

Your marketing performance dashboard & control center

Integrated Campaign Management

LinkedIn Learning

Our new e-learning platform that merges Lynda’s beloved content with LinkedIn’s unique graph to provide a data-driven, personalized approach to learning and development

Helps people and organizations develop in-demand and necessary skills by connecting our content with professional outcomes

Piece of the toolkit for organizations looking to develop, retain and transform their staff

A daily career exploration tool for college students5 job and company ideas a day, based on alumni career data

LinkedIn Students App

Students can explore…

Jobs matched to them Companies they’re connected to

Careers of similar alum

Connecting Prospects, Current Students to Your Best AdvocatesThe Alumni Tool

How LinkedIn Will Help Higher

Education in the Future

What we’re hearing from our customers…

Further boost ROI Provide better measurement and

optimization

Simplify your platform & provide

better learning resources

Further your strength in targeting

Further boost ROI

Sponsored Content Beyond LinkedInScale professional reach beyond LinkedIn to high quality destinations

In-ad lead genEasily generate high-quality leads from your campaigns, based

on a variety of calls-to-actions and objectives

Piloting in Q4 2016

Refreshed designs for Dynamic AdsMeet marketing use cases to engage professionals with dynamically

generated, personalized ads.

Get more Followers for your Company and Showcase Pages

Drive qualified traffic to your website or landing pages

Instantly populate lead forms with accurate, LinkedIn professional data

Improve quantity and quality of leads through access to LinkedIn’s professional data

Make it easy to fill out forms on mobile or desktop with a single click

Boost Conversion Rates with LinkedIn AutoFill

Target audiences that matter most to your business

Audience Matching: Website Retargeting and Marketing Automation Contact Targeting

Provide better measurement and

optimization

Easily measure and optimize the business impact of your LinkedIn Ads investment using native attribution tools

Conversion Tracking

Analyze the performance of your campaigns using Campaign Manager rich demographic reporting to understand who your ads resonate with best

Campaign Demographic Reporting Beyond the Click

Optimize your campaigns with in-product Insights & Recommendations

Campaign Insights and Recommendations

Simplify your brand experience…

+

University Page Company Page

Into a new, unified university experience

With the same Alumni Tool we all love…

And an all new, streamlined admin page

Brand new self-service channel for marketers to reach professionals in the most personalized and direct way on

LinkedIn

Sponsored InMail for Self-Service

Reach the right customers with Display Ads using your preferred demand-side platform (DSP) or agency trading desk

(ATD)

Programmatic Display

Further boost ROI



Provide better measurement and

optimization


In-Ad Lead Forms

New Dynamic Ads Formats

Sponsored Content Beyond LinkedIn

Autofill

Account Targeting

Website Retargeting

Marketing Automation Contact

Targeting

Contact Targeting

Conversion TrackingExpanded

analytics API

Campaign Insights and

RecommendationsCampaign Demographic

Reporting

Help center revamp

Programmatic Display

Sponsored InMail for Self-Service

University Pages Merge

We are Committed to Higher Education And Investing in its Future