making social business a reality
TRANSCRIPT
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Making social business a reality
Social superheroes and network thinking
SoConAntony Mayfield20 October 2011
@amayfieldbrilliantnoise.com
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Socialbusiness?
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We both understate
and overstate social’s
significance
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“It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries.”Rupert Murdoch, March 2006
http://gu.com/p/9p9g
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He wasn’t wrong...
image (cc) emerson*utracik
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Good call, really...
#yourrevolutionhere
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We can see social as a usefulproxy
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We meannetworks
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We meancomplexity
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Social is the shift
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Pace & scale ofchange
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Where do we start?
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What Would Start-Ups Do?
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What can big organisations do?
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Hierarchies vs.networks
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Assemblages
More in a post at antonymayfield.com
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US Navy
image (cc) Wikipedia
Speech briansolis.com
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SocialMarketing
SocialBrand
SocialBusiness
TECH
PEOPLE
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Skittles marketing
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Nikebrand
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IBM business
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What did they have in common?
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Piloting
Systems
Frameworks
Board sponsors
Digital literacy
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We begin with good intentions
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But frameworks only get you so far
Trajectory
GuidingPrinciples
Guidance notes
RiskPlanning
Measurement
Vision
Skills
Governance
Project management
Legal
Policies
LiteracyEvaluation
Businessobjectives
Certification
Context
Systems
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Social starts with you
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Digital literacy
More Short course on network literacy
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Productivitysuper skills
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social web
Video http://goo.gl/nDoDk
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Reputationweb shadows
Book: meandmywebshadow.com
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Digital drivinglicence
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Connectingwith consumers
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There are different reasonsto engage
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Find yours
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Dah-dah!
Further Reading and notes at:
@amayfieldantonymayfield.com