make the difference - brochure

Make the difference

Zoom New Introductions 2014-2016

Make the Difference

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Meeting customer expectations

Trend #2: Slim & Sleek

Trend #1: Evolved & Authentic

Trend #3: Personality & Expression

Contents

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Trend #4: Calm & Collected

Now is the time to make the difference

Trend #5: Details Matter

Zoom New Introductions 2014

With the addition of 20 new decors and six exclusive textures, the Zoom collection will show you how its next generation of products, developed using the very latest technology, can add value to your business and change the way you think about melamine faced chipboards, laminates and edging.

Watch the movie here:www.egger.com/zoom-video

Introduction

Meeting customer expectations

Technology has given consumers more choice and a clearervision of what they want. Due to digital developments customers have easy access to information and can quickly find the things that inspire them, whenever and wherever they are.As a result, consumers also expect high-value looks in interior and design at a reasonable price.

With Zoom New Introductions, furniture manufacturers can bemore creative in a market where differentiation is king.

Inside this brochure, you’ll discover trends and solutions to meet changing customer expectations. We hope you enjoy the applications and ideas that are featured.

Get inspired and open your eyes to the future, today.

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Trend #1 Evolved & Authentic

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Over the last years, the rate of change in technology has been immense. Digital innovations such as smartphones and tablets have lead to a constant connection to the virtual world.

Striking a balance between our online and offline lives is becoming a growing priority for many. There is a new focus on reconnecting people with reality, merging the traditional with the modern and getting back to nature and authenticity whenever we can.

Clockwise from right:Parliament Design, Portland, office interior; SAMT-RAu furniture range designed by Natalie Weinmann; Orée Board 2 walnut keyboard.


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Photography © 2014 Lincoln Barbour

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© Natalie Weinmann

Leading the way by investing in innovation,EGGER has been able to develop decors andtextures that recognise the desire for natural andauthentic looking and feeling products. Throughour new product developments in recent years, we can now demonstrate the quality and diversity of a new generation of products.


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Featured decor:H1486 ST36, Jackson Pine.

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Decor shown: H1486 ST36, Jackson Pine, in a deeply brushed texture.

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Evolved & Authentic

Decor shown: H1486 ST36, Jackson Pine

Evolved & Authentic

Never before have our decors looked so real

To demonstrate this evolution, we present three of ouroak decors. Despite being developed over ten years agoH1334, Light Ferrara Oak, remains incredibly popularand versatile.

To show how decors from the same species have evolved, we have presented H1334 against a moreheavily textured and authentic Oak decor, H1372, introduced in 2012. This had lead to our brand new generation of synchronised finishes, such as H3766, where the grain and texture of the decor are in line. This innovative surface is called Feelwood.

It’s all about giving you the choice and the ability to offer your customers different options dependent on theirexpectations and budget.

For other examples visit www.egger.com/evolution

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Decors shown from left:H1334 ST9, Light Ferrara OakH1372 ST22, Natural Aragon OakH3309 ST28, Sand Gladstone Oak

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Evolved & Authentic

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Meeting consumer needs

The demand for very natural looks is apparent in both private and public areas. From doors and sideboards to tables and wall panelling, consumers expect an authentic look. H1793, Lava Tortona, which uses the elegant textured surface Feelwood Elegance (ST27), shows just how good our decor reproductions have become.

Decor shown:H1793 ST27, Lava Tortona

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Evolved & Authentic

Lightfast and durable

Not only do our decor reproductions look and feel the same as veneer or solid wood, they are extremely durable against high usage and also lightfast. This means that items, such as a vase, placed on top will not affect the surface once removed after many years. Furthermore, if a replacement panel is required, a reproduction will be a perfect colour match to the existing panels.

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Decor shown:H3766 ST29, Dark Brown Cape Elm, in synchronised pore texture Feelwood Ambiance.

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Evolved & Authentic

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Decor shown: H3326 ST28, Grey Beige Gladstone Oak

More opportunities

By providing a premium look and feel, the new generation of synchronised finishes could open up the possibility ofentering new markets or segments. For example, furnituremanufacturers can now develop a new, higher value range orpiece of furniture, door or kitchen.

Specifiers or shop fitters can also offer a higher value look and a more cost-effective and durable alternative to veneer.

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The texture Feelwood is a newdevelopment wherethe texture and print align.

The planked character shows a modern mix of natural shades that combine extremely well.

Introducing a new generation of textured finishes where the markings of the grain align. Known as ‘synchronised pore’, this process opens up the possibility of entering new markets. For example, furniture manufacturers can now develop a new, higher value range or piece of furniture, door or kitchen. Specifiers or shopfitters can also offer a higher value look and a more cost-effective and durable alternative to veneer.

The very deep, sandblastedappearance of GladstoneOak is supported by knots.

With a double paper layer it creates a depth that is similar to veneer.

Evolved & Authentic Material evolution makes things easier

The use of real stone and minerals for kitchen worktops is an established trend, especially for large areas. Advantages of stone reproductions are not only the easy processing and light weight, but also the price.

One of our latest textures, ST87, shows a new direction by combining concrete and ceramic to create a contemporary, used look or industrial style that is both practical to fabricate and easy to maintain.Decor shown:

F310 ST87, Ceramic Rust

Also available:F311 ST87, Ceramic Anthracite

Trend #2 Slim & Sleek

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The need for space-saving is prominent due to changes in room size, living dynamics and the belief that less is more.

Thanks to technological solutions the needs for storage, such as music and books, has declined. This has lead to the trend in sleek and slim furniture design, which has created a challenge for manufacturers as they must interpret these trends and adapt to meet these expectations.

Clockwise from right:Renovated apartment in Raval, Barcelona by Eva Cotman (www.evacotman.com); Carbon fibre Surface Table by Terence Woodgate and John Barnard for Established & Sons; wrap your life around your wrist – the Sony SmartWatch 3.


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Photography © Peter Guenzel

Transparency, variation, and optically thinnerproducts are now possible with EGGER. Fromluxury kitchens and living rooms to sleek doorsand cabinets, here are some suggestionsto consider for your latest projects.


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F311 ST87Anthracite Ceramic

Decor shown: H3420 ST36, Thermo Pine,in a deeply brushed textureis used for the laminate tableand wall panelling in melamine faced chipboard.

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Slim & Sleek

Decor shown: H3420 ST36, Thermo Pine

Slim & Sleek

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Optically thinner design

Slim and sleek looks don’t have to require new materials.By simply cutting in a certain way, you can create theimpression of a thinner board. Look at this example,H3420 ST36 Thermo Pine has been cut at a 45-degree angle to give the impression that it is very thin, while retaining all strength properties required for the application.

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Decor shown: H3420 ST36, Thermo Pine

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Left to right:Five-piece door with decor H3303 ST10, Natural Arlington Oak;Trio door with decor H1796 ST27, Natural Tortona.

Biscuit joints18 mm rails The grain on the top and bottom of the frame runs horizontally

8 mm centre panel Matching EGGER edging

Five-piece door

The five-piece door is a classic design which can be produced with little manufacturing know-how. This idea gives the opportunity to create doors that look and feel like real timber and at a price point that is very competitive against foils, real timber or veneer.

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Trio door

The trio door offers an even sleeker look. This new idea can be implemented with existing materials which can create new possibilities for design, giving you the opportunity to up-sell and increase margins. Within a kitchen or bedroom, making the door from the same material as the cabinet will also provide a co-ordinated look, adding to the value.

The grain on the centre runs horizontally

Matching EGGER edging

Biscuit jointsThe grain on the outer- frame runs vertically

New uses for familiar materials

Materials that are used in alternative application areascan inspire slim and sleek design. Take Compact Laminatefor instance, a popular product for bathrooms due to itsmoisture resistant properties, incredibly strong and slim.

In this instance, 10 mm thick EGGER Compact Laminate,W1000 Premium White is used in a matt texture (ST9) toframe the storage units in an office. It gives a sleek look towhat would otherwise be a bulky storage item. The design ofthe doors using H3344, Highline Oak continues the sleek,linear look.

Decors shown:H3344 ST36, Highline Oak, in combination with W1000 ST9, Premium White.

Slim & Sleek

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Trend #3 Personality & Expression

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In many commercial and residential interiors, funand vibrancy is expressed through the use ofbold colour and surprising contrasts. In this new trend for expressive design where you would least expect to find it, unique and individualaccents can be applied to everyday experiences.

Clockwise from right:Rainbow Lovedup chair by Deadgood Studio; Yandex St. Petersburg office – 2, design and architecture by Peter Zaytsev and Arseniy Borisenko from za bor architects; BCXSY Origin part III: Contrast – side table and stool (www.bcxsy.com).


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Photography © Peter Zaytsev

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Photography © Rory O’Toole

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Brands and consumers are using design toexpress feeling and emotion. Discover withEGGER materials bold colours and colour-blocking, contrasting edging and textures.


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Decors shown: H3325 ST28, Tobacco GladstoneOak, in synchronised pore texture Feelwood Nature is combined with two matt-textured finishes u140,Saffron and u741, Lava.

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Personality & Expression

Splashes of colour

Colour-blocking is not all about colour. A contemporarytechnique is to use colour as a small accent only. It could bea relatively subtle splash in combination with a very natural,rustic-looking wood grain as featured, or maybe as acontrasting edge.


Decors shown: H1250 ST36, Navarra Ash,with its deep texture is combined with a muted,matt brown-grey finish calledu748, Truffle. The combinationremains harmonious through the use of another matt-textured surface u343, Vino.

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Traditionally panels are finished with a matchingedge but designers are increasingly using theedge creatively. It could either be a colour thatco-ordinates with a tone from the panel, like thewhite shown left, or as a bold statement as above.

Decors shown: H1793 ST27, Lava Tortona with u633 ST15, Turquoise ABS Edging.

Decors shown:H1486 ST36, Jackson Pine, with W1000 ST9, Premium White ABS Edging.

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Contrasting textures

Alternatively, there is the option to use texture contrasts.It’s not loud, just different. The kitchen shown uses a very natural and elegant oak alongside a super clean and contemporary gloss effect.


Decors shown:H1796 ST27, Natural Tortona,with synchronised pore texture Feelwood Elegance is combined with gloss decor W1000 ST30, Premium White.

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© Häcker

Trend #4 Calm & Collected

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We are surrounded by objects that fight for ourattention. Flashing adverts, social media and24/7 news and entertainment, are louder andmore insistent than ever before. In response,designers in a variety of industries are lookingto create environments where you feel calm and collected.


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Clockwise from left:Pod privacy chair by Benjamin Hubert for De Vorm; Treehotel, Sweden, featuring the Mirrorcube room (www.treehotel.se); Arctic Collection by Studio Jens Praet and Studio Vibeke Skar.

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Photography © Peder Torget

Photography © Peter Lundstrom, WDO

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EGGER has developed colours in neutral palettes,with the latest textures creating a sense of calm and well being. As open plan living grows in popularity, the challenge is to select colours that combine in a harmonious way.


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Decor shown:W1000 ST26, Premium White

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Calm & Collected

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Achieve the look without the effort

Painted timber is a high-value and aspirational option.Our new texture, Painted Wood (ST26), reproduces thislook but does not need to be primed, painted or finished –giving you the same look without the effort. Availablein W1000, Premium White, and u727, Stone Grey, bothcolourways provide a calming and natural look.


Also available:u727 ST26, Stone Grey

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Calm & Collected

Balancing tone and texture

Even when a strong grain is featured, as with H3760,White Cape Elm, the soft colour-tone ensures it is notoverpowering. When it is teamed with further, soft, solidcolours, the effect is sophisticated and stylish. The grainof H3760 is also synchronised with the texture to createa premium finish that will increase the value of your workand could strengthen your position in the market.

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Decor shown:H3760 ST29, White Cape Elm

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Calm & Collected

1. An oak effect in two complementary colours being used together; H1377, Sand Orleans Oak, with H1379, Brown Orleans Oak. Although a heavily brushed texture (ST36) is used, the colour-tone is muted so that the furniture does not need to shout to be noticed.

2. Similarly, using more than one of our plain colours together will create this tone-on-tone look. Together u702, Cashmere, and u748, Truffle, make a very sophisticated combination.

3. By using the similar colour-tone of a plain colour and wood grain also creates this tone-on-tone effect – u702 and H1377.

4. A darker tone-on-tone effect can also be achieved with u748 and H1379.

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Tone-on-tone

The use of contrasting colours is nothing new but we have identified a rise in the use of colours of a similar tone being used together to create a subtle but very well-considered look.

Trend #5 Details Matter

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There is no doubt that the details matter whenit comes to setting new standards for the designof residential and commercial environments.

It is the details that make the good great and the great outstanding.


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Clockwise from above:The Trojan House designed by JacksonClements Burrows Architects featuringshuttered timber cladding that createsa seamless appearance. Plumen energysaving bulbs add a nice design touch to the standard light bulb. BMW have used the ‘Hofmeister Kink’ for many years. This is a subtle design feature on the rear windows that has become a sign of quality.

Photography © Emma Cross, Gollings Photography

EGGER understands that the quality of planningand decision making in the early stages of aproject can influence significantly the success.

That's why we are dedicated to giving you more.Here are some of the finer details that can deliverthe biggest impact for your business.


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Decor shown: H3309 ST28, Sand GladstoneOak, in synchronised pore texture Feelwood Nature.

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Details Matter

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Decor shown: H3309 ST28, Sand GladstoneOak, in synchronised pore texture Feelwood Nature.

Details Matter

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Bookmatching

Bookmatching, where the grain of the wood lines up acrosstwo or more pieces is normally reserved for luxury furnitureand fittings. This is because it requires more care and attention during its manufacture, as well as resulting in a higher wastage of material.

With laminate and melamine faced boards however, thereis significantly less wastage than there would be with timberor veneer. And while it still does require more time and care,the result can open up a new price segment and significantopportunities.

Decors shown:H3766 ST29, Dark Brown CapeElm, in synchronised pore texture Feelwood Ambiance and u702 ST9, Cashmere.

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Next generation surfacing

Now that our new Feelwood generation of wood based panels can synchronise the grain with the texture, you can create furniture that is as close to wood as it’s ever been before. The potential to command a premium or gain market share is now a reality. For the first time our Feelwood is also available in laminate and compact laminate.

ABS edging with end-grain look

The quality of an edge can define the overall perception ofa piece of furniture or worktop. It is now possible to createthe look of a piece of sawn timber using an ABS edgethrough a new development we call End-Grain Edging.This is available for most of the wood grain finishes wehave launched in 2014.

Details Matter

Decor shown:H3325 ST28, Tobacco Gladstone Oak

H3325 ST28, Tobacco Gladstone Oak

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using depth to create a new look

Layering within furniture is a technique EGGER has observed at recent international furniture shows. With the addition of an extra third dimension, stepping each of the panels can create furniture with standout appeal, without being too invasive and loud.

Decor shown:H1377 ST36, Sand Orleans Oak

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Details Matter

2 mmFor particularly high traffic areas 2 mm thick edging is recommended.

0.8 mmBecause 0.8 mm edging is thinner it does not have a noticeable plastic line along its length.

No compromises

When the edging and surface of a piece of furniture match,it adds real quality and value. That’s why EGGER edging isspecifically matched to EGGER boards in terms of colour,decor, texture and gloss level. Plus, purchasing your edgingfrom your board supplier is simplifying the process – both operational and economical.

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0.8 mm Due to it being thinner the 0.8 mm edging looks like it’s part of the board, making it look sleek and more realistic.

Decor shown:H3309 ST28, Sand Gladstone Oak

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Now is the time to make the difference

We have demonstrated how EGGER is helping you respond to the trends. We focus on better products so that you can focus on better experiences. Together we can lead the way and define success.

Therefore all Zoom New Introductions decors are available in the full decor and texture match – melamine faced chipboard, ABS edging and laminate.

NEW: The decors of theFeelwood textures ST27, ST28 and ST29 are now also available as EGGER laminate and compact laminate.

Melamine faced chipboard

ABS edging Compact Laminate

Laminate

Do you need support in your decor consultation? The Zoom Design Guide brochure shows how EGGER decors can be combined. Visit www.egger.com/myegger to see the online version.

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Register with myEGGER and see the online version! www.egger.com/myegger

ZOOM NEWSDESIGN GUIDE

2012 – 2016

DESIGN GUIDE

2012 – 2016

→ ZOOM New Introductions 2014Zoom

Looking for even more inspiration?

View how any of the decors featured in this brochure would look within a room set; from kitchens and bedrooms to restaurants and shops.

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Download our free VDS App with all Zoom and Flooring decors.

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Arvind KatyalB-5, Gulmohar Park110049 New DehliIndiaT +91 1132 600929F +91 11 [email protected]

Fritz Egger AG1-9-5 Ginza, Chuo-ku, Tokyo-to104-0061 JapanT +81 3 6228 6470F +81 3 6228 6471Mobile: +81 90 8777 [email protected]

EGGER Australasia PTY LimitedP.O. Box 697Carlton South, VictoriaAustralia, 3053M +61 448 200 [email protected]

FRITZ EGGER GMbH & Co. oGHolzwerkstoffe Weiberndorf 206380 St. Johann in Tirol (AT)T +43 50 [email protected]

奥地利爱格公司上海代表处

上海市普陀区

岚皋路597号（近铜川路）

品尊国际18英尺办公楼

1506-1507室 200333T +86 21 5234 0688F +86 21 5234 [email protected]

EGGER Productos de Madera LimitadaSan Francisco de Asis 150, Oficina 403Vitacura, SantiagoChileZIP code: 7650747T +56 2 2243 [email protected]

make the difference - brochure

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