OPB is the best-kept marketing secret for

reaching the highest concentration of educated,

affluent and influential decision makers in

Oregon and southern Washington. Your best

clients, customers, patrons, and employees

depend on OPB every day.

Reach Your Target Audience

OPB TV far outpaces cable ratings, with an average of more than 30,000 Portland metro-area viewers per primetime program.1

OPB Radio has more than 408,000 weekly listeners throughout Oregon and southern Washington.2

opb.org is visited by more than 385,000 people each month.

OPB outpaces cable audiences

35000

30000

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20,000

15,000

10,000

5,000

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Make an Impact with OPB Sponsorship

Get ResultsOPB’s loyal audience appreciates sponsors who support the programs they love. By supporting

OPB, you’ll build a deep connection with OPB’s large and engaged audience, driving more

interest in doing business with you.

Increase Return on Investment

n 95 percent of public radio listeners have taken direct action as a result of sponsorship,

and have shown preference to do business with supporters of their station.4

n 36 percent of the PBS audience has researched a sponsoring company, product or

service.5

Cultivate Clients and Consumers

n More than half of public radio listeners prefer to buy products and services from

companies that support public radio.4

n 76 percent agree that PBS sponsors are committed to quality and excellence.5

Build Brand Loyalty and Trust

n 65 percent of public radio listeners agree their opinion of a company is more positive

when they find out it supports public radio.4

n 62 percent agree NPR is selective about companies that sponsor its programming.4

Demonstrate Your Good Corporate Citizenship

n 62 percent of PBS viewers agree that sponsors are industry leaders.5

n 64 percent believe the sponsors on PBS are more trustworthy than other networks.5

Stand Out from Your Competitors

Your sponsorship messages will stand out because there is less visual and auditory “noise” relative to commercial media outlets.

n OPB TV includes fewer non-programming minutes per primetime hour: 3:22 minutes on average compared to 14 minutes (or more) on commercial broadcast and cable TV.6

n OPB Radio dedicates no more than three minutes per hour to sponsorship spots, while commercial radio airs eight to 15 minutes (or more) of commercials per hour.

Customize Your Approach

Our Corporate Support staff provides high quality, attentive service.

n We are an experienced team committed to understanding your needs first, then offering solutions to reach your goals.

n We provide recommendations based on solid research, demographic information and decades of experience.

n We help craft creative, effective spots and ads that communicate your marketing message within the public broadcasting framework and FCC guidelines.

Connect with the OPB Community

n Special event invitations – Meet your favorite public broadcasting personalities and network with other Business Partners.

n Partnership promotion – Promote your support of OPB at your place of business, in your organization’s materials, and link to OPB’s Web site. *Please request logos, specs, and window clings.

n Your company name on opb.org – Your company name will appear on opb.org/sponsorlist.

n Individual membership discounts – Encourage employees to become new OPB members at 20 percent off the regular rate.

n Lending library – Enjoy free borrowing privileges from our library of PBS “favorites.” You may access our entire list of available videos at opb.org/support/library.

Non-programming minutes per hour

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10 min

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Oregon Public Broadcasting7140 SW Macadam Avenue

Portland, OR 97219503.244.9900 opb.org

1TRAC Media Services, May 2015, KOPB, M-Sun, 8p-11p, Live+ Same Day, Portland, OR DMA, adults 18+ 2Prepared by RRC, US Total P12+, M-Sun, 6a-12a, Fall 2014, Weekly Cume, KETP-FM/KHRV-FM/KOAB-FM/KOAC-AM/KOAC-FM/KTMK-FM/KOBK-FM/KOGL-FM/KOPB-AM/KOPB-FM/KOPB-Stream/KOTD-FM/KRBM-FM/KTVR-FM ©2015 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio 3Google Analytics, June 2014-May 2015 Average, opb.org, ‘Users’ 4Lightspeed Research, NPR Sponsor Impact Survey, November 2014 52015 PBS Sponsorship Study: Audience Attitudes and Behaviors Research Data. 6TNS Media Intelligence, Nov 2008, Primetime.

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Sponsor Options

opb.org

• 300x250 linked ad above the fold

• 180x150 linked ad

Audio stream

• 180x150 linked ad in the opb.org pop-up player

• Ten-second audio pre-roll

Video stream

• 300x60 linked ad

• Ten-second video pre-roll

eNews

• 140x140 linked ad to 85,000 subscribers

OPB News app

• 320x50 linked ad

opbmusic app

• 320x50 linked ad

OPB’s Digital Audience at a Glance

Active, Educated and Influential

94% are registered voters

74% are white collar workers

68% own their own home

65% have investments

44% have traveled abroad in the past two years

63% have a college degree or more

0-25K 11%

75-100K14%

25-35K6%

35-50K7%

50-75K22%

100K+40%

18-3426%

35-4438%

55-6419%

65+8%

45-549%

FEMALE41%

MALE59%

n Income

n Gender

n Age

Visitors come to opb.org seeking TV and

radio schedules, the latest news, educational

activities for children and more. Above all,

well over 385,000 monthly visitors turn to the

site for online information they can trust—

and they’re more likely to do business with

organizations that support OPB.

(Prepared with Tapscan, Scarborough R1 2015: Mar14-Feb15, A18+ Portland, OR Metro, KOPB-FM)

Digital Sponsor Examples

180x150 linked ad

300x250 linked ad

Research cited: 9Google Analytics, June 2014-May 2015 Average, opb.org, ‘Users’

opb.org

OPB News Mobile app320x50 linked ad

eNews140x140 linked ad

Live Audio Stream180x150 linked ad

OPB’s TV Audience at a Glance

Active, Educated and Influential

87% are registered voters

30% are white collar workers

74% own their own home

61% have investments

40% have traveled abroad in the past two years

31% have a college degree or more

(Prepared with Tapscan, Scarborough R1 2015: Mar14-Feb15, A18+ Portland, OR Metro, KOPB M-S 4a-2a)

18-3413%

55-6423%

65+32% 35-44

14%

45-5418%

50-75K22%

0-25K12%

75-100K18%

25-35K12%

35-50K21%

100K+15%

FEMALE61%

MALE39%

TV

OPB offers an array of high-quality, award-winning PBS and local programming on five stations throughout Oregon.

Loyal viewers tune in weekly for

news, nature, science, history,

drama, children’s shows and other

enriching programming. Viewers

are 38 percent more likely to

watch shows that air on PBS with

their full attention.1

It’s no wonder that OPB TV far

outpaces cable ratings with an

average of more than 30,000

Portland metro-area viewers per

primetime program.2 Sponsor

messages stand out because OPB

includes significantly less non-

programming minutes per hour,

on average, than commercial and

cable TV.3 PBS viewers are more

likely to choose to buy a product or

service from a PBS sponsor.1

n Income

n Gender

n Age

Research cited: 12015 PBS Sponsorship Study: Audience Attitudes and Behaviors Research Data; 2TRAC Media Services, May 2015, KOPB, M-Sun 8pm-11pm, Live +7, Portland, OR DMA, Adults 18+. 3TNS Media Intelligence, Nov 2008.

Sponsor Options and ExamplesTV Spots may contain:Video Animation Still Images

TV Coverage Map

Prineville

PendletonHoodRiver

The Dalles

Halfway

Baker City

John DayMt. Vernon

Lakeview

Astoria

RockawayBeach

Cloverdale

Elkton

Coos BayMyrtle Point

Port Orford

Gold Beach

RoseburgGlide

PaisleyValley Falls

Burns

Ontario

Richland

Enterprise

Milton-FreewaterArlington

Heppner

Silver Lake

Reedsport

Prairie CityMapleton

Portland

Corvallis

Bend

La Grande

Eugene

Oakridge

Grays River

Florence

Newport

stationstranslators

10-second spot“Pratt and Larson Tile and Stone, designing and producing classic and contemporary handmade ceramic tile. Factory and show-room in Southeast Portland. Pratt and Larson dot com.”

15-second spot“Backyard Bird Shop. A local flock of shops offering products and advice to turn your backyard into a habitat for birds and other wildlife. Connecting people with nature for 22 years. Backyard Bird Shop dot com.”

30-second spot“For Oregon business owners, improved employee productivity and morale, as well as workplace safety, can come from upgraded lighting. In the office, warehouse, or on the sales floor, upgraded lighting can also help businesses use less energy. Energy Trust of Oregon can connect you to contractors, resources and assistance. Information about contractors and how to make your business more energy efficient is at Energy Trust dot org slash my business.”

RA

DIO As one of the

most popular stations in the Portland metro-area,5 OPB Radio reaches more

than 408,000 listeners

each week on 25 stations

and translators throughout

Oregon and southern

Washington.6 An influential

audience turns to OPB for

in-depth, thought-provoking

and enjoyable programming.

In fact, those who consider

OPB to be their favorite

station listen to OPB more

than 10 hours per week.7

OPB spots are limited to

12 messages per hour—

significantly less than on

commercial radio—so they

have more impact and are

more likely to influence

buying decisions. In fact,

over half of public radio

listeners say they prefer

to do business with public

radio sponsors when price

and quality are equal.8 Even

a 10-second spot can convey

a meaningful message in

the low-key, straightforward

manner appreciated by

OPB’s highly educated,

active audience.

0-25K8% 25-35K

5%

35-50K16%

75-100K23%

50-75K23%

100K +25%

OPB’s Radio Audience at a Glance

Active, Educated and Influential

92% are registered voters

55% are white collar workers

75% own their own home

64% have investments

47% have traveled abroad in the past two years

57% have a college degree or more

18-3425%

55-6421% 35-44

23%

65+18%

45-5413%

FEMALE46%

MALE54%

Sponsor Examples (10 seconds each)

“C-B-R-E Portland. A full service

commercial real estate company serving

Portland businesses for over 40 years.

Learn more at C-B-R-E dot com slash

Portland.”

“Dick Hannah Dealerships. Creators of

“Strive to Drive”. A high school initiative

encouraging academic achievements.

Dick Hannah dot com.”

(Prepared with Tapscan, Scarborough R1 2015: Mar14-Feb15, A18+ Portland, OR Metro, KOPB-FM)

n Income

n Gender

n Age

BBC World Service

Morning Edition

The Takeaway

Here & Now

BBC Newshour

Q

The World

All Things Considered

Marketplace

Fresh Air FRIDAY: City Club of Portland

MONDAY: TED Radio HourTUESDAY: OPB PresentsWEDNESDAY: OPB PresentsTHURSDAY: Philosophy TalkFRIDAY: Wits

Think Out Loud (REBROADCAST)

BBC Newsday

BBC World Service

BBC World Service

Weekend Edition

Car Talk

Wait Wait ... Don’t Tell Me!

State of Wonder

Radiolab

A Prairie Home Companion

Weekend All Things ConsideredOn The Media

The Moth Radio Hour

Snap Judgement

BBC World Service

BBC World Service

Weekend Edition

This American Life

Car Talk

A Prairie Home Companion

Wait, Wait...Don’t Tell Me

Splendid Table

America’s Test Kitchen

Travels with Rick Steves

On Being

BBC World Service

New Dimensions

BBC World Service

This American Life

Think Out Loud

Sound Opinions

Live Wire Radio

Fresh Air Weekend

Latino USA

FRIDAY: Here & Now Science Friday

Weekend All Things Considered

City Arts & Lectures

MONDAY-FRIDAY SATURDAY SUNDAYmid.

3am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

6:30pm

7pm

8pm

9pm

10pm

11pm

mid.

3am

4am

5am

10am

11am

noon

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

Radio Schedule FM & AM Stations

Radio Coverage Map

Research cited: 5PPM Analysis Tool, Portland, OR Metro, AQH Persons, P6+, M-Sun, 6a-12a, Feb/Mar/Apr 2015 © 2015 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 6Prepared by RRC, US Total, P12+, M-Sun 6am-12am, Fall 2014, Weekly cume, KETP-FM/ KHRV-FM/ KOAB-FM/ KOAC-AM/ KOAC-FM / KOBK-FM / KOBN-FM/ KOPB-AM/ KOPB-AM Stream/ KOPB-FM/ KOPB-FM Stream/ KOTD-FM/ KRBM-FM/ KTMK-FM/ KTVR-FM © 2015 Nielsen Audio, Inc. May not be quoted or reproduced without the prior written permission of Nielsen Audio; 7Audi Graphics, Winter/Spring 2009; 8Lightspeed Research, NPR Sponsorship Survey, November 2014.

PendletonHoodRiver

The Dalles

Halfway

Baker City

John DayMt. Vernon

Lakeview

Astoria

Paisley

Happy Hollow

Ontario

Richland

Silver Lake

Riley

Portland

Corvallis

Bend

La Grande

Eugene

Nedonna Beach

NewportGleneden Beach

Tillamook Enterprise

stationstranslators

n Income

18-3424%

45-5414%

35-447%

55-6424%

65+31%

0-25K 14%

25-35K6%

35-50K30%50-75K

20%

100K+18%

75-100K20%

Stretch your budget. Maximize your impact.

For a modest investment, your

10-second spot will reach

KMHD listeners who appreciate

organizations that support the jazz

and blues they love. Over 134,600

loyal listeners tune in to KMHD

each week.1 With an average income

of $67,000 or more,2 the KMHD

audience has money to spend and

they choose/prefer to buy products

from companies that sponsor

KMHD.3

KMHD’s Radio Audience at a Glance

• 77% are registered voters

• 36% are white collar workers

• 58% own their own home

• 47% have investments

• 39% have traveled abroad in the past two years

• 35% have a college degree or more

MALE58%

FEMALE42%

KM

HD

SPONSOR KMHD

Community-supported

radio station KMHD

has been a staple of the

Portland jazz scene for the

last 25 years, showcasing

the best of jazz and blues.

Licensed to Mt. Hood

Community College in

Gresham and operated by

Oregon Public Broadcasting,

KMHD champions jazz

performances and education

to ensure that this uniquely

American art form continues

to thrive in our region.

(Prepared with Tapscan, Scarborough R1 2015: Mar14-Feb15, A18+ Portland, OR Metro, KMHD-FM)

n Gender

n Age

Digital Sponsor Examples

300x250 linked ad

Radio Coverage Map

Research cited: 1PPM Analysis Tool, Portland, OR Metro, M-Sun 6am-12am, Weekly Cume, Feb/Mar/Apr 2015, KMHD-FM, P6+ © 2015 Nielsen Audio, Inc. May not be copied or reproduced without the prior written permission of Nielsen Audio; 2Prepared with Tapscan, Scarborough R1 2015: Mar14-Feb15, A18+ Portland, OR Metro, KMHD-FM; 3Lightspeed Research, NPR Sponsorship Survey, November 2014.

180x150 linked ad

KMHD Mobile app320x50 linked ad

KMHD.org