AudienceProfileDecember 2017

702

702 is a talk music station based in Johannesburg with listeners of all races living in Gauteng. The station targets LSM 8 – 10 listeners between the ages of 30 – 65 and boasts talent that is confident, forthright and knowledgeable.

702 believes that real and honest conversations allow us to connect and enables us to make better decisions, whilst expanding our understanding of the world.

702 delivers shows that engage listeners through insightful conversation and fearless debate, whilst also being providing an escape to kick back and enjoy a soulful mix of music on the weekend.

702 – For the Curious!

Our stations deliver

Purchase PowerHighest average household income.

Source : BRC RAMS, Apr 2017 – Sep 2017

0 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Thobela FM

Lesedi FM

Ukhozi FM

Metro FM

Kaya FM 95.9

Power 98.7

5FM

Jacaranda FM

947

702

Ave. HHI ZAR

702 delivers the lowest rate of unemployment and the highest

propensity to have completed some level of tertiary education.

Our listeners are

Educated & Informed

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 40.0 45.0

Ukhozi FM

Lesedi FM

Thobela FM

Metro FM

Kaya FM 95.9

Jacaranda FM

947

5FM

702

Tertiary Education

Source : BRC RAMS, Apr 2017 – Sep 2017

Audience Reach & Profile

0

100

200

300

400

500

600

700

0%

10%

20%

30%

40%

50%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f S

EM

LSM % Index GP

SEMAge

0

50

100

150

200

0%

5%

10%

15%

20%

25%

30%

15-24 25-34 35-44 45-54 55-64 65+

Lis

tener

% A

ge

Age % Index GP Ave. Age 44

Audience

Ind

ex

Day Cume. Mon-Sun (00:00-24:00) 279,000

7 Day Cume. Mon-Sun (00:00-24:00) 471,000

4 Week Cume. Mon–Sun (00:00-24:00) 561,000

Day Cume. Mon–Fri (00:00–24:00) 442,000

Day Cume. Saturday (00:00–24:00) 263,000

Day Cume. Sunday (00:00–24:00) 258,000

Source : BRC RAMS, Apr 2017– Sep 2017,GP

0

100

200

300

400

500

600

700

800

0%

5%

10%

15%

20%

25%

30%

35%

LSM 1 LSM 2 LSM 3 LSM 4 LSM 5 LSM 6 LSM 7 LSM 8 LSM 9 LSM 10

Lis

tener

% o

f LS

M

LSM % Index GP

LSM

Ind

ex

Ind

ex

Audience Reach & Profile

Source : BRC RAMS, Apr 2017 – Sep 2017

TGI SA 2016C GP

Gender

39% 61%

89%

10%

1%

Metro

Urban

Rural

Community Size

Parents

71% Are parents

Location

4%

22%

74%

88%

0% 20% 40% 60% 80% 100%

Other

Work

Vehicle

Home

Purchase Decision

96% Mainly or partly

responsible for

shopping in the

household.

82% Radio

Device

27% Mobile phone

67% Vehicle radio

Ethnicity

56% ACI (Black)

40%

43%

11%

6%

African

White

Indian

Coloured

0

20

40

60

80

100

0000-0

015

0030-0

045

0100-0

115

0130-0

145

0200-0

215

0230-0

245

0300-0

315

0330-0

345

0400-0

415

0430-0

445

0500-0

515

0530-0

545

0600-0

615

0630-0

645

0700-0

715

0730-0

745

0800-0

815

0830-0

845

0900-0

915

0930-0

945

1000-1

015

1030-1

045

1100-1

115

1130-1

145

1200-1

215

1230-1

245

1300-1

315

1330-1

345

1400-1

415

1430-1

445

1500-1

515

1530-1

545

1600-1

615

1630-1

645

1700-1

715

1730-1

745

1800-1

815

1830-1

845

1900-1

915

1930-1

945

2000-2

015

2030-2

045

2100-2

115

2130-2

145

2200-2

215

2230-2

245

2300-2

315

2330-2

345

Audie

nces in

‘0

00

Mon-Fri Sat Sun

01:00 06:00 11:00 16:00 21:00

702 reaches over 89,000

listeners daily in the breakfast

drive - building listenership from

as early as 05:30 and running to

09:00.

The late morning show follows

and holds audiences over 60,000

up to 11:00. Weekdays close with

an early evening lift between

15:30 -18:15.

Weekend Breakfast and the two

weekend music shows, Solid

Gold Saturdays and Soulful

Sundays with Kenny Maistry

deliver strong audiences from as

early as 06:00 to 13:00.

Listening Pattern

Source : BRC RAMS, Apr 2017 – Sep 2017

Google Analytics, Triton Digital, Facebook, Twitter

Saturday Day CUMEMon – Fri Week CUME

Daypart Audience

05:00-06:00 93,000

06:00-09:00 295,000

09:00-12:00 193,000

12:00-13:00 101,000

13:00-15:00 146,000

15:00-18:00 205,000

18:00-20:00 137,000

20:00-22:00 117,000

Daypart Audience

05:00-06:00 25,000

06:00-10:00 140,000

10:00-14:00 91,000

14:00-18:00 72,000

18:00-21:00 78,000

21:00-24:00 44,000

00:00-04:00 10,000

04:00-05:00 1,000

Daypart Audience

05:00-06:00 23,000

06:00-10:00 135,000

10:00-14:00 104,000

14:00-18:00 66,000

18:00-21:00 75,000

21:00-24:00 42,000

00:00-04:00 8,000

04:00-05:00 2,000

Sunday Day CUME

The Numbers

Source : BRC RAMS, Apr 2017 – Sep 2017

Website (Nov 2017)

Unique Users 408,157

Page Impressions 1,179,743

Social Media (Nov 2017)

Twitter Followers 556,018

Facebook Fans 245,231

Newsletters (Nov 2017)

702 68,175

Business Wrap 16,883

EWN 112,939

Streaming (Nov 2017)

Session Starts 845,919

Listener CUME 189,949

Ave. TSL 0:50

Senteck

Line UpEffective 15 Jan 2018

Weekdays

00:00-04:00 Late Night Talk with Aubrey Masango

04:00-06:00 Early Breakfast with Relebogile Mabotja

06:00-09:00 Breakfast with Bongani Bingwa

09:00-12:00 The Eusebius McKaiser Show

12:00-13:00 The Midday Report with Ray White

13:00-15:00 The Azania Mosaka Show

15:00-18:00 Afternoon Drive With Stephen Grootes

18:00-20:00 The Money Show with Bruce Whitfield

20:00-22:00 Karima Brown Show

22:00-24:00 Night Talk with Gugs

19:00-20:00 FRIDAY: Sports Talk with Marc Lewis

Saturdays

06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 702 Music with Kenny Maistry

13:00-16:00 702 Music with Alex Jay

16:00-19:00 702 Music With Nonn Botha

19:00-21:00 The House Party With Tshego Modisane

21:00-00:00 The Jukebox With Benjy Mudie

Sundays

06:00-10:00 Weekend Breakfast with Phemelo Motene

10:00-13:00 Soulful Sundays with Kenny Maistry

13:00-16:00 Soulful Sundays with Paul Mtirara

16:00-19:00 Soulful Sundays with Nonn Botha

19:00-21:00 Sports Talk with Marc Lewis

21:00-00:00 Night Talk with Gushwell Brooks

www.primediabroadcasting.co.za

Go to our website, where you will find:

• Audience profiles

• Footprints

• Case studies

• and more…