Make A Good Choice: ReThink Your Drink

Alabama Obesity Task Force

Social Marketing Plan

ReThink Your Drink Marketing Messages

• This message has the potential to effect policies, environmental changes, and programs that support lifestyle changes.

• There will be four (4) messages shared with the people of Alabama over the 12 month period from August 2013- July 2014.

• The messages all encourage making wise beverage choices.

Four Messages

• Rethink Your Drink– Choose Water- Consume water. Water is important

for body functions . – Watch calories- Hidden calories in sugar sweetened

beverages and in alcoholic beverages add up quickly. – Lower sugar intake – Colas are often targeted for high

sugar beverages; however, sweet tea, aide drinks and punches also provide large amounts of sugar. Consuming fruit juices is supported only in small amounts.

– Drink skim or fat free milk- Low fat milk provides nutrients such as calcium, vitamin D, etc.

OTF Survey Results

Your Sphere of InfluenceEXAMPLES

• Increasing water served at meetings or functions• Discussing a core message topic at staff meetings, group meetings, etc. • Providing lunch and learn type meetings for peers, organizations, etc. • Reviewing policies for vending machine beverage choices• Reviewing operating plans/policies for food policies- food purchased, served, or

sold• Incorporating the message in speeches or presentations given• Incorporating messages in classroom settings• Displaying posters or flyers on bulletin boards• Utilizing messages on company and private web pages, face book pages, and

tweets• Writing articles for newspapers, newsletters, magazines, etc• Completing television and radio interviews• Organizing fund raisers using water• Student projects for message (college, secondary schools, clubs, scouts, etc)

Survey Listed Tools Wanted

Marketing Tools

• Posters– Adult level

– Children level

• Position Statement- The Advocacy Committee

• Press Releases

• Newspaper Editorials

• Newsletter Articles

Marketing Tools

• Magazine Interview Article-• Television and Radio Spots-• Speeches• Internet visibility- A “Public Service

Announcement” (PSA) linking messages posted on Face book and Tweet linking.

• Policy support-– Healthy Vending Guide– Healthy Meeting Guide

Marketing

• Lesson Plans- ALEX (State lesson plans)

• Student Projects- Learning experiences are often enhanced through projects. Projects can be at various levels:

• University

• High School

• Junior High and Elementary Schools

With Funds

• Paid Television and Radio Commercials• Billboards• Movie Theatre• Educational Reinforcement:

– Water bottles– Cups– Pens– Pads– etc

Partner Funds

Time Line

How To Implement?