Magna Kultura Foundation is an education-for-development NGO geared towards

improving the lives of Filipino communities by building capacities of civic and sector

groups, providing cultural, educational and social entrepreneurial skills.

Magna Kultura is dedicated to the vision of a better Filipino society made possible

by a citizenry empowered to conquer poverty in their lives and their communities.

We make use of social marketing and communication arts to foster hope;

To create a community of advocates and build an ecosystem for transformation.

To realize this vision, Magna Kultura teaches basic communication skills

that enable ordinary Filipinos at the grassroots level to better articulate their

needs and aspirations and participate more actively and productively in

activities aimed at improving their lives and that of their communities.

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

Performance Arts Training for development communication at the grassroots of society; as well as, for developing citizens (students, out-of-school youth and adults) for building capacity to engage communities in a cultural enterprise and livelihood promotions;

Design and execution of social marketing, social mobilization and community engagement programs aimed at triggering active and sustained grassroots participation in community development and social enterprise-building projects;

Organization development among sector, civic and community groups for livelihood and social enterprise;

Development of grassroots communication platforms and vehicles for Corporate Social Responsibility programs.

MAGNA KULTURA specializes in cultural & socio-civic operations:

TRANSFORMING PEOPLE. TRANSFORMING COMMUNITIES.

Transforming places, transforming lives is what our work is all about. We provide nets

for people to harness possibilities for driving a creative community. We create advocates

in communities and train them to develop and build ecosystems for transformation.

Magna Kultura Foundation goes beyond implementing "do good for the people" projects.

Our organization work in partnership with local organizations/entities in providing activities

beneficial to the city/area, regenerating the places where people live.

We embark mainly on programs using in arts and culture combined with social enterprise

activities to extend the benefits of our activities with livelihood returns for participants of

the programs and for local citizens in the neighborhood.

COMMUNITY ENGAGEMENT PROCESSIn launching programmes, Magna Kultura networks with key stakeholders

in cities for civic action and achieving social transformation goals.

COMMUNITY-BASED SECTOR-BASED ACADEME-BASED

Barangay Councils &

Sangguniang Kabataan

Home-Owner’s Associations

Community Youth & Adult Groups

Church & Faith-based Organizations

Local NGOs & People’s Organization

Worker Groups & Cooperatives

Local Transportation Service Groups

Small Retail Stores & Community Vendors

Local Schools & Universities

Arts & Cultural Organizations

Local Clubs & Civic organizations

MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION.

Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.

ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING

IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND

MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

IMAGINE

An organization that delivers

the money-making savvy of a for-profit enterprise,

the social service goals of the public sector, and the

mission-driven zeal of a non-profit organization.

Harnessed together, those qualities ought to put the previously

unreachable within grasp: innovative, market-based solutions to

social problems that generate both financial resources and social value.

OUR MISSION IS TO CREATE OPPORTUNITIES FOR ADVOCATES

AND STAKEHOLDERS OF DEVELOPMENT TO HELP FIND NEW AND

COMPLEMENTARY WAYS TO WORK TOGETHER TO IMPROVE COMMUNITIES.

MISSION

We bring a creative and participatory approach to development-related issues by using arts and

culture in addressing community development goals.

We want to increase opportunities where we can use art in any form (performing and fine arts)

to tackle development challenges while transforming our fellow-citizens into more socially

conscious, tolerant, responsible, and creatively active groups of people.

Particularly, we intend to use arts and culture to invite grassroots people’s participation in social

development. It makes our involvement with the people happy and creative.

Strong understanding of our national culture is the key towards building a strong civil society. Magna

Kultura Foundation develops educational and cultural programs designed to make Filipino citizens

understand and appreciate the importance of our national culture. We believe that having keen

sense and awareness of our national culture will help our fellow-citizens to nurture, develop and draw

from them a worthwhile Filipino values that may serve as a strong foundation of a way of life.

Magna Kultura develops educational, cultural and livelihood training among youth and adults, both

privileged and under-privileged. Customized training programmes that are geared towards

community development of specific locales are implemented at the grassroots, with activities that are

made accessible to citizens.

Magna Kultura works with local volunteers and citizens in implementing programmes in target locales

as a strategy to build capacity and ensure program continuity. Local chapters are established as

coordinating centers city-regions. Since Y2005, Magna Kultura has establish community-based

action teams composed of locally based citizens who manages implementation and sustainability of

the foundation's programs.

We believe that the greatest fulfillment derived from success is sharing it. We dedicate our

service to arts and culture because it steers the soul towards the principle we advocate.

ENRICH OUR FELLOW FILIPINOS WITH ART AND CULTURE

MAGNA KULTURA UTILIZES ARTS & CULTURE AS SPRINGBOARD TO SOCIAL TRANSFORMATION.

Magna Kultura believes that culture is not optional – it is everything, because it is culture

that shows what it is to be human. Arts and culture should be seen as a right and we must

all see ourselves as citizens – part of our cities. The challenge is to interest citizens to

participate in creative activities, to bring out the artists in themselves, and apply artistic

inspiration in building family and neighborhood relationships.

Effective use of arts in grassroots advocacy can do just this. It enables the valuable sharing of

information throughout the community with creative magic. Magna Kultura provides individuals and

organizations with the information and training needed to advocate for arts and culture year-round.

Seminars, workshop skills training, and performance/exhibitions are conducted to equip community staff

and volunteers with the capabilities to successfully implement community-based activities.

Inspiring citizens to builds a better community.

“Arts and culture are driving forces in society. They are the vehicle by

which we express ourselves. They allow us to communicate the ideas

and beliefs that make us who we are, and they help us to understand the

ideas and beliefs of others. As part of a balanced educational experience,

they unlock the potential of young minds in unique ways. They nurture the

creativity and problem-solving skills that propel us to success in the

workplace, the classroom, and the home. They are of the utmost

importance to our individual and collective experiences: an importance

that must be made known to the public and to our elected leaders.”

~ UNESCO International Summit on Arts & Culture, 2003

UTILIZING ARTS AS A VEHICLE FOR COMMUNITY DEVELOPMENT AND AS A STRATEGY TO LEVERAGE CREATIVE TALENT AND CULTURAL ASSETS FOR COMMUNITY PROSPERITY IN THE DISTRICT-BARANGAYS.

ARTS & POSITIVE CHANGE IN COMMUNITIES

Arts and culture make considerable and necessary contributions to the well-being of communities.

Arts and culture, entertaining and enriching as it can be, are also potent tools with which to engage communities in various levels of change.

They are a means to public dialogue, contribute to the development of a community’s creative learning, create

healthy communities capable of action, provide a powerful tool for community mobilization and participation, and

help promote community capacity and leadership.

CULTURE AS AN ECONOMIC ENGINE

Culture or “the arts” takes on many forms: performing arts painting, writing, music, sculptures. It is a way for individuals and

communities to express and engage themselves with family, friends, and their neighborhoods, their communities.

Culture can be used to renew or revitalize barangays, municipalities, even a region. It can build community identity & pride,

strengthen bonds, improve quality of life on all socio-economic levels & engage children & youth in education & their environment.

Culture can be the catalyst for positive change, engaging all ages and communities. Diversity can be embraced through culture,

building trust and understanding.

Culture can act as an economic engine that drives municipalities toward growth and prosperity. As example, our case for culture

through our grassroots theater program details the “how and why” culture could serve as a key to a better society.

BUILDING THE CAPABILITY OF LOCAL LEADERS AND CLUBS

Magna Kultura Foundation will equip individuals and/or associations with the professional and technical skills

necessary to enable them to conduct educational and cultural programs in their district-barangays. The

foundation will provide the technology, materials and resources needed to properly implement and sustain its

programs.

The foundation will work in alliance with local barangay leaders and academe-based groups in the development

and implementation of the programs, for effective understanding of the needs of local folks in specified areas.

The foundation will partner with Government Organizations (GOs) and Non-Government Organizations with the

same goals for improving the welfare of community folks in target areas of operations.

Magna Kultura will be committed to helping Filipino citizens understand, appreciate, nurture and develop our

national culture and having done so, draw from it learning’s about our good and time-honored Filipino values. In

our quest, we determined to help Filipinos to become responsible and enlightened citizens, proud of the rich

heritage of a truly Filipino culture, yet always cognizant and appreciative of the need to understand the cultures

of other peoples as well.

Excerpt from the Articles of Incorporation of The Magna Kultura Foundation.

SECOND:That the purpose(s) for which said Foundation is formed and

organized are as follows:

1. To operate centers for cultural and educational formation of students,

professionals and all others who may be interested in;

2. To promote eventually the formation of associations of persons who are

interested in helping the Foundation to accomplish its aims in any way

whatsoever within the limits of law and customs;

3. To train and provide opportunities and facilities for training in all aspects

of human communication, especially the design, development and use of

low-cost and indigenous media as well as modern media and technology of

mass communication, and to own or lease and operate the necessary

equipment and facilities therefor in the Philippines and perform such as

may deem fit and proper to carry out and all the purposes of the

Foundation;

TAKING ART INTO THE HEART OF COMMUNITIES.

We believe that arts and culture is a vital in transforming communities. Culture can be the

catalyst for positive change, engaging all ages and communities.

We use arts & culture to set the stage in motivating the creativity of people. Creativity is

the next step, and culture is the consequence of creativity. Therefore, creativity and

imagination is at the heart of everything that we do. It is a key ingredient in our interface

with communities.

Building Creative Capacities of People in Communities.

In advocating change and calling for citizens to join our programs,

an important approach is to enhance creativity, to promote a creative

climate. A good climate helps people get off the ground into

creative space. The arts will help enrich the community staff and

volunteers with the creative abilities and cultural literacy that are

critical to developing fully engaged citizens.

Arts training is an effective method in developing the

creative potential of individuals. It opens perceptions and

motivates people in a different light. It adds esprit to meeting

contemporary social and economic challenges. Art is the spark that activates young minds ---

stimulating creative capacities, developing skills

and abilities, and promoting lifelong success.

SOCIAL & CULTURAL ENTREPRENEURSHIPBEYOND THE LINE STRATEGY TO SUSTAIN PROGRAMS

Sustainability of campaign/programs has always been a main dilemma for government and marketing

projects at the grassroots. Magna Kultura ensures sustainability by building the capacities of existing

organizations at the locale with parallel objectives. To facilitate and foster the development and

delivery of programs, Magna Kultura trains home-grown organizations. Local organizations,

citizens, and even sari-sari store owners and vendors, become part of Magna Kultura’s network.

This is the primary benefit of working with Magna Kultura vis-à-vis a commercial promotions company.

Magna Kultura is an education-for-development NGO organizing the culture sector of cities down to the

grassroots level, proving local organizations with skills and capabilities to conduct programs, events and

local livelihood activities with sari-sari stores.

CULTURAL ENTREPRENEURSHIP

Local organizations are immerse in an art & culture programs, and trains home-grown organizations,

transferring event management skills to ensure continuity beyond initial sponsored launch.

SOCIAL ENTREPRENEURSHIP

Local Organizations are trained to make the art & culture programs livelihood vehicles, that in turn, keeps

local citizens interested in continuing the program to generate extra income returns from programs --- i.e.,

food vending and tiangge opportunities.

ENGAGINGTHE FILIPINO

COMMUNITYWITH A DIFFERENT

PARADIGM

WITH GRASROOTS PROGRAMS THAT ARE

RELEVANT, ORIGINAL, WITH IMPACT

Community Action Team © (CATs)

Grassroots Organizers in City-Districts

CATs are trained for the purpose of managing projects in barangays and mobilizing citizen

participation in community programs. CATs are equipped with modules to conduct cultural

activities that provide an enriching experience in the neighborhood. CATs networks citizens

participation as a step to creating action barangays.

Basics of Community Development, Civic Engagement & Leadership

Tools and techniques of social marketing and social mobilization

(integrated public relations and community relations)

Community Social Club organizing: basics of setting up

and managing a community club & membership database

management of club services, programs and promotion

schemes; management of multi-sectoral programs and

private/commercial business opportunities; management

of livelihood operations.

Skills Training in Event Management & Production:

Planning & Implementation of Event Programs

Development & production of multi-media materials

Local CATs are provided with professional training modules on:

Magna Kultura assists local governments and NGOs in building local home-grown talents

as organizers of cultural events in city-districts. The Purpose is for the city to have their

very own production team trained in managing programs and activities in barangays.

BUILDING CREATIVE COMMUNITIESSteps to Stronger Cultural and Community Life

Local communities can look to Community Action Team (CAT) as resource group

for help in the development of community-based programs. Their purpose is to

assist local barangay councils and citizens in developing activities in communities.

Local CATs are tasked to create local social clubs and enlists participation

of youth and adults in local activities. Enlisted and community folks

to join in a community club under the Laking Pinoy Movement.

LAKING PINOY © Training for Citizens. Laking Pinoy © training modules are designed to equip

common folks with skills to be proactive citizens.

Members in communities are aligned with Community

Action Teams for enacting projects in barangays and

achievement of social transformation goals.

The goal is for CATs and Laking Pinoy citizens to spawn

their own projects in barangays. Activities that citizens

will enjoy in the neighborhood --- such as, workshops for

kids, contests for teenagers, and livelihood earning

activities for adults.

CATs & LAKING PINOY MEMBERS WILL BE INDEPENDENT

GROUPS MANAGED BY LOCAL CITIZENS IN COMMUNITIES.

THEATRE ARTS MUSIC VISUAL ARTS

CREATIVE WRITING DANCE SPORTS

SUSTAINABILITY OF PROGRAMS AT THE GRASSROOTS

Having a local club with capacity to implement cultural projects, LGUs and local

associations can implement events and activities with grassroots organization

support. With local clubs managing, sustainability of programs and activities that are

initially initiated by government or by NGOs.

Magna Kultura provides training modules and materials for local clubs.

Laking Pinoy and Community Action Teams will receive programs and

activities in arts and culture, as follows:

FOR INDIVIDUALS, it could serve as creative vehicles for personal development & transformation,

into becoming responsible, productive and civic-minded citizens mindful of the welfare of communities.

FOR COMMUNITIES, it is our vehicle for engagement and mobilization --- for convening community

folks, communicating advocacies, and for introducing and dramatizing collective action.

Laking Pinoy© is Magna Kultura’s program to build capacity of people and communities for managing art and culture activities. It is provided for youth and young adults who would like to experience activities related to arts and culture

MAGNA KULTURA CREATED CULTURAL ALLIANCES WITH LGUS & SCHOOLS TO BUILD LOCAL CAPACITY OF YOUTHS & ADULTS.

LAKING PINOY© PROGRAMS consists of projects in:

THEATRE ARTS MUSIC VISUAL ARTS CREATIVE WRITING DANCE LARONG PINOY

Magna Kultura conducts workshop and seminars for LGUs, barangays & community organizations to help build capacity to implement local programs on a regular basis --- for arts, culture, and other edu-tainment activities, with the end goal of providing communities with activities that uplifts the live of residents.

The LAKING PINOY© of Magna Kultura modeled after UNESCO program dubbed “Growing Up In Cities”.Growing Up in Cities is a global effort to understand and respond to issues affecting urban children andyouth. It is a collaborative undertaking of the MOST Programme of UNESCO and interdisciplinary teams ofmunicipal officials, urban professionals, and child advocates around the world, working with youngpeople themselves to create communities that are better places in which to grow up --- and therefore,better places for us all. REFERENCE: http://www.unesco.org/most/guic/guicaboutframes.htm

MAGNA KULTURA PROJECTSUNDER THE LAKING PINOY PROGRAMME

Theatre Arts Workshops

Magna Kultura helps local government units in organizing

community drama guilds as an Edu-tainment vehicle.

Magna Kultura conducts in theatre arts workshops as a

way of training individuals and organizations in the skills

of production management and events organization. Less

focus on “pure arts”, and more on the use theatrical arts

as tool for engaging community folks with creative

approach. Lesson in theater and drama is used to unleash

the creativity of participants to awaken the senses and

strengthen the imagination, so it can later to be used in

creative community engagement.

Our theatre workshops & seminars

focus on the use of developmental and

experimental drama forms which we

perceive is more relevant and suitable

to our goals for social transformation.

After training, participants are able to

mount performances in barangays and

manage drama guilds with program

offering in district-barangays.

Magna Kultura conducts workshops and seminars for schools, barangays and NGOs using

art approaches to unleash the creativity of participants. Training programs are designed to

gear individuals into team that will mobilize for social action in their communities.

Music Clubs & Performances

Music is a potent vehicle for reaching both young and

adults with messages that touches the heart and mind.

Magna Kultura organizes clubs and workshops to

enhance people’s understanding of music both as an

art and as vehicle for stimulating the senses. It is about

seeing music not only as entertainment but as a means

of creating positive change in society. Music is used as

an instrument for stimulating people and inspiring

action in society.

Our workshops are geared to develop music

artists in communities. An option is to get

artists and sing songs. The greater option

is to create artists in communities who could

sing their song. Our end objective is for the

people to sing the songs that they made and

use it as inspiration to seek changes for a

better community.

The programmes aims to organize

citizens in developing music club

and performances in communities.

MUSIC AS INSTRUMENT FOR PEACETHEATRE AS TRAINING TOOL

The Arts & Culture Programs are being used as

a strategy to leverage creative talent and cultural

assets for community prosperity in the city-districts.

UNDER THE LAKING PINOY PROGRAMME,

MAGNA KULTURA IS DEVELOPING WITH

LOCAL GOVERNMENT UNITS ON Arts

and Culture programs

AS VEHICLE FOR COMMUNITY DEVELOPMENT

AND SOCIAL ENTERPRISE

ANTIPOLO CITY MAKTI CITY SAN JUAN CITY

PASIG CITY CALOOCAN CITY DAVAO CITY

Magna Kultura is active in helping LGUs build Art Councils

as organizing bodies for organizing community-based projects.

GOVERNMENT PROJECTS

COMMUNITY BASED TOURISM

AND SOCIAL MARKETING

GRASSROOTS EVENTS WERE IMPLEMENTED NATIONWIDE WITH THE GOAL OF

CREATING EXCITING EVENT OFFERINGS FOR KEY CITIES AT THE SAME TIME

PREPARING THE AREA AND ITS LOCAL CITIZENS TO BE TOURIST-READY.

DEPARTMENT OF TOURISM

JUNE 12 CENTENNIAL PARADE CELEBRATION

The Department of Tourism commissioned

our team to co-organize the Philippine Centennial Parade

held at the Luneta Grandstand on June 12, 1998.

It was the biggest event of the decade

celebrated by the entire nation

The parade stretched from the Luneta Grandstand

to the entire Roxas Boulevard,

up to the Cultural Center grounds.

WITH THE DEPARTMENT OF TOURISM AS A P.R. ACCOUNT,

THE PIONEERS OF MAGNA KULTURA WAS TASKED AS

MARKETING DIRECTORATE TO MANAGE THE FOLLOWING:

A) SPONSORSHIP OF THE JUNE 12 PHILIPPINE CENTENNIAL

PARADE FLOATS;

B) STREET MERCHANDISING AT THE ROXAS BOULEVARD; AND,

C) FOOD SELLING RIGHTS AND SET-UP AT THE ROXAS BOULEVARD

ON THE DAY OF THE EVENT.

It was the biggest event celebration in 1998, with an estimated crowd of Six Million!

Intensity G Bayanihan is a program that provided barangays with livelihood

opportunity by empowering citizens with free Globe Handyphones and retailer

SIM packs, which allowed them to become re-loaders. With funding-capitalization

from Globe Telecom barangays, from Ilokos to General Santos, were set-up with

pre-paid cellular phone electronic loading services.

On top of the livelihood reloading, Magna Kultura

stipulated a “balik-tangkilik” arrangement in which

Globe Telecom would contribute percentage of profits

from reload income earned in the area --- donating it

the form of equipments and possible infrastructures

needed by the barangays --- from deep-well to

refurbishing of basketball courts, to equipments

needed for the barangay halls.

The Barangay reloading did nit only paved way for

livelihood benefits among citizens, but networked the

neighborhood in terms of contact communication

amongst each other, especially need for emergency

response.

NETWORKING BARANGAYS NATIONWIDE WITH CELPHONES

KAPIT-BISIG WAS A LEADERSHIP

FORMATION PROGRAM DESIGNED

TO STRENGHTEN TODA

ORGANIZATIONS SERVICE TO

PEOPLE AND THE COMMUNITY

INAKTODA STOOD FOR THE

WELFARE OF THE WOMEN &

CHILDREN OF THE TRICYCLE

SECTOR HOUSEHOLDS

MAGNA KULTURA MAINTAINS A DATA-BASE OF TRICYCLE OPERATORS & DRIVERS ASSNS. (TODA) WITH GOOD RELATIONS, IMPLEMENTING LIVELIHOOD

PROGRAMS THAT UPLIFTS THE SECTOR.

SITUATIONER

• Tricycles are familiar sights in Metro Manila,

and in the provinces. Tricycles are the prime

transportation in the Barangays and secondary

road

• A single tricycle unit carries an average of 50

passengers daily; a regular economic target for

drivers to earn their keep. [MINIMUM OF TARGET OF 50

PASSENGERS WOULD COVERS GAS, BOUNDARY & EARNINGS]

GOVERNMENT RECORD AS OF JUNE 2003

COMBINED LGU RECORDS SHOWS THAT THERE ARE 1.7-M

FRANCHISED TRICYCLE UNITS NATIONWIDE. ALONG WITH

THE NON-FRANCHISED UNITS, THERE ARE 2.7 M UNITS.

DATA COULD DOUBLE IF WE CONSIDER NON-FRANCHISED

UNITS.

LTO REPORTED THERE ARE 900,098 UNITS ON THE ROAD

EVERY DAY ---- NATIONWIDE.

• In NCR alone: There are 120 thousand

franchised tricycle units.

86,000 w/ legal franchise; and 34,000 non-franchised.

TRIKE POWER

Magna Kultura saw TODA not only as a niche market for products sales

but a conduit as well for communicating with people in district-barangays.

T O D ATRICYCLE OPERATORS and DRIVERS ASSOCIATION

Tricycle drivers know the people in the neighborhood.

They take people to and from work, to the wet markets.

They take children to schools. They know where they live.

Each driver interfaces with a minimum of 60 commuter

loads to meet a reasonable take home profit.

In 2003, Magna Kultura networked with all the major TODA Federations.

TODA Terminals became a launch pad for cascading local campaigns.

Tricycle drivers became carriers of program messages to people in

district-barangays. Tricycle became merchandising vehicles.

Tricycle junctions with cooperative stores became our conduit for livelihood selling,

especially for products of corporate sponsors.

IN ALL OUR OPERATIONS, TRICYCLE & PEDICAB DRIVERS BECAME PART

OF THE COMMUNITY ENGAGEMENT AND GROUND PROMOTION

PROCESS. IT UPLIFTED THE IMAGE OF THE TRANSPORT SERVICEMEN,

AT THE SAME, GAVE THEM EXTRA INCOME FROM LIVELIHOOD.

MAGNA KULTURA CONDUCTS REGULAR SEMINARS AMONG TODA GROUPS DURING MONTHLY

ASSN. MEETINGS TO BUILD THEIR CAPACITY FOR THE SOCIAL ENTREPRENEURSHIP PROCESS.

MAGNA KULTURA PROVIDES INCENTIVES TO TODA FAMILIES AND PROVIDES

LIVELIHOOD STREAMS THAT ARE SOURCE OF INCOME THRU SALES OF

PRODUCTS FROM CORPORATE SPONSORS.

TODA PROGRAMS

1. DIRECT SELLING THRU TODA COOPERATIVES

COOP SELLING AMONG TODA MEMBERS & FAMILIES

COOP SELLING AMONG CONSUMER-PASSENGERS

2. TRIKE VEHICLE MEDIA COMMUNICATION

3. TERMINAL BEAUTIFICATION MERCHANDISING

4. COMMUNITY-BASED EVENTS & ACTIVITIES

Programs are carried out among local TODA Line

organizations nationwide.

THE TODA POPULATION IS A BIG NICHE MARKET.

There are 1.2-Million drivers. Multiply these to add their housewives and children.

TODA SALES PROCESS

Most TODA organizations have Cooperatives.

Coops will manage the selling process,

as it brings extra income to their organization.

Housewives have their own Coop and

network of buyers.

The TODA has a network in the community neighborhoods.

Drivers are part of the sales drive. Selling leaflets, promo leaflets, discount coupons can be distributed by

drivers among passenger-consumers. A driver has an average 50 commuters daily.

TODA housewives are part of a more aggressive selling drive.

With a purchase convenience sales pitch, housewives will sell

products among friends & neighbors with regularity. The TODA

husband delivered the product-goods to customers.

COOP SELLING THRU

THE TODA NETWORK

COMMUNITY ENGAGEMENT PROCESSIn launching programmes, Magna Kultura networks with key stakeholders

in cities for civic action and achieving social transformation goals.

COMMUNITY-BASED SECTOR-BASED ACADEME-BASED

Barangay Councils &

Sangguniang Kabataan

Home-Owner’s Associations

Community Youth & Adult Groups

Church & Faith-based Organizations

Local NGOs & People’s Organization

Worker Groups & Cooperatives

Local Transportation Service Groups

Small Retail Stores & Community Vendors

Local Schools & Universities

Arts & Cultural Organizations

Local Clubs & Civic organizations

MAGNA KULTURA ORGANIZES A CORE GROUP OF STAKEHOLDERS FOR PLANNING & COLLABORATION.

Magna Kultura unlocks the potential of each organization, through Asset-Based Community Development.

ENGAGEMENT BECOMES MORE EFFECTIVE WITH HOME-GROWN CITIZENS MOBILIZING

IN COMMUNITIES. ENHANCED WITH EDU-TAINMENT TECHNIQUES, IT INSPIRES AND

MOTIVATES PEOPLE TO BE PART OF THE MOVEMENT FOR TRANSORMATION.

OUR CURRENT ADVOCACY

Engaging Communities Through

Traditional Filipino Sports

CURRENT PROGRAM: THE REVIVAL OF THE GAMES OF OUR HERITAGE

Magna Kultura Foundation and the Department of Education endeavors to revive the games: to introduce the experience among the youth of this generation, and to institutionalize the Games in city-regions.

The Filipino Games are timeless. It is part of our heritage. It should also be part of today’s youth generation.

Together with the Department of Education and the National Commission for Culture & the Arts, Magna Kultura takes the

games to schools & barangays, with clinics, tournaments.

Through Larong PinoyMagna Kultura conducts livelihood programs in

local barangays

MAGNA KULTURA DEVELOPED THE 1ST EVER SCHOOL CLINIC FOR LARONG PINOY WITH PLAY CAMPS HELD IN SCHOOLS & BARANGAYS.

Individual Game Instruction Synchronized Group Movement Group Clustering

The “Eskwe-Laro” provides game instructions with scientific drills.

SCHOOL & BARANGAY COMPETITIONS

TEAMS ARE FORMED DURING TRAINING CLINICS IN SCHOOLS AND BARANGAYS.Intramurals are conducted in schools & barangays to determine to official contenders;

And, Larong Pinoy competitions are held among the teams in city-districts.

School Intramurals

Inter-School Tournaments

Barangay Games

Inter-District Competitions

An avenue for the

Filipino youth to

demonstrate their skills.

A venue for camaraderie and

inter-action among schools & barangays.

LEGENDARY PROGRAMS THAT ARE ORIGINAL & INSTITUTIONAL.

SINCE THE 1990’S, THE PIONEERS OF MAGNA KULTURA

CONDUCTED GRASSROOTS PROGRAMS FOR THE COUNTRY.

The MILO Summer Sports Clinics

The MILO B.E.S.T Basketball Tournaments

1998 June 12 Grand Centennial Parade (at the Luneta Grandstand and Roxas Boulevard)

TO THIS DAY, THE PROGRAMS STILL EXISTS, AND ARE RUN BY LOCAL ORGANIZERS WHO WERE

TRAINED TO MANAGE AND SUSTAIN THE ACTIVITIES. IT HAS MADE A LASTING LEGACY THAT IS

STILL BEING ENJOYED BY MANY FILIPINO CITIZENS.

The MILO Club

The Bear Brand Kite-Flying Festival

The Annual Milo Marathon

Since 1991, the Kite Festivals were

conducted annually in Cebu, Davao,

Cagayan De Oro, General Santos,

Tacloban, Dumaguete, Laoag, Lucena,

with the last leg held in Manila.

The event revived the culture of

Kite Flying in the country.

IT WAS A KITE DAY FOR KIDS

AND FATHERS … AND KUYAS …

KITE FLYING WINNERS

WINNERS POSE WITH THEIR TROPHIES AND CASH PRIZES

Sports Programs rolled-out in schools and barangays.

Building capacity of sports educators and amateur associations.

MILO sponsored the advocacy as a corporate citizenship platform

to build their brand as a patron of sports and youth development.

Most of the programs are still present today.

THE MILO SPORTS PROGRAM

THE MILO SPORTS CLINICS

FROM TWO (2) SPORTS CLINICS A TOTAL OF ELEVEN (11) OFFICIAL SPORTS CLINICS

THE EVENT VEHICLE FOR SUMMER

To create an avenue for young aspiring athletes to

compete in an Olympic-type of match.

Launched in public schools

Sports training 1-month before Palarong Pambansa

THE MILO LITTLE OLYMPICS

THE SPORTS VEHICLE FOR SCHOOL

Magna Kultura Foundation, Inc. is a non-stock,

non-profit organization duly registered with the

Securities and Exchange Commission on the

2nd of June, 2003, with Company Registration

No. CN 200312428.

MEMBERS OF THE BOARD:

• Dr. Lloyd D. Espiritu , BOARD MEMBER

• Manuel D. Montealegre, BOARD MEMBER

• Roberto Dimayuga, BOARD MEMBER

• Leslie N. Noble, BOARD MEMBER

• Ma. Carenina T. Aguado, BOARD MEMBER

• Ma. Cristina G. Filamor, BOARD MEMBER

• Atty. Ditas Lerios, BOARD SECRETARY

• Ricardo Miguel A. Aguado, EXEC. DIRECTOR

MAIN OFFICE

MAGNA KULTURA FOUNDATION, INC.208 Ortega Street, Addition Hills

San Juan City 1500

Metro-Manila, Philippines

An Education-for -Development organization.

is registered with the

Bureau of Internal Revenuewith

Tax Identification Number225-524-237-000

registered on

July 28, 2003

MAIN OFFICE

MAGNA KULTURA FOUNDATION, INC.San Juan City, Metro-Manila, Philippines 1500

Telephone No. (632) 514-5868

Email Address: MagnaKultura@gmail.com

FOR INQUIRIES, YOU MAY CONTACT :

RICARDO MIGUEL AGUADOEXECUTIVE DIRECTOR

CP No. [+ 63] 917-8990025

CP No. [+ 63] 922-8990026

VISIT OUR HOMEPAGE AT:http://magnakultura.multiply.com