Imagery

This contents page uses one primary image

and does not use any smaller sub-images. This

is effective as it leaves the focus solely on the

main image, which is of the band The Arctic

Monkeys. The image shows only two of the

band members and the image is taken mid

performance. This mid-shot uses low key

lighting in order to illustrate the bands genre

of dark rock music. The long hair is also

stereotypical of the rock genre and both of the

men are holding guitars. The image generally

gives the contents page a dark and rebellious

look with is fitting with genre of NME

magazine.

Design Balance

Similarly to the Q magazine contents page, this

page has an informal design balance as the

image and text is off center and therefore

more relaxed. The image takes up a large part

of the page and has a text box of similar size as

a caption. The page has a text bar of contents

down the right hand side of the page.

House Style

The House style of this magazine generally

fits with the genre of rock. The masthead is

placed across the whole of the top of the

page and is on a black band of background.

The magazines logo is in red bold font and

the word ‘contents’ is in white. This format

will be used amongst the majority of NME

magazines in order to maintain a sense of

continuity and identity. The house style is

relatively simple and the page is easy to

navigate and read. The subheadings of the

contents page are against a black background

which helps them to stand out. The color

scheme is black and white and red. The black

and white colors are sophisticated and

simple, and the red adds a colorful aspect

and also has connotations with the magazine

genre of rock and roll.

Design Principles

This magazine cover uses the Guttenberg

Design Principle as the main feature image is

placed in the primary optical area. This is

effective as this is the first area that the

reader will look at and will stand out more.

The less important features of the contents

page, such as information on subscription is

placed in the weak fallow area, as it is less

essential for the reader to see.