madnet performance marketing
TRANSCRIPT
Global RTB Exchange
‘15‘12 ‘13 ‘14
www.madnetex.com
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Established 2012Team 40Proprietary advertising technology
Facts North America
Our offices:
USAAlexandria, VA22314, 901 N Pitt St Ste 320, Alexandria, VA, USA
Latin AmericaBrazilSão Paulo04547-004, Brasil, São Paulo, Vila Olimpia, Rua Gomes de Carvalho 1069, sl. 73
MexicoRegistration in progress
EuropeCyprusLarnaca6021, Konstantinou Kalogera, 54, Thetis Building, 3rd Floor, Larnaca, Cyprus
RussiaMoscow115162, Shabolovka 31, entrance 5, Moscow, Russia
UkraineKiev01042, Ukraine, Kiev, str. Filatova, 10-А, Room. 2/12
AsiaChinaShanghai experimental free-trade zoneRoom 329,Third Floor, Building No. 3, No. 177, Meisheng Road, China (Shanghai) experimental free-trade zone, Shanghai, China
MalaysiaKuala Lumpur50200, Malaysia, Mezzanine Floor, Menara ING No. 84, Jalan Raja Chulan
KazakhstanAlmaty050046, Kazakhstan, Almaty, District Bostandykskiy, str. Turgut Ozala, bld. 237.
Global RTB Exchange
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The platformMADNET — is a programmatic multi-screen advertising platform powered by the cutting edge technology.
Real-Time Bidding (RTB) re-invented traditional banner advertising. RTB uses behavioral and demographic data to target ads at specific audiences to produce results like never before.
Cross-platform solutionMADNET allows to run and manage advertising campaigns across all screens to achive the best results possible.
Cost OptimizationOur probability modeling and algorithmic decisioning subsystems deliver amazingly accurate performance prediction and campaign optimization.
Data Management PlatformContent-based, context and audience specific targeting with location and tactical parameters guarantees you will reach the right customer, in the right place, at the right time.
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RTB ecosystem
DSPTechnological auction system for advertisers, which aloows buying impressions from numerous SSPs in real-time.
SSPTechnological system for applications and sites that allows you to sell individual impressions at real-time auction.
DMPTechnological system that aggregates, process and segment data. The data is used for targeting ads and decision making on the auction.
Advertiser User
SSP DSP
DMP
App/Site
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HighlightsMADNET is a global real-time platform. We provide our customers with global reach and robust advertising technology.
100+ billions of ad requests monthlyWe are inegrated with more than 40 SSP across the globe. You can access billions of ad impressions in given geography.
Millions of unique usersMillions of mobile users will see your ads.
400 000+ mobile applications and sitesWith MADNET you can access almost any application or site which your audience is using.
Real-time optimizationAll ad campaigns are optimized automatically in real-time according to their goals. Our probability modeling subsystem builds and updates in real-time the audience profile just for your campaign.
Support for all creatives sizes and formatsYou are not limited to a nubmer of creative options - find the best way to reach your audience.
We can do any pricing model - CPM, CPC, eCPA, CPA/CPIWe can help you create effective landing pages or Rich Media creatives
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ToolsOur platform offers not only access to RTB auctions but provides a turn-key solution for advertisers with a range of highly effective optimization engines.
CPC optimizationWhile RTB auctions are CPM only based we can do CPC. Our optimization subsystem can precisely predict the click probability and buy impressions for your ad campaign in a most efficient way to achieve specific amount of clicks at the fixed CPC price.
CPA and CPI optimizationIt’s rellay a unique opportunity - buy impressions so the resulting CPA or CPI is matching the desired target price. You can set the CPI goal, define the learning period and base CPC stake. Our DSP will by impressions so that resulting CPC match the base stake and the resulting CPI match the target. It’s that simple.
Audience optimizationThe platform not only cares about the cost efficiency. All optimization engines are audience based. The system forms a probabilistic profile of a target user based on a variety of parameters. This profile is used for buy/not buy decision making and is updating in real-time as the campaign goes.
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DMP profile
100%
100%
20%
10%
80%
20%
We use proprietary identification techniques which combines multiple ids and do not depend on coockies. We have around 2 billions profiles.
History of users movement at citiy level - home/work city
List of applications and applications usage statistics
Age and gender
Browsing hystory
History of mevement with GPS coordinates
We can do custom audience segments as per request.
Global RTB Exchange
Devices in use (type, vendor, model, browser, device features)
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TargetingFind the right users by deliberately selecting from the variety of targeting options.
RetargetingUse a second chance to make a first impression. Re-Targeted advertising will reach people who've visited your site and see your offer.
Age and genderUse demographic targeting to differentiate your offer for different audiences or to precisely target the one you need.
GeographyTarget ads to the specific country, region, city or even GPS location.
Brand safetyRTB provides a number of brand protection tools and you can be sure your ads will be shown at the right ad spaces. Also it is possible to target ads to the specific apps or sites.
Audience segmentsYou can set the specific criteria to select the right audience for your ad campaign - age, gender, interests, apps usage history and many others.
Mobile oparatorShow ads to the subscribers of the specific mobile operator.
Device type and OSiPhone or Android, smartphone or tablet? You choose.
Connection typeYou can differentiate the ads for users who are connected via Wi-Fi and those who use 3G/LTE.
Device vendor and modelYou can reach iPhone 6 Plus owners. Or users of the specific mobile operator’s model.
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Creatives formatsTabletsSmartphones
768×1024
300×250
728×90
Standard320×50 Static Full
Screen320×480
216×36
240×400
Is built into the content
Floating
Video ads+Native ads+
Is always above the content
Rich Media
Interractive
Full Screen
Static or animated
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