m2 roadshow us victor malachard, adfonic
DESCRIPTION
TRANSCRIPT
Victor Malachard
CEO, Adfonic
MobileSquared US Roadshow, 2nd November 2010
A global mobile advertising marketplace
Headquartered in the UK with operations in France & USA
Second round multi-million dollar funding closed Q3 2010
2,000+ publishers delivering a global audience across 190 countries
Billions of page impressions per month
3,000+ advertising campaigns per month
Who we are
One of the fastest growing mobile advertising marketplaces in the world
What we do
Advanced and comprehensive campaign management
•Simple and intuitive user interface
•Advanced targeting & profiling
•Multiple campaign control features
•Extensive breadth of features
Real-time, transparent reporting and analytics
App install tracking
Audience
Adfonic's global mobile marketplace enables advertisers to reach a consumer audience across 190 countries.
45%
10%5%
21%
19%
iPhone OSJava MIDPAndroidSymbianRIM (BlackBerry)Windows MobileWebOS (Palm)
Breakdown by platform
Existing Clients
Smartphones are changing how we consume media
Laptop and desktop Internet consumption under pressure New window of opportunity for advertisers
Traf
fic
leve
lsTy
pic
al o
nlin
e
Smar
tph
on
e
Smartphone vs. fixed internet consumption
Tipping point
Traffic peaks at midnight
24 hour timeline
Smartphone traffic spikes early evening and builds through to midnight
Source: Adfonic Smartphone campaign clicks made over WiFi connections over a 24 hour period in August 2010 vs. typical online daily traffic levels
New opportunity
Smartphone usage is widespread
Source : Adfonic Smartphone campaigns September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
Clicks mapped at street level show the Smartphone is primarily an urban centric, but not London centric, device
iPad requests not limited to London
Source: Adfonic iPAD campaign September 2010 - Data mapped using Google Fusion Charts; shows only WiFi clicks
Some parting thoughts...
• Digital audience activity changing as a result of the smart device
• Mobile traffic starts to build from early evening and continues to rise throughout the evening, before peaking around midnight
• Smartphone and tablet devices becoming the mediums of choice for spontaneous internet access
• Peaks in Smartphone traffic coincide with periods that are traditionally dead times for online advertising
• Contrary to popular belief – Smartphone & tablet audiences are nationwide
• Clear opportunity for advertisers to reach incremental audiences
Brands & agencies are waking up to this opportunity
ARE YOU?