luxury barometer april 2015

REINVENTING VIDEO ADVERTISING

LUXURY BAROMETER April 2015

Data extracted on May1st

•  Fashion & Beauty •  Watches & Jewellery

Fashion & Beauty

Instagram, YouTube, Facebook

Watches & Jewellery

48 BRANDS, April 2015 data:

53 BRANDS, April 2015 data:

à Content trends: •  Music – British brands (Burberry), French DJ (Chopard),

Pharrell Williams / Cara Delevingne (Chanel) •  Movies – short films by director Autumn de Wilde

(Prada); 34th Hong Kong film festival (Piaget) •  Sports partnerships – Formula 1 (Hugo Boss), Rolex

Yacht Race, Saut Hermes, •  Contemporary values – savoir vivre Man of Today

(Boss) •  Celebration moments – Engagement / Wedding

(Bulgari), Mother’s Day (Michael Kors, Coach) •  Humoristic sketches (Tod’s, Hermes) à Long content yields high interaction rates à Higher interaction rates on Instagram than on YouTube

à Fashion / beauty brands more advanced and polyvalent on Instagram

.

In April, fashion brands especially broadcasted long videos. With summer coming, social media activity starts evolving around holiday feelings and savoir-vivre. Fashion brands release playful, humoristic videos, focusing on moments.

Jewellery brands put forward their know-how in April by highlighting the manufacturing aspect of their products. Watch / jewellery brands showcase the product on Instagram, relying heavily on animated display rather than video storytelling; Tiffany outperforms competitors on Instagram, occupying all positions in the top 10.

SUMMARY

TOP EVOLUTION – POPULARITY MAPPING

Chanel lost 4 places this month, as the brand was not as active as in March, with only 5 YouTube videos published in April and 282k views vs. more than 1 million in March. Despite the lower activity in April vs. March, Louis Vuitton was 3rd last month and rose to 1st in the ranking because of its high popularity: indeed, the brand won 30K fans and 2K subscribers in one month.

Act

ivity

Performance

Bubble size : Popularity

Activity Facebook posts + videos (Instagram + YouTube) Performance YouTube (Views+ Comments + Likes) + Facebook (Shares+ Likes + Comments) + Instagram (Likes + Comments) Popularity Facebook Fans + YouTube Subscribers + Instagram Followers

•  The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands. •  The popularity mapping only includes brands that vary of more than 3 positions.

-5

5

15

25

35

45

55

-200000 0 200000 400000 600000 800000 1000000 1200000 1400000

+3

-4

+3

-4 -2

-7 -5

+3

+3

4

7

3

6

21

26

1

5

29

32

18

23 20

24 23

28

12

14 28

35

Tod’s Yoox

Alexander McQueen

Chloe

Coach

Balenciaga

Bottega Veneta

Chanel

-5

Michael Kors

Burberry

TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE Chanel had a high interaction rate in April (1.2%) for the 15-minute long video

Private Concert ft. Pharrell Williams and Cara Delevingne at the Paris-Salzburg Presentation in NY. On the contrary, Gucci reached the highest number of views (1.2M) but one of the lowest interaction rates with the short video Gucci Havana Sunglasses. Louis Vuitton has the best combined results with 531K views and 0.9% interaction rate.

0’51’’ 1’09’’ 4’02’’ 0’56’’ 0’52’’ 1’48’’ 0’32’’ 1’58’’ 0’24’’ 15’23’’

1,246,963 1,196,127

858,827

634,800 531,484

365,240 300,474

183,122 56,315 137,927 0.0%

0.0%

0.2% 0.1%

0.9%

0.0% 0.0% 0.0% 0.1%

1.2%

0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

-

200,000

400,000

600,000

800,000

1,000,000

1,200,000

1,400,000

TOP VIDEOS PER COMBINED VIEWS AND INTERACTION RATE

Number of Views Interaction Rate

Gucci Tod’s Burberry Diesel Louis Vuitton Prada Hogan Prada Diesel Chanel

Havana Sunglasses

The Virtuous Elevator

London in LA Loverdose – Red Kiss

Men’s Spring Collection 15

The Battlefield – the Postman

Dreams

Interactive Love Affair starring

Fiammetta Cicogna

The Makeout – The Postman

Dreams

Loverdose Red Kiss

(short)

Pharrell Williams & Cara Delevingne at the Paris-Salzburg Presentation in

NY

Source: YouTube and Teads Labs


Instagram Interaction Rate = (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers

Michael Kors and its #Happy Mothers Day’s video gathered the highest number of interactions on Instagram (99K) and one of the best interaction rates with 2.3%. This has also the best combined results. Burberry gets the highest interaction rate of 2.5% thanks to a well developed Instagram community (3.4M) and the video “London in Los Angeles”, which presents a fashion show happening on the West Coast. Topics include make-up tutorials (Dior), Mother's Day (Michael Kors) and shorter versions of the YouTube videos published (Burberry, Prada). .

99,291 91,496

85,908 80,337 80,074

51,524 51,465 50,869 49,692 49,149

-

20,000

40,000

60,000

80,000

100,000

120,000

TOP VIDEOS PER INTERACTION AND INTERACTION RATE

Total Interaction

TOP VIDEOS - INSTAGRAM

Michael Kors

Michael Kors

Burberry Chanel Dior Dior Prada Dior Dior Burberry

Mother’s Day Brunch with

LuckyMagazine

We bet you’ll love these -

#WhatsInYourKors

Guests of “London in Los

Angeles”

Cara & Pharrell #ChanelSalzburg

NYCtheEvent

Rouge Dior Brillant

Dior “The Dye” Summer Look

Prada Galleria – The Postman

Dreams

Rouge Dior Brillant 999 Look

“Spain in Sicily” sunglasses

Action from “London in Los

Angeles”

SHARE OF VIEWS AND INTERACTIONS

à 6.5million views in April 2015. Gucci and Tod’s topped the rank with 19.1% and 18.4% of share of views respectively. Burberry follows them with 14.1% across 8 videos, its top video gathered 858K views Burberry Celebrates 'London in Los Angeles‘. Despite publishing only 3 videos in the month of April, Diesel achieved the 4th position with 12.1% share of views. Share of Views = Brands’ YouTube Views / Total Views ______________________________________________ à 40K interactions in April 2015 Hugo Boss outperformed per share of interactions with 16.7% thanks to 9 videos, which brought together 6K interactions. The “Other Brands” category reached 11.6% through 20 brands and 58 videos published with lower performances. Share of Interactions = Brands’ YouTube and Facebook Interactions / Total Interactions

19.1% 18.4%

14.1% 12.1% 11.4%

8.2%

4.6% 4.3% 2.1% 1.5%

4.2%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

Gucci Tod's Burberry Diesel Prada Louis Vuitton

Hogan Chanel Hermes Yoox Others

BRANDS’ SHARE OF VIEWS

16.7%

12.2% 11.8% 11.2% 10.0%

8.0% 7.0%

4.7% 3.7%

3.0%

11.6%

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

14.0%

16.0%

18.0%

Hugo Boss

Louis Vuitton

Burberry Yoox Chanel Dolce & Gabbana

Armani Hermes Christian Dior

Lancel Others

BRANDS’ SHARE OF INTERACTION

Christian Dior is the best performing brand on Instagram with 9 videos and 384K interactions (6K comments, 377K likes and 518 Facebook Counts). One of its best video is a presentation of the new collection of bags with the French actress Marion Cotillard in a Californian desert. The other videos published especially deal with new make-up products such as the “Rouge Brillant” lips stick. Otherwise the brand puts the men forward with two videos about the Men’s Fashion Show in China and one about the fragrance “Eau Sauvage”, which uses young Alain Delon as muse.

17.5% 15.6%

14.2%

8.7%

5.6% 5.5% 5.0% 4.4% 4.4% 3.3%

15.9%

0.0% 2.0% 4.0% 6.0% 8.0%

10.0% 12.0% 14.0% 16.0% 18.0% 20.0%

Christian Dior

Prada Burberry Michael Kors

Dolce & Gabbana

Chanel Valentino Armani Hermes Ralph Lauren

Others

BRAND'S SHARE OF INTERACTION à Instagram gathered 2.1million interactions in April. Instagram saw generally higher interaction rates than YouTube. While Burberry keeps steady in the top10 per interaction rates on both platforms, Prada reached the second best share of interaction on Instagram, however this brand does not even appear in the YouTube interaction rank. Share of Interaction= Brand’s Instagram and Facebook Interaction / Total Interaction

INSTAGRAM SHARE OF VIEWS & INTERACTIONS

The most viewed video on YouTube was published by Gucci. It shows a woman in a private pool party. The short film presents the new Gucci Havana sunglasses Collection. Gucci Havana Sunglasses Duration : 50’’ Number of views : 1,246,963 Interaction rate: 0.0% Number interactions: 539

Chanel released the video with the highest interaction rate. This is also the longest one of the top 10. Pharrell Williams is performing a private concert during a fashion show in New York and briefly duets with model Cara Delevingne. Private Concert ft. Pharrell Williams and Cara Delevingne at the Paris-Salzburg Presentation in NY Duration : 15’23’’ Number of views : 137,927 Interaction rate: 2.1% Number interactions: 1,617

TOP VIDEOS

Burberry performs extremely well both on YouTube and Instagram. The brand’s most-viewed video is a 4-minute long clip presenting an original fashion show honouring London’s heritage in Los Angeles. Famous British stars such as James Corden, Rosie Huntington-Whiteley and Jamie Bell are attending this event. Title: Burberry Celebrates 'London in Los Angeles' Views : 858,827 Interaction rate : 0.2% Duration: 4’02’’

Tod’s has the second highest number of views with one single video published in April. Actress Elisa Sednaoui portrays the dilemma of a young woman meeting expectations – being patient, tidy, organised, for example. Wearing a different Tod’s bag in each sketch, the clip plays in an elevator. Title: The Virtuous Elevator Views : 1,196,127 Interaction rate : 0.0 % Duration: 1’09’’

Two videos by Diesel feature the top 10. . Both are promoting the latest fragrance by the brand, “Loverdose Redkiss”. While interactions are low for both videos, the long version gathers more views. Title: DIESEL LOVERDOSE REDKISS - The new feminine fragrance (long edit) Views : 634,800 Interaction rate : 0.1% Duration: 0’16’’

TOP VIDEOS

Louis Vuitton has the best number of fans on Facebook (17.7M) and ranks 7th per views on YouTube. The brand only published one video in April, which got 531,484 views and shows 3 men walking in front of the camera in slow motion, drawing on the Indian theme that inspired the collection.

Prada performs well in terms of views but has lower interaction rates than the competition. Prada launched a campaign of 5 sketches in April, called “The Postman Dreams”. Directed by filmmaker Autumn de Wilde, they trace the story of a clumsy postman in different Wes Anderson-esque contexts. Scenes are set in a timeless fantasy world that has a vintage and dreamy feeling to it; no words are exchanged, but hearing plays an important role in the form of music and very clear, neat sounds: footsteps, birds chirping, things falling, roaring motors.

Christian Dior counts 14.9 million fans on Facebook (5th position). The brand was very active in posting 10 videos on YouTube in April. Christian Dior launched a campaign presenting the new summer make-up with tutorials, tips and a photo shooting in a summer holiday environment.

TOP VIDEOS

Hugo Boss is the 4th best brand on YouTube, where it’s more active than on Instagram (only 3 publications). The brand has launched a great campaign called “The Man of Today”, which presents what men have become nowadays. They are modern, more emotional and willing to reach their own dreams even if they are against traditions and conventions.

Brand Video name Views Count Interaction

Rate Video Length

Gucci Gucci Havana Sunglasses 1,246,963 0.0% 0’51’’

Tod’s The Virtuous Elevator 1,196,127 0.0% 1’09’’

Burberry Burberry Celebrates 'London in Los Angeles' 858,827 0.2% 4’02’’

Diesel DIESEL LOVERDOSE REDKISS - The new feminine fragrance 634,800 0.1% 0’56’’

Louis Vuitton Louis Vuitton Men's Spring 2015 Collection 531,484 0.9% 0’52’’

Prada THE BATTLEFIELD, Prada 'The Postman Dreams' 365,240 0.0% 1’48’’

Hogan #INTERACTIVELoveAffair starring Fiammetta Cicogna - Shop Video 300,474 0.0% 0’32’’

Prada THE MAKEOUT, Prada 'The Postman Dreams' 183,122 0.0% 1’58’’

Diesel DIESEL LOVERDOSE REDKISS - The new feminine fragrance 156,315 0.1% 0’24’’

Chanel Private Concert ft. Pharrell Williams and Cara Delevingne at the Paris-Salzburg Presentation in NY 137,927 1.2% 15’23’’

Data from the Teads Labs. Snapshot for the month of April. Views and interactions may vary significantly after the data collecting date.

APPENDIX – TOP VIDEOS

Brand Video name Interactions Interaction Rate

Michael Kors A peek inside our Mother’s Day brunch with @LuckyMagazine. #WhatsInYourKors

99,291 2.3%

Michael Kors We bet you’ll love these looks—with @LuckyMagazine. #WhatsInYourKors 91,496 2.1%

Burberry A glimpse of some of the guests who joined #Burberry to celebrate 'London in Los Angeles' 85,908 2.5%

Chanel Cara & Pharrell #ChanelSalzburgNY #CCtheEvent #CCtheWorld 80,337 1.9%

Dior Rouge Dior Brillant, the ultra-fine gloss balm makes color vibrate! #itDior 80,074 2.2%

Dior Discover the secrets behind Dior 'Tie Dye' Summer Look 2015. #diortips 51,524 1.4%

Prada “The Tree” 48,581 1.4%

Dior Discover the pro application secrets of the Rouge Dior Brillant 999 Look. #diortips 51,465 1.6%

Dolce & Gabbana The ‘Spain in Sicily’ frames take their inspiration from the little combs that secure the veils of flamenco dancers 48,578 1.3%

Burberry See the action from 'London in Los Angeles', a night of fashion, music and Britishness at LA's Griffith Observatory 50,869 1.4%


APPENDIX – INSTAGRAM TOP VIDEOS

REINVENTING VIDEO ADVERTISING Data extracted on May 1st

LUXURY BAROMETER April 2015 Watches & Jewellery

De Beers performed very well in April, gaining 3 positions with 2 videos published on YouTube, 3 on Instagram and 28 posts on Facebook. Tiffany & Co kept the first place in April. The brand stands out for its high popularity (18.4K subscribers). Cartier and Rolex followed, with high performance mostly linked to video activity rather than social media posting.

Activity Facebook posts + videos (Instagram + YouTube) Performance YouTube (Views+ Comments + Likes) + Facebook (Shares+ Likes + Comments) + Instagram (Likes + Comments) Popularity Facebook Fans + YouTube Subscribers + Instagram Followers -400

100

600

1100

1600

2100

-3 2 7 12 17 22 27 32 37

+3

+4

+4

+3 +3

+4

-5

+4

+4

41

36

36

40

39

43

Chaumet

Jean Richard Links of London

Romain Jerome

29

32

30

33

31

34

34

37

41

37

46

49

De Beers

Ulysse Nardin

HYT Carl F. Bucherer Stephen Webster

•  The popularity mapping represents the brands’ variation in a ranking that combines Activity, Performance and Popularity for automotive brands. •  The popularity mapping only includes brands that vary of more than 3 positions.

TOP EVOLUTION – POPULARITY MAPPING A

ctiv

ity

Performance

Bubble size : Popularity

In April only three watch / jewellery brands: Cartier, Chopard and Tiffany & Co, published videos exceeding 500,000 views. All these are very short videos, which do not exceed 1’05’’ and reached low interaction rates except for Tiffany & Co, which gets the best interaction rate with 1.4%. Only Cartier and its new fragrance “La Panthère” stands out by gathering a great number of views with 2.3M. Tiffany and Chopard both feature twice amongst the best videos, with a shorter and a longer version of their videos.

0’23’’ 0’16’’ 0’32’’ 0’16’’ 0’56’’ 1’05’’ 0’46’’

2,357,356

963,277

530,816 443,155 258,676

83,952 27,636 0.0% 0.0% 0.0% 0.0% 0.0%

1.4%

0.0% 0.0%

0.2%

0.4%

0.6%

0.8%

1.0%

1.2%

1.4%

1.6%

-

500,000

1,000,000

1,500,000

2,000,000

2,500,000

Cartier - La Panthère, the feminine fragrance

HAPPY DIAMONDS - CHOPARD (15s edit) by Justin Wu and exclusive

remix by Etienne de Crécy

Tiffany & Co. — A New York Minute

Tiffany & Co. — Tiffany T + Atlas™

HAPPY DIAMONDS - CHOPARD (OFFICIAL FILM) by Justin Wu and

exclusive remix by Etienne de Crécy

Tiffany & Co. — A New York Minute

THE BRIDAL CAMPAIGN

TOP VIDEOS PER VIEWS AND INTERACTION RATE

Number of Views Ingteraction Rate

TOP VIDEOS – COMBINED VIEWS & INTERACTION RATE


Cartier Chopard Tiffany & Co. Tiffany & Co. Tiffany & Co. Chopard Bulgari

Instagram Interaction Rate= (Facebook Counts + Likes + Comments) / Brand’s Number of Subscribers Source: YouTube and Teads Labs

Tiffany & Co

35,450 34,987 33,702 29,845 29,445

26,432 26,301 24,682 24,656

22,799

-

5,000

10,000

15,000

20,000

25,000

30,000

35,000

40,000

INSTAGRAM INTERACTIONS

Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co Tiffany & Co

Moe than 1,500

diamonds are set

#Tiffany Bluebook

Montana and blue sapphires with diamonds

New Collection #TiffanyNYMinute

Story #TiffanyNYMinute

Tiffany CT60

Tiffany Blue Book Collection

Under sea world – Blue

Book Collection

32.05 carat rubelite

Octopus- inspired chain

TOP VIDEOS - INSTAGRAM

Tiffany outperforms all other watches and jewellery brands on Instagram, occupying the ten best positions. Content focuses on presenting the brand’s new Bluebook collection, Tiffany manufacturing and the Tiffany heritage with the hashtag #TiffanyNYMinute.

à 4.7M views in April 2015

Cartier, Chopard and Tiffany & Co have over 97% share of total views for the month, half of which Cartier owns despite having published only one video. Share of Views = Brands’ YouTube Views / Total Views ____________________________________________ à 7.9K interactions in April 2015 Thanks to A New York Minute, Tiffany & Co remains in the top three per share of interactions with 20.8% Breitling published only 2 videos this month gathering an average of 1,000 interactions each, ranking first with 25.2% share of total interactions but very few views (only 0.4% of total views for the month). Share of Interactions = Brands’ YouTube and Facebook Interactions / Total Interactions

49.4%

25.7% 22.5%

0.7% 0.6% 0.4% 0.2% 0.1% 0.1% 0.1% 0.2% 0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Cartier Chopard Tiffany & Co

Bulgari Swarovski Breitling Rolex IWC Hublot Montblanc Others

BRANDS’ SHARE OF VIEWS

25.2%

20.8% 17.6%

5.6% 5.6% 5.3% 3.9% 3.6% 3.3% 3.1%

5.9%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

Breitling Tiffany & Co

Hublot Zenith Watches

IWC Montblanc Boucheron Rolex Cartier Swarovski Others

BRANDS’ SHARE OF INTERACTIONS

SHARE OF VIEWS & INTERACTIONS

Cartier presents its last fragrance “La Panthère” on this very short spot showing a young woman walking under a bridge and looking playfully into the camera. Cartier - La Panthère, the feminine fragrance Duration : 0’23’’ Number of views : 2,257,356 Interaction rate: 0.01% Number of Interactions: 262

TOP VIDEOS

Tiffany & Co gets the third highest number of views with 530K and published the greatest number of video (26), and reached 1.6K interactions. The 1-minute version of A New York Minute gathers the highest interaction rate for the watches & jewellery category in April (1.4%), beating the 30-second clip with the same content. The video shows different snapshots of a minute of life in different parts of NYC. Title: Tiffany & Co. — A New York Minute Views: 530,316 Interaction rate: 0.0% Duration: 0’32’’

Chopard published 14 videos in April, gathering a total of 227 interactions. The most successful video by Chopard features famous DJ Etienne de Crécy. HAPPY DIAMONDS - CHOPARD (15s edit) by Justin Wu and exclusive remix by Etienne de Crécy Views: 963,470 Duration: 0’15’’

TOP VIDEOS

Bulgari published a video portraying the lifestyle of a wealthy, freshly engaged couple: living the perfect love story, a wedding happy-end and Bulgari jewellery. BVLGARI BRIDAL: WEAR IT WITH LOVE Duration : 0’46’’ Views: 27,636

With two videos published in April 2015, Breitling achieved few views but a very high interaction rate of over 10%. The best-performing video shows actor John Travolta flying the North American X-15, presented thanks to the partner of aeronautics. John Travolta & Breitling: The making of Views: 11,440 Interaction rate: 10.6% Duration: 5’

IWC published 7 videos on YouTube with 6,356 views in April and 6 on Instagram. The best clip shows a “race against time”, as sponsored by IWC: three professional drivers, Jochen Mass, Karl Wendlinger and Anthony Davidson are driving AMG vehicles. They are mainly reports with interviews on several topics like the race or the new collection of watches.

Hublot published 4 videos on YouTube in April vs. 20 in March. The brand’s best-performing video shows the famous piano player Lang Lang visiting the Hublot manufacture. Other videos relate to events organised by the brand, like the “Hublot Big Bang Night “.

With 2 videos published on YouTube in April, Rolex is amongst the best-performing brands in terms of interaction rates. The most successful publication portrays the Rolex Sydney Hobart Yacht Race of 2014, a big boat competition organised by Rolex, featuring crew interviews and shots of the race.

TOP VIDEOS

Brand Video name Views count Interaction Rate Video Length

Cartier Cartier - La Panthère, the feminine fragrance 2,357,356 0.0% 0’23’’

Chopard HAPPY DIAMONDS - CHOPARD (15s edit) by Justin Wu and exclusive remix by Etienne de Crécy 963,277 0.0% 0’16’’

Tiffany & Co Tiffany & Co. — A New York Minute 530,816 0.0% 0’32’’

Tiffany & Co Tiffany & Co. — Tiffany T + Atlas™ 443,155 0.0% 0’16’’

Chopard HAPPY DIAMONDS - CHOPARD (OFFICIAL FILM) by Justin Wu and exclusive remix by Etienne de Crécy

258,076 0.0% 0’56’’

Tiffany & Co Tiffany & Co. — A New York Minute 83,952 1.4% 1’05’’

Bulgari THE BRIDAL CAMPAIGN 27,636 0.0% 0’46’’

Swarovski 스와로브스키 신상품 컬렉션 with 미란다 커 20,440 0.0% 0’20’’

Breitling John Travolta & Breitling: The making of 11,440 10.6% 5’00’’

Rolex Rolex Sydney Hobart Yacht Race 2014 Film 6,451 3.9% 24’06’’

APPENDIX – TOP VIDEOS


APPENDIX – INSTAGRAM TOP VIDEOS


Brand Video name Interactions Interaction Rate

Tiffany&Co More than 1,500 diamonds are set by hand in an openwork platinum setting creating a radiant ripple effect. #TiffanyBlueBook 35,450 1.54%

Tiffany&Co Tonight, 2015 #TiffanyBlueBook, The Art of the Sea, will be revealed at an intimate dinner party. #couturejewelry 34,987 1.52%

Tiffany&Co Montana and blue sapphires with diamonds evoke the rhythmic motion of the waves in this bracelet. #TiffanyBlueBook 33,702 1.47%

Tiffany&Co Our new collection launches tomorrow. #TiffanyNYMinute 29,845 1.30%

Tiffany&Co We’ve been setting the time for New York since 1853, when Charles Lewis Tiffany installed the Atlas clock above his store. #TiffanyNYMinute 29,445 1.28%

Tiffany&Co The Tiffany CT60™ 3-Hand features exquisite gold poudré numerals. Real gold is crushed into a fine powder, made into a mixture and painted onto the dial. 26,432 1.15%

Tiffany&Co First look: The Tiffany 2015 Blue Book collection. Fantastical couture jewels. Inspired artistry. The ultimate dream book. #TiffanyBlueBook 26,301 1.14%

Tiffany&Co An undersea world is reflected in this delicate masterwork from our 2015 Blue Book. #TiffanyBlueBook 24,682 1.07%

Tiffany&Co Tiffany craftsmen set a 32.05-carat rubellite in a radiant diamond reef with an underlay of pavé pink sapphires. #TiffanyBlueBook 24,656 1.07%

Tiffany&Co This 2015 #TiffanyBlueBook necklace is based on an archival Tiffany pocket watch with an octopus-inspired chain. Diamonds are meticulously set by hand, so that the piece shimmers from every angle.

22,799 0.99%

In April, Tiffany outperformed all competitors on

Instagram

Please contact : [email protected]

luxury barometer april 2015

Lifestyle