lusaka globalgiving partner workshop

welcome

Photo: The Nyaka AIDS Orphans Project

GlobalGiving PartnerWorkshop

O B J E C T I V E

Gain a greater understanding of how you can better utilize GlobalGiving to benefit your organization.

And put your skills to use in the process!

Agenda

Introductions +activity2015 Year in ReviewComing in 2016New Onboarding ProcessGG Rewards +activity +breakSMART Online Fundraising +activityStorytelling +activity +breakCreating a Fundraising Army +activityAttracting New Donors +activityRetaining Donors +activityBenefitting from Corporate PartnershipsWrap-Up & Questions +activity

IntroductionsMe and You

Southern Africa Field Intern

5COUNTRIES

8,000KILOMETERS

42WORKSHOPS

10FIELD PARTNERS

RouteZimbabwe

MalawiMadagascar

ZambiaNamibia

A C T I V I T Y

1. Name2. Organization3. Your Role4. Your Biggest Challenge in 2016

Introductions

2015 Year in ReviewImpact

145,000donations

$35 milliondonated

2,584organizations funded

275site visits in 37 countries

65%of our nonprofit partners said that GlobalGiving helps them become more effective not only in fundraising, but overall

as an organization

2015 Earthquake in Nepal2015 Ebola Crisis2015 Typhoon in the Philippines NOW Syrian Refugee Crisis

After a disaster, we reach out to our

partners and activate our networks to help

those in need.

After a disaster, we reach out to our

partners and activate our networks to help

those in need.

Ebola CrisisDrought in EthiopiaEarthquake in NepalTyphoon in the PhilippinesSyrian Refugee Crisis

Coming in 2016What to plan for

March 16

June 15

Sept 21

BONUS DAYS

P H O T O C O N T E S T

D e a d l i n e J u n e 2 9Vo t i n g J u l y 1 8 – 2 2

S O C I A L I M PAC T AC A D E M Y

A p p l y b y A u g u s t 8B e g i n s S e p t e m b e r 6

S K I L L E D G LO B A L G I V I N G S U P P O RT

A p p l y b y J u n e 3 o r S e p t e m b e r 2

Y E A R E N D C A M PA I G N

O p t - I n D e a d l i n eN o v e m b e r 1 8

Ru n s i n D e c e m b e r

New Onboarding ProcessYou shared, we listened

1) Apply online through GlobalGiving.org/apply

2) Get approved by GlobalGiving staff (~30 days)

3) Post ONE project through the site

4) Once the project is approved, raise money!

5) Reach $5,000 from 40 donors to become a “Partner”

”Our presence on GlobalGiving’s website has allowed us to tap into a truly global experience… In short, our

partnerships have saved lives and transformed families.

-sean love, china california heart watch

The GlobalGiving 15% Fee

50% of donors choose to cover the GlobalGiving fee at

checkout

GlobalGiving Programs &

ServicesOne-on-one consultation

Customer serviceAcademies

Tools & training blogMatching campaigns

Corporate partnershipsSite visits

GG RewardsOur new system to earn points and rewards

GG Rewards

A way to earn points, improve your status, and get more visibility

(and more funding!)

EffectivenessCommitment to learning

EngagementFALSE?

With the community through fundraising

L E A R N I N G C Y C L E S

Q U E S T I O N

Do you think learning is important to your organization? Why or why not?

1LISTEN

2ACT

3LEARN

DIY Toolkit Feedback Toolkit

Storytelling

Charting Impact

GlobalGiving Webinar

Create Your Own

A C T I V I T Y

Create your own cycle1. How did you listen to the feedback from your

community, your peers, or leaders in your field?2. How did you act on the feedback you received?

What data and results did you gather?3. What did you learn from your experiment?

What will you do next based on these results?

Earn Points!

EffectivenessCommitment to learning

EngagementFALSE?

With the community through fundraising

Fundraising Reporting Participation

Site Visits Email +More

F U N D R A I S I N G

R E P O RT I N G

PA RT I C I PAT I O N

S I T E V I S I T SE M A I L

+ M O R E

0-17 Points

PARTNER18-35 Points

LEADER36+ Points

SUPERSTAR

You can find your status in your dashboard

Access to online fundraising, donor management tools,

feedback tools

Ability to post volunteer opportunities for free

Free monthly training

Inclusion in GlobalGiving’s employee giving programs,

matching campaigns, gift card redemptions

PARTNER

+Possible to be recommended to corporate partners

+Eligible to be featured in GlobalGiving social media

+Access to special trainings, matching campaigns, other

programs

+Access to exclusive fundraising tools

LEADER

+Opportunity to be featured in GlobalGiving’s Project of the Month

Club

+Most likely to be referred for a grant

+Most likely to be a guest speaker in GlobalGiving training & academy

courses

+Most likely to be featured in GlobalGiving newsletters (120K

donors)

SUPERSTAR

A C T I V I T Y

1. Write down 3-5 ways you can improve your organization’s status

2. If you’re already a Superstar, share your secrets with others!

Improve Your Status

SMART Online FundraisingSetting SMART goals

Q U E S T I O N

Does your organization set and measure goals?

S pecific

MART ime-Bound

ealistic

ction-Oriented

easureable

“S”your goal should be Specific

• Be better at fundraising• Reach more people• Become more popular

• Raise $10,000• Have 100 donors• 50% of donors = new

donors

NOT SPECIFIC

SPECIFIC

“M”your goal should be Measurable

• More donors for our project• Raise a portion of our program

budget• Most donors = repeat donors

• Increase newsletter list by 50%• Raise $50,000 • Social media audience of 10,000

fans

NOT MEASURABLE

MEASURABLE

“A”your goal should be Actionable

• Solve the issue of global poverty• Make donors happy• Have a trending Twitter hashtag

• 50% of our newsletter subscribers open our emails

• Get 100 more Facebook fans• Increase the occurrences of repeat

donors by 25%

NOT ACTIONABLE

ACTIONABLE

“R”your goal should be Realistic

• Raise $1,000,000 • 100% of people open emails and

donate• Get one new donor

• Raise $10,000 • Increase donor database by 5%• 30% of our email subscribers open

emails

NOT REALISTIC

REALISTIC

“T”your goal should be Time-bound

• Get 20 more Facebook fans soon• Get 25 new supporters for when we

need them• Raise $15,000 as quickly as possible

• Raise $5,000 in 30 days• Increase donor database by 5% by

the end of 2016• Improve email open rates by 10%

over the next six months

NOT TIME-BOUND

TIME-BOUND

A C T I V I T Y

1. Draft 2-3 SMART online fundraising goals for 2016 2. Share with a partner to ensure that your goals are

SMART3. What are the top challenges you foresee in achieving

your SMART goals?

SMART Goals

StorytellingInspirational stories make an impact

Why is Your Story Important?

Having a clear and inspiring story about your organization

and the work you do will help you engage your current supporters and gain new supporters

1The Issue

2The Place

3The People

4The Idea

5The Motivation

Stories the Most Successful Campaigns Tell

The IssueWhat is the problem your project is trying to solve, and what are the effects of that problem on one person’s life? Describe that person’s life without your project.

MindLeaps“’When I visited that school, I felt like I was a normal child. I wasn't a street kid anymore.’ These are the words of Eric, a former street child who now attends Sonrise Boarding School in Rwanda.”

E X A M P L E

The PlaceHow is a problem or solution unique to an individual

from a particular place or region in the world? Who are the people who might care about this person and

place?

Earthwatch Institute“Over 40 years, poaching reduced Kenya's population of black rhinoceros from 20,000 to a mere 539. Earthwatch researchers and volunteers are bringing black rhinos back from the brink of extinction.”

E X A M P L EE X A M P L E

The PeopleHow is a problem or a solution unique to an individual who lives within a particular cultural context? How can

you motivate other people who might share that person’s identity or values?

Develop Africa, Inc.“This project provides a safe haven – an orphanage called the Dream Home – to help raise children who lost BOTH parents during the Ebola epidemic in Sierra Leone…”

E X A M P L E

The IdeaWhat is your unique perspective on how to solve the

problem? Does your project revolutionize the way people usually deal with an issue? How has your

solution impacted one person?

charity: water“charity: water is a nonprofit on a mission to bring clean, safe drinking water to every single person on the planet.”

E X A M P L EE X A M P L E

The MotivationWhat is your backstory that is driving you to fundraise

for this cause? How can you use your own story to connect with people in your network and invite them to

join you?

The Kupona Foundation“Our vision? High quality maternal and newborn healthcare for all.”

E X A M P L E

T H E TA K E A W AY S

Have a great story.Have a clear, simple, and inspiring story that highlights your constituents as heroes, and lets your supporters

know why your organization is important!

Use your story to fundraise.Highlight stories to engage your supporters.

Share your impact.Donors want to know how their gift has impacted your work and the individuals your organization is helping. Update them on this impact, and inspire them to give

again!

Project pages give you a framework to tell your story and allow you to describe

where funds will go.

Project reports allow you to share your impact with

supporters on GlobalGiving.

A C T I V I T Y

1. Create a story for a future project page

OR2. Write a story for a future project report

Tell Your Story

Creating a Fundraising ArmyLeverage your current supporters

Create Fundraising Advocates.

For your supporters that are passionate about your cause, make them part of your fundraising team!

Create tools to help them reach out to their networks, thus growing your network.

1Do they care about your organization

and cause?

2Can they serve as

brand ambassadors?

3Are they able to

communicate your story well?

4Do they have a large network?

5Are you

comfortable reaching out to

them?

Identifying your Advocates

Once you have identified your

fundraising advocates, help

them with tools, content,

templates, calendars and

support.

Advocate Materials

Templates

Supply email, Facebook, Twitter, and other

templates.

Content Calendars

Work with them to create an outreach calendar and

plan.

Make sure they have the best images, text, logos,

and videos.

Communications Tips for Advocates

•Harness email and social media •Emphasize project importance, urgency, and why donors matter•Consider the audience – tailor messages to be consistent but different •Time messages – one month out, one week out, day before

Engaging Fundraising Advocates

Fundraiser Pages Year-End Campaign Bonus Days

Allows donors to become partners to you in your fundraising efforts

Designed to motivate supporters throughout the month of December, offering bonus awards for projects that raise the most

Donations are matched (up to a certain amount) on each Bonus Day

$8,243Raised for Rural schools in the Himalayas

CYCLE CHALLENGE

Each year cyclists ride 150km for 2 days through the Himalayas

$2,474Raised for Maternal Health in Tanzania

LABOR FOR LOVE

Alison asked supporters to donate $1 for every hour a women in their life was in labor

$13,477Raised for Nepal Earthquake Relief

• Birthday• Marathon or race• Sporting event• Contest• Tribute• Disaster relief• Wedding

When could a fundraising advocate

build a fundraiser page?

18%of all US online fundraising

happens in December

Maximize Bonus Days•Give donors at least 1 week notice

•Identify & recruit fundraising advocates to engage new donors

•Use the reporting tool to mobilize current donors to participate

•Spread the word on social media

•Call or email large donors

A C T I V I T Y

1. Identify 3-5 people you think could be fundraising advocates for your organization

2. Write down ideas for how you would structure the relationship

Fundraising Advocates

Attracting New DonorsFinding new supporters

Attracting New Donors

Project Page GG Rewards Microprojects

Create a compelling project page to appeal to donors

Increase your status to improve the visibility of your projects

Utilize microprojects to fundraise for a specific person or activity


Project Page GGRewards Microprojects




Attractive Project Pages

• Specific, action-oriented title

• Close-up, high resolution photos

• Easy to understand, jargon-free, project specific summary

• Tangible, realistic donation options

Increased Status Brings:

• Exclusive fundraising tools

• GlobalGiving social media account features

• GlobalGiving’s Project of the Month Club

• Guest speaker in GlobalGiving training & academy courses

• GlobalGiving newsletter

Or here…

Or here…

Your project

here

Support Ian’s EducationNyaka AIDS Project

• Tied to an existing parent project on GlobalGiving

• Fundraise for specific individual or activity

• Leaders & Superstars only

• $250 - $10,000

• Active for 3 months

Microprojects

A C T I V I T Y

1. What actions can you take to improve your project page?

2. Brainstorm 1 or 2 microprojects your organization can post.

Project Pages

Retaining DonorsKeeping the support you have

43%Overall

Donor Retention

64%Repeat

Donor Retention

23%New

Donor Retention

Why Donors Stop Giving•No memory of supporting the organization•Not reminded to give again•Didn’t feel connected•Didn’t feel appreciated•Organization wasn’t transparent about how donations were used•Organization asked for an inappropriate amount

Using Project Pages As a Tool

Problem Solution Tool

Not reminded to give again

Organization asked for an inappropriate amount

Encourage monthly recurring donations

Provide a range of donation options

Project Pages

Using Fundraiser Pages As a Tool


Didn’t feel connected

Allow donors to become partners in fundraising efforts

Fundraiser Pages

Using Thank You Notes As a Tool


Didn’t feel appreciated

Personalize communications

Thank your donors

Thank You Notes

Thank You Note Tips

• Send as soon as possible

• Acknowledge the donation amount and source

• Share photos, anecdotes, and impact statistics

• Remind the donor of the impact their gift will have

• Be personal and warm in the language you use

Using Project Reports As a Tool


No memory of supporting the organization

Organization wasn’t transparent about how donations were used

Communicate with donors at least every 90 days

Show donors how their funds help you achieve your mission

Project Reports

Project Reports• Required every three months

• Emailed to all project donors and posted on project page

• Project reports (2-3 paragraphs):• Close-up, high-res photos• Beneficiary stories• Progress & accomplishments• Project-specific impact stats• Call to action

• Rating 1 (poor) to 5 (excellent)

Project Report Ratings• How emotionally

compelling is the report/update?

• Is the report on-topic?

• Is it written for the correct target audience?

• Are there high-quality photos?

A C T I V I T Y

1. Write down 3-5 ideas for stories to include in your next report

2. Share with someone next to you

Project Reports

Benefitting From Corporate PartnershipsProviding more funding for your projects

$28 Million in 201590% of current partners received a portion of non-grant funding

Cause Marketing

Gift Cards

Employee Giving

Grant Managemen

t

Gift Cards

Corporations purchase gift cards to give to their employees, customers, and stakeholders who can choose which project(s) to donate to

Grant Management

GlobalGiving recommends outstanding partner organizations for grants from corporate partners.

Recommend based on:o A company’s selection

criteriao GG Rewards status

(Superstars, then Leaders)o Active and engaged

organizations

How Can You Benefit?

Become a Superstar

GG Reward status is used to determine which organizations are

recommended to corporate partners

Maintain a High Project Rank Be Active on the Website

Participate in webinars and workshops, take part in

matching days, participate in contests

Post frequent project reports, be an active

fundraiser, create realistic fundraising goals

Wrap Up & QuestionsThanks for coming!

TakeawaysGG Rewards Our new system to earn points and rewards

Storytelling Inspirational stories make an impactSMART Online Fundraising Setting SMART goals

Creating a Fundraising Army Leverage your current supportersAttracting New Donors Finding new supporters

Retaining Donors Keeping the support you haveBenefitting from Corporate PartnershipsProviding more funding for your projects

Q U E S T I O N

Share one thing you’ve learned today

A C T I V I T Y

1. Review the outputs of today’s activities

2. Plan your next steps for when you leave today’s workshop – keep the momentum going!

Bring it All Together

thank you

GlobalGiving.org | 877.605.2314 | [email protected]

lusaka globalgiving partner workshop

Government & Nonprofit