globalgiving partner workshop - quito 2017
TRANSCRIPT
welcome
AnnouncementsBlissful Experience 2 min
Weekly Update Nicola 15 min
Other Update Kevin 10 min
Presentation Courtney 20 min
Other Update Donna 10 min
Presentation Phil 20 min
Calling in? 202.330.4040 or bluejeans.com/2023304040
AgendaIntroductionsGlobalGiving: Updates & CalendarPlanning your 2017 GlobalGiving crowdfunding strategy + ActivitiesIntroduction to Green Crowds- Alejandro IbarraBreak Discussion: What is effectiveness?GlobalGiving Rewards + ActivitiesQuestions & Networking
INTRODUCTIONS
Emma Donnachie
GlobalGiving Field Traveller, Ecuador
Visiting our existing partners across Ecuador to provide them with support and conduct outreach
A C T I V I T Y
1. What is your name?2. Who is your organisation?
3. Tell us a highlight from your organisation from 2016?4. What is your online fundraising goal for 2017?
Introductions
GlobalGiving Updates +
Calendar
2016 YEAR IN REVIEW
$40MRaised in 2016 for
2369 orgs
We moved to one-page check out!
Total raised on Giving Tuesday in 2016
In GlobalGiving’s biggest day in history, 1477
projects benefitted from $500,000 in matching funds from the Gates
Foundation
$2.4M
GlobalGiving is connecting our
nonprofits to more ideas + information
with our newly launched Learn Section
Learn Section
THE YEAR AHEAD
4Matching
Days
2Contests –
video + photo
5Days of
activities during Giving
Week
3Cause focused
days + campaigns
2Online
Academies
Donations to Ecuador Earthquake Relief Projects are still 100% Matched until 30th April 2016, or until funds run out- $18,500 remaining!
3rd-7th April 2017
Up to $50 matched at 50%
$50,000 matching funds available, and $5000 bonus prizes
Start planning your communications to donors that give less, but perhaps more often!
Little by Little matching day
GG Rewards Bonus Day12th July 2017
$110,000 available in matching funds, plus bonus prizes
30% matching for Partners40% matching for Leaders 50% matching for Superstars
Start boosting your GG Rewards status to prepare!
Giving Week 20172nd-6th October 2017
GlobalGiving is trying something new! For five days at the beginning of October we’ll be activating our community and their donors. This will also be the week of our Pro-Rated Bonus Day!
Stay tuned for more details
Giving Tuesday28th November 2017
In 2016, we had the Gates Foundation support our Giving Tuesday matching day, leading to our biggest day in history!
Stay tuned for more details!
Start planning outreach to all your donors for this incentivised day of giving!
Year-End CampaignBegins 28th November 2017 with Giving Tuesday!
We’ll be hosting our year-end fundraising campaign again this year! Here are some key features:• Bonus prizes for dollars
raised• Bonus prizes for donors
activated• Media + Social Sharing
package
Theme Campaigns
2017
MarchGirl Fund
JuneWorld Refugee Day
AugustYouth Week
A two-month, online course focused on
topics like developing an online fundraising
strategy and harnessing social
media for fundraising.
Applications due 3/16
Online Fundraising Academy
Two-month, online course exploring different theories
of impact measurement and to learn about practical
tools that you can use to increase your
organization’s effectiveness
Social Impact
Academy
Join our monthly Peer Learning Network
webinars to hear ideas, learn best practices, and gain new skills from other
nonprofit leaders
Peer Learning Networks
Submissions are due Thursday, May 4. Up to three photos can be submitted for
a chance to win a $1,000 award and social media
promotion.
Voting for GlobalGiving’s Photo Contest begins on May
22.
Photo Contest
Planning your 2017 GlobalGiving
fundraising strategy
Set SMART goals and decide how
online fundraising + crowdfunding
best fits into your work.
StrategizePick a platform,
check out your and their calendar, and
get started.
PlanReach out to your
networks, cultivate your relationships, create content, and
develop stories.
Network + Create
Create a content calendar, send
emails, thank your donors, and act on all the hard work
you’ve done.
Share + Act
A C T I V I T Y
1. In pairs, each person tell their mission in 30 secs2. Switch partners!
3. Now tell your original partner’s story to this new person
4. Repeat for one more round5. Volunteers tell the last mission they heard – discuss
as a group how it has changed!
Mission Telephone
SMART is… Specific Measurable
Action-Oriented Realistic Time-Bound
NOT SPECIFIC
• Raise $10,000• Have 100 donors• Increase “followers” to
35,000
SPECIFIC
• Raise more funds • Engage more donors• Have more “followers”
NOT MEASURABLE
• Increase subscribers by 50%• Raise $50,000• Acquire 25 new recurring
donors
MEASURABLE
• Have more email subscribers
• Raise a part of our budget• Increase recurring donors
NOT ACTION-ORIENTED
• 3% of newsletter subscribers open our email
• 35 Facebook followers share our fundraising campaign post
• Accrue an NPS score of 25 for donor satisfaction
ACTION-ORIENTED
• Increase newsletter readership
• Create a viral Facebook post• Make donors happy
NOT REALISTIC
• Raise $10,000• 44% of our subscribers open
our emails• Get 25 new donors
REALISTIC
• Raise $10,000,000• Have 100% of our
subscribers open our emails• Get one new donor
NOT TIME-BOUND
• Raise $15,000 by Dec 31• Get 25 new donors during
the Year-End Campaign• Acquire 600 new Facebook
fans by end of Q3
TIME-BOUND
• Raise $15,000 ASAP• Get 25 new donors• Get to 600 Facebook fans
A C T I V I T Y
1. Draft 2-3 SMART online fundraising goals for 20172. Share with the group!
Develop SMART goals.
Specific
Measurable
Action- Oriented
Realistic
Time-Bound
What do you want to achieve?
How will you know when you have achieved your goal?
What actions need to take place to achieve your goal?
Are you going to be able to achieve your goal?
What is the time limit to achieve your goal?
A C T I V I T Y
1. Choose which campaigns you would like to be a part of this year. Which best suit your SMART goals and mission?
2. Plan how you are going to prepare for these campaigns. When do you need to do your outreach to mobilise your
donors? 3. What will be the SMART goals for these emails and reports?
Planning your 2017 GG campaigns
Network Mapping
Who is giving to your organization? Note their patterns and why they give. Your best advocates and supporters are the
ones that already exist.
Who Supports You Now?
Family Friends Colleagues
Neighbours Community Leaders Previous
Donors
Do you have people you don’t know giving to your organization? Are there first-time donors? These individuals represent opportunities to grow your network, but first you
need to engage them!
Who Could Support You?
Your network is bigger than you
think! • Board members• Diaspora• Local Business owners• Leaders in the industry• Religious Institutions• Community
Foundations• Alumni• Volunteers
They build trust in your organization from their networks, bring in new supporters, and act as your
brand ambassadors. Fundraising Advocates are part of your fundraising team and help you to expand your
network and reach your goals!
Fundraising Advocates are individuals who become part of your fundraising
team
Expand your network of donors by identifying these individuals that can serve as strong brand ambassadors for your organization and have large networks of
their own.
1They have a
large network of friends, family, etc.
2They are
passionate and positive about your cause and
interested in your work.
3They know your story
and can act as brand
ambassadors.
4You are
comfortable asking
them to help.
5They have the time
and willingness
to work.
1. Map your current + potential network of supporters2. Engage a few key supporters to become Fundraising
Advocates3. Give them the tools to succeed4. Show appreciation!
Steps to developing Fundraising Advocates
Who supports you? Who do those
supporters know? Who else do you know? What groups could support your work?
Step One: Map your Network
1. Cater your ask based on the individual2. Have a specific ask for the individual to get them engaged3. Let them know about how they will be supported4. Show impact!
Step Two: Engage + Ask
Step Three: Give Them Tools
• Email templates• One-on-one check-
ins• Talking points• Individual goals• Sample social media
posts and outreach• Talking points +
calls to action!
GlobalGiving also has tools to help give your
fundraising advocates more access.
How GlobalGiving Fundraiser Pages
can help:
• Set + track goals• Tell their own story• Share their own
photo• Easily sharing tools• Visibility into their
network supporters
Give them a new user role with
your organization!
• Can track their own donors’ gifts
• Help with admin tasks for your organization
• Write project reports• Send personal thank
you notes• Help increase
rewards
Step Four: Make them feel appreciated–always thank and acknowledge
your fundraising advocates!
A C T I V I T Y
1. Think about who is in your current network?2. Think about people that you would like to reach?3. Brainstorm ideas of how to reach your potential
network?4. Identify a couple of advocates?
Network Mapping
You
Friends, Family, Stakeholders
Local Community
National Groups
International Groups
FA
FA
FA
Network Mapping & Fundraising Advocates
A C T I V I T Y
Develop a calendar for your outreach to the advocates you just identified. How you will keep them engaged throughout the
campaign? You may ask yourself: 1. What tools + templates do you have currently?
2. What are some unique ways you can show appreciation?3. What are the goals you want to set in terms of advocates
that feed into your SMART goals?
Activating your Advocates
Activating your Fundraising Advocates
Create your content
The Nonprofit Storyteller’sTriple Bottom Line
How do our storiesempower the people
we intend to help?
Will you let them speak for themselves?
How do our storiescreate a healthier
social sector?
Do they make people feel hopeful and
powerful?
Do our storiesmove people to give?
Do they help us build long-term relationships
with supporters?
Our images, words, and
stories have a lasting effect on the people we intend to help.
Stories are
powerful.
Your emails, your social media, how you talk to a stranger, how to convey your work to a funder or board member. Your story shows and shares your organization’s
impact.
Stories can be used everywhere
A C T I V I T Y
1. Break into groups of two.2. Have one partner tell a story about a constituent
impacted by your organisation. (2 min)
3. Share feedback on what you found most compelling about the story, and what could have strengthened the story. (2 min)
4. Switch roles.
What makes an effective story?
Sharing your stories
Project Reports Emails
Thank you notes
Social Media
Writing Earth-Changing Emails
What has GlobalGiving learned about sending
effective emails?
LENGTH MATTERS
PICTURE > WORDS
We are constantly learning too!
PERSONALIZE + SEGMENT
Audience = Donors!
Make your donors feel a part of the team, and a
part of the work by including their name or a
personal note
Personalize!
Ever donor is different, so treat them
differently! You can do this on geography, giving history, or
connection to your work.
Segmentation
CALL-TO-ACTION
Help donors what to do next by giving them a Call-to-Action
TOP THINGS TO REMEMBER
Keep it short Less text – Large Images It’s about
everyone else!
Clear Call-to-Action Personalize +
SegmentMobile-Friendly
Building a Community on Facebook
Facebook is an excellent tool for
engaging with your audience.
Set a StrategyContent Creation Implementation
• Quality over quantity.
• A picture tells a thousand words.
• Don’t use Facebook strictly to ask for donations.
• What time is best for you to post?
• What is your call-to-action?
• How often should you post?
WHAT TO POST
1. Photos (engaging, thoughtful, curious)2. Videos (short + sweet)3. Third Party news about your cause4. Relevant events + milestones5. Facts, infographics, + quotes
Facebook Content: 5 Key Types
HOW TO POST
Implementation of Content
The timing The purpose The pace
• Post during off-peak hours.
• Draft and schedule in advance.
• Get “applause” from your audience.
• Keep your cause and organization in their mind.
• Engage.
• Once per day.• Variety of content.• More during
campaign times – but DO NOT spam your audience.
Remember that Facebook —like most social outlets— is about relationship building. Don’t forget to engage with your
audience!
15 Minute Break
Effectiveness Brainstorm
• What does effectiveness mean to you?• Why does effectiveness matter to your
organization?• How does your organization measure effectiveness?
GG Rewards
THE BIG IDEA
GG Rewards is a system that rewards and recognizes our nonprofits partners for activities around engagement with the platform and efforts to increase their
effectiveness.
Partner Leader Superstar
Superstar organizations get a boost in search rankings, are the most likely to be recommended, and have access to more tools +
benefits.
SO HOW DOES THAT WORK?
GG nonprofit partners earn points every
time they complete a GG Rewards activity. The more points, the higher your rewards
status!
Based on the GG value, Listen, Act, Learn, and Repeat, nonprofit partners begin by completing an
activity (i.e., watching a webinar) and then reflect on their learnings in a
“LALR” cycle for points.
Effectiveness points are for learning
Engagement points are for being active in our
community.Points are earned by
actively engaging with the GG platform. For example: reaching your
fundraising goals or thanking donors.
HOW DO I GET MORE POINTS?
Engagement points: Engage with the GlobalGiving community
Thank you notes
Participate in Campaigns
Add another Project Leader
Stay active with project
reports
Donations Acquire Recurring Donors
Effectiveness Points:Complete GG Rewards learning cycles
Collect feedback about your work, or acquire new information that could improve your
work.
Listen
Based on what you read, watched,
listened to, or were told take an action to
try and improve!
Act
After you’ve tried this new action, evaluate the results and decide to try something new again, or
keep doing this new thing!
Learn
There are lots of learning cycles you can complete in your account!
• Watch a GlobalGiving webinar
• Use the “charting impact” tool
• Do a SWOT analysis• Use GlobalGiving’s
storytelling tool
• Explore and use tools in the DIY toolkit
• Explore and use the tools in the Feedback toolkit
• Create your own cycle: tell us how you listened, acted, and learned to improve your programs!
Increasing your GG Rewards status is the best way to gain visibility + earn more GG-
Driven Funds.
A C T I V I T Y
Take a look at your GG Rewards Dashboard 1. Where are most of your points coming from?
2. Are there any quick wins to boost your points, and maybe your GG Rewards status?
What are 3 ways your organization can gain points towards becoming or
remaining a Superstar?
A C T I V I T Y
Listen: What new information did you gain during today’s workshop?
Act: How did you act on the feedback or information that you received?
Learn: What will you do going forward as a result of the new information or feedback that you received?
Complete A “Create-Your-Own-Cycle”
Step 1: Listen
Step 2: Act
Step 3: Learn
What is a need, challenge, or obstacle that your organisation has faced? How did your organisation identify it?
What actions did your organisation take to address this issue?
What did you learn from your experiment? What will you do next based on these results?
Create-Your-Own Cycle
Questions?
thank you
GlobalGiving.org | 877.605.2314 | [email protected]