lqt-sop
TRANSCRIPT
Standard OperatingProcedures
We’re your partners,include us the moment youget a brief, so we can startworking on some ideas
Std Banners / Rich Media Banners 2 - 4 Weeks
AnimatingBanners
Design, CopwritingStroyboard
PlannerBriefsLQT
PackedFiles toPlanner
Visuals HTML5AE briefsLQT TeamTimeline
PmPm
EpIp
InternalBrief
DesignerDesigner
Copywriter
Pm
*based on date working files received
Initial Visual 1pcs • 4 DaysProvide Timeline • 2 Days
Adpation 3pcs • 2 DaysInitial HTML5 • 5 Days
Key Deliverables
Pm Project Management Internal Production External ProductionEpIp
C@S Banners 2 - 4 Weeks
ConceptDirection
PlannerBriefsLQT
IdeationAE briefsLQT TeamTimelineDiscuss Specs
Pm Ip
InternalBrief
CampaignSetup
Designer
Designer
Copywriter
CopywriterPm
Ad Ops
ContentPlan + Writing
Visuals
Tracking+ UTMImplementation
Ad Ops
LIVE!
Designer
Animation
*based on date working files received
Initial Visual 1pcs • 1 weekTimeline + Specs • 2 Days
Tracking + UTM • 1 DayAnimation • 3 Days
Key Deliverables
Pm Project Management Internal ProductionIp
Facebook (Campaign) 1 Month
ConceptDirection
Monthly / Bi-MonthlyIdeation Content Plan
InternalProduction
ExternalProduction
PlannerBriefsLQT AE briefs
LQT Team
Pm EpIp Pm EpIpPm EpIp
InternalBrief
Pm
Design, CopyVisuals
OutsourceKOL, Video
LIVE!
Designer
Copywriter
*based on complexity of campaign
Visual 1pcs • 2 DaysIdeas • 5 days
KOL • 1 WeekVideo • 2 Weeks
Key Deliverables
Pm Project Management Internal Production External ProductionEpIp
The Team thatworked on theproject to test
ConceptDirection
Content ArchitectureUser flow
Consumer InsightCompetitorTrends
Research1 Week 1 Week
1 Week
1 - 2 Months
2 Days 2 Days
& StrategyInternalBrief
Internal Testing Client Testing LIVE!
Ideation
Development*
User Experience& Campaign Flow
Digital Campaigns (Website / App / Branded Content / Innovation) 2 - 3 Months
Pm
Pm
EpIpPm EpIp
Pm EpIp
Pm Ep
Ep
Ip
Ip
Pm Project Management Internal Production External ProductionEpIp
Video Production 1 - 3 Months
2 Weeks - 2 Months
ConceptDirection
5 Days1 WeekInternal
Brief Ideation Source + BriefProduction House
StoryboardCasting &LocationShootOffline
& Online
Pm
Production House
EpPm Ep
Ep
LIVE!
Pm Project Management External ProductionEp
KOL Sourcing 1 Month
ConceptDirection
1 Week5 DaysInternal
Brief Ideation TalentSourcing
Campaign + KOLManagement
Pm EpIpPm EpIp
5 DaysContentPlan
Pm EpIpEp
Ep
Pm Project Management Internal Production External ProductionEpIp
Working Procedures
We will develop concept / ideas
PRODUCTION BEGINS!
Get a signed Production Schedule
Include us in client briefing1
2
4
Receive all working files3
5
* Production does not begin until we have a signed schedule
Where IdeasBuild Business