Love Is Easy – McFly

AnalysisChloe Killin

As the video begins we can see

Tom walking towards the stage

with his ukulele, and the lights are

switched on as he turns around to

face the camera.

This video seems to be both

performance and

conceptual, which creates a

positive effect on the

audience as it has the

concert-like effect but also

has a very creative aspect

to it as well and is

aesthetically pleasing.

As he goes onto the stage, Dougie comes on from the

side of the stage with clouds, following the lyrics “I’m

laughing the clouds away”.

Here we see that they are

both wearing the same

outfit, and can assume

that the whole band will.

The suits are clearly

designed to create this

dapper style for their

largely female audience.

The video is showing this

quite handmade style

with props and set

design, almost as if to

imitate a school play.

This may be being used

to make them seem

more playful and fun as

the group are growing

and moving away from

their earlier teenage

style.

Danny and Harry are brought on and now the whole

band is present. Also the theme of the primary school

play is still clear

We are seeing more of this

handmade style, here with the lyrics

on the umbrellas, with red clearly

chosen because of the strong

connotations of love and romance.

This section has a very clever little swap

where a regular umbrella is switched for the

maths one above.

This is in relation to the lyrics “a simple

equation”

In these shots Tom has his board upside down which is unlikely to be a mistake as this is clearly well choreographed and precise, so it is intended to make him look innocent and funny, to appeal to the women who are their target audience.

The following shots are also used for the same reason:

Despite the serious stance, this is used for comic effect, as the rest of the video is rather playful, we aren’t expect to take them seriously in this bit. This reflects how at school plays that this seems to mirror, how it is hard to watch them acting because you tend to see them as just kids having fun. This makes you see them sort of like children just messing around with all the props that they have available.

In this scene we have a model of the stage that

they are on for this video, but they have included

the famous lines from “It’s a Wonderful Life”,

which could be there to reinforce the message of

love, by referencing this classic film, that is

commonly associated with family Christmases,

and

“What is it you want, Mary?

What do you want?

You want the moon?

Just say the word and I'll

Throw a lasso around it and

Pull it down. Hey. That's a

Pretty good idea. I'll give

You the moon, Mary.”

These shots introduce the concert feel and imply that

their concerts are fun and entertaining like this video, and

so encourage the viewers to attend them.

This helps in making

all fans a part of the

concert experience,

as even if you aren’t

there, the shot is fairly

close to the fans and

you can see their faces

and read their signs.

This mock concert feel draws in fans as this implies that their concerts are

as entertaining and enjoyable as this video makes them out to be,

encouraging them to go to one.

There is a shot in which the

fans are included just

before, and this shot

confirms to us that the

band do care about their

fans and want to show this

off in a video, in an

attempt to be more

appealing to current fans

and to future ones.