Digipack research- existing product analysis

McFly- All the great hits album

Large bold title that stands out from the rest of the front cover. The font is also specific to McFly making it recognisable from the target audience.

Front cover

Bright red colour to help stand out from the picture.

Main picture is of the band on stage interacting with the crowd. This appeals to the given target audience as it shows

Stage lights used to help the title stand out.

Title of the Album is written on a wrist band which are give to people at gigs.

The name of the album is written in red to match the name of the band. It is also written in a plan font so that it does not distract from the name of the band but is in capital letter to show importance.

Special edition sticker adds to authenticity.

Back coverThe same design idea is continued of the wrist bands from the front cover.

The track list is written in the part of the bangs as the name of the album is on the front cover. The writing is also the same font and all in capital letter like the writing for the album name.

Legal and copy write information.McFLy websites .

Barcode of product and band logo’s, shows authenticity.

Black background so that the wrist bands stand out and the writing on them.

Front and Back cover

Looking at the front and back covers together it is easy to establish the design for the digipack. This also applies to the spine of the digipack which fit in with the McFly logo and the font, colour and styling of the writing.

Inside front and Back coverFront back

the inside of the digipack it simplistic with plain black backgrounds. This is effective as red CD stands out on the backgrounds. The spine is plain which splits the front and back inside covers.