lotus effect

A Lotus flower is the only plant to fruit and flower si-multaneously. It emerges from the depths of various bodies of water; even muddy swamps, yet always seems to bloom as one of the most beautiful flow-ers. The Lotus flower rises above the water at dawn and closes and sinks underwater at night. The lotus flower has many characterics immatating my person-ality, one being that it is highly adaptable and has the ability to rise above and bloom even in the mostharsh conditions.

CHRISSY HUBBARD Artist Statement

LOTUS EFFECT

Textile Design Catalog Blairing Style Brand IdentityTrue Nature Camp Interface Web Design The Swap Advertising Campaign Fut Glove Brand IdentityWalt Hubbard Typeface Design Wildstyle Brand Identity Second Life Bikes Advertising Campaign Beauty Cares Type Installation Develop Magazine Design V.I.V.I.D Brand IdentityFlabby Labby Package DesignSquid Soap

Table Of Contents

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BACKGROUNDBlair Textiles are based off everyday experiences by the use of common shapes and colors you see throughout the day. Each design is carefully constructed using bits and peices of sketches and shapes relating to certain moods.

CHALLENGEDeveloping vivid color combinations and repeating patterns that provoke emotion and bring out a happy feeling to the viewer.

SOLUTIONGrabbing color inspiration from various designers, color stories and photographs of everyday things that have an impact on our moods support a feel-ing of happiness and emotion and allow a wide variety of vivid color combinations.

BlAIRING STYLE TEXTILE DESIGNS

1Blairing StyleChrissy Hubbard

2Blairing Style

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4Blairing Style

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6Blairing Style

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8Blairing Style

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BACKGROUNDTrue Nature Camp is an adventure camp for Children from ages seven to fourteen. Teach-ing kids about the importance of saving the environment is a big concern at TNC. With sustainability in mind, TNC provides chil-dren with an exciting getaway camp filled with lots of exciting activities and valuable lessons they can apply to their life. True Nature Camp guarantees adventure and true life value.

CHALLENGEThere are many camps to choose from, True Nature Camp is more than just a fun place for your child to expereince, it’s a place where they can grow and learn to help save the environment. True Nature Camp needed to reach out to children and parents in a way that seemed more exciting and valuable then it’s competitor camps. To accomplish this, True Nature Camp needed a sustain-able, visual, interactive and fun brand.

SOLUTIONThe branding consists of choices based on elements of or relating to nature. The logo was assembled using vector illustrations from three areas of importance to True Nature Camp: environmental resources, wildlife, and camping adventure. All materi-als used by TNC are recycable.The poster design was created as an interactive and visually engageing design that is fun for parents and children. Developing gear such as journals to document their experience gives the child proof of how valuable their time was spent at TNC.

TRUE NATURE CAMP Brand Identity

9True Nature Camp

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10True Nature Camp

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11Chrissy HubbardTrue Nature Camp

My Name Is:

My Name Is:

My Name Is:

MY CAMP JOURNALMY CAMP JOURNAL MY CAMP JOURNAL

TRUE NATURE CAMP TRUE NATURE CAMP TRUE NATURE CAMP

MY CAMP JOURNAL

TRUE NATURE CAMP

12Chrissy HubbardTrue Nature Camp

13True Nature Camp

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14True Nature Camp

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15True Nature Camp

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16True Nature Camp

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OVERVIEWThe Swap is interface that allows College students to log in with their school email and create a page showcasing their no longer wanted items. The students are then able to swap amoungst themselves and “help each other through College.”

THE SWAP Website Design

CHALLENGECreate a space where students will feel comfortable and intrigued to easily trade unwanted items for wanted items and to use it as a tool consistently.

SOLUTIONThe use of tranquil colors developed a site that is simple and user friendly. Including el-ements of hand done type and sketches ads a youthful yet fun aspect to The Swap.

17The SwapChrissy Hubbard

18The Swap

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19The SwapChrissy Hubbard

20The Swap

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OVERVIEWFUT Glove’s five-toe design reflects the natural design of the human foot by fit-ting your foot like a glove. From walking to running, the extra padded soles provide additional support while maintaining that barefoot feeling. Füt Glove products are built for comfort and style.

FUT GLOVE Advertising Campaign

CHALLENGEBy personally participating in a public sur-vey concerning Fut Glove shoes, I found that the challenge was to show adults what the shoes could do for them besides just provid-ing a style. The shoes benefit your health by relieving stress from your back and control-ling an even weight distribution on your foot which is based off the book Barefoot run-ning by Tamara Gerken. Fut Glove wanted to focus on making the viewer feel a certain way when they wore the shoes. The brand needed to be natural and rewarding.

SOLUTIONKnowing that the target audience was from ages 30-50, putting the product in everyday activities of that age group was important. Since the shoes are meant to make you feel a certain way, setting up a lifesizeand relat-able situations was important. In each sce-nario someone is being saved by the “hero” (fut glove shoes) by having a feeling of being natural.

21Fut GloveChrissy Hubbard

22Fut Glove

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24Fut Glove

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26Fut Glove

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28Fut Glove

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OVERVIEWWalt Hubbard is a drummer, who studied music at the University of Texas and has been playing drums since he was thir-teen.

Walt Hubbard-Drummer Brand Identity

CHALLENGECreate a logo combining the personality of Walt Hubbard and the musical instrument- drums in a way that is fun and unique to Walt’s silly but professional personality.

SOLUTIONGrabbing color inspiration from Walt’s favorite records from the 80’s helped bring a color combination to the peice that was fun and unique. The typeface was made us-ing the tops of drumsticks in the negative space. This gave the support of the person-ality of the drums. A goofy characater per-sonalizes the demo CD which gives a sneak peak into Walt’s silly personality.

29Walt HubbardChrissy Hubbard

30Walt Hubbard

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31Walt HubbardChrissy Hubbard

32Walt Hubbard

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BACKGROUNDWildstyle is a typeface inspired by Florida’s endagered plants.

CHALLENGEWildstyle needed to resemble a variety of familiar endagered plants and leave an empowering visual memory to encourage the viewer to help by donating or purchas-ing items from savetheplants.com. The type needed to be attractive, bold and decorative.

SOLUTIONBy starting with photographs of Florida’s endagered plants and adapting a decorative style design including very flowy and fluid shapes Wildstyle became a bold statement. The process for the design started with im-ages of a few endagered plants then was followed by sketches that were then broken down into elements that would be used throughout the typface. After deciding on the characteristics, the type was made com-pletely by hand then scanned in and placed in type tool to be generated.

WILDSTYLE Typeface Design

33Wild StyleChrissy Hubbard

34Wildstyle

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ABCDEF��HIJKLM��

OPQRSTUVWXYZ

NG

35WildstyleChrissy Hubbard

36Wildstyle

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38Wildstyle

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40Wildstyle

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OVERVIEWSecond Life Bikes is a biking community center in Asbury Park where people connect to each other, build skills, join group bike rides, learn bike safety, and create bike art and custom designs that can support new social enterprises. Their mission is to get more people (especially youth) on bikes, more often, while encouraging people to repurpose old bikes and bike parts, rather than discard them. People drop-off and do-nate their old bikes, and can come to shop for a repurposed bike.

SECOND LIFE BIKES Brand Identity

CHALLENGEFor Second Life Bikes, creating a brand that would look “cool” and youthful was impor-tant since getting more youth involoved was a big concern. By walking into the shop, Second Life Bikes needed to connect with the customer in a way that made them ap-preciate the store and community center and want to be involved.

SOLUTIONA grunge/urban look was applied to the brand image to mock the bikes going from used to new again. A trendy bike chain design symbolizing movement supported by contrasting colors relates to the youthful target audience.

41Second Life Bikes

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SECOND

LIF EBIKES

42Second Life Bikes

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43Second Life Bikes

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44Second Life Bikes

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OVERVIEWBeauty Cares is a company based out of New York created by Aryn Quinn to break the cycle of domestic violence for women and children.

Beauty Cares Advertising Campaign

CHALLENGECreate a three peice advertising campaign that reaches out to the victims in a way that shows they are broken in a realistic yet more accepting point of view while includ-ing statistics to back up the importance of seeking domestic violence care.

SOLUTIONAbstracting the brokenness victims of do-mestic abuse face allows the viewer to see themselves broken into peices instead of bruises and wounds which are sometimes harder to face. Including information on domestic violence related to the shards cre-ate a visual information graph to show how much violence is present.

45Beauty CaresChrissy Hubbard

46Beauty Cares

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48Beauty Cares

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50Beauty Cares

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DEVELOP Type Installation

OVERVIEWDevelop is a type installation created by a group of three typography students at Fla-gler College- Chrissy Hubbard, Erin Sykes and Kim Schlutches.

CHALLENGECreate a large scale design of a word that has meaning to typography and its location. Create a “pixel” design that will be repeated to create a whole word. Work as a team to design the lettering and “pixel” used to cre-ate the peice.

SOLUTIONIn typography the development of a type-face is very time consuming and mag-nificent. Develop was the chosen word to show people experiencing the installation the importance of typography and how it relates to the development of life as well. Using pencils in a natural environment near and under trees to create this impact shows the viewer that a pencil develops from a tree and art develops from a pencil.

51DevelopChrissy Hubbard

52Develop

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53DevelopChrissy Hubbard

54Develop

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OVERVIEWVIVID is a art & design magazine for High School aged students planning on enter-ing the world of Design as a carreer.

VIVID (View Inside Various Innovative Designers) MagazineCHALLENGECreate an appealing and luring design over teen magazine to compel students to start learning more about their future in an interesting way.

SOLUTIONProviding images being recently designed by current students and Graphic Designers in the industry gives the student a peak into what they could be. Bright colors and Graph-ic images back up the masthead and theme of the magazine “VIVID”.

55V.I.V.I.DChrissy Hubbard

56V.I.V.I.D

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58V.I.V.I.D

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PORTFOLIO COMMANDMENTS

In the 20-somethingyears that I've been reviewing portfolios (more than

530 of them at last count), I've come across 10 recur-

ring habits that really irk me. These peeves of mine

manifest themselves during the initial contact, or

during the portfolio review itself, or even in the

follow-up. I interviewed a few seasoned designers

and art directors around the country and found that

I'm not the only one.

by Rick Tharp


60V.I.V.I.D

Chrissy Hubbard

JASON LITTLEThe Physical Act of Creation


Your triggers t

o changing co

nsciousness t

o a

state of sl

eep are: showerin

g, puttin

g on your

pajamas, clim

bing into bed, turning off t

he

light, wrig

gling until you get co

mfortable...

It takes a

round the sa

me ten m

inutes to

change conscio

usness from yo

ur norm

al busy-

busy, slig

htly anxio

us, slightly

hyper everyd

ay

state of co

nscious, t

o a creative

state.

==== Takeaway: ch

anging states o

f con-

sciousness

takes ten m

inutes in Graphic

Design

When you know th

is, you’ll s

tick at ta

sks

which initia

lly seem dista

steful ju

st that lit

tle

bit longer. F

or example, w

hen I’m walking, I

know that a

t around th

e ten m

inute mark, I’l

l

start t

o enjoy the exercis

e. I’ll have ch

anged my

consciousness t

o an “exercise” sta

te.

“If you use th

e same tri

ggers until

they

become a habit, acce

ssing your c

reativity

will be lik

e throwing a sw

itch.”

What do yo

u hate to do? Or w

hat habit d

o

you want to break? If

you’re breaking a sm

ok-

ing habit, for e

xample, and you re

ally, really

want a cig

arette, fi

ght the cra

ving fo

r ten

minutes, and it

will dissi

pate.

[This a

rticle i

sn’t speci

fically a

bout Grap

hic

Design an

d Creativi

ty, but I

would like y

ou to

think of h

ow you ca

n be more

creati

ve in yo

ur

graphic d

esign. Tr

y to sto

p thinkin

g of how

other peo

ple desi

gn and pull f

rom your o

wn

creati

ve juice

s and re

ally be c

reative

in yo

ur

next grap

hic desi

gn project. R

ead th

is artic

le

and ta

ke what

you can get

from th

is crea

tivity

article

.]

“You can be as c

reative as y

ou want t

o be.

Creativity

is a st

ate of

consciousness.

”

If you kn

ew yo

u could be a

s crea

tive as

you

wished

, when

ever y

ou wish

ed, w

hat could yo

u

achiev

e?

Surprise

--- yo

u can be a

s crea

tive as

you w

ant

to be. Crea

tivity

is a sta

te of c

onsciousness

.

And here’s t

he best

part ---

you ca

n acces

s this

creati

ve sta

te an

ytime.

Try m

odeling th

ose whose

creati

vity yo

u ad-

mire. W

hether

you’re a

writer o

r not, y

ou can

learn fro

m super-

creati

ve Barb

ara Cart

land.

Barbara

Cartlan

d, the p

rolific roman

ce novel

ist,

completed

one roman

ce novel

a fortn

ight.

She w

rote tw

o complet

e roman

ce novel

s a

month. That’s

24 novels e

ach ye

ar. Sh

e wrote

24 roman

ces a

year fo

r man

y year

s, as w

ell

as writi

ng other books.

She w

as in a

perfect

partners

hip with

her cre

ative

self.

= Tips for U

ltra-Creativ

ity in

Graphic

Design

Based on Barb

ara Cart

land’s m

ethods, h

ere ar

e

five tip

s for u

ltra-cr

eativit

y. They

work.

== Tip One: Routin

e acts as a

trigger to

your creativ

e state in

Graphic Desig

n

Each af

ternoon, B

arbara

sat d

own on her sofa,

covered

herself

with

a rug, a

nd dictated

that

day’s w

ord count to

her sec

retary

. The s

ecreta

ry

sat on a

chair beh

ind Barbara

, out o

f her

line

of sight.

The k

ey here

is that

Barbara

trained

her cre

ativ-

ity to perf

orm on co

mmand.

Your crea

tive sta

te is a

state

of consci

ousness.

It’s a

flow state,

that

you can tri

gger at

will

once you unders

tand w

hat it f

eels li

ke.

The e

asiest

way

to trigger

it is v

ia a ro

utine.

If

you use the s

ame t

riggers

until they

become

a hab

it, acc

essing yo

ur crea

tivity

will be li

ke

throwing a sw

itch.

However, c

hanging co

nsciousness

takes

a litt

le

time.

When yo

u chan

ge consci

ousness fro

m

wakefulness

to sle

ep fo

r exam

ple, as

you do

each night, i

t takes

you ar

ound ten m

inutes to

go from w

akefulness

to sle

ep.

If you’re cre

ating, stick

with your cr

eative task

for ten minutes. Y

ou’ll “get in

the mood” so

to

speak, at around ten or eleven minutes.

== Tip Two: You ca

n’t get th

ere from here

in Graphic Desig

n

Barbara never set lim

its on her cr

eativity.

She

had her routine, and sh

e knew that acce

ssing

her creativi

ty was a

s simple as tu

rning on a tap.

You don’t know what yo

u’ll produce in a

creative

state until y

ou produce it. So yo

u get

into the cre

ative sta

te by usin

g your tr

iggers,

and you sta

rt to work ---

write, paint, d

esign

--- and yo

ur creativi

ty surprise

s you.

But you need to

know that yo

ur creative

inspirations aren’t a

ccessib

le to yo

u in another

state. You need to

get into th

e creative

state

first.

The feelings of: “

I’m not cr

eative”, “I don’t

feel in a cre

ative mood”, “I’m

too tir

ed/ sick/

stresse

d to work” belong to

your n

ormal st

ate

of conscio

usness. Ignore th

ese thoughts,

and

the feelings of d

iscomfort w

hich acco

mpany

them. Then get into yo

ur creative

state via

your

triggers,

and what you produce will a

maze

you.

“Thoughts are lik

e waves on th

e ocean.”

== Tip Three: Command your subconscio

us

mind (intend) in

Graphic Desig

n

Whenever she finished a novel, B

arbara said

that that night sh

e would tell her su

bconscious

mind: “Tomorrow we begin a new book. G

et

it ready.”

The next day, s

he’d sit on the so

fa, cover her-

self with her ru

g, and begin to dictate her new

book. Yep, as easily as th

at.

Your subconscio

us responds to

words spoken

aloud. So if you want to

write an artic

le, tell

yourself o

ut loud (in

private might be best)

“At

eight tonight I a

m writing a new artic

le. Get

Therefore, choose cre

ative work that yo

u enjoy.

Good luck with these techniques. The more of

them you ca

n apply each day, t

he more you’ll

train yourse

lf to be cre

ative on co

mmand.

62V.I.V.I.D

Chrissy Hubbard

OVERVIEWFlabby Labby is an organic gourmet dog cookie store located in Colorado.

Flabby Labby Brand Identity

CHALLENGEDesign a handmade illustrated logo for the company that shows the stores goofy but artful sense of style.

SOLUTIONA motif brings a luxuorious and elegant look to the store yet the fact that the motif is made up of items related to a dog brings in the witty and goofiness that Flabby Labby is all about. Using pen and watercolor also add to the elegant yet fun style. The thin and clearness of the pen hold the elegant features while the use of watercolor brings life and fun to the logo.

63Flabby LabbyChrissy Hubbard

64Flabby Labby

Chrissy Hubbard

65Flabby LabbyChrissy Hubbard

66Flabby Labby

Chrissy Hubbard

OVERVIEWSquidSoap is a fun soap dispenser de-signed for teaching young children healthy hand washing habits. SquidSoap works by applying a small ink mark on a per-son’s hand when they press the pump to dispense the soap. The ink is designed to wash off after the hands are washed for about 15-20 seconds, which is the time recommended by most doctors. Squid-Soap is lots of fun for kids, since they love to get marked. It makes handwashing more like a game.

SQUID SOAP Package Design

CHALLENGESquid Soap wanted to present the soap as a fun item to appeal more to children as a toy. The packaging needed to be visually appeal-ing and stand out on the shelve as more of a package of fun.

SOLUTIONBy putting the soap in a box and creating a viewing window children are able to see their fun soap as a bundle of items rather than a solitary product. Including a hand-made Squid toy each new release encour-ages the consumer to keep purchasing the soap. A visually appealing design was cre-ated by the use of curvy, squiggly and curly typographic choices contrasted by white space and a dark red label in the shape of the brands squid logo.

67Squid SoapChrissy Hubbard

68Squid Soap

Chrissy Hubbard

69Squid SoapChrissy Hubbard

70Squid Soap

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Blairing Stylesuiterepose.combeddingselections.com

The Swapiphone iphone5casespot.com

Fut Glovead 1 Tim De Backerad 1 dgilderad 2 jk.jkitan

Walt Hubbardbase drum kerkythea.netdrum sticks music123.com

Wildstyle Typacefaceflowers.vgajengtattoos.blogspot.complantcare.commontananaturalist.blogspot.com

Second Life Bikesphotoshop button maker tutorial

Beauty Caresad 1 fabiocapocciaad 2 upthebannercrosswalk lostvirtualtour.com

V.I.V.I.Donlycreative.comAIGA.com

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lotus effect

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