LOOKIHG FOR i M TO IMPROVE YOUR PIODUCT?

ρ1'ΠΤΠΐ]ΤΤ|Π|||

Only U.S. Borax offers you such a wide range of industrial borates to choose from for making products better, more profitable. Borates are on the job everywhere doing an incredible number of good things for modern industry, modern living. For example:

1. Home appliances are made scratchproof, stainproof, scorchproof and fadeproof for life because borates help give them a porcelain enamel finish that stays on. Only U.S. Borax offers the porcelain enamel industry so many borates in so many different forms.

2. A borate glaze keeps ceramics unmarred by use, unmarked by time. Borates aid resistance to thermal and mechanical shock, besides enhancing beauty and brilliance.

3. Liquid starch is thicker, gives finished laundry more body and higher gloss when made with readily soluble borax 5 mol F...avail­able only from the wide range of boron products at U.S. Borax.

4. Men who design and build exciting new boats rely on the strength and durability of fiber glass, made with essential borates. Fiber glass con­struction rides smoother.. stays care-free longer.

5. From fine glassware to glass bricks to laboratory beakers, glass makers can choose the borates that best fit their needs. Borates help give glass the tensile strength of steel, the sparkle and lustre of precious stones.

When it comes to choosing a borate to improve your product and increase your profit, don't be limited. Go where you get choosing range. U.S. Borax gives you the world's widest range of borates to choose from, the finest services, technical facil­ities, and special know-how in the field. Call or write: U.S. Borax, 50 Rockefeller Plaza, New York, N.Y. 10020; 3075 Wilshire Boulevard, Los Angeles, Calif. 90005.

GO WHERE YOU GET CHOOSING RANGE USBORAX