improve quality score the strange way
TRANSCRIPT
WINNING THE STRANGE WAYKICKING #$@ AT QS
@JeffAllenUT
1 2 3 4 5 6 7 8 9 100.0%
0.5%
1.0%
1.5%
2.0%
2.5%
3.0%
3.5%
4.0%
CTR by QS
1 2 3 4 5 6 7 8 9 10$0.00
$5.00
$10.00
$15.00
$20.00
$25.00
$30.00
$35.00
$40.00
$45.00
$50.00
CPC by QS
1 2 3 4 5 6 7 8 9 10 $-
$50.00
$100.00
$150.00
$200.00
$250.00
CPA by QS
3/18/1
3
3/19/1
3
3/20/1
3
3/21/1
3
3/22/1
3
3/23/1
3
3/24/1
3
3/25/1
3
3/26/1
3
3/27/1
3
3/28/1
3
3/29/1
3
3/30/1
3
3/31/1
30
5
10
15
20
25
30
35
4.3
4.4
4.5
4.6
4.7
4.8
4.9
5
5.1
5.2
5.3
CPAQuality Score
OUT OF 14 DAYS…
5 DAYS ARE OVER CPA GOAL4/5 OF THOSE ARE… ABOVE AVERAGE QS DAYS
DETERMINE IMPORTANCE OF QS BY ACCOUNT
EXLCUDE BRANDEXCLUDE COMPETITORSTRACK CHANGE BY KEYWORD BY DAY
Good Creative Stuff Happening
Good, Boring Stuff Happening
Best Practices
Line
Newbies Start Here
PPC Old Dogs are here
BLOW UP EXISTING CAMPAIGNS TO
INCREASE QS
STARTING QUALITY SCORE
BLOW IT UP! TOP 25 KEYWORDS BY QTY OF IMPRESSIONS MOVE INTO A NEW CAMPAIGN WITH 1 KEYWORD PER AD GROUP.
PPC ASSIST:
=PERCENTRANK(ARRAY,X)
=QUARTILE(ARRAY,QUART)
7-DAYS LATER
~90-DAYS LATER
6 MONTHS LATER
IGNORE RELEVANCE
FOR BETTER QS
Renters Insurance $1/DayDon’t Let Bad Luck Ruin Your Stuff!Low Deductible & Plans Under $1/Daywww.notgonnatellyou.com
Keyword List:
Cheap Rental InsuranceRental Insurance CheapCheap Insurance for RentalRental Insurance for Cheap
ALL HAVE A QUALITY SCORE OF
10
Renters Insurance $1/DayRenters Insurance Quote in 3 Mins.Insurance for Less than $1 a Day.www.notgonnatellyou.com
Keyword List:
Renters Insurance QuoteRenters InsuranceRenter Insurance
HAVE A QUALITY SCORES OF
4, 5 & 6
www.Creativereview.co.uk
GOOD AD SOLD CONSEQUENCE
“Don’t Let Bad Luck Ruin Your Stuff!”VS.
“Renters Insurance Quote in 3 Mins.”
GOOD AD SOLD STUFF PEOPLE WANT
“Low Deductible & Plans Under $1/Day”
VS.“Insurance for Less than $1 a Day.”
HIRE THE RIGHT MIX.GO ACCOUNT BY ACCOUNT.TOP 25 KEYWORDS IN THEIR OWN AD GROUPS.WRITE GOOD ADS.
KICK QS #$@ RESPONSIBLY.Jeff AllenHanapin Marketing@JeffAllenUT