Look into the future

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Post on 31-Jul-2015

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<p> 1. 1 a Look into the Future Changing jewelry retailing by incorporating state-of-the art technology, captivating new customers, creating a destination that generates excitement, and a customer experience with differentiated edge from competition. 2. 2 the Landscape Economic Downturn shoppers seek value, now more than ever Shopping = Entertainment even in a recession, shoppers seek pampering, a place thats inspirational, elegant, exotic Weak jewelry shopping experience findings Women &amp; New Millennial consumers (SOURCE: JW Thompson presentation to WJAs Women in the Know Conference, March 2009.) 3. JWT Research Findings Compared to wide range of other retailers, jewelry shopping rated middle-of-the-road Increasingly high consumer expectations High turn-off rate. 30% who visited stores said would never go back. Feel most jewelers are unaware of shopping experience quality &amp; dont really care. 3 (SOURCE: JW Thompson presentation to WJAs Women in the Know Conference, March 2009.) 4. Jewelry Stores Can be Boring Very few find jewelry shopping: Fun (7%) Innovative (4%) Welcoming (1%) 4 (SOURCE: JW Thompson presentation to WJAs Women in the Know Conference, March 2009). 5. Same Ol Same Ol - All Look the Same Customers cant tell one store from next, especially in mall. Sea of sameness depresses interest in jewelry &amp; weakens consumer loyalty. 5 (SOURCE: JW Thompson presentation to WJAs Women in the Know Conference, March 2009.) 6. No Jazz - Dcor Not Priority Jan09 National Jeweler study showed only 22% used professional to design store. 64% only change interior @ 5-10 years. 93% spend</p>