1. LONG-TERM ECONOMICGROWTH ANDSUSTAINABILITY BYINVESTING IN THE ARTSBy Chelsea CasanaveChristopher Newport University

2. Long-Term Economic Growth andSustainability by Investing in the Arts A look at the arts industry in America What is sustainability? The arts in relation to sustainability. A study of the economic impact of the arts Implications Activity Discussion 3. The Arts and Economic Prosperity 4. How Will We Define the Arts?The Arts is a phrase that includes a variety of activities: Theater Music Dance Arts/Crafts Museums Film Design 5. Understanding For-Profit vs. Nonprofit Artsin the U.S.For-Profit Non-ProfitCommercial industries Registered 501(c)3 organizationsPurpose: Profit Purpose: EducationSurvives on sales Survives on sales as well as donors,members, government/private funding,endowments, and partnerships.Products: Shows, merchandise, in somecases, foodProducts: Shows, merchandise, in somecases, food, community programs,educational programs, culturalpreservation. 6. What is Sustainability? Sustainability is an organizations chances of existing in the futureSustainable development is development that meets the needs ofthe present without compromising the ability of future generationsto meet their own needs.G. WhiteEconomic sustainability refers to an organizations income aswell as its impacts on the economy as a whole.Social sustainability refers to an organizations ability to managestakeholders in an ethical and sustainable way.Environmental sustainability refers to an organizations useof and impact on the environment. 7. Benefits of the Arts by Sustainability CategorySocial Economic Improve academic performance Spark creativity and innovation, ajob skill requested by 72% ofbusiness leaders Social impact: Higher civicengagement, more socialcohesion, higher child welfare, andlower poverty rates Improved healthcare (healing andsocial benefits) Strengthen the economy Good for local merchants andbusinesses Drive tourism Are an export industry (In 2011,arts exports totaled 72 billion vs.arts imports, 25 billion) Employ 3.1million people in theUnited States (2014) 8. Americans for the Arts StudyArts and Economic Prosperity IVThe most comprehensive U.S. nonprofit arts impact study to date 182 regions All 50 states Population 1,600 to 4 million Rural to urban 9. Americans for the Arts Study 10. Americans for the Arts Study In 2010, nonprofit arts and culture organizations contributed 6.1billion dollars to the U.S. economy. The average audience member spends $24.60 per event, notcounting the cost of admission. 11. Americans forthe Arts StudyNon-local attendeesspend twice as much. 12. So What? The benefits reaped from the arts are long-term in nature. The presence of the arts in a community will increase economicsustainability both directly and indirectly. For example, people raised in an arts community, as we have seen in social andeconomic sustainability comparisons, will do better in life. They will get betterscores and better jobs. By living and spending in that community, they increaseits wealth.This method of examining the interconnectedness of all systems iscalled Systems Thinking. 13. Systems ThinkingSustainability development is multi-faceted, and, as a result, it requires asystematic approach.G. White 14. Activity Every group of two people will represent either a for-profit or anon-profit arts organization Within your group, write down three systems that the arts are apart of and how the arts contribute to the systems. What variables will impact the arts in this system? What variables will the arts impact in this system? EXAMPLENonprofit ArtsSystem: Restaurant IndustryVariables: Having a community theater near a restaurant increases businessfor both. People often go to community organizations for classes, so theymight spend money at a restaurant. 15. Asking Questions How do people regard the arts? Would this data change theirperspective? What makes the arts unique as an industry? How do the arts function from a business standpoint? The arts are often considered stuck in the past or for culturalappreciation only. While the benefits of practicing the arts areclear, how can we continue to develop the arts industry so that itgrows and changes with the times? For example, the Punchdrunk theater company offers its participants anexperience they cannot get anywhere else: Interactive theater where you wanderaround the set and experience the action as you wish. How can we make use of the positive social change the artscreates? For example, the NEA partnered with the departments of Justice and JuvenileDelinquency to create Arts Conflict resolution Education 16. Asking Questions How can universities such as CNU be at the forefront of change inArts Education and growth? 17. ReferencesAmericans for the Arts. (January 14th, 2014). Arts & Economic Prosperity IV: AnIntroduction [flv]. Retrieved fromhttp://www.youtube.com/watch?v=pIA0RVYn24c#t=181Arts & Economic Impact IV Brochure. (2014). [PDF] pp. 1-2. Available through:https://www.google.com/search?q=american+for+the+arts&oq=american+for+the+arts&aqs=chrome..69i57j69i60l3j0l2.4136j0j9&sourceid=chrome&es_sm=93&ie=UTF-8 [Accessed: 7 Apr 2014].Christopher Newport University. (n.d.) Ferguson Center Exterior [jpg]. RetrievedApril 7th, 2014, from http://fergusoncenter.org/about/.Dr. Thomas Riley Kennedy OConnor. (n.d.) Systems Thinking Chart [jpg]. RetrievedApril 7th, 2014, from http://drtomoconnor.com/4000/4000lect01.htm.Ten Reasons to Support the Arts. (2013). [PDF]http://www.americansforthearts.org/sites/default/files/pdf/information_services/research/services/economic_impact/aepiv/AEP4_NationalHighlightsBrochure.pdf[Accessed: 7 Apr 2014].The Art in Peacemaking. (2002). [PDF]http://arts.gov/sites/default/files/ArtinPeacemaking.pdf [Accessed: 7 Apr 2014].White, G. B. (2009). Sustainability Reporting Managing for Wealth and CorporateHealth. New York, N.Y.] (222 East 46th Street, New York, NY 10017): Business ExpertPress.