arts and culture in the metropolis: strategies for sustainability

arts & culture in the metropolisstrategies for sustainability

Kevin F. McCarthyElizabeth Heneghan Ondaatje

Why did we do it?

purpose of the report

What is it?

To develop an effective approach to sustaining Philadelphia’s cultural sector.

Examines how cultural sectors are organized and supported in 11 major U.S. metropolitan areas.Baltimore, Boston, Charlotte, Chicago, Cleveland, Denver, Detroit, Minneapolis-St. Paul, Philadelphia, Phoenix, and Pittsburgh

Led by Kevin McCarthy, one of the country’s preeminent experts on audience development and cultural sustainability.

Provides an evaluative framework for assessing the organizational infrastructure of support, the types of services provided and the level of service to the arts sector.

Provides six recommendations for Philadelphia.

cultural alliance action steps

Government and Civic Leaders Establish a cabinet-level cultural

affairs position in Philadelphia’s government structure.

Establish a sustainable, substantial source of funding for cultural organizations.

Understand the role that arts and culture play in addressing the city’s broader issues, and capitalize on that accordingly.

The Cultural Sector Continue collaborations that maximize

the value of public investment in cultural work.

Set goals for the sector with specific benchmarks to measure success.

Continue gathering evidence of arts and culture’s impact on broader issues facing the city and region.

recommendations for philadelphia

1. Use the evaluative framework as a strategic planning tool.

2. Develop a clear vision of where the arts sector is headed and recruit an arts champion.

3. Create a strong central office of cultural affairs.

4. Leverage more resources through collaboration of arts organizations.

5. Persuade civic leaders that supporting the arts advances the region’s broader goals.

6. Support policies that stimulate demand to build future arts audiences.

Basic Moderate Full

Grants < $500,000

$500,000 - $4 million

> $4 million

Technical Assistance

Convening Information

Workshops/seminar

Access to experts

Strategic planning for sector

Presentation

Public Art (statues/murals) Presentations, performances, festivals

Own/operate

Promotion & Advocacy

Information on schedules, events, organizations

Fun guide, discounts

Special interest marketing, Interactive Web sites

Advocacy/policy

Package promotions

Economic Development

Permits Information on area to outsiders

Active promotion of film and tourism

Neighborhood development and cultural districts

Art as a civic asset

evaluative framework

Copyright RAND Corporation. Used with permission.

comparison of service levels by function

Basic Moderate Full

Grants

BaltimoreBostonDetroit

ChicagoClevelandTwin CitiesPhiladelphiaPhoenix

CharlotteDenverPittsburgh


BaltimoreDetroitTwin Cities

BostonClevelandDenverPhiladelphiaPhoenixPittsburgh

CharlotteChicago

Presentation

ClevelandDetroitPittsburgh

BaltimoreCharlotteTwin CitiesPhiladelphiaPhoenix

BostonChicagoDenver

Promotion

DetroitTwin CitiesPittsburgh

BaltimoreBostonClevelandCharlottePhoenix

ChicagoDenverPhiladelphia


ClevelandDetroitPhiladelphia

BostonBaltimorePhoenixPittsburgh

ChicagoCharlotteDenverTwin Cities

Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver









evaluative framework1. Emergent (Charlotte, Phoenix) 3 types of cities


Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver

Promotion








Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver









evaluative framework1. Emergent (Charlotte, Phoenix)

2. Manufacturing (Baltimore, Cleveland, Detroit, Pittsburgh)

3 types of cities


Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver

Promotion








Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver









evaluative framework1. Emergent (Charlotte, Phoenix)

2. Manufacturing (Baltimore, Cleveland, Detroit, Pittsburgh)

3. Regional (Boston, Chicago, Denver, Minneapolis-St. Paul)

3 types of cities


Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver

Promotion








Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver

Promotion








Basic Moderate Full

Grants







CharlotteChicago

Presentation



BostonChicagoDenver









Philadelphia – A Hybrid Definition

evaluative framework


Strengths Size & diversity of arts sector Collegiality of cultural community Strong admissions receipts Service sector Diversified foundation sector

with strategic leaders

Weaknesses Uneven distribution of resources Growth outstripping resources Historical sector facing major crisis

− Severe funding problems− Deteriorating facilities− Lack of public appeal

Modest level of government and corporate funding

Lack of Office of Cultural Affairs

philadelphiacultural sector and systems of support

philadelphia region

Strengths Attractive quality of life for artists Extensive higher education sector

with strong arts component Overall “Philly Pride” for arts sector Thriving arts scene making it an

attractive destination

Weaknesses Public school system lacks arts

education in primary education Low rate of college-educated adults Population loss in city center

from 1990-2000

The most notable weakness of the region’s service function isthe lack of alignment between the region’s arts sector and

the region’s economic development.

cultural sector and systems of support

recommendations for philadelphia

1. Use the evaluative framework as a strategic planning tool.

2. Develop a clear vision of where the arts sector is headed and recruit an arts champion.

3. Create a strong central office of cultural affairs.

4. Leverage more resources through collaboration of arts organizations.

5. Persuade civic leaders that supporting the arts advances the region’s broader goals.

6. Support policies that stimulate demand to build future arts audiences.

cultural alliance action steps

Government and Civic Leaders Establish a cabinet-level cultural

affairs position in Philadelphia’s government structure.

Establish a sustainable, substantial source of funding for cultural organizations.

Understand the role that arts and culture play in addressing the city’s broader issues, and capitalize on that accordingly.

The Cultural Sector Continue collaborations that maximize

the value of public investment in cultural work.

Set goals for the sector with specific benchmarks to measure success.

Continue gathering evidence of arts and culture’s impact on broader issues facing the city and region.

acknowledgements

The Greater Philadelphia Cultural Alliance would like to thank and acknowledge the following people and organizations for their work on this report and the cultural policy activities of the Cultural Alliance.

Kevin F. McCarthy Elizabeth H. Ondaatje

Olive Mosier

We would also like to thank the arts and civic leaders in the eleven metropolitan regions studied in this report for their invaluable assistance: Baltimore, Boston, Charlotte, Chicago, Cleveland, Denver, Detroit, Minneapolis, Philadelphia, Phoenix, and Pittsburgh.

arts and culture in the metropolis: strategies for sustainability

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