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GOOD PRACTICES FOR SEO

Choose A Good Handle: Should be your exactly brand name, or very closely related to your brands name. Easy to find, and easy to guess.

Select Account Name Wisely: Your account name appears next to your profile, and doesn’t have to match your handle. Use the variation of your brand name with the most web searches.

Make Your Bio Count: You get 160 characters to describe yourself. Use relevant keywords and let fans know what to expect from your account.

Link To Your Site From Twitter & Vice Versa: Doing both will help your Twitter account appear in more searches for your brand.

The First 42: The “lead-in” of each tweet appears to be important for SEO as it will determine what appears in the tweet’s title tag when it shows up as a search result on Google.

FOLLOWING

Find the right users:• Who are your customers? What are their

interests?• If they are tech-geeks, follow the most

influential tech geeks.• Research your audience, then follow a

targeted group of individuals

Stay away from these users:• Not active in the last month• Spam accounts only posting about

themselves, or auto-posting content• Uneven follow-to-follower ratio

• Users are individually tagged by categories• Search/browse Twitter lists and follow

users• Offers other similar categories and lists

• Users self tag themselves with interests• Automatically ranked by influence/

followers• Good for location based searches

MONITORING

At-large Conversation Search:• Set up Twitter keyword searches for your

brand, industry and your competitors• Respond to complaints, questions, and

positive posts about your brand• Respond to opportunities

Hashtags:• Hashtags are used to group tweets that

discuss the same topic• When including a hashtag in a post, your

tweet will appear in a timeline of all tweets with that hashtag

• Trendistic tracks and archives popular Twitter hashtags

Trending Topics:• The most used keywords on Twitter at

any given time• Join these conversations to gain

visibility, but be careful to stay relevant to to discussion at hand

Free Monitoring Tools

RESPONSE

Direct Response:• Time sensitive - requires a quick

response time from your team• Reply to @mentions and DMs directly

Public Response:• Publicly thank those who re-tweet your

updates• Re-tweet creative or interesting

comments from your brand’s advocates

Active Response:• Respond to questions and comments

about your brand and your competitors.• Many users will post complaints without

directly mentioning your Twitter account

At-Large Conversations Active Response

CONTESTS

Retweet contest:• Instruct fans to re-post a message in order to gain

entry into your contest• Track the number of entries with a hashtag or an

URL• Select a few random winners

Hashtag contest:• Instruct fans to post a Tweet and include a specific

hashtag to gain entry• Use Twitter search to track all tweets using that

hashtag• Select random winners

Simple Trivia Contest:• Instruct fans to re-post a message in order to gain

entry into your contest• Track the number of entries with a hashtag or URL• Select a few random winners

BrandX: Repost this to win tickets to tonight’s

game: "RT: I love @brandX check out their products here http://bit.ly/game"

BrandX: Tell us about your favorite movie and use

this hashtag #moviecontest if you want a chance to win free movies for a year.

BrandX: Friday Trivia! In what year was Brand X

founded? 10th, 20th, and 30th correct answers win a free trip to Canada.

ReTweet Contest

Hashtag Contest

Trivia Contest

PROMOTE

Promote Your Account EverywhereDigital• Web• Email signatures• Blogs• Email newsletters• Facebook/Linkedin

In-Person• Packaging• Events• Point-of-purchase• Advertising

Facebook Landing PageRoom 214 Email Signatures Room 214 Blog Team Twitter Feed

Pepsi Raw Packaging In-store Window Cling QR Based Event Flyers

ADVERTISE

Promoted Tweets: • Amplify your tweets to appear on relevant

searches• Cost-Per-Engagement - only pay when a user

replies, retweets, clicks or favorites your tweet

Promoted Trends: • Feature a trend related to your business at the

top of the Top Trends • Massive Exposure / High Cost (reports of $80k -

$100k for 24 hrs)

Promoted Accounts: • Part of Twitter’s account recommendation• Twitter looks at your account and followers to

ID similar accounts and followers• More personal and accurate• Cost per Engagement

QUESTIONS?

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