How Well-Known Logos Stack Up: Interpreted By a Child

At Tailor Brands, we know that a logo needs to be simple, memorable, timeless, versatile, and appropriate for the brand in order to be successful. One test of this is determining if a child

can remember your logo (if you’re wondering if a child is good at remembering a brand, drive past a McDonald’s or Disney with a kid in the car). We asked a couple kids we know to look at some popular logos for a few moments and draw them for us. This is

what we got.

TOP 5

Some companies can keep it simple, memorable, and more in the eyes of a child, but other brands require additional

knowledge of services, a more distinguished eye, and a deeper understanding of the business for their visual success. That

being said, it’s not that these logos are bad! Just that they don’t immediately strike as simple and memorable, two key elements

of a logo design that works.