In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com

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LocalSocial In-store engagement platform for Retailers, Merchants and Venue owners

we’re about proximity

Proximity middleware track record at scale (300M phones)Deep proximity expertise

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Impronto

‣ Java/Bluetooth Middleware based on JSR82 standard

‣ Sold to handset manufacturers

‣ LG, Samsung, Motorola, SonyEricsson

‣ 300M+ units shipped

LocalSocial

‣ Proximity Platform

‣ Simplify creation of proximity-enabled apps and services

‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth

‣ SDK, API, Cloud

‣ Build out for retail

‣ Offers

‣ Locations

‣ ShopZones

‣ Points

‣ Beacons

‣ Analytics

‣ Push / Pull APIs

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LocalSocial Overview

In-Store Engagement LocalSocial provides a white-label solution to help retailers drive in-store engagement

Your Brand Here

Greet on Arrival Know that your customer has arrived. Start the conversation at the start of their journey.

Unlock Rewards Trigger rewards “just for being there” (like ShopKick), or for visiting certain zones in-store.

Contextual Offers Deliver custom offers in real time as the customer moves around the store

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Analytics Track your real-world locations like your online properties

Connect with customers on mobile while in-storeIn-Store Engagement

Engage Delight

‣ Greet on arrival

‣ Walk-in points and offers

‣ Start the conversation

Reward

‣ Offers based on where you are in store

‣ “Hands-free” promotions

‣ Zone based rewards

‣ Integrate identity (Store card, social)

‣ RAOK

‣ Real time signals

Visits

In-store

Customer

Better data on customer, actions, A/B tests = insightData, Analytics, Insight

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Insight

Who is the customer? Male, female, social?

How often do they come to store? When, what days and times?

Which offers work best? A/B test offers by day, store, customer profile.

Combine it all to get better insight to enhance basket size and margin by putting relevant offers in your customer’s hands at just the right time.

Who visits, and when? How often? Which offers work best, and where? A/B...

Data + Insight

LocalSocial Platform in more detail

Soup to Nuts: Apps, Libraries, API, Cloud CMS, BeaconsProduct Overview

‣ Cloud CMS • Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In-

Store Offers, manage beacons, track analytics

‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template

Apps - everything you need to roll your own solution

‣ Apps • iOS and Android Apps - available to be white labelled (download from

Play or iTunes to try them out)

‣ Beacons • We provide our own retail-class, production ready beacons • Also support 8+ 3rd party Beacon Manufacturers

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Cloud based Dashboard and CMS

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Analytics

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Use LocalSocial Library in your app

Configure Locations, Offers, Loyalty and

more online

Install Beacons

Deploy, promote, measure

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Push / Pull

Development Platform

AppsiOS and Android, white label ready

The hardware that makes the magic happen :-) Beacons

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iBeacons

Beacons

Apple call their BLE Beacons iBeacons. Many have started to refer to all BLE Beacons as iBeacons. We just say Beacons.

Small, battery-powered, low cost. Bluetooth Low Energy (BLE) Beacons can power a wide range of proximity scenarios.

LocalSocial and 3rd Party BeaconsWe supply own-brand production-ready beacons for Retail Deployment. Platform also works with Beacons from several manufacturers. This gives you flexibility.

Your App, our Platform. In-store engagement

Engage Start the conversation as they arrive - on their phones, in your app Reward

Trigger rewards and loyalty points for

different application actions. Offer points just

for being in-store, or trigger rewards only in

certain areas of your store, or at certain

times.Delight Give your customers a reason to smile and remember you. Use RAOK (random act of kindness) and gamification to provide memorable experiences.

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Know that I’m here

Connect online to offline (in-store)

identity

Remember what I like

Greet me & say hello in-app

Loyalty Points “just for walking in”

Offers that only unlock in-store

Random Acts of Kindness

Experiences not Coupons

Offer tab shows list of offers in proximity order. These also re-colour based on proximity.

Offer ordering and colours

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Offers SoundsAs offers re-order, the app also makes a sound. You can switch this off in the App Settings.

Same colour scheme applies for offers, ShopZones and Locations.

Red == Beside (0 - 2ft) Orange == Very Near (2ft - 8ft)Yellow == Near (8ft - 15ft)Green == Unknown / far (15ft ++)

Beacons drive signals, interaction enables customer insightLocalSocial Platform

Insight

Interactions Social Dwell Offers & BrandsVisits

TriggersUnlock Offer

Award points Redeem Message ShareRAOK

Signals

Near BeaconNFC Tap QR Scan Near store Custom

Beacons

QRNFC Low Energy Bluetooth WiFi Bluetooth

Simple to add in-store engagement to your own appKey Features

LocalSocial is designed to work with your existing application. We

provide an SDK and API for you to use.

Your brand

LocalSocial API enables you to

access and manage analytics, offer and redemption activity, and all engagement and user interaction

data.

Platform

The platform provides a range of

relevant signals - you decide which ones to use: near-store, in-store, taps, scans

and more.

Rich Signals

We provide a set of triggers for you to re-

use: award points, unlock offers, display, welcome messages, post social updates

and more. Ready-to-run and configurable.

Triggers

LocalSocial collects activity data (signals, triggers, more) and

turns it in to actionable analytics

and insight for you to use on the web or via

our API.

Analytics

LocalSocial helps you engage, reward and delight customers during their in-store journey

Benefits

InsightLocalSocial helps you learn more about your in-store visits. Who visits, how often, what in-store offers work and don’t work, and more.

EngageGive your customers a reason to connect with you when in-store, tune offers to drive better basket size, and enhance margin

SpeedIt’s easy to add in-store engagement to your mobile apps, without having to do all the heavy lifting yourself. App templates save you time in creating your own mobile experiences.

FlexibleStart as small as you like, using basic features, and scale to the more advanced behaviours as you build data and confidence.

In Store Engagement Platformtwitter: @localsocial blog: blog.mylocalsocial.com

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