localsocial bluetooth webinar
DESCRIPTION
LocalSocial gave a webinar talk for the Bluetooth Developer SIG covering proximity, Beacons, iBeacons, Applications, Issues and Resources.TRANSCRIPT
Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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Proximity, Beacons and iBeacon The Near and The Now
Proximity Platforms Why use a platform? What’s in a proximity platform?
Issues / Faves Some issues, then some favourite use cases
Resources Developer, Company and Conference resources
Who are we? LocalSocial Background 1
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we’re about proximity
Proximity middleware track record at scale (300M phones)Deep proximity expertise
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Impronto
‣ Java/Bluetooth Middleware based on JSR82 standard
‣ Simplify J/B Apps (midlets)
‣ Sold to handset manufacturers
‣ LG, Samsung, Motorola, SonyEricsson
‣ 300M+ shipped
LocalSocial
‣ Proximity Platform
‣ Simplify creation of proximity-enabled apps and services
‣ WiFI, Bluetooth, NFC, Low Energy Bluetooth, iBeacon
‣ SDK, API, Cloud
‣ Build out for retail and other verticals
‣ Offers
‣ Locations
‣ ShopZones
‣ Points
‣ Beacons
‣ Analytics
‣ Apps
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Proximity, Beacons and iBeacon The Near and The Now
Proximity Platforms Why use a platform? What’s in a proximity platform?
Issues / Faves Some issues, then some favourite use cases
Resources Developer, Company and Conference resources
Who are we? LocalSocial Background 1
2
3
4
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The Near and the Now
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
Technology
Proximity
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
SignalsTechnology
User in-store
User shares
Proximity
User dwells
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
CollectShare
Reward
RAOK*
Signals TriggersTechnology
User dwellsRAOK = Random Act of Kindness
User in-store
User shares
Proximity
Connect
The Near and the Now
WiFi
Bluetooth
NFC Tag
QR Codes
Bluetooth Smart
Others
User is Nearby
User Taps
User Scans
Unlock
CollectShare
Reward
RAOK*
Signals TriggersTechnology
Analytics
Insight
Top Customers
User dwells
Best offersMost sharesBusy hoursFootfall
RAOK = Random Act of Kindness
User in-store
User shares
Proximity
Connect
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Bluetooth Smart / Beacons / iBeacon
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!
Example: Real Estate !
LocalSocial / SavillsOnShow https://www.youtube.com/watch?v=nEMapq1MbV0
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1BN !Beacons deployed worldwide by 2018. Currently, < 1M, excluding Apple iOS devices.
We are here
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Proximity, Beacons and iBeacon The Near and The Now
Proximity Platforms Why use a platform? What’s in a proximity platform?
Issues / Faves Some issues, then some favourite use cases
Resources Developer, Company and Conference resources
Who are we? LocalSocial Background 1
2
3
4
5
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LocalSocial In-store engagement platform for Retailers, Merchants and Venue owners
Soup to Nuts: Apps, Libraries, API, Cloud CMS, BeaconsProduct Overview
‣ Cloud CMS • Set up Locations / Shops, Welcome Messages, Loyalty Schemes, In-
Store Offers, manage beacons, track analytics
‣ Dev Platform • Mobile Libraries (iOS and Android), APIs, Documentation, Template
Apps - everything you need to roll your own solution
‣ Apps • iOS and Android Apps - available to be white labelled (download from
Play or iTunes to try them out)
‣ Beacons • We provide our own retail-class, production ready beacons • Also support 8+ 3rd party Beacon Manufacturers
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Cloud based Dashboard and CMS
AppsiOS and Android, white label ready
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Use LocalSocial Library in your app
Configure Locations, Offers, Loyalty and
more online
Install Beacons
Deploy, promote, measure
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Push / Pull
Development Platform
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Analytics
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Proximity, Beacons and iBeacon The Near and The Now
Proximity Platforms Why use a platform? What’s in a proximity platform?
Issues / Faves Some issues, then some favourite use cases
Resources Developer, Company and Conference resources
Who are we? LocalSocial Background 1
2
3
4
5
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In no order…Issues
Android Consistency
Over Hype Bring on the trough!
Bad Behaviour Just because you can - doesn’t mean you should!
Backlash Privacy, Nordstrom, NSA, “black” phones…
Scaling Power, management, control, refresh, firmware,…
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!
Typical deployment
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(there is no) Typical deployment
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(there is no) Typical deployment
(yet)
Propose a phased rollout : phase 1Overview
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Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial, user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, visibility, ShopZones
‣ Development for missing features; internal test
‣ Review & green light
‣ Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change offers and rewards
‣ Acquire feedback
‣ Check progress, review goals for following site rollouts
‣ Deploy beacons to stores and test
‣ Merchandising and visible calls to action
‣ Invite users
‣ User feedback and surveys
‣ Analytics review, offer performance, points behaviour
‣ Review overall performance
‣ Positives and negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week
Propose a phased rollout : phase 1Overview
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Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial, user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, visibility, ShopZones
‣ Development for missing features; internal test
‣ Review & green light
‣ Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change offers and rewards
‣ Acquire feedback
‣ Check progress, review goals for following site rollouts
‣ Deploy beacons to stores and test
‣ Merchandising and visible calls to action
‣ Invite users
‣ User feedback and surveys
‣ Analytics review, offer performance, points behaviour
‣ Review overall performance
‣ Positives and negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week
Propose a phased rollout : phase 1Overview
33
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial, user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, visibility, ShopZones
‣ Development for missing features; internal test
‣ Review & green light
‣ Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change offers and rewards
‣ Acquire feedback
‣ Check progress, review goals for following site rollouts
‣ Deploy beacons to stores and test
‣ Merchandising and visible calls to action
‣ Invite users
‣ User feedback and surveys
‣ Analytics review, offer performance, points behaviour
‣ Review overall performance
‣ Positives and negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week
Propose a phased rollout : phase 1Overview
34
Development ReviewSite 1 Sites 2-4
‣ Agree goals for Trial, user base, styles of engagement, metrics
‣ Setup merchant Account, acquire content, test in app
‣ Plan beacon locations, visibility, ShopZones
‣ Development for missing features; internal test
‣ Review & green light
‣ Invite users
‣ Merchandising & visible calls to action
‣ Run / monitor activity
‣ Change offers and rewards
‣ Acquire feedback
‣ Check progress, review goals for following site rollouts
‣ Deploy beacons to stores and test
‣ Merchandising and visible calls to action
‣ Invite users
‣ User feedback and surveys
‣ Analytics review, offer performance, points behaviour
‣ Review overall performance
‣ Positives and negatives
‣ Next steps
4 Weeks 2 Weeks 10 Weeks 1 week
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!
Uses: a few Faves
In no order…Uses
Greeting Don’t underestimate the power of a simple greeting
RPRT Offers Harder than we all think
Digital Product Information Jewellery, Houses, Cars, …
Directions MLB, Department Stores, Airports,…
Presence Driver in-cab, child arrives @home, @school, infrastructure
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Proximity, Beacons and iBeacon The Near and The Now
Proximity Platforms Why use a platform? What’s in a proximity platform?
Issues / Faves Some issues, then some favourite use cases
Resources Developer, Company and Conference resources
Who are we? LocalSocial Background 1
2
3
4
5
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!
Some Resources
More information
Don Dodge StreetFight BEEKN
Works @ Google, Developer Advocate, Google Ventures,
Investor
Covers nearly everything that moves involving HyperLocal
Ads, Publishing, indoor advertising, etc.
Great Blog - also active twitter @dusanwriter
“Be the Beacon” :-)
More information
StreetFight PLACE @Launch Beacon
From the Street Fight Magazine Team
(June, SF)
Indoor marketing, advertising, positioning conference
(July NY)
From @Jason and the @Launch Team
(June, NY)
More information
MobisFera TI Radius
http://www.mobisfera.com/summary-real-cases-close-
real-using-ibeacons/
App, Source, iBeacon-able, inexpensive, great support
SDK, active on GitHub
Obviously not exhaustive…Things to consider
Whole solution Cost, ubiquity, accuracy, likely changes
Privacy One word: Nordstorm! Opt-in, opt-out. What’s best practise? Code of conduct.
Data Can you handle, process, manage the data that will flow?
Customers Handled poorly, can spook people
Trials Timings, customer segmentation, use-cases (simple!)
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Powering Proximity
twitter: @localsocial blog: blog.mylocalsocial.com
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