About Localbanya is India’s premier online convenience store with services across Mumbai (including Thane & Navi Mumbai), Pune, Hyderabad, Delhi, Noida, Ghaziabad & Gurgaon.

Founders Karan Mehrotra Co-Founder & CEO

Rashi ChoudharyCo-Founder & COO

Amit NaikCo-Founder & CTO

Since May 2012, Local Banya have aimed to revolutionize the grocery shopping experience with a single minded focus to make each step of the shopping process – from its website to the customer’s home –

Industry Interface Although the retail market is very old concept, but at the same time it is the biggest market. In India it accounts For 70% of total market

E-grocery is relatively new concept in India, but it’s getting pace day by day since the inception of e-grocery Business like LocaBanya.com

While BigBasket and Zopnow dominate in Bangalore, Bigbasket and LocalBanya have been evangelizing the Mumbai market.

The expected player in this e-grocery may be the big giant/business houses like Reliance fresh and Future group

E-grocery market is very big, and still it has been covered only up to 7-8%. So, still there are huge potential notOnly for existing players but also for new entrants as well as for offline big grocery giants

Current Game Theory Simultaneous

Local Banya’s competitors are bigbasket.com, aaramshop.com, zopnow but they are far behind from Local Banya.

Currently Local Banya is not considering it’s competitors while making decisions. They are focusing on their core business, and are focusing on customer satisfaction, and expanding their business in to different regions/cities.

Since the opportunity in e-grocery business is sky-hi. So every one has a great opportunities to grow in this market simultaneously. And, Local Banya is trying to sophisticate it’s business for the customerwithout considering what others are doing

Current Rules of Game Level Playing

In India out of total market, 70% is of retailing market

As of now all the offline as well as e-tailing has been able to penetrate only 7-8% of total retail market

E-grocery is a kind of new concept in this grocery/retail business, and still they would need to do a lot to capture the market in different parts of country. So it’s not only Local Banya but also all the e- groceries existing as well as new entrants which might come will have an ample opportunities to participate in this e-grocery business. So, they can not only compete & survive but also can grow together.

Current Warfare Strategy Guerrilla

Though e-grocery is new concept in retail business but we can’t not exclude the offline business entity

Local Banya has started it’s operation in Mumbai, and concentrated in Mumbai for nearly 1 and ½ year exclusively, and then they started expanding in other cities like Hyderabad, Pune and Delhi areas, so, Local Banya is using Geographic Guerrillas as warfare strategy

FIT THEORY

1) Basic Consistency

2) Value Reinforcement

As every value in value chain network amplifies the another value in order to enhance the efficiency of that second valuewhich ultimately enhance the overall value chain network. As for as local banya is concerned value chain like Multifaceted Source helps to just-in-supply system which ultimately reduce delivery time and improves efficiency ofwhole system. And, not Holding inventory helps to cut down the cost which benefits not only to customer but Local Banya as well to quote low price

As a e-tailing grocery, Local Banya’s prime responsibility is to service customer in the best way or as per customer’srequirement. Basic focus areas are 1) hassle free buying for customer 2) providing Branded/no-branded productsat optimal price 3) delivering good as fast as possible and as per time slot chosen by the customer

Discounted price Strong

supply/chain

Single stop grocery shop

Customer preference/s

atisfaction

Multifaceted

Sourcing

Large no. of listed

products

No inventory holding

Quality check before

delivery

Just-in-time

partner for fruit & vegetable

Social Media

Mkt/WOM Mkt

User-friendly

web interface

Fast delivery/flexible

time slot

Central ware

house for packaging

Partnership with offline retailerMore &

more buyers

Customer’s data manage

ment

Activity Map

PLC

Intro

GrowthMaturity

2013 2015-34 2035 expected

IFE (Internal Factor Evaluation)

Strength

Weakness

1) Strong supply-chain network2) Multifaceted sourcing3) Tie-up with offline retailers4) Online delivery rate 97%5) Fill rate 99%6) Fast & Flexible delivery time slots

1) Reverse logistic is difficult2) Free delivery of less than Rs.500 is not affordable

EFE (External Factor Evaluation)

Opportunities

1) Business expansion in other cities2) Improve customer & merchant relationship3) Tie-up with more retailers4) Targeting people who are not e-tailing friendly

Threats

1) New entrants2) Competition from traditional retailers3) Contempt from local vegetable seller4) Introduction of law for e-tailing can hamper growth

Factors Evaluation

IFE MATRIXS.No.

Particulars Rank (a)

Reverse Rank (b)

Weightage (based on ranking)

Rate Weighted Score

Strength

1 Strong Distribution network 1 8 0.22 4 0.88

2 Multifaceted sourcing 2 7 0.19 4 0.76

3 Tie-up with offline retailers 6 3 0.08 2 0.16

4 Online delivery rate 97% 5 4 0.11 3 0.33

5 Fill rate 99% 7 2 0.05 3 0.15

6 Fast & Flexible delivery time slots 3 6 0.16 4 0.64

Weakness

1 Reverse logistic is difficult 8 1 0.03 1 0.03

2 Free delivery of less than Rs.500 is not affordable

4 5 0.14 2 0.28

Total 36 36 3.23

Formula for weightage=(1/Σa)*b

Ex. (100/36)*8=

EFE MATRIXS.No.

Particulars Rank (a)

Reverse Rank (b)

Weightage (based on ranking)

Rate Weighted Score

Opportunities

1 Business expansion in other cities 1 8 0.22 4 0.88

2 Improve customer & merchant relationship 4 5 0.14 4 0.56

3 Tie-up with more retailers 5 4 0.11 3 0.33

4 Targeting people who are not e-tailing friendly

3 6 0.16 3 0.48

Threats

1 New entrants 2 7 0.19 3 0.57

2 Competition from traditional retailers 6 3 0.08 3 0.24

3 Contempt from local vegetable seller 7 2 0.05 1 0.05

4 Introduction of law for e-tailing can hamper growth

8 1 0.03 1 0.03

Total 36 36 3.14

IE MATRIX

4 2

2

4

31

3

1

IEF Matrix Score

EFE

Mat

rix S

core Grow & Build

Hold & Maintain

Harvest & Divest

Creating A Blue Ocean

Customer preference is prime priority

Providing goods at lower price

Customer Value

Low Cost

Creating A Blue Ocean Introducing Ballot Box

Bus S

topborivali

Local Banya Ballot Box

3

232

Local Banya Ballot Box

People can write the required product and post it here

Local banya’s worker will collect at definite time

Local Banya’s packing warehouse

Local Banya Membership Card

xxxxxxxxxxxxxx

Creating A Blue Ocean Tie-up with Restaurant, Gym & College’s Canteen

Thank you