CAPABILITY DECK

LOBSTER

2016

OUR FOCUS

TODAY, TECHNOLOGY ALLOWS EVERYONE TO AUTHOR QUALITY CONTENT. THE TERM ‘UGC’ NO LONGER

REFERS TO GRAINEY,

POORLY CAPTURED IMAGERY - BUT STYLISED, CRAFTED NUGGETS OF SOMEONE’S PERSONAL EXISTENCE. IF

EVERYONE IS A PHOTOGRAPHER, WHY ARE WE STILL GETTING STOCK IMAGES FROM POOR QUALITY SOURCES?

WE BELIEVE THAT QUALITY USER GENERATED CONTENT SHOULD BE EASY TO FIND AND TO LICENSE.

THE COMMS TASK FOR AGENCIES IS SHIFTING FROM A FILM-CENTRIC ONE, TO SOMETHING THAT IS ABOUT

TELLING REAL STORIES, IN REAL WAYS, TO MAKE PEOPLE FEEL REAL EMOTIONS.

AGENCIES TRYING TO TELL REAL STORIES NEED A RELIABLE SOURCE OF REAL IMAGES, CREATED BY REAL

PEOPLE TO HELP CONVEY THEIR IDEAS.

CONTENT CREATORS DESERVE TO BE PAID FAIRLY, THAT’S WHY WE GIVE 75% OF THE COST STRAIGHT TO THEM.

WORK

HARD

&

BE NICE

TO PEOPLE

OUR CONTENT PARTNERS

HOW WE HELP AGENCIES USE UGC

OUR IMAGE BANGS USE SOCIAL SCRAPES TO PROVIDE IMAGES AND VIDEOS

THAT ARE EASY TO LICENSE AND CHEAPER THAN GALLERIES SUCH AS CORBIS

OR GETTY. WE BELIEVE AGENCIES SHOULD HAVE ACCESS TO THE SORT OF

IMAGES WE SOURCE AT ALL STAGES OF THE CREATIVE PROCESS.

EASY SEARCH FUNCTIONALITY / UX. USERS CAN SEARCH BY LOCATION,

HASHTAGS AND KEYWORDS.

GET AUTHENTIC AUTHOR AND LOCATION INFORMATION.

UGC IN 2016

TESTIMONIALS

"I BELIEVE LOBSTER IS BUILDING AN HONEST PLACE FOR CREATIVE PROFESSIONALS TO

ACCESS SOCIAL MEDIA CONTENT AND REWARD PEOPLE."

BEN MAHER, MASHABLE

“THIS IS A PERFECT TOOL FOR NOT ONLY CREATIVES, BUT AGENCIES IN GENERAL. WE

HAVE ONE GOAL - TO GO AFTER REAL. NO ONE IS INTERESTED IN FAKE COMMS. WE

NEED TO ENGAGE WITH REAL TO EMULATE IT. STOCK IMAGERY ISN’T REAL. STOCK IS

DEAD, AS FAR AS I’M CONCERNED.”

RENWICK MCASLAN, BBH