loans, marketing, strategy and many more

33
If Want To Know In Details Please Read Everything In Details LOANS In India The Largest DSA Of India Started In 2000, We Are Ties Up With 86 Banks Includes All Nationalized Banks, Private Banks, NBFc And Co- Operative Banks For More Details Or To Apply For Loans Dial 9619665529 Or 8655555318 A PRESENTATION BY

Upload: rahul-tiwari

Post on 10-Jan-2017

83 views

Category:

Business


1 download

TRANSCRIPT

Page 1: Loans, Marketing, Strategy And Many More

If Want To Know In Details Please Read Everything In Details

LOANS In India

The Largest DSA Of India Started In 2000, We Are Ties Up With 86 Banks Includes All Nationalized Banks, Private

Banks, NBFc And Co- Operative Banks

For More Details Or To Apply For Loans Dial 9619665529 Or 8655555318

A PRESENTATION BY

Page 2: Loans, Marketing, Strategy And Many More

2

• Loan in simplest terms can be explained as a thing that is borrowed, especially a sum of money that is expected to be paid back with Interest.

• The act of giving money, property or other material goods to a another party in exchange for future repayment of the principal amount along with interest or other finance charges is called loan.

• A loan may be for a specific, one-time amount or can be available as open-ended credit up to a specified ceiling amount. 

Page 3: Loans, Marketing, Strategy And Many More

3

CLASSIFICATION OF

LOANS

SECURED UNSECURED

OPEN-ENDED

CLOSED-ENDED

Page 4: Loans, Marketing, Strategy And Many More

4

SECURED LOANS• A secured loan is a loan in which the borrower  pledges some asset (e.g. a car or property) as collateral.

• Secured loans are loans that rely on an asset as collateral for the loan.

• In the event of loan default, the lender can take possession of the asset and use it to cover the loan.

• Interests rates for secured loans may be lower than those for unsecured loans.

• The asset may need to be appraised before you can borrow a secured loan.

Page 5: Loans, Marketing, Strategy And Many More

5

UNSECURED LOANS• Unsecured loans don’t have asset for collateral.

These loans may be more difficult to get and have higher interest rates.

• Unsecured loans rely solely on your credit history and your income to qualify you for the loan.

• In case of default, the lender has to exhaust collection options including debt collectors and lawsuit to recover the loan.

• For example- credit card debt personal loans bank overdrafts credit facilities or lines of credit

Page 6: Loans, Marketing, Strategy And Many More

6

OPEN-ENDED LOANS• Open-ended loans are loans that you can

borrow over and over.

• Credit cards and lines of credit are the most common types of open-ended loans.

• With both of these loans, you have a credit limit that you can purchase against.

• Each time you make a purchase, your available credit decreases.

• As you make payments, your available increases

allowing you to use the same credit over and over.

Page 7: Loans, Marketing, Strategy And Many More

7

CLOSED-ENDED LOANS• Closed-ended loans cannot be borrowed once

they’ve been repaid.

• As you make payments on closed-ended loans, the balance of the loan goes down.

• However, you don’t have any available credit you can use on closed-ended loans.

• Instead, if you need to borrow more money, you’d have to apply for another loan.

• Common types of closed-ended loans include mortgage loans, auto loans, and student loans.

Page 8: Loans, Marketing, Strategy And Many More

8

TYPESOF

LOANS

Term Loan

PersonalLoan

HomeLoan

PropertyLoan

VehicleLoan

Education Loan

Gold Loan

Business Loan

ConsolidatedLoan Pay Day

Loan

PolicyLoan

Construction

EquipmentLoan

Page 9: Loans, Marketing, Strategy And Many More

9

TERM LOANS

• A term loan is simply a loan provided for business purposes that needs to be paid back within a specified time frame.

• It typically carries a fixed interest rate, monthly or quarterly repayment schedule - and includes a set maturity date. It is secure type of loan.

• A secured term loan will usually have a lower interest rate than an unsecured one.

Page 10: Loans, Marketing, Strategy And Many More

10

TermClassification

Long Term(<3years)

Medium Term

(1-3 years)Short Term

(1 year)

Page 11: Loans, Marketing, Strategy And Many More

11

• A personal loan is typically issued for a specific amount and can be used for various purposes at the discretion of the borrower.

• A personal loan can be a secured loan or an unsecured loan. A secured loan uses an asset — such as a house or car — as collateral (or support).

• If the borrower defaults on the loan, the creditor can take the asset.

• An unsecured loan does not require collateral and is considered high risk. As such, it has a higher interest rate.

PERSONAL LOAN

Page 12: Loans, Marketing, Strategy And Many More

12

CONSOLIDATED LOANS

• Debt consolidation is a widely used term that can imply the use of a number of different debt assistance plans that combine multiple debts, loans or payments.

• There are three main types of debt relief options available:

Debt Consolidation Loans, Student Loan Consolidation, Debt Management Plans and Debt Settlement.

Page 13: Loans, Marketing, Strategy And Many More

13

• Things debt consolidation can do:

Lower your interest rates Lower your monthly payments

Protect your credit rating Help you get out of debt faster

Page 14: Loans, Marketing, Strategy And Many More

14

EDUCATION/STUDENT LOAN

• A loan offered to students which is used to pay off education-related expenses, such as college tuition, room and board at the university, or textbooks.

• Many of these loans are offered to students at a lower interest rate, such as the Perkins loan or Stafford loan.

• In general, students are not required to pay back these loans until the end of a grace period, which usually begins after they have completed their education.

• One of the major benefits of these types of loans is that they come with low interest rates and do not require collateral or a credit check.

Page 15: Loans, Marketing, Strategy And Many More

15

VEHICLE LOAN• Most people today need a loan when they buy a

new or used car. And the high cost of many cars means that consumers spend years paying for their vehicles.

• Because a car loan is such a huge debt for most people, it pays to understand it before entering into an agreement.

• A car loan is a secured loan, which means the vehicle serves as collateral on the debt.

• If you fail to make your payments, the lender can seize it as payment.

• This is much safer for the lender than unsecured debt, such as a credit card account, where the lender has only the card-holder’s promise to pay

Page 16: Loans, Marketing, Strategy And Many More

16

GOLD LOAN• It is a form of debt financing whereby a potential

gold producer borrows gold from a lending institution, sells the gold on the open market, uses the cash for mine development, then pays back the gold from actual mine production.

• Gold loans had less appeal in the 1990s as mining companies were offered other increasingly sophisticated financial instruments, such as forwards and options, by the bullion banks.

Page 17: Loans, Marketing, Strategy And Many More

17

POLICY LOAN• A loan issued by an insurance company that uses

the cash value of a person's life insurance policy as collateral. 

• Traditionally, these were loans issued at a very low interest rate, but that is no longer universally true.

• If the borrower fails to repay the loan, the money is withdrawn from the insurance death benefit. 

• Sometimes referred to as a "life insurance loan."

Page 18: Loans, Marketing, Strategy And Many More

18

LOAN AGAINST PROPERTY (LAP)

• The individual takes the loan by mortgaging the house property. It is a Secured loan

• One of the cheapest retail loans after home loans; usually about 10.50 to 12.50%.

• Since the rate of interest is lower, frequently LAP Equated Monthly Installments (EMI) turn out cheaper.

• Maximum loan eligibility is determined primarily by the value of the property and income.

• The Maximum loan tenure for LAP is up to 15 years (180 months).

Page 19: Loans, Marketing, Strategy And Many More

19

• The home loan is a loan advanced to a person to assist in buying a house or condominium.

• Purchasing a house can be a valuable form of investment.

• However, it requires considerable thought and careful financial planning before taking on such a big step.

• If owning a house is part of your financial goal, then you’ll need to know whether you can afford from your income and savings.

HOME LOAN

Page 20: Loans, Marketing, Strategy And Many More

20

PAY DAY LOAN

• Payday loans are short-term, high-interest loans designed to bridge the gap from one paycheck to the next.

• They are predominantly used by repeat borrowers living paycheck to paycheck.

• Because of the loans’ high costs, the government strongly discourages their use.

Page 21: Loans, Marketing, Strategy And Many More

21

CONSTRUCTION EQUIPMENT LOAN

• Construction Equipment loans are provided for purchase of both new and used equipment like excavators, backhoe loaders, cranes, higher end construction equipment etc.

• The tenure of such loans vary from 12 to 60 months depending upon the deal and nature of repayment capacity.

• This is usually a secured loan where the machine itself is hypothecated until the loan is repaid.

Page 22: Loans, Marketing, Strategy And Many More

22

BUSINESS LOAN

• Businesses require an adequate amount of capital to fund startup expenses or pay for expansions.

• As such, companies take out business loans to gain the financial assistance they need.

• A business loan is debt, that the company is obligated to repay according to the loan’s terms and conditions. 

• According to the U.S. Small Business Administration, before approaching a lender for a loan, it is imperative for the business owners to understand how loans work and what the lender will want to see from the owner.

Page 23: Loans, Marketing, Strategy And Many More

23

STRATEGIES FOR MARKETING OF LOANS

Page 24: Loans, Marketing, Strategy And Many More

24

Capital

Character

CollateralCapacity

To Repay

4 CConcept

The 4 C's of Credit for Loans

Page 25: Loans, Marketing, Strategy And Many More

25

CHARACTER• Character refers to the financial history of the

borrower; that is, whet kind of "financial citizen" is this person or business?

• Character is most often determined by looking at the credit history, particularly as it is stated in the credit score (FICO score).

•  Factors that will affect the credit score include:  Late payments Delinquent accounts Available credit Total debt

• The fewer the problems, the higher the credit score.

• A high personal credit score (over 700) may be the most important factor in getting a business loan.

Page 26: Loans, Marketing, Strategy And Many More

26

CAPACITY

• Capacity refers to the ability of the business to generate revenues in order to pay back the loan.

• In other words capacity measures a borrower's ability to repay a loan by comparing income against recurring debts.

• Since a new business has no "track record" of profits, it is riskiest for a bank to consider.

Page 27: Loans, Marketing, Strategy And Many More

27

CAPITAL

• Capital refers to the capital assets of the business.

• Capital assets might include machinery and equipment for a manufacturing company, as well as product inventory, or store or restaurant fixtures.

• Banks consider capital, but with some hesitation, because if your business folds, they are left with assets that have depreciated and they must find someplace to sell these assets, at liquidation value.

• You can see why, to a bank, cash is the best asset. 

Page 28: Loans, Marketing, Strategy And Many More

28

COLLATERAL• Collateral is the cash and assets a business owner

pledges to secure a loan. • In addition to having good credit, a proven ability

to make money, and business assets, banks will often require an owner to pledge his or her own personal assets as security for the loan.

• Banks require collateral because they want the business owner to suffer if the business fails.

• If an owner didn't have to put up any personal assets, he or she might just walk away from the business failure and let the bank take what it can from the assets.

• Having collateral at risk makes the business owner more likely to work to keep the business going, as banks reason it.

Page 29: Loans, Marketing, Strategy And Many More

29

Letting people know on existing marketing pieces

• Putting a tagline on the business cards saying, “we do commercial loans”.

• It is in the form of any ads display or radio or otherwise.

• Most of the competition does not advertise commercial loans so it helps setting a business apart!

Page 30: Loans, Marketing, Strategy And Many More

30

Starting where you are• When banks have been in loan business for

longtime they have customers from past.

• Those Customers may have friends or family members that have some wealth. This is a great place to start.

• People with money tend to be on the lookout for ways to make more money.

• Banks provide them with the fire to ROI (returns on investment) that blows away their current stock portfolio.

• Also, existing Realtors are a great source.

Page 31: Loans, Marketing, Strategy And Many More

31

Attending networking functions

• In commercial lending, more deals get done by networking then by advertisement.

• Deals are done by word of mouth more than any other form of real estate.

• So it is absolutely critical to go to Chamber of Commerce events and any local Commercial Real Estate Banquet.

• With any networking event , the key is to follow up.

Page 32: Loans, Marketing, Strategy And Many More

32

Sponsoring something at a charity function.• As banks get success in commercial lending they

plow some of their profits back into building their business.

• A great way to get some business is to get involved in charities.

• The wealthy get involved in charities and the wealthy are their target market.

• When the charity has a yearly gala (and most do), all the players are there.

• Banks Contact the charity ahead of time and ask for sponsorship opportunities.

Page 33: Loans, Marketing, Strategy And Many More

33

THANK

YOU…