quicken loans digital strategy
TRANSCRIPT
Quicken LoansDigital Strategy By: Maria Barnd
Digital Marketing Goals
• Aggressive targeting toward consumers to reach our demographic
• Maximize budget and exposure
• Spread our message across various platforms
Target Audience
• Men & Women from the ages of 30 to 50+ looking to refinance their homes
• Adults in their mid-20s looking to purchase their first homes
Key Performance Indicators
• Increase Sales, Social Media interactions, Moible App downloads, SEM and SEO Google AdWord Search
• Google Analytics
Key Tactics & Tools
• Twitter can be used to communicated with Quicken Loans 10,000+ employees and customers
• Facebook to share updates and news in the company• Instagram would help show trends and hashtags to win
free home insurance• SEM/SEO Google AdWord search would make it easy
for consumers to reach Quicken Loans for any help they might need
SEO
• Google AdWords should be optimized to enhance the company
• Key words should be utilized: “mortgage company”“loans”“home loans”“cheap loans”“customer satisfaction” “low interest loans”
Budget
• Overall budget for the Digital Plan will consist of $4 million
• This budget includes advertising costs for:Website BannerAgency CostsRe-roll AdsGoogle AdWords
• Quicken Loans’ estimated spending runs up to about $21.1 million
Points of Emphasis
• When using Social Media it is important to stress:Low Rates with a stress free processQuick closing times that save your money!America’s #1 Online Mortgage LenderA loyal community and team
Summary
• Increase:Spending on all forms of digital advertsingSEO Google Adwords / AnalyticsSocial media consumers, fans and shared content
• Larger Digital Presence = Higher Company Revenue
Quicken Loans Social Media
• Quicken Loans YouTube Channel• Quicken Loans Twitter Account• Quicken Loans Facebook Page• Quicken LoanZING Instagram Account