Marketing and PR Presentation

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ObjectivesWhat are the objectives for this project? Tell sell and make this and as well known as possible by using different promoting ideas

Who do you want to target? Teenagers to young adults

How many records do you want to sell? 10 thousand

What would make this a successful exercise? By setting a date to monitor your results and seeing whether you have met your target for sales and seeing how publicly well known you are.

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Band ProfileName: Harpicostia

Album: One Single Error

Age: 1 year

Previous releases: Sense Of Freedom

Genre: Rock

Style: Punk, Rock

Contemporaries: Green Day, Blink – 182

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Think SMARTSpecific: Is there a clear aim? To gain record sal4es and promote the band and the new album.

Measureable: How will you measure the effect? It would be measured by looking at the sales made each week.

Achievable: Is it something that you can do? It is possible to do with the right sort of advertisement.

Realistic: Is this something that would actually happen?

Time-related: Are there timescales for your project?

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AudienceWho is the audience for this band? Teen girls, and lads but then young adults

What age are they? 19-23

What do they look like? Old style rock mixed with todays top fashion

Why do they like this band? They like their fashion sense and the songs they produce

Who else do they like? Green day, which is who they aspire to be like

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MediaWhat media will you use and why? Be specific about the platforms you will use. What magazines might they get in to? They might want to get into Kerrang as that is one of the biggest music magazines around and would be good for publicity. What TV channels would they be on? They would want to be MTV as it’s one of the most watched TV channels on TV. Which radio stations would play their music? Capital FM would be the best option if your appealing to a younger audience as it’s the most likely to be written like that although radio 1 is also a good option.Who would they give interviews to? They would want interviews for the band members so they could talk about themselves but then also the up and coming album.Which forms of social media would you use? Twitter is probably the best option because people love it when they get followed by bands and get tweeted by them but could also use Facebook as it is still popular.How would you use social media? Could create pages of the band and allow for people to like the pages which would show the start of interest and how much people are looking into them.

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MerchandiseWhat merchandise would you use to promote this band? The band would need to create a logo to feature on t shirts, badges, posters of them and other forms but to start with you’d just need the posters because that would a good way in order to be promoted because no one is going to buy merchandise for a band that they don’t even know so they need to be heard of first.

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Manage the messageWhat is the message you want to communicate about this band? You want a good perception so that everyone would be interested to try and listen to them although promote the type of music so that people will be more inclined to listen to it.

What is the main selling point of the band and the album? Using the band as sex appeal making them look attractive making them more appealing to girls

This could be that it’s new, exciting music, challenging established genre rules.

It could be a return to form from an older, more established artist.

You could choose to use quotes from critics.

You could foreground good feedback in your adverts or your social media.

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HyperboleEvery marketing and PR campaign uses hyperbole. Its role is to make things seem better than they really are by using exaggeration and emotive words or imagery.

What are the words you will use? What words will help you sell and will appeal to your audience? The words that I need to include would need to be catching and influencial and so attracting people to be interested in the band and the album, using phrases such as unmissable, and the all new up and coming, because people are interested in new bands.

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EventsWhat events would you put on as part of the promotion of this band and album?

Would they play small secret gigs? Every band has to start somewhere so it would be a good idea in order to do these.

Would they appear for a signing in a flagship record store? Yeah because it can be good and you need to be signing somewhere to get noticed by other companies.

Would they play on TV chat shows? Not likely more of a thing to do when the band have been split up for years less likely if they have just really started out.

Would they go on a huge arena tour? They wouldn’t really be known so it would be pointless as no one would really be interested so starting out small is the better option.

What other events and happenings could you create to raise the public profile of the band? Being the warm up acts in well known 02 arenas is a good way to get well known because people always remember the bands and are normally interested to see what else they do.

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Internal motivationWhat is the motivation behind this project? The motivation behind it all is to reach the top of the music industry being in the top 40 each week with songs and having it being bought on iTunes by thousands of different customers.

What is it an important project for you? Its important because I want to see this band succeed and make it.

Why is it an important project for the band? Its important to them because they have put in the hard work in order to get to where they are now and wont stop putting it in until they get to the top.

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Motivation of mediaWhy would the media be interested in this project? Because of the types of advertisement and if they become famous people would recognise the brand names that supported them which would again give them good recognition.

Which parts of the media or media products (be specific) would be interested in the project? Print media would be interested as they can make good imagery which would look good on advertisements.

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SMARTSpecific: Is there a clear aim – The aim behind this is to allow for this band to get well recognised and be successful within the music industry

Measureable: How will you measure the effect? – It will be monitored weekly – monthly depending on how sales are going on the album and we would be mainly looking at sales of the album to see how well its going.

Achievable: Is it something that you can do? – It is achievable with the right connections within certain industries that can help you and as long everyone is willing help then there’s no reason it couldn’t be achieved.

Realistic: Is this something that would actually happen? If there was a band that were good enough and I was to help them and others in order to help them make it within this industry then yes, I think it could happen.

Time-related: Are there timescales for your project? There’s no set timescale because there’s no guarantee of when something can or is going to happen but there are little deadlines set for us to try meet .