Brand PhilosophyThe Row (subtly named for Savile Row, home of British tailoring) was created by Mary-Kate and Ashley Olsen, and started as a quest to

create the perfect T-shirt. It has since evolved into a classic style American luxury sportswear brand, with an emphasis on impecca-ble fit, tailoring and luxury fabrics. The Row is rooted in pragmatism, each piece is created as a versatile and multi-functional garment, yet fits seamlessly into a collection as a whole. In an interview given to Interview Magazine the Olsen sisters described the mission of The Row as comfortable chic clothes that allow the women who wear

them to feel “naturally beautiful”.

Donna Karan is a cornerstone American sportswear designer, she shook up the fashion world in the 1980s by “designing practical, comfortable, refined clothing that made women look good” instead of the “bizarre, jaw-dropping fashions” prominent at the time. The chic, com-fortable pieces have stood the test of time due to their classic feel, clean lines and flattering fit. Like the Row, Donna Karan’s customers are confident, cre-ative women who know what she wants and are willing to pay for it. Donna Karan has expanded her empire into fragrance, a diffusion line (DKNY), ho-siery.

Stella McCartney launched her line in 2001, and like the creators of the Row, Mary-Kate and Ashley Olsen, she had previous experience with fashion and fame (her father is Sir Paul McCart-ney), and also like the sisters she used her experience to build a very suc-cessful business independent from previous notoriety. Her signature style of sharp tailoring, femininity, and “nat-ural confidence” shows through in her women’s ready-to-wear collections, accessory, lingerie, eye wear and fra-grance lines. Her clothing designs per-fectly blend both feminine and mas-culine elements into a luxury brand known for being both “aspirational and wearable”. Stella McCartney is also known for ethical and ecological practices- using no leather, fur; using innovative organic and biosynthetic materials to mimic animal skins.

Chloe started in 1952 solely as a French couture house. Since then it has evolved into a worldwide luxury sportswear line. Over the years

many famous designers have had their turn at the helm, including Karl Lagerfeld, Stella McCartney, and Phoebe Philo. McCartney and Philo in particular have been credited with bringing Chloe to the modern customer with their cool, luxurious and romantic designs. They also

helped to launch Chloe’s first handbag in “it bag” status (both design-ers are vegetarians, and did not leather or fur during their time at

Chloe). In addition to their impressive ready to wear and handbag collections Chloe also has a line of shoes and jewelry.

The RowCustomer ProfileDemographicsAge: 27-45Gender: FemaleMarital Status: Married or in a relation-shipIncome: $250,000+Occupation: Senior Position in a cre-ative field (gallery owner, art director, editor in chief etc.)PsychographicsThe Row’s customer is a city girl, she lives in New York, London, or Los Angeles. She gets up early for spin class or yoga, grab-bing an espresso on her way to her morning meetings. She meets up with her girlfriends for lunch at a new French restaurant and a little window shopping before heading back into work to catch up on emails, after which she heads off for a dinner date followed by a gallery opening, concert, or play. At home she packs her carry on for her early flight to Milan. Interests: Fashion, Travel, Art, Architec-ture, Food and WineLife Stage: The Row customer is well es-tablished in her career and personal life, she knows what she wants, and if she doesn’t have it she goes and gets it. Reference Groups:Vogue and W Magazine, New York Fash-ion Week, #GirlBoss, #OOFTD, Florence and the Machine, Lana del Rey, Rachel Zoe, Instagram, Twitter,

Phoebe Philo Anna Wintour Emily Weiss

London CopenhagenAmsterdam

$2,190Style #213654

High collar single breasted pea coat, bracelet sleeve. Fabric: %100 Wool Felt

Elle Peacoat

$ 895Style #213651

Band collar sleeveless button-up blouse, with split backFabric: %100 Cotton Poplin

$1,130Style # 213657

Light weight turtleneck sweaterFabric: %100 Cashmere

Carrie Button-up Blouse

Karynne Turtleneck

$ 5,195Style # #213652

Long sleeve wrap bodice maxi dress with thigh high slit

Fabric: %70 Silk %30 Cotton Twill

Sophia Gown

$ 4,775Style #213653

Contrast sleeve pannled midi leather dressFabric: %100 Cowhide Leather and Suede

Annabelle Midi Leather Dress

$3,455Style #213659

Midi knit long sleeve dressFabric: %60 Wool %40 Silk Heathered

Claire Knit Midi Dress

$2,290, top $3,350 skirtStyle # 213656

Cropped cabel knit turtleneck and ribbed knit midi skirt set Fabric: %50 Merino %50 Cashmere Rib and Cabel Knits

Taylor Sweater Set

$2,190Style #213658

Layered front split midi skirtFabric: %100 Wool Double weave Gab-

$3,500Style #213655

Cropped shawl collar leather jacketFabric: %100 Cowhide Leather

Maya Leather Jacket

Chloe Midi Skirt

$2,190Style #213657

Highwaisted wide leg trousers Fabric: %100 Wool Tweed

Isabel Highwaisted Trouser