Livet hemma- en av världens största undersökningar om att vara och förvara i hemmet

IKEA

Kontaktpersoner Synovate:

Janne Olsen och

Ole Petter Nyhaug

About the study

Study IKEA Self Home Study: Sweden

Target group Full nationally representative sample 16+

Base number Original questions (n=1023); Extra questions (n=999)

Margin of error +/-1.4%-3.2%

Conducted 01.06.06-12.07.06 (extra questions on separate waves)

TELEPHONE INTERVIEWS– Global telephone omnibus interviews are conducted via Computer Assisted Telephone Interviewing (CATI) networks, which

ensures consistent execution of the questionnaire and efficient sample management. The interview itself consists of non-competing client-specific questions and a shared set of standard demographics.

TABULATION/GRAPHICS:– The Global Omnibus survey results are tabulated by one standard global demographic banner and one country-specific

demographic banner. The standard banner includes gender, age, marital status, child in household, and employment status. – Tabulations are provided in weighted format. Weights are derived individually for each country based upon appropriate

demographic variables and information provided by its statistical bureau.– Graphics are made on basis of these tabulations.

HOW TO USE THE CROSSTABS:– All the different demographic variables are listed on the top of the page, as a banner. Each row represent a separate demographic

variable. – The data is significant tested at 95% probability. When you see a letter in front of a number, it means that this particular

number is significantly higher than the row/variable the letter refers to. We have done significant testing of each group (i.e., gender, age, household type, etc.) against total. Each group are separate from one another and female cannot be significant compared to households with children, only compared to male.

– “Top2box” means the sum of the two highest scores and “Low2box” means the sum of the two lowest scores.

More than seven in ten (72%) Swedes consider themselves happy and balanced, with 29% considering themselves very happy and balanced.More than four in five (83%) Swedes have a space at home where they can be by themselves and close to three in four (74%) spend enough time at home with family and friends and/or live life the way they want to live it (72%).

– Married people and those with children are less likely to have a space at home that they can call their own.

– Those who spend the perfect amount of time at home, also live life the way they want to live it.

Furthermore, 13% of Swedes don’t get a good nights sleep in their day-to-day life.– Those who don’t live a happy and balanced life are much less likely than others to get a

good night sleep.According to the majority (59%) of Swedes, your home says most about who you are as a person. Another quarter (23%) say your job says most about who you are as a person. Although two thirds (66%) of Swedes spend a perfect amount of time at home, 23% don’t spend as much time as they would like to at home.

– It’s particularly those who have children and those who work who don’t feel they spend enough time at home

One half (48%) of Swedes would like to either spend more time at home with family (23%) or spend more time with friends (25%) in their everyday lives, if they had the choice between more money, more time at home with family, more time with friends, more time to themselves and more time to sleep. Another quarter (35%) would like more money.

Summary

One in two (50%) Swedes have experienced that a temporary solution they meant to fix became permanent and almost two in five (37%) have experienced that the house is in a state where they don’t want any visitors.

Extra questions: WardrobeOne third of people living in Sweden either have a regular stacked wardrobe (33%) or a wardrobe wall (31%).The majority (71%) of Swedes spend less than three minutes a day looking for clothes, with 42% spending less than one minute a day.It’s normal for Swedes to organise their clothing, particularly by clothing piece/type of clothes (49%) or by season (22%), Still, one in five (22%) don’t organise their clothing. Equally as many (20%) are dissatisfied with their wardrobe.

Summary

2 %

22 %

43 %

29 %

4 %0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

5 Very happy and balanced4321 Not at all happy and balanced

How would you describe life at the moment? (n=1023)

Seven in ten (72%) Swedes consider themselves happy and balanced

How much agree or disagree with the following when it comes to day-to-day life

74 %

51 % 48 %39 %

9 %

23 % 22 %33 %

7 %16 % 17 % 19 %

3 % 7 % 8 %7 %7 % 3 % 5 % 2 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

Have a space athome where I can

be by myself

Spend enoughtime at home withfamily and friends

Get a good nightssleep

Live life the way Iwant to live it

1-TotallyDisagree

2

3

4

5-TotallyAgree

13% of Swedes don’t get a good nights sleep in their day-to-day life

(n=1023)

4 % 2 %

12 %

59 %23 %

Home

Job

Clothes

Car

Don't know

Which of the following says the most about who are as a person

According to the majority (59%) of Swedes, your home says most about who you are as a person

(n=1023)

23 %

66 %

11 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

More time than you´d like to

Perfect amount of time

Less time than you´d like to

How much time spend at home

Almost one quarter (23%) of the Swedish people don’t spend as much time as they would like to at home

(n=1023)

9 %

4 %4 %

23 %

35 %

25 %

More money

More time with friends

More time at home with family

More time to self

More time to sleep

Don't know

Which would like to have more of in everyday life

More than one third (35%) would like to have more money in their day-to-day life

(n=1023)

50 %

37 %

20 %

17 %

7 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

That a temporary solution youmeant to fix became permanent

That the house is in a state whereyou don't want any visitors

That you have prioritized TV overfamily and friends

Felt that people have judged youby the size or look of your home

Focused so much on how yourhome looks that you forgot

about functionality

Have ever experienced the following situations

One in two (50%) Swedes have experienced that a temporary solution they meant to fix became permanent

(n=1023)

None of these: 27%

33 %

31 %

23 %

13 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

Regular stacked wardrobe

Wardrobe wall

Separate room for wardrobe

Walk in closet

How does your wardrobe look

One third of people living in Sweden either have a regular stacked wardrobe (33%) or a wardrobe wall (31%)

(n=999)

42 %

29 %

17 %

12 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

More than five minutes

3 to 5 minutes

1 to less than 3 minutes

0 to less than 1 minute

How much time do you spend everyday looking for clothes, shoes, etc. in the wardrobe?

The majority (71%) of Swedes spend less than three minutes a day looking for clothes

(n=999)

49 %

22 %

9 %

8 %

7 %

6 %

2 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

By clothing pieces/type ofclothing

By season

By everyday/regular clothes

By party clothes

By work clothes

By colour

Other

How do you organize clothes, shoes, etc.?

One in five (22%) don’t organise their closets

(n=999)

Don’t organise: 22%

25 %

55 %

16 %

4 %

0 %

10 %

20 %

30 %

40 %

50 %

60 %

70 %

80 %

90 %

100 %

Very dissatisfied

Somewhat dissatisfied

Somewhat satisfied

Very satisfied

How satisfied are you with your wardrobe?

One in five (20%) are dissatisfied with their wardrobe

(n=999)

41 %37 %

32 %32 %32 %

30 %30 %30 %

28 %26 %

24 %24 %

22 %22 %22 %

19 %18 %

17 %13 %

11 %11 %

7 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

Norway

Sweden

Canada

Switzerland

USA

Germany

Hungary

Slovakia

Great Britain

Austria

Denmark

Russia

Australia

Italy

Poland

Finland

Belguim

Czech Republic

Netherlands

Portugal

Spain

France

Experienced that the house is in a state where you don't want any visitors*

Two in five Norwegians and Swedes have experienced that the house is in a state where they don’t want any visitors. Few French, Spanish and Portuguese have experienced their house in such state

Average: 24%

*Answered yes

29%25%

24%21%

20%20%

19%18%

15%15%

14%14%

12%12%

11%10%

9%9%

7%7%

5%4%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Germany

Norway

Russia

Slovakia

Great Britain

Sweden

Czech Republic

Spain

Australia

Canada

Denmark

Hungary

France

Italy

USA

Switzerland

Finland

Portugal

Austria

Belguim

Netherlands

Poland

Prioritized TV over family and friends*

Almost one in three Germans have prioritized TV over family and friends. Few Polish and Dutch people have done the same

Average: 15%

*Answered yes

29 %26 %

25 %

20 %20 %

19 %19 %

19 %18 %

18 %17 %17 %

16 %15 %

15 %14 %

13 %13 %

12 %10 %

10 %6 %

0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %

Norway

Finland

Sweden

Belguim

Switzerland

Germany

Netherlands

Russia

Australia

Denmark

Austria

Czech Republic

France

Canada

Great Britain

USA

Italy

Spain

Poland

Hungary

Slovakia

Portugal

Want more time with friends*

Norwegians, Finns and Swedes are more likely than others to want more time with friends, while Portuguese are least likely to want more time with friends

Average: 17%

*Share out of 100%. Respondents are asked to choose one thing they want more of between more time at home with family, more time with friends, more time to myself, more time to sleep and more money.