Little island.Big welcome.

What is the Visit Safe Charter?Tourism is part of our island’s DNA and we want to help our industry thrive again. The Visit Safe Charter is designed to instil confidence in islanders and visitors to explore #theislandbreak safe in the knowledge that there are robust measures in place.

Four key goals:

• Provide Jersey’s tourism and hospitality industry with a united approach that effectively addresses risk from Covid-19 and mitigates its present and future impact to the visitor economy.

• Give islanders and visitors confidence that they can enjoy #theislandbreak safe in the knowledge that robust measures and protocols are in place to combat Covid-19.

• Provide a seal of approval for businesses that adhere to the Visit Safe checklist. The Visit Safe logo will help to instil consumer confidence and kickstart the visitor economy.

• We are stronger as one and with a united approach to marketing the Visit Safe Charter we will have a greater impact.

To communicate the Visit Safe Charter effectively, we will take a cross-channel approach, so that checking before visiting becomes the ‘new norm’ for everybody.

Working in partnership with the Government of Jersey and the Jersey Hospitality Association, the Visit Safe Charter will instil consumer confidence. Businesses displaying the logo will signal to visitors that businesses have taken a number of steps in line with government guidance to maintain cleanliness and aid social distancing.

We need you

Stronger as One.Visit Safe

Research shows that many UK residents are feeling nervous about travelling again. The Visit Safe Charter aims to provide additional reassurance for visitors as a sign that a specific business has made the required adaptations in readiness for welcoming visitors.

The Association of Leading Visitor Attractions (ALVA) has found that a safety accreditation can have a much-needed, major positive impact upon visitor confidence.

Why sign up?

Get Involved Visit Safe

Inspire visitors to rediscover Jersey; and come up for air feeling refreshed, revitalised and ready to face the new normal using the following messaging. You can change the name of Jersey/our little island to the name of your business.

We’re ready to welcome you back to our little island and to share our big spirit with you once again. You will find things are a little different here now, quieter and safer. We’ve put new measures in place that ensure the health and well-being of you, your loved ones, and our local community. So come to Jersey, refresh, revitalise and reconnect with nature. Come up for air again. We’re waiting for you.

Visit Safe. We’re ready to welcome you back to our little island. Check for restrictions at gov.je

Consider how your channels include supporting information. If you are signposting consumers to your website then ensure your website is updated with relevant details to enable visitors to get the information they need before they travel. For example, do they need to pre-book tickets or can they just turn up? Have your opening hours changed? Are you serving food and drink? Do your customers need to wear a face mask?

Core messaging

Toolkit AssetsVisit Safe

The following assets have been created: • Visit Safe logo • Static social post• Carousel social post• Instagram story

These assets are ready to go for your use across your own marketing channels. Download from the Visit Jersey media library. https://jersey.assetbank-server.com/assetbank-jersey

Download from Asset Bank

Available AssetsVisit Safe

Example Assets Visit Safe

Visit Safe aims to encourage consumers to check before they visit so that they understand any restrictions that may be in place. To make the customer journey as simple as possible, please ensure that your own websites are updated with any information that the consumer needs to know before they visit. Ideally this information will be available on your home page or clearly labelled and signposted from your home page.

Inform visitors of restrictions

Update Your WebsiteVisit Safe

Examples of information that visitors should know about in advance of visiting:

• Ticket information – do visitors need to book a ticket in advance? How do they book? What happens if they turn up without a ticket?

• Capacity – how are you managing physical distancing? Are you limiting the number of people allowed inside your venue at any one time? Is there a queuing system in place?

• Cleanliness – are you offering additional hand washing facilities? Are toilet facilities available?

• Food & drink – is there any food and drink available for purchase?

• Essential info – is there important information visitors need to know, such as they must wear a face mask?

Include bright and vibrant images to capture attention. Within the copy, include practical information. Tell your followers

when you’re opening and what they need to know before they visit. For example, do they need to book tickets in advance? Have your opening hours changed? Is food and drink available?

Remind your followers what makes your business special. Encourage those who visit to share their experience with

#theislandbreak – recommendations from friends give inspire confidence!

You may want to link to www.jersey.com/visitsafe

Top Tips

Social Media PostsVisit Safe

In addition to your own imagery, we encourage you to tell Jersey’s story by using imagery available in our Media Library. During this recovery period, we suggest giving careful consideration to the type of images and video footage that you use.

Careful consideration

ImageryVisit Safe

Do Don’t • Show happy, diverse, friendly

people – single people, couples and small groups of friends -consider social distancing

• Use bright, vibrant, colourful images

• Ensure you own the image or have explicit permission from the photographer and people or places featured.

• Show large groups or crowds of people tightly packed together in a confined space

• Use images that you have copied from social or the web without the necessary permissions in place.

Around the world, many tourism businesses are finding ways to inspire visitors with confidence in their own marketing, to explain what visitors can expect when they visit. Here’s some different approaches businesses are taking:

• Taronga Zoo• International Convention Centre Sydney• Intercontinental Hayman Island Resort• Phillip Island Nature Park• Journey Beyond• Alberta

Examples

Inspire with ConfidenceVisit Safe

Do not place the marque on a similar coloured background; it should stand out on the composition and have sufficient contrast compared to the background colour. Do not stretch, alter or move the Visit Safe logo in any way. For accessibility purposes do not resize the font below 12pt.Do not change the colours on the Visit Safe logo.Do not alter the fonts used.

Template guidelines

Appendix IVisit Safe