LITERATURE REVIEW(Olatoye, 2011)The factors relevant to quality in real estate agency include; size of the real estate firm, regulations to govern the behaviour of real estate agent, amount of advertising provided by the real estate firm, enforcement of regulations governing the behaviour of estate agent, frequent communication etc. The study recommended that real estate agent to should try and create a first good impression as this has a long way to go in affecting consumers opinion about them. (Tavor, 2011)Internet advertising, as well, has seen a similar development, since marketers' online advertising budgets are growing as the years go by. The Internet has become a major source of information consumption, and to some extent, has replaced old media such as the radio, television and the newspaper. Although online advertising has been gaining momentum and has been growing during the past several years, the optimal type of advertising has yet to be discovered.(Prof. & Haldar, 2015)E-marketing is the requirement of the day. Even a small real estate company tends to go to e-marketing. In the day raising real estate industry where people are becoming more techno savvy we found a conclusion that e-marketing activities are very much required for the real estate company to become successful.(McDonagh, 2006)Sales and purchases of residential real estate are the most significant financial transactions that the majority of the population are involved with. As such they are concerned that these transactions are carried out efficiently and to their best advantage. One of the most significant changes affecting modern society over the last ten years has been the growth in consumer use of the Internet.(Duncan, Hu, Brynjolfsson, & Anderson, 2005)There is a causal relationship between current advertising and future sales. The experimental design overcomes limitations that have affected previous investigations of this issue. For the firms best customers the long-run effect of increases in current advertising is actually negative, while for other customers the effect is positive.(Pharr, 2010)In order to succeed in virtual reality, marketers must first assess the mediums ability to impact the target market of a particular brand. At present, given the highly splintered nature of media in general and the Web in particular, it is unlikely that virtual reality should be approached as if it were a mass medium. Research is needed to document the profile of virtual-world participants and supply information on the demographics, lifestyles, and values of individuals who frequent virtual reality.(MANCHANDA, DUB, GOH, & CHINTAGUNTA, 2006)The advertising covariates are purely advertising variables and advertising/individual browsing variables. Heterogeneity is highest for the ad weight response, followed by the number of unique exposure sites.(Maheshwari, Seth, & Gupta, 2014)In todays highly competitive, dynamic and technology driven business circumstances, marketers are under steady pressure to deliver the best. Organizations are continuously improving and upgrading themselves to meet customer expectations and demands. Technology has not only changed the way in which business is done in modern times but has also transformed the way to reach out to target audience.

(Bonfrer, Danaher, & Dhar, 2004)Although competitive advertising interference has been shown to reduce ad recall and recognition and brand evaluation measures, no studies have examined the impact on sales. Curtailing advertising for all the brands would increase the response to advertising for each of them.(SHACHAR & ANAND, 1998)Television networks spend about 16 % of their revenues on tune-ins, which are previews or advertisements for their own shows. The differential effectiveness of advertising between specials and regular shows suggests that advertising conveys at least two distinct types of informationinformationabout a shows existence and information about its attributes.