listening & engaging: diy tools for social media management
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DESCRIPTIONAs social media tools like Twitter and Facebook become core components of nonprofit communication strategies, there is a corresponding need to assess how well programmatic messaging and organizational identity are propagating in those channels: "We Tweet; is anybody listening?" In addition, nonprofits have an increasing need to know on what blogs, websites and other online venues they and their issues are being mentioned and discussed, both favorably and less favorably. This webinar will show you how to create a listening dashboard for your or your organization's use. I will also provide an introduction for social media goal-setting and a template for tracking your social media engagement.
- 1. Listening & Engaging: DIY Tools for Social Media Management Amy Sample Ward February 22, 2012A Service Of:Sponsored by:
2. INTEGRATED PLANNINGAdvising nonprofits in:www.synthesispartnership.com Strategy Planning(617) 969-1881 Organizational Development email@example.comA Service Of:Sponsored by: 3. Affordable collaborative data management in the cloud.A Service Of:Sponsored by: 4. Todays SpeakerAmy Sample Ward Membership Director, NTEN - Nonprofit Technology NetworkAssisting with chat questions: Hosting:April Hunt, Nonprofit Webinars Sam Frank, Synthesis PartnershipA Service Of: Sponsored by: 5. DIY TOOLS FOR SOCIALMEDIA MANAGEMENT 6. AGENDA Listening Dashboard Content Map Content Calendar DIY Tools 7. LISTENING DASHBOARD Save time looking for news Monitor multiple channels at once Track your organization and your cause Create a shared tracking space for your team or whole organization 8. LISTENING WITH RSS 9. LISTENING WITH RSS 10. LISTENING WITH RSS Twitter search News sites Blogs and blog networks Technorati Digg Blogpulse Boardreader 11. LISTENING WITH ALERTS 12. LISTENING WITH TWITTER 13. LISTENING DASHBOARD 14. LISTENING DASHBOARD 15. USING THE DASHBOARD 16. USING THE DASHBOARD 17. USING THE DASHBOARDHSUS is tracking:Their own name includingacronyms, misspellings Current issues that people aretalking about Detractors and Competition Prominent people in their org 18. CONTENT MAP 19. STEP 1: CONTENTExamples:Program or service updates/changesStaff announcementsJobsVolunteer opportunitiesFundraisersEvents 20. STEP 2: GOALSExamples:Increase visibility of the organizationIncrease participationRaise fundsBuild leadershipFind sponsors or partnersRecruit volunteersBuild community 21. STEP 3: OUTLETSExamples:Newsletter or mailingEmail newsletterTwitterFacebookLinkedInWebsiteBlog 22. CONTENT MAP TEMPLATE>> Get this template! http://bit.ly/DIYtemplate 23. USING THE CONTENT MAP Staff create content, events, media Reference content map Share content with appropriate staff for posting to channels Make notes for tracking Update map as necessary Use regularly for meetings and planning 24. CONTENT CALENDAR Easy reference Coordinated messages Supports tracking and segmenting Ensure people receive appropriate amount of messages Create multiple touchpoints ID traffic sources 25. CONTENT CALENDAR TOOLS Google calendar Divvy Shared calendar of your preference! 26. CONTENT CALENDAR TIPS Create a format Ie: Message (STAFF) Segments, Details Use color codes if possible Use all-day and timed events All-day for emails Specific time for social media posts All-day for blog posts 27. SOCIAL MEDIA METRICS Track against organization goals Update it weekly Track over time for trends and comparison Create goals for yearly and average Include notes to provide context 28. GOOGLE ANALYTICS 29. ALERTS 30. METRICS TRACKING TEMPLATEGet this template! http://bit.ly/DIYmetrics 31. DIY TOOLS - FREE Google Apps Tweetdeck, Hootsuite Bit.ly Netvibes Google Analytics Storify 32. DIY TOOLS TOOL SPECIFIC Twitalizer 14blocks booshaka EdgeRank Klout 33. DIY TOOLS LOW COST Hootsuite Pro CoTweet Small Acts Thrive Spredfast Sprout Social 34. QUESTIONS? Email: firstname.lastname@example.org Twitter: @amyrsward Web: http://nten.org Blog: http://amysampleward.org 35. RESOURCES http://amysampleward.org/2009/10/27/how-to-create-a-listening-dashboard-for- your-organization/ http://amysampleward.org/2010/09/20/women-who-tech-tools-and-apps-to- energize-your-base/ http://amysampleward.org/2009/08/18/5-steps-to-a-successful-social-media-strategy/ http://www.webdigi.co.uk/blog/2010/google-analytics-for-facebook-fan-pages/ http://blog.wikispaces.com/2008/07/google-analytics-for-your-wiki.html http://www.web-strategist.com/blog/2010/03/19/list-of-social-media-management- systems-smms/ http://amysampleward.org/2011/01/20/diy-community-engagement-metrics/ http://amysampleward.org/2011/05/18/crowdsourcing-vs-community-sourcing- whats-the-difference-and-the-opportunity/ http://amysampleward.org/2011/03/07/slacktivism-turning-a-like-into-lasting- change/ http://amysampleward.org/2010/05/07/guest-post-on-online-community-report- sustainable-community-building/ http://amysampleward.org/2009/08/06/online-community-building-gardening-vs- landscaping/ 36. Find listings for our current seasonof webinars and register at:NonprofitWebinars.comA Service Of: Sponsored by: