listening and engaging on the web
TRANSCRIPT
Listening & Engagement on the Web
what is social listening?
the act of listening to the chatter in social media about your brand and
industry.
why is social listening important?
how to listen on the web
listen to what has happened
listen to what is happening
how to engage on the web
case study: southwest airlines
listen respond
act
listen past & present
engage fans &
detractors
Questions